scholarly journals Managing Demand-Side Water Conservation in the United States: An Audience Segmentation Approach

Water ◽  
2021 ◽  
Vol 13 (21) ◽  
pp. 2992
Author(s):  
Kristin E. Gibson ◽  
Allison R. Fortner ◽  
Alexa J. Lamm ◽  
Laura A. Warner
Keyword(s):  
United States ◽  
Water Conservation ◽  
Online Survey ◽  
Family Income ◽  
The United States ◽  
Audience Segmentation ◽  
The Public ◽  
Political Beliefs ◽  
Segmentation Approach ◽  
Gain Loss

The availability of fresh water affects public health and living standards around the globe, yet water resources are being rapidly depleted by unsustainable human activities. Strained freshwater resources will perpetuate unless the public is made aware of the severity of water scarcity issues. Audience segmentation, used frequently by environmental communicators to target unreached groups, is a social marketing strategy that segments audiences with shared characteristics to inform the development of effective communication messages. The purpose of this study was to determine characteristics of audience segments based on their level of water conservation behaviors. An online survey of the United States general public captured levels of water conservation behaviors based on how consumers prepare to vote on policy and intent to engage in water conservation behaviors. Cluster analysis resulted in two audience segments: lower water conservation and higher water conservation. Further analysis indicated significant demographic differences between the segments. The lower water segment presented less education, more moderate or conservative political beliefs, and lower family income levels than the higher water segment. Communication messages for the lower water segment should align with these characteristics, including using less scientific verbiage, linking moderate and conservative perspectives with water conservation, and emphasizing economic gain/loss.

scholarly journals Current Status of Children’s Gardens Within Public Gardens in the United States

2015 ◽  
Vol 25 (5) ◽  
pp. 671-680
Author(s):  
Min Hyeong Kwon ◽  
Changwan Seo ◽  
Jongyun Kim ◽  
Moonil Kim ◽  
Chun Ho Pak ◽  
...  
Keyword(s):  
United States ◽  
Online Survey ◽  
Botanical Garden ◽  
The United States ◽  
Current Status ◽  
Natural Environments ◽  
Public Gardens ◽  
The Public ◽  
Public Garden ◽  
Near Future

The purpose of this study was to identify the current status and future development of children’s gardens within public gardens in the United States and to examine their roles as places for children to explore natural environments. This study identified 776 public gardens and examined 163 of those gardens using a comprehensive online survey. The sampled public gardens were widely distributed throughout the United States, although they were located primarily in the eastern and western regions of the United States. We found that 55% of the 163 public gardens that we investigated included a children’s garden at the time of data collection, and 26.4% planned to add a children’s garden in the near future. Children’s gardens found within public gardens were typically in a botanical garden and were added after the public gardens were formed. Most of the children’s gardens had a stated purpose of providing children with environmental education by allowing them to experience the natural environment through play. Most children’s gardens occupied a small proportion, less than 1 acre, of the overall size of a public garden. We also found that demographic and socioeconomic factors influenced the development of children’s gardens within public gardens and public gardens in general.

scholarly journals Good governance, political experiences, and public support for mandatory sentencing: Evidence from a progressive US state

2017 ◽  
Vol 21 (2) ◽  
pp. 141-161 ◽  
Author(s):  
Jody Sundt ◽  
Kathryn Schwaeble ◽  
Cullen C Merritt
Keyword(s):  
United States ◽  
Good Governance ◽  
Public Support ◽  
The United States ◽  
Judicial Discretion ◽  
The Public ◽  
Political Beliefs ◽  
Theoretical Predictions ◽  
Mandatory Sentencing ◽  
Roll Back

A shift in public mood and declining incarceration rates in the United States signal a potential change in the politics of punishment. This research considers whether the public continues to support mandatory sentencing. The study expands upon existing knowledge by testing theoretical predictions about how instrumentalism, political beliefs, and political participation affect public support for mandatory sentences. Drawing on a state-wide survey of 1569 adults from Oregon, the study found that belief in the effectiveness of prosecutors, judges, and prisons significantly influenced support for mandatory sentencing. Although 67% of those surveyed favored judicial discretion, a firm belief that “prisons work” may limit efforts to reduce incarceration and roll back mandatory sentences.

scholarly journals Attitudes toward rehabilitating inmates among occupational therapy students in the United States

2019 ◽  
Vol 16 ◽  
pp. 6 ◽  
Author(s):  
Sarah Catherine Tucker ◽  
Hon Keung Yuen
Keyword(s):  
United States ◽  
Occupational Therapy ◽  
Online Survey ◽  
Internal Consistency Reliability ◽  
The United States ◽  
Dimensional Structure ◽  
The Public ◽  
Occupational Therapy Students ◽  
Orientation Scale ◽  
Students Attitudes

Purpose: This study was to examine occupational therapy (OT) students’ attitudes toward rehabilitating inmates and validate an instrument used to measure their attitudes. Methods: OT students (n=128) from one university in Alabama, United States, completed an online survey exploring their attitudes toward rehabilitating inmates, which was assessed using the Rehabilitation Orientation Scale (ROS), a 7-point scale. Dimensional structure, internal consistency reliability, construct validity, and relations to other variables of the ROS was evaluated using factor analyses, Cronbach’s alpha, known-groups method, and univariable correlations, respectively. Results: Unidimensionality of the ROS was confirmed with an alpha coefficient of 0.90. The mean ROS score of the respondents was 5.1; a score toward 7 indicated a more supportive attitude. About 60% of the respondents reported supportive attitudes (i.e., an ROS score ≥5). Respondents’ ROS scores were significantly higher than those of the public and criminal justice professionals. Female students reported a more supportive attitude than males. Multiple regression analysis indicated that respondents’ consideration of working in prison settings after graduation and their perception that OT has a role in prison settings were significantly associated with support for rehabilitating inmates, after controlling for gender and an acquaintance with someone who has been incarcerated. Conclusion: Results indicated that the ROS demonstrated adequate psychometric properties as it applied to this population. The majority of respondents reported supportive attitudes toward rehabilitating inmates. Consideration of working in prison settings after graduation and the perception that OT has a role in prison settings were 2 independent factors associated with respondents’ attitudes toward rehabilitating inmates.

scholarly journals Impact of the 2020 pandemic of COVID-19 on Families with School-aged Children in the United States: Roles of Income Level and Race

2021 ◽  
pp. 0192513X2199415
Author(s):  
Cliff Yung-Chi Chen ◽  
Elena Byrne ◽  
Tanya Vélez
Keyword(s):  
United States ◽  
Low Income ◽  
Online Survey ◽  
Family Income ◽  
The United States ◽  
Income Level ◽  
Lower Middle Class ◽  
School Aged Children ◽  
Home Learning ◽  
Race Ethnicity

This study examined the experiences of families with school-aged children during the first three months of the 2020 pandemic of COVID-19 in the United States, while focusing on the roles of income level and race/ethnicity in their experiences. Two hundred and twenty-three parents of school-aged children participated in this study by completing an online survey. The results revealed that low-income and lower-middle class parents, as well as parents of color, experienced more instrumental and financial hardships due to the pandemic, when compared to their higher income, White counterparts. In contrast, parents with higher income and White parents were more likely to feel stressed over structuring home learning environments and planning educational and physical activities at home for their children. The overall findings suggest that family income level and race/ethnicity play a significant role in the lives of families coping with a variety of challenges due to the pandemic.

Verán ustedes las chozas más humildes. El discurso de pobreza en la diplomacia pública cardenista dirigida a Estados Unidos

2019 ◽  
Vol 35 (2) ◽  
pp. 255-281
Author(s):  
Sylvia Dümmer Scheel
Keyword(s):  
United States ◽  
New Deal ◽  
Public Diplomacy ◽  
The United States ◽  
The Public ◽  
The Poor ◽  
The Face ◽  
The Government ◽  
Lazaro Cardenas ◽  
The New Deal

El artículo analiza la diplomacia pública del gobierno de Lázaro Cárdenas centrándose en su opción por publicitar la pobreza nacional en el extranjero, especialmente en Estados Unidos. Se plantea que se trató de una estrategia inédita, que accedió a poner en riesgo el “prestigio nacional” con el fin de justificar ante la opinión pública estadounidense la necesidad de implementar las reformas contenidas en el Plan Sexenal. Aprovechando la inusual empatía hacia los pobres en tiempos del New Deal, se construyó una imagen específica de pobreza que fuera higiénica y redimible. Ésta, sin embargo, no generó consenso entre los mexicanos. This article analyzes the public diplomacy of the government of Lázaro Cárdenas, focusing on the administration’s decision to publicize the nation’s poverty internationally, especially in the United States. This study suggests that this was an unprecedented strategy, putting “national prestige” at risk in order to explain the importance of implementing the reforms contained in the Six Year Plan, in the face of public opinion in the United States. Taking advantage of the increased empathy felt towards the poor during the New Deal, a specific image of hygienic and redeemable poverty was constructed. However, this strategy did not generate agreement among Mexicans.

Interaction of Ukrainian Diaspora and the USA Government Regarding Celebration of Ukrainian Independence Day on January 22

2018 ◽  
Vol 1 (47) ◽  
pp. 136-145
Author(s):  
Halyna Shchyhelska
Keyword(s):  
United States ◽  
House Of Representatives ◽  
The United States ◽  
100Th Anniversary ◽  
Totalitarian Regime ◽  
The Public ◽  
Us Congress ◽  
The Us ◽  
Public Consciousness ◽  
The Usa

2018 marks the 100th anniversary of the proclamation of Ukrainian independence. OnJanuary 22, 1918, the Ukrainian People’s Republic proclaimed its independence by adopting the IV Universal of the Ukrainian Central Rada, although this significant event was «wiped out» from the public consciousness on the territory of Ukraine during the years of the Soviet totalitarian regime. At the same time, January 22 was a crucial event for the Ukrainian diaspora in the USA. This article examines how American Ukrainians interacted with the USA Government institutions regarding the celebration and recognition of the Ukrainian Independence day on January 22. The attention is focused on the activities of ethnic Ukrainians in the United States, directed at the organization of the special celebration of the Ukrainian Independence anniversaries in the US Congress and cities. Drawing from the diaspora press and Congressional Records, this article argues that many members of Congress participated in the observed celebration and expressed kind feelings to the Ukrainian people, recognised their fight for freedom, during the House of Representatives and Senate sessions. Several Congressmen submitted the resolutions in the US Congress urging the President of United States to designate January 22 as «Ukrainian lndependence Day». January 22 was proclaimed Ukrainian Day by the governors of fifteen States and mayors of many cities. Keywords: January 22, Ukrainian independence day, Ukrainian diaspora, USA, interaction, Congress

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