Assortment policy of retailers in the “Sugar” product subcategory
The article discusses the results of a survey of the commercial assortment of the “Sugar” subcategory, which is included in the category “Groceries” in the stores of three retail chains in Moscow. It was found that in all stores there is a wide assortment, represented by 6 to 10 types, 25 trademarks and their 70 modifications. The assortment of sugar under investigation is characterized by high coefficients of completeness, depth and stability, as well as an average degree of novelty and moderate rationality. The analysis of the assortment indicators revealed that in the assortment policy of all surveyed stores, the main directions are assortment stabilization and renewal as an additional direction. Along with this, when forming the assortment of sugar, it is recommended to apply the directions for improving the assortment.