"A Study of Structural Relation Effects between Attraction Attributes, Tourism Image, Perceived Value, and Intention of Recommendation regarding North Korea Tourism: Focusing on the Moderating Effects according to Gender"

In recent year, mobile devices have become an indispensable product in our daily life. Extensive amount of mobile applications (Apps) have been developed and used on these devices. Restated, in terms of the Apps future development and popularization, to understand why people have willingness to pay for use certain Apps has apparently became an important issue. However, there are various homogeneity Apps, which people can easily find some free succedaneum for use. Consequently, it would be an interesting issue to realize individual's intention to pay for use the Apps. In this study, the authors conducted a survey in Taiwan to realize individuals' willingness to pay for Cloud Storage Service (CSS), since CSS is one of the frequently adopted App for most mobile device users. The results show that both the perceived service quality and conformity positively affect the perceived value and then increases the user's willingness to pay indirectly. In addition, the findings also support that the users' product knowledge about CSS produce negative moderating effects on the perceived value and the willingness of pay.

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Revisiting the Moderating Effects of Discount Size, Purchase Situation, and Store Name on the Perceived Value of Price Through Semantic Cues: Further Empirical Evidence from Turkey

Global Perspectives in Marketing for the 21st Century - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-17356-6_77 ◽

2015 ◽

pp. 246-246

Author(s):

Bulent Menguc ◽

Nimet Uray

Keyword(s):

Empirical Evidence ◽

Perceived Value ◽

Moderating Effects ◽

Semantic Cues ◽

Purchase Situation

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The Study of the Association between Perceived value of work and Turnover intention of Social Worker: Analysis of the Moderating effects of Supervision

10.17997/swry.61.1.2 ◽

2019 ◽

Vol 61 ◽

pp. 45-78

Author(s):

Younglim Cho ◽

Soochan Choi ◽

Jisun Lee

Keyword(s):

Social Worker ◽

Turnover Intention ◽

Perceived Value ◽

Moderating Effects

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Influence of Perceived Value and Innovation on the Propensity to Use Sports Tourism Websites among University Students: The Moderating Effects of Age and Education

Asian Journal of University Education ◽

10.24191/ajue.v17i4.16186 ◽

2021 ◽

Vol 17 (4) ◽

pp. 478

Author(s):

Marwan Taha Abed Rabee ◽

Roxana Dev Bt Omar Dev ◽

Tengku Fadilah Tengku Kamalden ◽

Ahmad Nasrulloh ◽

Seyedali Ahrari

Keyword(s):

University Students ◽

Perceived Value ◽

Personal Characteristics ◽

Moderating Effects ◽

Sports Organizations ◽

Sports Events ◽

Sports Tourism ◽

Tourism Websites ◽

The Relationship ◽

Study Offer

Abstract: In this study, the researchers sought to understand the effects perceived value and innovation have on the propensity of university students to use sports tourism websites. This study also examined the moderating roles of age and education on this usage. University students (N = 354; 292 women and 62 men) from a public university in Malaysia were surveyed for this study. The findings revealed that perceived value and innovation significantly influence the propensity to use sports tourism websites among university students. The results also showed that both age and education significantly moderated their purposed associations. The findings of this study offer sports website managers, as well as policymakers in sports organizations, an insight that will aid in the development of effective online strategies to attract young users to engage with sports tourism websites. This study also informs managers and researchers about the importance of age and education when considering the relationship between predictors and the propensity of users to use sports tourism websites. Keywords: Propensity to use websites, tourism, sports events, personal characteristics, perceived benefits, innovation.

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Switching Cost to Customer Loyalty: Operation and Business Relationship

Business and Entrepreneurial Review ◽

10.25105/ber.v5i1.1008 ◽

2016 ◽

Vol 5 (1) ◽

pp. 35

Author(s):

Puji Setyawan E. Putranto

Keyword(s):

Customer Loyalty ◽

Value Creation ◽

Switching Costs ◽

Perceived Value ◽

Business Relationship ◽

Moderating Effects ◽

Binding Factor ◽

Business Customers ◽

Business To Business ◽

Seller Relationship

Many business customers to day consolidate their supply basis and implementing preferred supplier programs. Consequently suppliers forced to gain a key supplier status from their customers where as a collaborative buyer-seller relationship represents a source of competitive advance. The vendors sometimes in flict switching costs on their customers, to prevent them from defecting to new suppliers. In a competitive setting where competition dominated by a price war, the potential switching costs might be an exit barrier and a binding factor of customer loyalty. ln efforts to address that issue this research examines the moderating effects of switching costs on customer loyalty through both satisfaction and perceived-value measures. The research investigates opporlunities for differentiation through value creation in business to business (B2B) relationship.

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Chinese Tourists’ Perception of the Tourism Image of North Korea Based on Text Data from Tourism Websites

Sustainability ◽

10.3390/su132112205 ◽

2021 ◽

Vol 13 (21) ◽

pp. 12205

Author(s):

Rilong Li ◽

Huanjiong Wang ◽

Hao Zhang

Keyword(s):

Network Analysis ◽

North Korea ◽

Semantic Network ◽

Semantic Network Analysis ◽

Image Perception ◽

Text Data ◽

The Sustainable Development ◽

The Korean War ◽

Chinese Tourists ◽

Tourism Image

A good tourism image can significantly enhance the travel willingness and experience of international tourists. Most related research focused on the tourism image perception of world-famous cities, but research on the tourism image of North Korea is insufficient. We extracted text data from travel notes and reviews on Chinese travel websites. Subsequently, we used text mining and semantic network analysis to investigate Chinese tourists’ perception of the tourism image of North Korea. The results of the semantic network analysis show that tourism in North Korea consisted mainly of visits to the main cities and famous scenic spots, always with tour guides. Changes in high-frequency words indicated that Chinese tourists’ interest in North Korea’s history has weakened in recent years, and their interest in scenic spots and tourism products has increased. The results of the iterative correlation convergence analysis show that the topics relevant to tourists’ image of North Korea are composed of representative scenic spots, the Korean War, Kaesong city, the Pyongyang City, people’s lives, and other notable experiences. This research makes an empirical case for the study of tourists’ perception of the tourism image of North Korea and provides targeted suggestions for the sustainable development of North Korean tourism.

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