scholarly journals Peran Pencahayaan Terhadap Suasana Ruang Interior Beehive Boutique Hotel Bandung

2021 ◽  
Vol 1 (2) ◽  
pp. 179-191
Author(s):  
Risti R Wulandari ◽  
Tiara Isfiaty
Keyword(s):  
Boutique Hotel

Penelitian ini bertujuan untuk mengetahui pengaruh dari peran pencahayaan untuk menciptakan suasana yang dapat menggambarkan tema atau penggayaan tertentu yang diterapkan pada desain ruang Beehive Boutique Hotel sehingga dapat terlihat, terasa, dan teramati visualisasinya oleh pengguna ruang atau pengamat ruang. Pencahayaan menjadi elemen yang penting untuk menghadirkan suasana serta karakter pada suatu ruang interior. Terdapat banyak jenis pencahayaan yang dapat diterapkan pada ruangan interior dan bergantung pada suasana apa yang ingin dirasakan oleh pengguna ruang. Pencahayaan juga dapat mendukung untuk menghadirkan visualisasi dari penggayaan yang diterapkan pada ruangan. Metode yang digunakan pada penelitian ini adalah pengamatan dan perbandingan berdasarkan teori yang dipakai pada penelitian. Hasil dan kesimpulan yang diambil dijelaskan secara deskriptif menurut pengamatan yang dilakukan peneliti dengan membandingkannya dengan teori yang dipakai. Kesimpulannya adalah bahwa peran pencahayaan yang diterapkan pada ruang interior Beehive Boutique Hotel dapat membantu menciptakan suasana yang menggambarkan tema atau penggayaan Skandinavia yang diterapkan pada interior hotel. 

scholarly journals Revitalization of Kerta Niaga Kota Tua building in Jakarta as a boutique hotel

2021 ◽  
Vol 729 (1) ◽  
pp. 012054
Author(s):  
K Rahmayanti ◽  
I Rachmayanti ◽  
A A A Wulandari
Keyword(s):  
Boutique Hotel

scholarly journals EFFECTS OF E-COMMERCE ON THE SHARIA HOTELS BRAND AWARENESS IN BANDUNG

2018 ◽  
Vol 5 (10) ◽  
Author(s):  
Muchyidin Natakusuma ◽  
Ria Arifianti ◽  
Iwan Sukoco
Keyword(s):  
Structural Equation Modeling ◽  
Significant Influence ◽  
Structural Equation ◽  
Internet Technology ◽  
Brand Awareness ◽  
Equation Modeling ◽  
The Internet ◽  
Boutique Hotel ◽  
Complex Relationships ◽  
A Company

Sharia has become global, including the development of Sharia Hotels. In addition, the development of internet technology in Indonesia can be seen with the existence of e-commerce which benefits in the form of business convenience because the internet is seen as an advertising media that is cheaper, more efficient and effective. Tight business competition has made brand as an important aspect that can be a benchmark for a company. Sharia hotel owners use e-commerce to build strong brands and make consumers acknowledge that their brands are well received by consumers. This study aims to find out how e-commerce influences brand awareness in Narapati Indah Sharia Boutique Hotel and Convention Bandung. Respondents in this study were sampled using the Structural Equation Modeling (SEM) method that allows testing a series of relatively complex relationships simultaneously. The results showed that respondents' responses regarding e-commerce and brand awareness at Narapati Indah Sharia Hotel were in the good category. In addition, there is a significant influence between e-commerce on brand awareness in Narapati Indah Sharia Hotel especially through their own website so that to depend on other parties are no longer needed.

Hochwertiger Rohrstoff für die Elbflorenz

HLH ◽  
2020 ◽  
Vol 71 (01) ◽  
pp. 56-58
Author(s):  
Marion Paul-Färber
Keyword(s):  
Boutique Hotel

Mit seinem Kunst- und Kulturangebot lockt Dresden viele Gäste an – mit positiven Folgen für die Hotelszene. Im Bereich der inneren Altstadt hat vor kurzem das Boutique-Hotel Indigo eröffnet. Hier, wie auch beim Bau der benachbarten Wohnanlage, kamen für Heizung und Trinkwasser Rohrleitungssysteme aus (Edel-)Stahl zum Einsatz.

Restoration of Tangible and Intangible Artefacts in the Tunisian Landscape: ‘Boutique Hotels’ and the Entrepreneurial Project of Dar Ben-Gacem

2019 ◽  
Vol 4 (1) ◽  
pp. 22-35
Author(s):  
Majdi Faleh
Keyword(s):  
Cultural History ◽  
Small Businesses ◽  
Theoretical Study ◽  
Historical Context ◽  
Cultural Challenges ◽  
Doctoral Research ◽  
Guest House ◽  
Boutique Hotel ◽  
History Of ◽  
Cultural Entrepreneurship

This research stems from a theoretical study of the Medina of Tunis, as a continuity of the author’s doctoral research. The broader study from which the concepts are drawn is part of a PhD project, in architecture and humanities, focused on the effects of globalization on the Medina of Tunis. Studies and publications of the houses of the Medina of Tunis are lacking from the literature, in the Anglo-Saxon world, thus the interest of the author is to build a new body of knowledge examining historical restoration projects in Tunisia. This research article traces the challenges faced by the Medina of Tunis in the twenty-first century. It does so by evaluating a restoration and conversion project of seventeenth century Dar Ben-Gacem into a boutique hotel or ‘Hotel de Charme’. The project is unique as it reflects an architectural and entrepreneurial initiative of its owners aiming to work alongside the Medina’s small businesses, local artisans and the community at large. In this context, this research examines the architectural and socio-cultural challenges faced by the owners as well as the architects to preserve the identity of the building while diversifying the use of its spaces. This study first examines the history of Dar Ben-Gacem and the transition of the traditional courtyard house into a ‘cosmopolitan’ guest house that attracts visitors and tourists from all cultures and nationalities. Later, it explores the motivations and commitments of the owners to revive tangible and intangible artefacts through architecture as well as the social and cultural entrepreneurship of Tunisia’s rich cultural history. Ultimately, this theoretical study evaluates the challenges faced in such projects to revive the cultural heritage of the house while shaping a ‘story’ of a generation. Restoration projects in the Medina vary in scale and purpose. The consideration of both tangible and intangible artefacts in this historical context is highly important as it delves into the question of heritage in the age of tourism and globalization.

scholarly journals PERAN KETERLIBATAN KARYAWAN PADA HUBUNGAN REWARDS DAN INTERNAL COMMUNICATION DENGAN ORGANIZATIONAL CITIZENSHIP BEHAVIOUR

2018 ◽  
Vol 8 (3) ◽  
pp. 1696
Author(s):  
I Made Dena Julio Mahendra Saputra ◽  
Putu Saroyini Piartrini
Keyword(s):  
Employee Engagement ◽  
Organizational Citizenship ◽  
Organizational Citizenship Behavior ◽  
Employee Involvement ◽  
Internal Communication ◽  
Citizenship Behavior ◽  
Simple Linear Regression ◽  
Analysis Technique ◽  
Boutique Hotel ◽  
Saturated Sample

The purpose of this study was to determine the effect of mediating employee involvement on rewards relationships and internal communication with organizational citizenship behavior. This research was conducted at Akana Boutique Hotel. The number of samples taken was 50 employees, using saturated sample techniques. Data collection is done through a questionnaire. The analysis technique used is simple linear regression. Based on the results of the analysis found that 1). Rewards and internal communication have a positive and significant effect on employee engagement, 2). Rewards, internal communication and employee involvement have a positive and significant effect on organizational citizenship behavior, 3). Employee involvement mediates the effects of rewards and internal communication on organizational citizenship behavior, the higher rewards, internal communication and employee involvement, the organizational citizenship behavior will also increase in Akana Boutique Hotel companies. Keywords: rewards, internal communication, employee involvement, organizational citizenship behavior

The Park Hotels: Designing Communications

2013 ◽  
Vol 17 (02) ◽  
pp. 199-224 ◽  
Author(s):  
Seema Gupta ◽  
J. Ramachandran
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Personal Selling ◽  
Communication Strategy ◽  
Marketing Communications ◽  
Personalized Service ◽  
Boutique Hotel ◽  
The Rich

The case describes how Priya Paul, the Chairperson of The Park Hotel (TPH), and her team created a uniquely Indian boutique hotel network — infusing each property with local ethos and a charming distinction, emphasizing intimate and personalized service, and positioning each hotel as an entertainment destination for customers. The case invites students to consider the communication choices open to the TPH management in 2010 as they cope with growing competition from the entry of international majors (Hyatt, Starwood Hotels and JW Marriott) and the expansion plans of domestic giants (The Taj, Oberoi and ITC Welcomgroup) while seeking to retain the distinctiveness and individuality of each of the properties in the network. The case describes the communication strategy adopted by TPH and elaborates on the various channels of communication used such as personal selling, advertising, public relations, and social media. The rich exhibits of the case allow for analysis of creative as well as media strategy. The case will enable participants to understand the challenges in integrating the different elements of marketing communications and the challenges in communicating experiences as opposed to products or services.

scholarly journals Impact of Substantive Staging and Communicative Staging of Sustainable Servicescape on Behavioral Intentions of Hotel Customers through Overall Perceived Image: A Case of Boutique Hotels

2021 ◽  
Vol 18 (17) ◽  
pp. 9123
Author(s):  
Khalil-ur-Rehman ◽  
Mohammad Adnan ◽  
Naveed Ahmad ◽  
Miklas Scholz ◽  
Khalil-ur-Rehman ◽  
...  
Keyword(s):  
Behavioral Intentions ◽  
Structural Equation ◽  
Word Of Mouth ◽  
Hotel Industry ◽  
Positive Influence ◽  
Mediating Effect ◽  
Equation Modeling ◽  
Boutique Hotel ◽  
Boutique Hotels ◽  
The Relationship

Customers have become very sensitive regarding the innovative evaluation of services. Due to competition in the hospitality industry, it is a challenge for hotel marketers to understand customers’ behavior. There is scant research in the hotel industry of Pakistan and especially on boutique hotels. This research seeks to measure the relationship between substantive, communicative elements of the sustainable servicescape and behavioral intentions (word of mouth) in a boutique hotel setting. However, the mediating effect of the overall perceived image is examined between these constructs. Responses of boutique hotel visitors were collected from Lahore, Islamabad, Faisalabad, and Murree. Data were analyzed by using structural equation modeling (SEM). Results display that both substantive and communicative servicescape elements positively affect the perceived image of customers, which has a positive influence on behavioral intentions such as word of mouth (WOM). Theoretical and practical implications are also discussed.

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