scholarly journals EFFECTS OF E-COMMERCE ON THE SHARIA HOTELS BRAND AWARENESS IN BANDUNG

2018 ◽  
Vol 5 (10) ◽  
Author(s):  
Muchyidin Natakusuma ◽  
Ria Arifianti ◽  
Iwan Sukoco
Keyword(s):  
Structural Equation Modeling ◽  
Significant Influence ◽  
Structural Equation ◽  
Internet Technology ◽  
Brand Awareness ◽  
Equation Modeling ◽  
The Internet ◽  
Boutique Hotel ◽  
Complex Relationships ◽  
A Company

Sharia has become global, including the development of Sharia Hotels. In addition, the development of internet technology in Indonesia can be seen with the existence of e-commerce which benefits in the form of business convenience because the internet is seen as an advertising media that is cheaper, more efficient and effective. Tight business competition has made brand as an important aspect that can be a benchmark for a company. Sharia hotel owners use e-commerce to build strong brands and make consumers acknowledge that their brands are well received by consumers. This study aims to find out how e-commerce influences brand awareness in Narapati Indah Sharia Boutique Hotel and Convention Bandung. Respondents in this study were sampled using the Structural Equation Modeling (SEM) method that allows testing a series of relatively complex relationships simultaneously. The results showed that respondents' responses regarding e-commerce and brand awareness at Narapati Indah Sharia Hotel were in the good category. In addition, there is a significant influence between e-commerce on brand awareness in Narapati Indah Sharia Hotel especially through their own website so that to depend on other parties are no longer needed.

scholarly journals Ekuitas Merek dan Loyalitas Pelanggan

2020 ◽  
Vol 12 (2) ◽  
pp. 168-182
Author(s):  
Arif Rakhman
Keyword(s):  
Structural Equation Modeling ◽  
Significant Influence ◽  
Structural Equation ◽  
Brand Awareness ◽  
Equation Modeling ◽  
Probability Sampling ◽  
Attitudinal Loyalty ◽  
Self Image ◽  
Image Congruence ◽  
Brand Satisfaction

The purpose of this research are to determine the influence of staff service, self-image congruence, and brand awareness on brand satisfaction and attitudinal loyalty, and the influence of brand satisfaction on attitudinal loyalty in three star hotels at Tegal. By using non-probability sampling, this research uses 120 respondents to be the sample. This study uses Structural Equation Modeling (SEM) Sub-Group. The results of this study are staff service, self-image congruence, and brand awareness have significant influence on brand satisfaction and attitudinal loyalty, brand satisfaction has significant influence on attitudinal loyalty. 

FEATURE,NILAI, KEPUASAN DAN LOYALITAS PELANGAN

2017 ◽  
Vol 2 (1) ◽  
pp. 45-52
Author(s):  
Iha Haryani Hatta
Keyword(s):  
Structural Equation Modeling ◽  
Customer Satisfaction ◽  
Customer Loyalty ◽  
Significant Influence ◽  
Customer Value ◽  
Structural Equation ◽  
Equation Modeling ◽  
Relationship Of ◽  
The Relationship ◽  
Customer Satisfaction And Loyalty

The aim of this study was to determine the relationship of the features of the value, satisfaction, and customer loyalty; the effect on the value of customer satisfaction and loyalty; influence of satisfaction on customer loyalty. A total of 200 merchant PT. BANK XYZ as respondents was selected randomly. Analyses were performed using structural equation modeling (SEM). The analysis showed that the feature has a significant influence on customer value, but not for customer satisfaction and loyalty. The values has a significant influence on satisfaction, but not on customer loyalty. Satisfaction has a significant influence on customer loyalty. Discussion and conclusions described in the article. Keywords: features of the value, satisfaction, customer loyalty

scholarly journals Effects of Strategic Orientation on Performance of Telecommunication Sector in Nigeria

2021 ◽  
Vol 4 (3) ◽  
Author(s):  
Niyi Israel Akeke ◽  
◽  
Adenike Rita Akeke ◽  
Ayodeji Muyideen Awolaj ◽  
Mathew Olufemi Oyebanji
Keyword(s):  
Structural Equation Modeling ◽  
Significant Influence ◽  
Structural Equation ◽  
Strategic Orientation ◽  
Equation Modeling ◽  
Telecommunication Sector ◽  
Line Managers ◽  
Strategic Orientations ◽  
Using Data ◽  
Technology Orientation

The study explores the potential influences of strategic orientation constructs of entrepreneurial, market and technology orientations on telecommunication firms’ performance using data obtained through structured questionnaires from 57 line managers and 300 customers of these firms. The data collected were subjected to the structural equation modeling technique. The results revealed that strategic orientation has a positive significant relationship with firm performance. Specifically, it showed that only technology orientation has a significant influence on telecommunication firms’ performance. The study contributes to the understanding of the rationale behind which set of strategic orientations should be implemented for improved level of performance in the telecommunication sector.

Evaluation of Determinants of Software Quality in Offshored Software Projects

2022 ◽  
pp. 1857-1883
Author(s):  
Ganesan Kannabiran ◽  
K. Sankaran
Keyword(s):  
Structural Equation Modeling ◽  
Software Quality ◽  
Significant Influence ◽  
Structural Equation ◽  
Project Managers ◽  
Equation Modeling ◽  
Software Projects ◽  
Specific Product ◽  
Is Projects

Successful offshoring engagements of Indian software vendors is increasingly dependent upon the quality of the projects delivered rather than cost considerations. However, delivering quality software is reliant on effective management of various organizational, technological and people aspects. This research is to identify and evaluate the determinants of quality on software projects delivered by vendors through offshoring. Data related to recently completed projects were collected through a survey of 440 project managers from Indian vendors. Based on structural equation modeling, the authors analyze the influence determinants on specific product quality attributes. It is found that, out of six determinants, technical infrastructure and process maturity have significant influence on most of the attributes of quality in offshored IS projects from India. The authors provide a set of implications for practice and directions for further research.

scholarly journals “I Want to Be Like You!”: The Influence of Role Models on Entrepreneurial Intention

2018 ◽  
Vol 26 (02) ◽  
pp. 113-153 ◽  
Author(s):  
Katharina Fellnhofer ◽  
Susan Mueller
Keyword(s):  
Structural Equation Modeling ◽  
Significant Influence ◽  
Role Models ◽  
Structural Equation ◽  
Central Element ◽  
Entrepreneurial Intention ◽  
Equation Modeling ◽  
Comprehensive Understanding ◽  
Entrepreneurship Research ◽  
Event Model

Explaining individual’s entrepreneurial intention is a central element in entrepreneurship research. The purpose of this paper is to illustrate that role models have an indirect effect on students’ entrepreneurial intention. We draw on a sample of 266 individuals and apply structural equation modeling. Our results show that role models have a positive and significant influence on entrepreneurial intention via the antecedents described in the theory of planned behavior, the entrepreneurial event model, and the integrated version of these models. With our study, we aim to contribute to a more comprehensive understanding of the path through which role models influence entrepreneurial intention.

scholarly journals EMPOWERING LEADERSHIP DAN KINERJA PEGAWAI: SEBUAH STUDI EMPIRIS PADA DISTRIK X KABUPATEN MAYBRAT

2021 ◽  
Vol 6 (2) ◽  
pp. 149-156
Author(s):  
Reijeng Tabara ◽  
Niar Azriya ◽  
Uswatul Mardliyah
Keyword(s):  
Structural Equation Modeling ◽  
Least Squares ◽  
Significant Influence ◽  
Structural Equation ◽  
Employee Performance ◽  
Equation Modeling ◽  
Empowering Leadership ◽  
Significance Level ◽  
A Value ◽  
West Papua

The purpose of this study is to determine the influence of Empowering Leadership on the performance Employees of District X Maybrat Regency. The study used Partial Least Squares (PLS) with Structural Equation Modeling (SEM) techniques to analyze 45 employees. The results showed there was a positive and significant influence between Empowering Leadership on employee performance with a value TStatistic greater than Tsabel (Tstatistic 31,692 1,679 Ttabel) at a significance level of 5% (0.05). The results of this study indicate that the higher Empowering Leadership that the organization has, the more it will improve the performance of Employees in District X Maybrat regency of West Papua

scholarly journals The role of brand equity in increasing buying interest

2021 ◽  
pp. 1999-2010
Author(s):  
Gita Sugiyarti ◽  
Aris Mardiyono
Keyword(s):  
Structural Equation Modeling ◽  
Brand Equity ◽  
Structural Equation ◽  
Brand Image ◽  
Sales Promotion ◽  
Brand Awareness ◽  
Equation Modeling ◽  
Significant Positive Effect ◽  
Positive Effect

This study aims to analyze the effect of brand awareness, brand image and sales promotion on brand equity and consumer buying interest. The population of this study was all Swalayan Ada customers in Indonesia. The sample was taken by 550 respondents. After processing with normalization of data, the sample is worth using as many as 265 respondents. Analysis tools using Structural Equation Modeling with AMOS 16 program. The findings show that brand awareness, brand image and sales promotion have a significant positive effect on consumer buying interest. Brand image and sales promotion and brand equity have a significant positive effect on buying interest while brand awareness has no significant effect on consumer buying interest.

scholarly journals PENGARUH PELATIHAN DAN PEMBERDAYAAN TERHADAP KOMPETENSI DAN KINERJA GURU DI UPTD-PK DEWANTARA

2020 ◽  
Vol 4 (1) ◽  
pp. 86
Author(s):  
Suraida Fitri ◽  
A Hadi Arifin ◽  
Yanita Yanita
Keyword(s):  
Structural Equation Modeling ◽  
Significant Influence ◽  
Structural Equation ◽  
Equation Modeling ◽  
Analysis Tool ◽  
Competence Training ◽  
And Performance

This study aims to examine the effect of training and empowerment of the competence and performance of teachers in UPTD-PK Dewantara. The data used in this research are as many as 152 teachers in SMA Negeri 1 Dewantara, SMA Negeri 2 Dewantara and SMK Negeri 1 Dewantara. The analysis tool used is Structural Equation Modeling (SEM) using AMOS-20 (Analysis of Moment Structure). The results showed that training and empowerment have a significant influence on competence. Training, empowerment and competence have a significant effect on performance. Competence mediates in full mediation the effect of training on performance. Competence mediates partially mediation in the effect of empowering performance. Keywords: Training, Empowerment, Competence, Performance.           

scholarly journals How does a salesperson improve their performance? The importance role of customer smart response capability

2019 ◽  
Vol 21 (2) ◽  
pp. 223 ◽  
Author(s):  
Diana Aqmala ◽  
Elia Ardyan
Keyword(s):  
Structural Equation Modeling ◽  
Structural Equation ◽  
Insurance Industry ◽  
Equation Modeling ◽  
Salesperson Performance ◽  
Sales Training ◽  
A Company ◽  
Research Show ◽  
Response Capability

Salesperson is a part of a company who will always meet their customers. Salesperson should have the capability to respond to customers. This research aims at proving the importance of customer smart response capability in insurance industry in Indonesia. The respondents in this research are 317 salespersons in insurance industry. This research uses structural equation modeling to process its data. The results of this research show the importance of customer smart response capability in insurance industry. This customer smart response capability can improve salesperson performance. Additionally, customer smart response capability can mediate the influence of customer sensing on the salesperson performance and can mediate the influence of sales training effectiveness on salesperson performance. This research also has some contribution, both to knowledge and managerial contributions.

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