A Study on Effect of The Subscription–Based Online Service on Consumer Perception Value, Repurchase Intention

2021 ◽  
Vol 23 (2) ◽  
pp. 49-71
Author(s):  
Nam-Gil Baek
Keyword(s):  
Consumer Perception ◽  
Repurchase Intention ◽  
Online Service

The impact of perceived online service quality on swift guanxi

2018 ◽  
Vol 28 (2) ◽  
pp. 432-455 ◽  
Author(s):  
Si Shi ◽  
Ren Mu ◽  
Lin Lin ◽  
Yang Chen ◽  
Gang Kou ◽  
...  
Keyword(s):  
Gender Differences ◽  
Service Quality ◽  
Customer Service ◽  
Perceived Control ◽  
Three Dimensions ◽  
Equation Modeling ◽  
Repurchase Intention ◽  
Online Service ◽  
Content Type ◽  
The Impact

Purpose The purpose of this paper is to investigate the impact of online service quality on swift guanxi that influences customer repurchase intention and the moderating role of gender in the relationship between online service quality and swift guanxi. Design/methodology/approach Based on survey data obtained from 274 college students, structural equation modeling was used to test the research hypotheses. Findings The results show that the dimensions of online service quality (i.e. perceived control, convenience and customer service) are positively related to buyer-seller swift guanxi, which influences repurchase intention. Additionally, men are driven mainly by perceived control and service convenience when establishing swift guanxi, whereas women care more about customer service. Originality/value Online service quality is the key factor underlying customer repurchase intention. In addition, gender differences exist in many aspects of online shopping including information processing, perceived service, and perceived risk. This is one of the first empirical studies that empirically examine the effects of three dimensions of online service quality on swift guanxi and take gender differences into consideration. Based on the conceptual and empirical evidence, this study provides the practical and theoretical implications of these findings.

scholarly journals PENGARUH ONLINE PROMOTION TERHADAP REPURCHASE INTENTION DENGAN CONSUMER PERCEPTION SEBAGAI MEDIASI PADA TRAVEL ONLINE

2018 ◽  
Vol 12 (2) ◽  
pp. 94-100
Author(s):  
Stefanie Adelia
Keyword(s):  
Low Cost ◽  
Marketing Strategies ◽  
Consumer Perception ◽  
Online Media ◽  
Media Campaign ◽  
Repurchase Intention ◽  
Analysis Technique ◽  
Travel Services ◽  
Online Travel ◽  
Positive Effect

Marketing strategies such as online promotion are now mostly done to attract customer repurchase intention to online travel services by establishing a good consumer perception. Online media is chosen as a media campaign because it is able to reach a very broad market segment and not limited to time with a relatively low cost and can form a consumer perception that affects the consumer's buying interest. Research on the influence of online promotion on repurchase intention with consumer perception as mediation on online travel is done to 100 online travel online buyers selected by non-probability sampling with WarpPLS data analysis technique. The results showed that online promotion has a positive effect on repurchase intention directly and repurchase intention positively indirectly influence through the mediation variable consumer perception. This study proves that consumer perception can be a good mediation between online promotion and repurchase intention

scholarly journals Leveraging the Power of Online Referral for E-Business: The Moderated Mediation Model

2021 ◽  
Vol 16 (7) ◽  
pp. 2594-2607
Author(s):  
Chih-Hung Chen
Keyword(s):  
Service Quality ◽  
Purchase Intention ◽  
Structural Equation ◽  
Process Model ◽  
Consumer Perception ◽  
Equation Modeling ◽  
Online Service ◽  
Online Purchase ◽  
E Learning ◽  
The Relationship

This study utilized the Kano model to practically identify the key attributes of online service quality of e-learning education companies. Along with a review of theoretical sources related to service quality, this paper placed similar attributes into the same cluster and finalized four constructs, i.e., reliability, responsiveness, competence, and engagement. In addition, consumer perception plays a mediating role in the relationship between online service quality and online purchase intention, while online customer referral is taken as a moderator indirectly influencing customer perceptions because people like to share their purchasing and usage experiences online. Subsequently, a structured questionnaire was designed and survey data were collected from 418 respondents through various social media. Hypotheses were tested using the structural equation modeling (SEM) and SPSS Process Model 4 and 7. The outcomes show (1) consumer perception significantly mediates the relationship between online service quality and online purchase intention, and (2) online customer referral has a profound effect on consumer perception, indicating that it indirectly affects purchase intention. Online customer referral, therefore, may help e-learning education companies to improve service quality with key features that better positions them to target online learners.

Weight Watchers – das Konzept und die wissenschaftliche Basis

2008 ◽  
Vol 02 (02) ◽  
pp. 74-78
Author(s):  
U. Gerwig
Keyword(s):  
Wird Eine ◽  
Online Service ◽  
Weight Watchers ◽  
Prävention Und Therapie

ZusammenfassungDas Weight Watchers Konzept basiert auf den vier Säulen Ernährungsumstellung, Bewegungssteigerung, Verhaltensänderung und Unterstützung durch die Weight Watchers Treffen mit dem zusätzlichen Online-Service. Es wird eine langfristige Gewichtsreduktion mit nachhaltiger Lebensstiländerung angestrebt. Im Bereich der Ernährungsumstellung wird eine ausgewogene, fettmodifizierte, ballaststoffreiche und mäßig hypokalorische Mischkost empfohlen. Das Konzept setzt die Anforderungen der aktuellen evidenzbasierten Leitlinie Prävention und Therapie der Adipositas 2007 an ein Gewichtsreduktionsprogramm in vollem Umfang um. Seine Wirksamkeit und Sicherheit wurde in randomisierten, kontrollierten Studien nachgewiesen. Das aktuelle Programm in Deutschland heißt „FlexPoints® mit 18 Sattmachern”. Für die Gewichtsreduktion und Lebensstiländerung sind keine speziellen Produkte erforderlich.

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