A Study on Strategic Proposals to Improve Purchase Behavior of Home Meal Replacement(HMR): Based on the Importance Performance Analysis

2021 ◽  
Vol 23 (3) ◽  
pp. 1-19
Author(s):  
Dong-Hyun Nam ◽  
Yeong-Ae Ku ◽  
Sung-Sik Ahn
Keyword(s):  
Performance Analysis ◽  
Purchase Behavior ◽  
Meal Replacement

scholarly journals A Study on Domestic Consumers’ Needs and Importance-Performance Analysis of Selective Attributes for Developing Home Meal Replacement (HMR) Products

2016 ◽  
Vol 32 (3) ◽  
pp. 342-352 ◽  
Author(s):  
Sung-Bae Park ◽  
Hyun-Jun Lee ◽  
Hae Young Kim ◽  
Hye-Sun Hwang ◽  
Dae-Sub Park ◽  
...  
Keyword(s):  
Performance Analysis ◽  
Meal Replacement

scholarly journals TINGKAT KEPUASAN KONSUMEN TERHADAP RESTORAN HAPPY COW STEAK BOGOR JAWA BARAT

2017 ◽  
Vol 5 (2) ◽  
pp. 139-158
Author(s):  
Ayumi Fitriani Gunawan ◽  
Wahyu Budi Priatna
Keyword(s):  
Performance Analysis ◽  
Customer Satisfaction ◽  
Information Search ◽  
Consumer Satisfaction ◽  
Descriptive Analysis ◽  
Purchase Behavior ◽  
Alternative Evaluation ◽  
Satisfaction Index ◽  
Customer Satisfaction Index ◽  
Post Purchase

Happy Cow Steak is a restaurant in Bogor which offers western menu with steak as its main product. The aim of this research was to find out the characteristic of Happy Cow Steak’s consumers, buying decision process, and consumer satisfaction. There were 90 respondents participating in this reserach. The methods used in this study were descriptive analysis, Importance Performance Analysis (IPA), and Customer Satisfaction Index (CSI). The research showed that the majority of consumers who visited Happy Cow Steak Restaurant were women, 21-30 years old, income between Rp 500.000 to Rp 1.499.999 per month, bachelors and senior high school, graduate students, not married, and lived in Bogor. There were five stages which the happy cow steak consumers had in their buying decision making process, i.e. need recognition, information search, alternative evaluation, purchase decision, and post-purchase behavior. Importance Performance Analysis (IPA) showed that the steak cutlery availability, restaurant cleanness, and restaurant comfort were the priority to be improved to meet customer satisfaction. Based on Customer Satisfaction Index (CSI) test, consumer satisfaction level of Happy Cow Steak Restaurant was 71, 94 percent implying that the customers were satisfied.

scholarly journals Comparative Study on the Characteristics of Sporting Goods Consumption Behavior of Chinese College Students

2021 ◽  
Vol 2 (1) ◽  
pp. 38-39
Author(s):  
Lihua Yu ◽  
Eung-Soo Oh
Keyword(s):  
College Students ◽  
Performance Analysis ◽  
Consumer Satisfaction ◽  
Three Dimensions ◽  
Purchase Behavior ◽  
Chinese College Students ◽  
Consumption Behavior ◽  
Foreign Brand ◽  
Significant Difference ◽  
Sporting Goods

College students are the main group of sports consumption in the future. Therefore, it is very important to understand the motivation of college students' sporting goods consumption and evaluate the importance and satisfaction of college students' purchase behavior of sporting goods. Currently, there are mainly three evaluation methods based on satisfaction, such as SERVQUAL model (service quality) proposed by Parasuraman A in 1985, the SERVPERF model (service performance) proposed by Cronin and Taylor in 1992, and the IPA (Important Performance Analysis) proposed by Martilla and James (1977). The IPA method used matrix coordinates to identify the important factors considered by consumers and the degree of consumer satisfaction with these factors, forming four quadrants of superiority, maintenance, improvement, and disadvantaged areas, thereby judging the elements that should be concentrated and prioritized for improvement. IPA analysis is widely used in many fields such as in tourism (Duke & Persia, 1996; Deng, 2007; Hudson et al., 2004; Oh, 2001; Wade & Eagles, 2003), in education (Alberty & Mihalik, 1989; Ortinau et al., 1989), in sports services (Kwon & Chung, 2018; Antonio Rial et al., 2008; Erjuan & Bingshu, 2016; Meng, 2018). Therefore, this article used the IPA analysis method to study 386 Chinese college students who participated in the consumption of sporting goods. The data were analyzed by frequency analysis, exploratory factor analysis, reliability analysis and Importance-Performance Analysis using SPSS. The results of this study were as follows. First, the motivation of college students' sports goods consumption is divided into three dimensions such as conspicuousness, practicality, and individuality. Among them, the conspicuous factor is related to student age, grade, monthly allowance, and brand awareness. Second, the pre-consumption importance and post-consumption satisfaction are divided into six dimensions such as environment, function, price, after-sales, design, and brand. Among the important dimensions considered before consumption, female believe that the consumption environment and product functions are more important than male. Compared with non-sports students, sports majors think brand is more important than normal brand. In terms of domestic and foreign brand recognition, LiNing and Nike are considered the most wanted brands. In the post-consumption satisfaction dimension, students are more satisfied with the environment, function, and brand. Third, pre-consumption importance and post-consumption satisfaction are statistically significant difference (p = 0.000). The IPA analysis showed that marketers should continue to maintain their product design advantages and focus on improving the convenience of after-sales service and consumer environmental sanitation conditions to better meet the needs of different college students.

Use of Meal Replacement Products Increases Weight Loss

2009 ◽  
Vol 42 (12) ◽  
pp. 16
Author(s):  
LEANNE SULLIVAN
Keyword(s):  
Weight Loss ◽  
Meal Replacement
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