Analysis of Relationship between Consumer Commitment and Purchase Intention of Outdoor Wear Purchase by Using Extended Model of Planned Behavior

In this study, the researchers explore the antecedents of tourists’ intention to recommend a destination using an extended Theory of Planned Behavior (TPB). Two personal values (i.e., prosocial and maturity) and two personality traits (i.e., extraversion and agreeableness), which are rarely studied but important elements for marketers to better understand the market (e.g., segment the market), are examined. To test the extended model of TPB, a survey (n=312) was conducted with tourists in Portugal. The researchers find support for the hypothesis that tourists with higher prosocial values, maturity values, and extraversion personality traits are more likely to have a favorable attitude toward a destination and a tendency to recommend the destination. Theoretical and managerial implications are discussed.

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Influence of Altruistic Motives on Organic Food Purchase: Theory of Planned Behavior

Sustainability ◽

10.3390/su13116023 ◽

2021 ◽

Vol 13 (11) ◽

pp. 6023

Author(s):

Kirubaharan Boobalan ◽

Nishad Nawaz ◽

R. M. Harindranath ◽

Vijayakumar Gajenderan

Keyword(s):

Theory Of Planned Behavior ◽

Planned Behavior ◽

Consumer Culture ◽

Purchase Intention ◽

Organic Food ◽

Subjective Norm ◽

Equation Modeling ◽

Warm Glow ◽

Food Purchase ◽

The Usa

Marketing campaigns of organic food emphasize utilitarian benefits and psychological benefits as well as consumer culture to enhance environmental sustainability. In order to study the purchase intention of organic food, the authors developed a model using antecedents like warm glow, subjective norm, attitude and perceived behavioral control. This study examines the model for the Indian and the USA samples and thus integrated using three theories: Theory of Planned Behavior (TPB), Pro-Social Behavior (PSB) Theory with the interaction of Consumer Culture Theory. The model is estimated using the multi-group Partial Least Square Structural Equation Modeling (PLS-SEM) technique using R software with samples from India (n = 692) and the USA (n = 640). Results differ for Indian and USA samples. The expectation of the “warm glow” resulted from an environmentally friendly purchase as having a higher influence on Indian samples than that of the USA. Further, the attitude towards organic food purchase intention is stronger for US samples than the Indian, and the group difference is significant, while all the relationships that take warm glow as an antecedent have higher β for Indian samples. Moreover, the study found that attitude towards organic food is a major element for US subsamples, whereas subjective norm plays a major role in Indian samples to adopt organic food. Managerially, the present study suggests that a firm marketing its organic food must concentrate more on “warm glow” for Indian consumers in order to improve their market share.

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Determinants of Consumers’ Intentions towards the Purchase of Energy Efficient Appliances in Pakistan: An Extended Model of the Theory of Planned Behavior

Sustainability ◽

10.3390/su13020565 ◽

2021 ◽

Vol 13 (2) ◽

pp. 565

Author(s):

Muhammad Rizwan Ali ◽

Muhammad Shafiq ◽

Murad Andejany

Keyword(s):

Energy Efficiency ◽

Theory Of Planned Behavior ◽

Planned Behavior ◽

Energy Efficient ◽

Behavioral Intentions ◽

Partial Least Square ◽

Least Square ◽

Policy Implications ◽

Extended Model ◽

Awareness Campaigns

Amplified energy demand due to technologically advanced electrical and electronic appliances has accentuated the importance of energy efficiency to overcome energy shortage and environmental concerns. As adoption of energy efficient appliances depends on perception of the consumers, this study focuses on behavioral exploration of the consumers’ intentions towards the purchase of energy efficient appliances using an extended model of the theory of planned behavior (TPB). The study is based on a survey comprising 289 respondents. Partial least square (PLS) method is used to analyze the data. The results show that the attitude, perceived behavioral control, policy information campaigns, and past-purchase experiences significantly impact behavioral intentions of the consumers, whereas subjective and moral norms are insignificant in shaping behavioral intentions. Based on analyses, policy implications emphasizing (i) strong awareness campaigns, (ii) energy efficiency incentives, and (iii) replacement initiatives are proposed to help policy makers and administrators in achieving required goals of energy efficiency and conservation. The proposed research model and policy initiatives are a blueprint for synergies among policymakers, practitioners, and researchers in understanding and shaping consumers’ behaviors towards the purchase of energy efficient products, particularly, in developing countries.

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Does the theory of planned behavior and perceived enjoyment give a big impact on online purchase intention among Gen-Y in east coast Malaysia?

10.1063/5.0055763 ◽

2021 ◽

Author(s):

Fatin Farhana Kamis ◽

Shah Iskandar Fahmie Ramlee ◽

Wan Farha Wan Zulkiffli

Keyword(s):

Theory Of Planned Behavior ◽

Planned Behavior ◽

Purchase Intention ◽

East Coast ◽

Gen Y ◽

Online Purchase ◽

Perceived Enjoyment

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Model for Antecedents of Attitude and Price on the Purchase Intention of Consumers and Trade of Counterfeit Luxury Products

International Journal of Customer Relationship Marketing and Management ◽

10.4018/ijcrmm.2021100102 ◽

2021 ◽

Vol 12 (4) ◽

pp. 17-30

Author(s):

Ghulam Muhammad Kundi ◽

Yasir Hayat Mughal

Keyword(s):

Theory Of Planned Behavior ◽

Planned Behavior ◽

Purchase Intention ◽

Mediating Effect ◽

Price Sensitivity ◽

Cognitive Behavior ◽

Ethical Aspect ◽

Future Studies ◽

Luxury Products

Counterfeiting is a crime and harmful for the trade and business in any country; therefore, countries need to investigate and stop this crime. People must behave ethically and give awareness about fake products. The objective of this paper was to investigate the mediating effect of attitude and price sensitivity between social, moral, and personal antecedents and purchase intention of consumers towards trade of the counterfeit luxury products. This study has used data obtained through 1,150 questionnaires. Data were analyzed through Smart PLS-SEM. This study found that attitude and price sensitivity act as mediators. Further, the results of this study are consistent with theory of planned behavior. It is the first study of its kind conducted in Pakistan using PLS-SEM. Previously, studies focused only on the ethical aspect of trade whereas this study used the ethical, religious, individual, collective, status, risk, idealistic, informative, normative, price, and attitude dimensions. It is concluded that future studies can use cognitive behavior and consumer needs as mediators.

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Antecedent analysis of counterfeit apparel product purchase intention: A modified model of the theory of planned behavior

Enhancing Business Stability Through Collaboration ◽

10.1201/9781315165417-32 ◽

2017 ◽

pp. 417-430

Author(s):

D. Hapsoro ◽

L.T.H. Hutami

Keyword(s):

Theory Of Planned Behavior ◽

Planned Behavior ◽

Purchase Intention ◽

Modified Model ◽

Apparel Product

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HASRAT KONSUMEN YANG MENGIKAT (BINDING CUSTOMER DESIRES)

Fokus Bisnis Media Pengkajian Manajemen dan Akuntansi ◽

10.32639/fokusbisnis.v16i2.166 ◽

2018 ◽

Vol 16 (2) ◽

pp. 82-92

Author(s):

Sulis Riptiono

Keyword(s):

Consumer Behavior ◽

Theory Of Planned Behavior ◽

Planned Behavior ◽

Purchase Intention ◽

Subjective Norms ◽

Basic Theory ◽

Binding Properties ◽

Research Gap ◽

The Creation

Desires in the marketing context are defined as the phase of the sequence in marketing that begins with the creation of awareness, and then interest is usually at the stage when the customer really wants the product or service that is being marketed. Desire is a form that is seen as a precursor in making actual purchases. Desire is more than want of consumers to try and have the product, the consumer's curiosity towards the product is directed to the interest to buy. Desires are created to convince consumers that they have a great desire to have the product or service offered according to their needs. Desire is not enough to explain its impact on increasing consumer buying interest and consumer behavior, but the desire that has binding properties to consumers that called binding costumer desires can increase buying and behavioral interests. Binding costumer desires is used to fill the research gap about subjective norms against purchase intention by using the basic theory of the theory of reaction action (TRA) and theory of planned behavior (TPB).

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Consumer Behavior, Trust, and Electronic Word-of-Mouth Communication

Research Anthology on Strategies for Using Social Media as a Service and Tool in Business ◽

10.4018/978-1-7998-9020-1.ch065 ◽

2021 ◽

pp. 1328-1345

Author(s):

Francesca Di Virgilio ◽

Gilda Antonelli

Keyword(s):

Social Media ◽

Consumer Behavior ◽

Theory Of Planned Behavior ◽

Planned Behavior ◽

Purchase Intention ◽

Word Of Mouth ◽

Electronic Word Of Mouth ◽

Online Purchase ◽

Social Media Platforms ◽

Word Of Mouth Communication

Social media platforms have become a major forum for consumers to interact with firms and other individuals. Drawing on both the customer-dominant logic and the theory of planned behavior, the present chapter aims to advance understanding and encourage research on the variables that drive consumers' online purchase intention. Al though there is a general agreement in recognizing the importance of social media platforms as a source of information about consumer behavior, a complete theorization of the variables that affect the relation between behavioral intention and online purchase intention is still lacking. The proposed theoretical model is an extension of the theory of planned behavior and incorporates trust and electronic word-of-mouth communication as part of the customers' online purchase intention. Finally, the theoretical and managerial implications are further discussed.

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