A Study on the Effects of the Overall Satisfaction on the Relationship Between Service Quality and the Behavior Intention of Visitors at the Local Festival: Focused on 2017 Yeongju Seonbi Culture Festival

2018 ◽  
Vol 18 (2) ◽  
pp. 61-76
Author(s):  
Jong-Hyeon Lee ◽  
Hye Lin Park ◽  
Dong Han Kim
Author(s):  
Yunita Engriani ◽  
Meirisa Permatasari ◽  
Abror Abror ◽  
Dina Patrisia

This study aims to analyze the relationship between service quality, corporate image, customer satisfaction and behavioral intention of Garuda Indonesia Airways’ customers. This research also investigates the roles of customer satisfaction as a mediating variable. The population of this study is all customers of Garuda Indonesia Airways. This study employs 150 customers as respondents. The data collection has been conducted by using a convenience sampling method. This research analyzes the data by using the Structural Equation Modelling (SEM) with Partial Least Square (PLS). After some preliminary tests, this study found that service quality has a positive and significant impact on corporate image and customer satisfaction. Service quality has no significant direct impact on behavioral intention. The corporate image has significantly and positively related to behavioral intention. Customer satisfaction is a significant and positive antecedent of behavior intention. Even though there is no significant direct effect of service quality on behavioral intention, surprisingly, it has a significant indirect impact on behavioral intention through customer satisfaction as an intervening variable. Furthermore, some limitations and further research have been addressed.


2019 ◽  
Vol 10 (2) ◽  
pp. 75 ◽  
Author(s):  
S. Martono ◽  
Ahmad Nurkhin ◽  
Fatimah Luthfiyah ◽  
Fachrurrozie Fachrurrozie ◽  
Ahmad Rofiq ◽  
...  

The purpose of this study is to investigate the effect of knowledge and trust on intention to pay zakah. This study also tests the the effect of knowledge, trust, and intention to pay zakah on zakah-paying behavior. The population of the research comprises the employees of the Ministry of Religion, specifically in the Semarang municipal region. The method of data collection used is a questionnaire which has been developed from those used by previous researchers. Path analysis was used to analyze the data by using warpPls 6.0. The results show that knowledge and trust have a postive and significant effect on the employees’ intention to pay zakah and their zakah-paying behavior. Intention to pay zakah has no impact of on zakah-paying behavior. Knowledge has a high positive effect on intention to pay zakah and zakah-paying behavior. This research suggests that zakah organizations should increase their trust by improving their performance and service quality. They should organize education and dissemination activities to improve zakah payers’ knowledge.


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