scholarly journals Innovation in micro enterprises: Mérida, Yucatán

2019 ◽  
pp. 1-9
Author(s):  
Karina Concepción González-Herrera ◽  
Aurea Licet Castillo-Gallegos ◽  
Roque Humberto Martín Gamboa-León

This document records the results of the project called technological profile of the micro enterprise, from which one of the elements of the study is broken down, innovation, from which the information associated with the factor is analyzed, in relation to the activities carried out by companies such as corner stores, consulting, construction, manufacturing, among others. Information that was classified into three variants: destination of the investment made by entrepreneurs in the same company to innovate, activities to attract customers and ways of positioning the company. The purpose of the study is to analyze the behavior of the actions carried out by companies based on innovation. The methodology used was considered with a sample size of 384 questionnaires applied to the owners and / or managers of the economic units, registered in the national statistical directory of economic units (DENUE), from which 340 were directed to micro companies. The main results are related to a precarious investment for the promotion of employee participation in proposals to make changes in the products or services offered, as well as the low consideration of customer suggestions for the creation or sale of new However, the entrepreneur directs his effort to differentiate himself from the competition, but there is no culture of investing in the improvement of his processes and distribution, as well as in the development of new products. The type of business turnaround does not always allow participation in events to position the brand and / or the products they handle.

2019 ◽  
Vol 5 (2) ◽  
pp. 100-109
Author(s):  
Maria Sarmento ◽  
Marlene Amorim ◽  
Marta Ferreira Dias ◽  
Mara Madaleno

Background: Innovation can result from progressive or significant changes to existing products leading to improvements in performance and user value. This is the type of innovation that is more easily perceived by the consumer, as it results in the creation of new products or the improvement of existing ones. Innovation in the Crafts Sector is a relevant topic to address market changes, and meet evolving consumer preferences. In this vein, artisans need to meet the calls for regularly investing in the design of new products and processes, with the purpose of achieving the sustainability of their business. Methods: This article addresses the existing calls for contextualizing the crafts sector and for fostering product innovation in this area, by investigating the barriers and problems faced by artisans, as well as by exploring existing experiences in overcoming them. The article builds on data collected in five European countries, under the scope of the Erasmus+ Project Craftsmanship+ “Fostering a New and Competitive Approach to Crafts and Semi Industrial high added-value sectors”1. Results and Conclusion: The aim is to analyze the importance of the crafts sector in a European context. This article contributes in a timely manner to the understanding of the crafts sector by paying attention to the obstacles that artisans face in order to ensure the sustainability of their business by introducing product innovation into their organization and/or market. This study offers a collection of innovation experiences in realities that are very significant for territorial identity, and thus aims to provide an incentive for further research.


2016 ◽  
Author(s):  
Mark Lemley

Traditional justifications for patents are all based on direct or indirectcontribution to the creation of new products. Patents serve the socialinterest if they provide not just invention, but innovation the world wouldnot otherwise have. Non-practicing entities (NPEs) as well asproduct-producing companies can sometimes provide such innovation, eitherdirectly, through working the patent or transfer of technology to otherswho do, or indirectly, when others copy the patented innovation. Theavailable evidence suggests, however, that patent licensing demands andlawsuits from NPEs are normally not cases that involve any of theseactivities.Some scholars have argued that patents can be valuable even withouttechnology transfer because the ability to exclude others from the marketmay drive commercialization that would not otherwise occur. We demonstratethat even if various commercialization theories can sometimes justifypatent protection, they cannot justify most NPE lawsuits or licensingdemands.


2019 ◽  
Vol 11 (1) ◽  
pp. 39-42
Author(s):  
Anita Darabos ◽  
Judit Szalai

Abstract Nowadays, concerns related to mankind’s increasing and destructive impact on the environment have influenced and changed the paradigms of product development; this in turn has brought about the appearance of environmental considerations in the creation and design of new products. Numerous industrial sectors have changed their processes of product development and production to meet the ecological requirements. Issues such as the scarcity of natural resources, increasing consumption and increasing pollution also present a number of problems. This article presents a process of comparing new alternatives with a specific methodology of decision-making. It is primarily focused on the use of rare natural materials and resources that are extracted and processed.


2020 ◽  
Vol 1 (2) ◽  
pp. 1-25
Author(s):  
Ajay Kumar ◽  
Bhim Jyoti

Purpose: This study examines the relationship of socio-economic characteristics of start-ups with their size in Gujarat, India. It also assesses the determinants affecting the annual sale of start-ups. Methods: It includes primary information based on a survey of 120 founders of start-ups. Linear and semi-log linear regression models have been applied to assess the determinants of start-ups. Probit regression models have been considered to assess the factors affecting the annual sale of the start-ups. Results: Stage of start-up, the participation of founders in conferences, educational qualification, and new products launched by start-ups, professional connections of founders, source of funding, and support from incubator/accelerator/supporting organizations are found crucial determinants of start-up size in Gujarat. The annual sales of the start-ups are positively associated with stage of start-up, support from a mentor, team members, founder's academic qualification, and collaboration with national or international organizations, unskilled workers. Implications: Technology transfer and commercialization, development of new products, government regulations, the requirement of costumers, free rights for entrepreneurs, appropriate financial support for new entrepreneurs, transparency and clarity in government policies, the establishment of high-tech start-ups, and development of digital infrastructure, increase in R&D spending in research academia, and association of research institutions with entrepreneurs would be conducive to create an appropriate start-ups ecosystem and to reduce regional development disparities across Indian states. Subsequently, it would be helpful to increase sustainable development in India.  Originality: This study has used primary information of 120 founders of start-ups to assess the determinants, and the factors affecting annual sales of start-ups using the regression model in, Gujrat, India. Thus, it has an empirical contribution to the body of knowledge. Limitations: This study could not provide rational justifications on most factors that show an insignificant impact on start-ups due to the small sample size. Further research, therefore, may be considered to identify the association of start-up size with the variables using a large sample size in India.  


2020 ◽  
Vol 74 (5) ◽  
pp. 345-359 ◽  
Author(s):  
Hans-Peter Meyer ◽  
Oleg Werbitzky

Although diverse, the potential business opportunities for biotechnology outside the biopharmaceutical market are very large. White biotechnology can offer sustainable operations and products, while investments tend to be lower than those in red biotechnology. But a number of bottlenecks and roadblocks in Switzerland must be removed to realise the full potential of white biotechnology. This was also the point of view of Oreste Ghisalba, who wanted to be part of a new initiative to facilitate the creation of additional business, new processes and new products. This initiative requires the identification and the use of synergies and a much better cooperation between academia and industry through targeted networking. Unfortunately, we must carry on with this task without Oreste, whom we will miss for his deep knowledge and friendship.


Author(s):  
Niels Peter Thomas

Booksellers have always been vital to the publishing mix, making or breaking books’ success, but bookselling is now very much in transition. Coming from a stable system of wholesale and retail, we have seen the rise of chain bookstores, followed by the creation of the world’s largest and most powerful bookshop—Amazon.com. Entirely new business models for all book formats have emerged in the last decade, as well as new products and services consisting of books and related media. Bookselling remains in many countries a highly regulated business, but will see further change due to dependencies between the different book business models, technological innovation, the continuing competition with related industries, and a changing demographics of book buyers.


Author(s):  
José Osvaldo De Sordi ◽  
Reed Elliot Nelson ◽  
Manuel Meireles ◽  
Marcos Hashimoto ◽  
Milton De Freitas Chagas Junior

Author(s):  
A. Tortosa Tarancón

El proceso de lanzamiento de nuevos productos debe estar basado en datos del mercado que permitan realizar una estrategia de entrada y comunicación que permita minimizar al máximo la incertidumbre. El objetivo del trabajo fue realizar una investigación de mercados para establecer una estrategia de ventas y comunicación adecuada para un instrumento de análisis del tobillo. Para ello se administró un cuestionario a 138 deportistas y 130 fisioterapeutas. Los resultados sugieren realizar una estrategia de comunicación centrada en un modelo push y una estrategia de ventas concentrada, sin necesidad de segmentación por disponibilidad de pago por el producto o edad. Por lo que podemos concluir que esta investigación de mercados tuvo el resultado esperado, y ayudó a crear estrategias de marketing centradas en el encaje producto-cliente. The launch of new products process must be based on market data that let make an entrance and communication strategy that will make decrease uncertainty. The main objective of this market research is to establish a suitable sales and communication strategy for an ankle analysis instrument. To reach the objective, a questionnaire was administered to 138 athletes and 130 physiotherapist. The results support a communication strategy based in a push model and a focused sales model, without necessity of segmentation by pay availability or age. We can conclude that this market research had the result expected, and helped to the creation of the right marketing strategies focused on the product-market fit.


2017 ◽  
Vol 13 ◽  
pp. 196-204
Author(s):  
Danuta Janczewska

Modern business models describe the rules of activities on the market and include the elements of the creation of values for their clients. In the literature, there are examples of business models referring to large enterprises, which indicate key areas and conditions of their operation. Development of entrepreneurship in SMEs, especially in microenterprises is an aim of the Horizon 2020 Programme. Significant participation of SMEs in the economy and problems of entrepreneurship of microenterprises should be attractive for researchers. The goal of the article is the presentation of a business model developed for micro enterprises, based on knowledge as the primary resource. The report presents own researches conducted in the years 2015–2016 in microenterprises from the Mazowieckie, Łódzkie and Kujawsko-Pomorskie Voivodeships.


Author(s):  
Matthew H. Birkhold

Chapter 1 documents the rise of fan fiction in the decades after 1760, as it transformed from something radically unexpected to an accepted, if hotly debated, literary practice. This chapter argues that widespread changes in reading and writing habits, as well as the emergence of new aesthetic theories, provided a social and educational framework that primed readers to write fan fiction. The attendant writing revolution modified the book trade in ways that further spurred the creation of fan fiction. As the market became saturated with novels, publishers and booksellers looked for promising new products. Because works of fan fiction had established audiences, these texts became a safe bet for profit-hungry publishers and authors. The result was the proliferation of fan fiction.


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