“Hi, Beauty” —Implicit Attitude behind Appellation

2021 ◽  
Vol 3 (1) ◽  
pp. 14-20
Author(s):  
Li Fangfang
Keyword(s):  
Implicit Attitude

Implicit Association Test: Separating Transsituationally Stable and Variable Components of Attitudes toward Gay Men

2003 ◽  
Vol 50 (1) ◽  
pp. 33-48 ◽  
Author(s):  
Melanie C. Steffens ◽  
Axel Buchner
Keyword(s):  
Gay Men ◽  
Implicit Association Test ◽  
Structural Equation ◽  
Implicit Attitudes ◽  
Association Test ◽  
Situational Factors ◽  
Situational Factor ◽  
Equation Modeling ◽  
Implicit Attitude ◽  
Implicit Association

Implicit attitudes are conceived of as formed in childhood, suggesting extreme stability. At the same time, it has been shown that implicit attitudes are influenced by situational factors, suggesting variability by the moment. In the present article, using structural equation modeling, we decomposed implicit attitudes towards gay men into a person factor and a situational factor. The Implicit Association Test ( Greenwald, McGhee, & Schwartz, 1998 ), introduced as an instrument with which individual differences in implicit attitudes can be measured, was used. Measurement was repeated after one week (Experiment 1) or immediately (Experiment 2). Explicit attitudes towards gay men as assessed by way of questionnaires were positive and stable across situations. Implicit attitudes were relatively negative instead. Internal consistency of the implicit attitude assessment was exemplary. However, the within-situation consistency was accompanied by considerable unexplained between-situation variability. Consequently, it may not be adequate to interpret an individual implicit attitude measured at a given point in time as a person-related, trait-like factor.

Assessment of the implicit attitude of Japanese people toward blacks and Little Black Sambo

2018 ◽  
Author(s):  
Kazuo Mori
Keyword(s):  
High School Students ◽  
Junior High School ◽  
Implicit Attitudes ◽  
Picture Book ◽  
Implicit Attitude ◽  
Japanese People ◽  
School Students ◽  
Negative Attitudes ◽  
Single Target ◽  
Significant Difference

We examined whether Japanese people, 47 junior high school students, 49 undergraduates, and 52 older adults, possessed negative attitudes against blacks and the picture book Little Black Sambo. We assessed the implicit attitude toward the target word pairs, “black/white” and “Sambo/Heidi,” by utilizing a paper-based Implicit Association Test and found that both black and Sambo were associated more negatively than white and Heidi. However, the implicit attitudes assessed with a single-target IAT showed that 67 Japanese students showed positive implicit scores for blacks but with smaller valences. A post hoc analysis revealed that the reading experience of Little Black Sambo did not show a significant difference between the implicit attitudes of those who had and had not read the book.

Impact of Negation Salience and Cognitive Resources on Negation During Attitude Formation

2012 ◽  
Vol 38 (10) ◽  
pp. 1329-1342 ◽  
Author(s):  
Kathryn L. Boucher ◽  
Robert J. Rydell
Keyword(s):  
Past Research ◽  
Attitude Formation ◽  
Current Work ◽  
Cognitive Resources ◽  
Implicit Attitude ◽  
Differential Impact ◽  
Explicit Attitude ◽  
Attitude Measures ◽  
Competing Models ◽  
Implicit And Explicit

Because of the increased cognitive resources required to process negations, past research has shown that explicit attitude measures are more sensitive to negations than implicit attitude measures. The current work demonstrated that the differential impact of negations on implicit and explicit attitude measures was moderated by (a) the extent to which the negation was made salient and (b) the amount of cognitive resources available during attitude formation. When negations were less visually salient, explicit but not implicit attitude measures reflected the intended valence of the negations. When negations were more visually salient, both explicit and implicit attitude measures reflected the intended valence of the negations, but only when perceivers had ample cognitive resources during encoding. Competing models of negation processing, schema-plus-tag and fusion, were examined to determine how negation salience impacts the processing of negations.

scholarly journals The IAT Is Dead, Long Live the IAT: Context-Sensitive Measures of Implicit Attitudes Are Indispensable to Social and Political Psychology

2018 ◽  
Vol 28 (1) ◽  
pp. 10-19 ◽  
Author(s):  
John T. Jost
Keyword(s):  
Clinical Diagnosis ◽  
Implicit Association Test ◽  
Implicit Attitudes ◽  
Implicit Attitude ◽  
Implicit Association ◽  
Context Sensitive ◽  
Iq Test ◽  
Attitude Measures ◽  
Physical Height ◽  
Political Value

The implicit association test (IAT) is one of several measures of implicit attitudes, but it has attracted especially intense criticism. Some methodological objections are valid, but they are damning only if one accepts false analogies between the IAT and measures of intellectual aptitude, clinical diagnosis, or physical height. Other objections are predicated on misconceptions of the nature of attitudes (which are context-sensitive and reflect personal and cultural forces) or the naive assumption that people cannot be biased against their own group. Other criticisms are ideological, pertaining to questions of moral and political value, such as whether it is good to have fewer pro-White/anti-Black implicit attitudes and to provide respondents with feedback about their implicit attitudes. Implicit-attitude measures have been extremely useful in predicting voting and other political behavior. An indirect, unobtrusive, context-sensitive measure of attitudes is far more useful to social and political psychologists than an IQ test or clinical “diagnosis” would be, insofar as it reflects a dynamic Lewinian conception of the “person in the situation.”

scholarly journals Attitude of Indian Youth towards Homosexuality

2016 ◽  
Vol 4 (1) ◽  
Author(s):  
Sahni S ◽  
Gupta B ◽  
Nodiyal K ◽  
Pant V
Keyword(s):  
Comparative Analysis ◽  
Graduate Students ◽  
Implicit Association Test ◽  
Positive Attitude ◽  
Contact Hypothesis ◽  
Implicit Attitude ◽  
Implicit Association ◽  
Same Sex ◽  
Interpersonal Contact ◽  
Contact Group

Homosexualism is behaviour or a phenomenon in which individuals of the same sex are attracted to or have sexual relations with each other. In India, homosexuality is a taboo subject. Much research has not been conducted to understand the attitude of Indian youth towards homosexuality. The aim of the present research was to measure the implicit attitude, and a comparative analysis between the contact group (those who are in contact with homosexual individuals) and the non-contact group (those who neither know nor are in touch with homosexual individuals) was conducted. Implicit Association Test (Greenwald, McGhee, Schwartz, 1998) was used to gauge the implicit attitude towards homosexual individuals. 100 (50 males and 50 females) undergraduate and graduate students of Delhi and NCR were taken as sample in the study. It has been highlighted through various studies that people might show a positive or a neutral attitude towards homosexuality but unconsciously it may not always be the case. The contact hypothesis (Allport, 1954) suggests that the prejudice against homosexuals can be mitigated by encouraging interpersonal contact between non-homosexual and homosexual population. The findings of this study suggests that the contact group held a positive attitude towards homosexuals (30 out of 50), while the non-contact group held a negative one (40 out of 50).

scholarly journals The relational responding task (RRT): a novel approach to measuring social meaning of language variation

2018 ◽  
Vol 5 (s1) ◽  
Author(s):  
Laura Rosseel ◽  
Dirk Speelman ◽  
Dirk Geeraerts
Keyword(s):  
Native Speakers ◽  
Language Attitudes ◽  
Social Meaning ◽  
Implicit Attitude ◽  
Implicit Measure ◽  
Relational Responding ◽  
Novel Approach ◽  
The Social ◽  
Attitude Measures ◽  
The Relationship

AbstractRecently, sociolinguistic attitude research has adopted a number of new implicit attitude measures developed in social psychology. Especially the Implicit Association Test (IAT) has proven a successful new addition to the sociolinguist’s toolbox. Despite its relative success, the IAT has a number of limitations, such as the fact that it measures the association between two concepts (e.g. ‘I’ and ‘skinny’) without controlling for the relationship between those two concepts (e.g. ‘I am skinny’ vs. ‘I want to be skinny’). The Relational Responding Task (RRT), a novel implicit attitude measure recently developed by social psychologists, makes up for exactly that limitation by presenting participants with full propositions expressing beliefs rather than loose concepts. In this paper, we present a study that explores the RRT as a novel implicit measure of language attitudes. We employ the method to investigate the social meaning of two varieties of Dutch: Standard Belgian Dutch and colloquial Belgian Dutch. In total 391 native speakers of Belgian Dutch took part in the study. A training effect in the data aside, our results show that the latter variety is associated with dynamism, while the former is perceived as prestigious.

scholarly journals Erratum to: Modeling stimulus variation in three common implicit attitude tasks

2016 ◽  
Vol 49 (4) ◽  
pp. 1210-1210 ◽  
Author(s):  
Katie Wolsiefer ◽  
Jacob Westfall ◽  
Charles M. Judd
Keyword(s):  
Implicit Attitude ◽  
Stimulus Variation
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