scholarly journals A Study on the Impact of Personality Traits on Attitudes Towards Social Media Influencers

2021 ◽  
Vol 14 (2) ◽  
pp. 40-51
Author(s):  
Melisa Mete
Keyword(s):  
Social Media ◽  
Personality Traits ◽  
Factor Model ◽  
Five Factor Model ◽  
Online Questionnaire ◽  
Perceptions And Attitudes ◽  
Service Brands ◽  
Advertising Content ◽  
The Impact ◽  
The Relationship

Companies increasingly collaborate with social media influencers (SMIs) to promote product and service brands (Jin & Muqaddam, 2019). There has so far been limited research examining how the personality traits of consumers may impact the extent to which they are influenced by SMIs. This study aims to understand the relationship between consumers’ personality traits and their attitudes towards SMIs. The study utilised an online questionnaire distributed to a group of millennials (n=221), in order to understand the impact of personality traits on attitudes towards SMIs. The five-factor model of personality (McCrae & Costa, 1987), which employs the neuroticism, extraversion, openness, agreeableness, and conscientiousness labels, was used as a framework for the study, while the questions on attitudes towards SMIs explored four main areas - envy towards SMIs, advertising content value, credibility of SMIs, and perceived trustworthiness of SMIs. The findings highlight the importance of investigating personality traits to better understand how followers/consumers’ perceptions and attitudes towards SMIs and SMI-endorsed advertisements can be influenced. The implications for further research and the study’s limitations are discussed.

scholarly journals Moderating Effect of Employee Engagement on the Relationship between Personality Traits and Team Performance: A Study of Employees in Private Colleges in Oman

2020 ◽  
Vol 15 (3) ◽  
pp. 67
Author(s):  
Ms. Faiza Amir ◽  
Zaheer Ahmed Khan
Keyword(s):  
Personality Traits ◽  
Employee Engagement ◽  
Team Performance ◽  
Private Colleges ◽  
Factor Model ◽  
Five Factor Model ◽  
Openness To Experience ◽  
Moderating Effect ◽  
The Impact ◽  
The Relationship

This study examines the impact of the five-factor model of personality on team performance of teaching and administration staff in private colleges in Oman. The five-factor model consists of extroversion, agreeableness, conscientiousness, openness to experience and neuroticism. A field study had been conducted using a sample size of 130 employees in private colleges in Oman. Data was collected through a 36-item questionnaire through convenience sampling. As anticipated, the results are consistent with many previous searches presenting the relationship between agreeableness, conscientiousness, extroversion, and openness to experience on team performance is positive and significant while neuroticism has a negative relationship with team performance. Employee engagement does moderate the relationship between extroversion, agreeableness, conscientiousness, neuroticism and team performance. Employee engagement has a minor moderating effect on the relationship between openness to experience and team performance. The study has enlightened the reality of the relationship between personality traits and team performance with a clear understanding of the academic administration of colleges in Oman. Therefore, organizations should consider the personality traits of employees to improve the overall performance of teams. The sampling from a similar type of organization and exclusion of some of the contextual variables are limitations of this study that hinder generalization to other industries and contexts. This research recommends to include other variables such as gender difference and organizational culture through a cluster of organizations with a large sample that may add more to the validity of results for generalization.

THE RELATIONSHIP BETWEEN PERSONALITY TRAITS AND SOCIAL MEDIA USE

2013 ◽  
Vol 41 (3) ◽  
pp. 517-528 ◽  
Author(s):  
Nihan Özgüven ◽  
Burcu Mucan
Keyword(s):  
Social Media ◽  
Life Satisfaction ◽  
Personality Traits ◽  
Factor Model ◽  
Media Use ◽  
Five Factor Model ◽  
Personality Factors ◽  
Social Media Use ◽  
Satisfaction Scale ◽  
The Relationship

In this study, we investigated the relationship between social media and users' personality factors. We used a questionnaire comprising the five-factor model of personality (McCrae & Costa, 1987), a life satisfaction scale (Diener, Emmons, Larsen, & Griffin, 1985) and a social media marketing activities scale (Kim & Ko, 2011) to collect data from 503 Faculty of Economics and Administrative Sciences students. The results show that 2 personality traits (namely, conscientiousness and openness to experience), 2 demographic attributes (namely, education and income level) and life satisfaction are significant predictors of social media use. The relationships with the other factors explored were not significant.

Self-Perceived Emotional Intelligence and Creative Personality

2002 ◽  
Vol 21 (4) ◽  
pp. 293-309 ◽  
Author(s):  
Uwe Wolfradt ◽  
Jörg Felfe ◽  
Torsten Köster
Keyword(s):  
Emotional Intelligence ◽  
Personality Traits ◽  
Factor Model ◽  
Five Factor Model ◽  
Thinking Styles ◽  
Verbal Intelligence ◽  
Rational Form ◽  
Intelligence Scale ◽  
Perceived Emotional Intelligence ◽  
The Relationship

This study examines the relationship between self-perceived emotional intelligence (EI) measured by the Emotional Intelligence Scale (EIS) [1] and other personality measures including the five-factor-model. The EI construct has lately been re-defined as the ability to think intelligently about emotions and to use them to enhance intelligent thinking [2]. Two studies provide support that self-reported EI is mainly associated with personality traits (extraversion, agreeableness, conscientiousness, self-perceived creativity), life satisfaction and thinking styles with only a low relation to verbal intelligence. Furthermore, persons higher in the EI dimension “emotional efficacy” produced more creative performances than persons low in this domain. These findings suggest that self-reported EI cannot be considered as a rational form of intelligence so that it does qualify to fit into the framework of personality traits.

Social Support as a Mediator of the Personality-Physical Functioning Relationship in a National Sample of African Americans: A Two-Wave Longitudinal Study

2021 ◽  
pp. 009579842110379
Author(s):  
Eddie M. Clark ◽  
Lijing Ma ◽  
Beverly R. Williams ◽  
Crystal L. Park ◽  
Cheryl L. Knott ◽  
...  
Keyword(s):  
Social Support ◽  
African Americans ◽  
Personality Traits ◽  
Physical Functioning ◽  
Factor Model ◽  
Five Factor Model ◽  
Healthcare Providers ◽  
National Sample ◽  
National Probability Sample ◽  
The Relationship

The present study investigates whether social support mediates the relationship between personality traits and physical functioning among African Americans over 2.5 years. Data were collected from a national probability sample of African American adults (analytic sample N = 312). Telephone surveys included measures of the five-factor model personality traits, social support, and physical functioning. Personality traits were assessed at Time 1 (T1), and social support and physical functioning were assessed 2.5 years later at Time 2 (T2). Physical functioning was assessed using the SF-12 at T2. Results indicated that T2 social support mediated the relationship between T1 personality traits and T2 physical functioning for the traits of conscientiousness, extraversion, agreeableness, and neuroticism, but not for openness to experience. This information may be useful to healthcare providers and community members in developing strategies targeting personality traits in cultivating social support for health promotion.

The influence of openness to experience and nostalgia proneness on brand loyalty

2018 ◽  
Vol 15 (4) ◽  
pp. 500-513
Author(s):  
Seniz Özhan ◽  
Nevin Altug ◽  
Eylem Deniz
Keyword(s):  
Personality Traits ◽  
Brand Loyalty ◽  
Structural Equation ◽  
Factor Model ◽  
Five Factor Model ◽  
Joint Effect ◽  
Equation Model ◽  
Openness To Experience ◽  
Content Type ◽  
The Relationship

Purpose The purpose of this paper is to examine the joint effect of two composite characteristics –openness to experience (OE) and nostalgia proneness (NP) – on product involvement (PI) and whether brand loyalty (BL) is a result of this PI. Design/methodology/approach In accordance with this purpose, a model suggesting that OE dimension of the five-factor model and NP influences PI and PI influences BL was developed and tested. The data used in the study were obtained from 1,392 participants from the Thrace region of Turkey. The authors use a structural equation model to test and confirm hypothesis. Findings OE influences PI and hence BL. On the other hand, it has been concluded that NP has no significant influence on PI. Research limitations/implications This is the first study to examine the influence of OE, one of the personality traits, and NP on BL. In this study, only OE, which is one of the five-factor personality traits, has been examined. Studies in the future may research the relationship between other personality traits and NP, PI and BL. Practical implications This paper provides managerial insights into why consumers’ personality traits and NP need to be taken into consideration in creating BL. Originality/value To the best of authors’ knowledge, the influence of OE and NP on BL has not been addressed in the current literature. Personality traits and NP are closely related to individuals’ behaviors as a consumer. Understanding the factors that influence consumer purchase decision processes is of crucial importance to managers and researchers alike. The paper is of great value for firms that consider enhance BL.

scholarly journals Hierarchy in the Library: Egalitarian Dynamics in Victorian Novels

2008 ◽  
Vol 6 (4) ◽  
pp. 147470490800600 ◽  
Author(s):  
John A. Johnson ◽  
Joseph Carroll ◽  
Jonathan Gottschall ◽  
Daniel Kruger
Keyword(s):  
Life History Theory ◽  
Factor Model ◽  
Five Factor Model ◽  
Human Life ◽  
Real Life ◽  
Emotional Responses ◽  
Affiliative Behavior ◽  
Online Questionnaire ◽  
Victorian Novels ◽  
The Impact

The current research investigated the psychological differences between protagonists and antagonists in literature and the impact of these differences on readers. It was hypothesized that protagonists would embody cooperative motives and behaviors that are valued by egalitarian hunter-gatherers groups, whereas antagonists would demonstrate status-seeking and dominance behaviors that are stigmatized in such groups. This hypothesis was tested with an online questionnaire listing characters from 201 canonical British novels of the longer nineteenth century. 519 respondents generated 1470 protocols on 435 characters. Respondents identified the characters as protagonists, antagonists, or minor characters, judged the characters' motives according to human life history theory, rated the characters' traits according to the five-factor model of personality, and specified their own emotional responses to the characters on categories adapted from Ekman's seven basic emotions. As expected, antagonists are motivated almost exclusively by the desire for social dominance, their personality traits correspond to this motive, and they elicit strongly negative emotional responses from readers. Protagonists are oriented to cooperative and affiliative behavior and elicit positive emotional responses from readers. Novels therefore apparently enable readers to participate vicariously in an egalitarian social dynamic like that found in hunter-gatherer societies. We infer that agonistic structure in novels simulates social behaviors that fulfill an adaptive social function and perhaps stimulates impulses toward these behaviors in real life.

Does managerial personality influence pricing practices under uncertainty?

2017 ◽  
Vol 26 (7) ◽  
pp. 771-784 ◽  
Author(s):  
Mario Kienzler
Keyword(s):  
Personality Traits ◽  
Factor Model ◽  
Five Factor Model ◽  
Cross Sectional Study ◽  
Individual Characteristics ◽  
Openness To Experience ◽  
Cross Sectional ◽  
Content Type ◽  
Pricing Decisions ◽  
The Relationship

Purpose While marketing and management research suggests that managers’ individual characteristics influence pricing decisions, the influence of personality traits in this context remains unclear. This study aims to explore the relationship between the five basic personality traits of the five-factor model (extraversion, conscientiousness, openness to experience, agreeableness and neuroticism) and three basic pricing practices (value-, competition- and cost-informed). Design/methodology/approach On the basis of a non-experimental decision-making scenario, the analysis examines the pricing decisions of 57 managers in relation to a new business service. Findings The results suggest that managers’ conscientiousness and openness to experience are positively related to preference for value-informed pricing. Similarly, managers’ agreeableness is positively related to preference for competition-informed pricing and managers’ openness to experience and agreeableness are positively related to preference for cost-informed pricing. Research limitations/implications The cross-sectional study design does not support causal inference, and the modest sample size may limit the external validity of the findings. Practical implications By increasing awareness of the influence of personality on pricing preferences, the findings are of relevance to managers who are directly involved in pricing decisions. Additionally, the findings are informative for managers who must assign responsibility for pricing authority within firms. Originality/value This empirical exploration of the relationship between certain personality traits and specific pricing practices contributes to the literature on psychological aspects of pricing theory by showing how managerial personality influences pricing preferences under uncertainty.

How do personality traits affect communication among users in online social networks?

2014 ◽  
Vol 38 (1) ◽  
pp. 136-153 ◽  
Author(s):  
Jose Maria Balmaceda ◽  
Silvia Schiaffino ◽  
Daniela Godoy
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Personality Traits ◽  
Online Social Networks ◽  
Factor Model ◽  
Five Factor Model ◽  
Personality Dimensions ◽  
Content Type ◽  
Wide Range ◽  
Similarity Attraction

Purpose – The purpose of this work is to analyse the relationships between the personality traits of linked users in online social networks. First the authors tried to discover relation patterns between personality dimensions in conversations. They also wanted to verify some hypotheses: whether users' personality is stable throughout different conversation threads and whether the similarity-attraction paradigm can be verified in this context. They used the five factor model of personality or Big Five, which has been widely studied in psychology. Design/methodology/approach – One of the approaches to detect users' personalities is by analysing the language they use when they talk to others. Based on this assumption the authors computed users' personality from the conversations extracted from the MySpace social network. Then the authors analysed the relationships among personality traits of users to discover patterns. Findings – The authors found that there are patterns between some personality dimensions in conversation threads, for example, agreeable people tend to communicate with extroverted people. They confirmed that the personality stability theory can be verified in social networks. Finally the authors could verify the similarity-attraction paradigm for some values of personality traits, such as extroversion, agreeableness, and openness to experience. Originality/value – The results the authors found provide some clues about how people communicate within online social networks, particularly who they tend to communicate with depending on their personality. The discovered patterns can be used in a wide range of applications, such as suggesting contacts in online social networks. Although some studies have been made regarding the role of personality in social media, no similar analysis has been done to evaluate how users communicate in social media considering their personality.

scholarly journals Consumers’ Attitude towards Digital Social Responsibility: Impacts on Electronic Word of Mouth and Purchase Intention

2022 ◽  
Vol 6 (1) ◽  
pp. 64-74
Author(s):  
Wilert Puriwat ◽  
Suchart Tripopsakul
Keyword(s):  
Social Media ◽  
Social Responsibility ◽  
Purchase Intention ◽  
Structural Equation ◽  
Word Of Mouth ◽  
Electronic Word Of Mouth ◽  
Online Questionnaire ◽  
Digital Platforms ◽  
The Impact ◽  
The Relationship

Social responsibility is understood to be one of the crucial strategic responsibilities for organizations across the globe. In the digital era, firms have transformed social responsibility initiatives into digital platforms. This study aims to investigate the effects of digital social responsibility (DSR) on electronic word of mouth (eWOM) and purchase intention (PI) in the social media context. This survey research is based on 214 samples, collected via an online questionnaire as a research tool. Structural equation modelling has been used to validate the proposed hypotheses. The results show that perceived DSR has significant positive influence on consumers’ attitude (b = 0.408) and eWOM (b = 0.238). The mediation analysis indicates that consumers’ attitude partially mediates the relationship between DSR and eWOM (DE = 0.238, IE = 0.154), and fully mediates the relationship between DSR and PI (DE = 0.08, IE = 0.173). Since few previous studies have explored the impact of DSR toward eWOM and PI, our study confirms the effects of DSR on consumers’ attitudes and eWOM. This empirical study can provide managers with further understanding of the effects of DSR via social media on consumers’ attitude and eWOM. Our results should also encourage firms to implement DSR initiatives to enhance consumers’ positive attitudes and spread positive word of mouth about firms. Doi: 10.28991/ESJ-2022-06-01-05 Full Text: PDF

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