Framing Messages to Deal With the COVID-19 Crisis: The Role of Loss/Gain Frames and Content

The goal of this study was to test the role of message framing for effective communication of self-care behaviors in the context of the COVID-19 pandemic, contrasting health and economic-focused messages. We presented 319 participants with an unforced choice task where they had to select the message that they believed was more effective to increase intentions toward self-care behaviors, motivate self-care behaviors in others, increase perceived risk and enhance perceived message strength. Results showed that gain-frame health messages increased intention to adopt self-care behaviors and were judged to be stronger. Loss-framed health messages increased risk perception. When judging effectiveness for others, participants believed other people would be more sensitive to messages with an economic focus. These results can be used by governments to guide communication for the prevention of COVID-19 contagion in the media and social networks, where time and space for communicating information are limited.

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Investigating Processes Linking Emotional Response to Impressions of Weight-loss Testimonials: The Role of Message Framing and Perceived Risk

Communication Studies ◽

10.1080/10510974.2020.1791204 ◽

2020 ◽

Vol 71 (5) ◽

pp. 823-841

Author(s):

Christopher J. McKinley ◽

Yam Limbu

Keyword(s):

Weight Loss ◽

Perceived Risk ◽

Emotional Response ◽

Message Framing

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Functional fear predicts public health compliance in the COVID-19 pandemic

10.31234/osf.io/jkfu3 ◽

2020 ◽

Cited By ~ 10

Author(s):

Craig A. Harper ◽

Liam Satchell ◽

Dean Fido ◽

Robert Latzman

Keyword(s):

Behavior Change ◽

Perceived Risk ◽

Message Framing ◽

Community Sample ◽

Political Orientation ◽

Moral Foundations ◽

Relevant Variables ◽

Social Scientific ◽

Public Message

In the current context of the global pandemic of coronavirus disease-2019 (COVID-19), health professionals are working with social scientists to inform government policy on how to slow the spread of the virus. An increasing amount of social scientific research has looked at the role of public message framing, for instance, but few studies have thus far examined the role of individual differences in emotional and personality-based variables in predicting virus-mitigating behaviors. In this study we recruited a large international community sample (N = 324) to complete measures of self-perceived risk of contracting COVID-19, fear of the virus, moral foundations, political orientation, and behavior change in response to the pandemic. Consistently, the only predictor of positive behavior change (e.g., social distancing, improved hand hygiene) was fear of COVID-19, with no effect of politically-relevant variables. We discuss these data in relation to the potentially functional nature of fear in global health crises.

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"The Role of Message Framing and Message Orientation on Public Campaign Message Strategy for Korean Traditional Culture: Focused on Effect of Perceived Value and Perceived Risk"

Journal of Consumer Studies ◽

10.35736/jcs.29.6.3 ◽

2018 ◽

Vol 29 (6) ◽

pp. 49-76

Author(s):

Hyeon-Cheol Kim ◽

Huyn-seung Park

Keyword(s):

Perceived Risk ◽

Message Framing ◽

Perceived Value ◽

Traditional Culture ◽

Message Strategy ◽

Public Campaign ◽

Campaign Message

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Designing messages for fluorosis mitigation behavior change: Role of message framing and perceived risk

Health Marketing Quarterly ◽

10.1080/07359683.2018.1524596 ◽

2018 ◽

Vol 35 (4) ◽

pp. 280-297

Author(s):

Nilamadhab Mohanty ◽

Saswata N. Biswas ◽

Debiprasad Mishra ◽

Pratik Modi

Keyword(s):

Behavior Change ◽

Perceived Risk ◽

Message Framing

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Men’s work-related self-care in the Finnish media

Finnish Journal of Social Research ◽

10.51815/fjsr.110785 ◽

2019 ◽

Vol 12 ◽

pp. 7-22

Author(s):

Henri Hyvönen

Keyword(s):

Social Role ◽

Self Care ◽

Working Life ◽

Media Representations ◽

Individual Responsibility ◽

Work Related ◽

Point Of Interest ◽

The Media ◽

Ways Of Being

Individual responsibility for health at work has been a central point of interest in recent studies of working life. This article contributes to that discussion by considering the role of the media in gendering individual responsibility and the meanings of work-related health in Finnish society. It takes a critical look at media representations of men’s work-related self-care. The data comprises 30 texts collected from the Finnish media in spring 2016. The analysis reveals three discourses – Exemplariness, Expertise and Suspiciousness – and shows how they construct ideal ways of being a man in working life. They depict work as a necessary part of life for men. Self-care practices that aim to either maintain endurance or increase performance at work are presented in a favorable light. However, personal wellbeing is portrayed as secondary to productivity. The article concludes with a discussion on the broader implications of the persistent discursive interrelation of men and work for men’s social role.

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Suicide clustering and contagion: The role of the media

Suicidologi ◽

10.5617/suicidologi.9306 ◽

2021 ◽

Vol 26 (2) ◽

Author(s):

Ruth Benson ◽

Niall McTernan ◽

Fenella Ryan ◽

Ella Arensman

Keyword(s):

Social Media ◽

Media Coverage ◽

Increased Risk ◽

Different Types ◽

The Media ◽

Self Harm ◽

Harmful Content ◽

Media Reports ◽

The Impact

Internationally, there are indications of an increasing trend in suicide contagion and clustering, which has been associated with contemporary communication technology and continuous communication across jurisdictions. Research has indicated varying effects related to different types of media and media contents in terms of impacts on suicidal behaviour. A comprehensive literature search was conducted into research addressing different types of media and media contents and the impact on suicide contagion and clustering, covering January 2003 - February 2021. Across the 41 selected studies, we identified consistency in terms of both increased quantity of media reports and portrayal of specific details of suicide cases, including celebrities and fictional cases, to be significantly associated with suicide contagion and increased suicide rates or mass clusters, with significant impacts on increased risk of suicide contagion within the first days up to the first three monthsfollowing the media coverage. The impact of potentially harmful content and the portrayal of suicide and self-harm via internet sites and social media on suicide contagion and clustering was largely consistent with research into impacts involving traditional media. The findings underline the need to prioritise implementation and adherence to media guidelines for reporting suicide for media professionals, online and social media outlets.

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