scholarly journals Determining Customer Perceptions using Text Mining for an FMCG Product “Maggi” In India

2019 ◽  
Vol 8 (11) ◽  
pp. 1437-1444
Keyword(s):  
Social Media ◽  
Text Mining ◽  
Sentiment Analysis ◽  
Social Issues ◽  
Data Extraction ◽  
Relevant Information ◽  
Data Representation ◽  
Statistical Software ◽  
Customer Perceptions ◽  
In The Beginning

Purpose: With the popularity of social media, blogging, documents in the web, multiple text information is being generated every moment. Companies can gauge consumers’ sentiments by conducting analysis of tweets or Facebook posts and can take timely action to tweak promotional campaigns. In the beginning of 2015, Maggi noodles was banned by the then government. To track the sentiments of the people on the coming back of Maggi, the widely accepted micro blogging site, Twitter, is used. Twitter continuously generates different points of view on any given subject, relating to social issues, marketing issues etc. The challenge lies in understanding and analyzing these unstructured texts, figuring out the relevant information and transforming it into actionable cognizance. Methods: The paper extracts set of 500 Twitter posts containing “Maggi”. 500 tweets were extracted to avoid heavy computation. The data was extracted by creating an interface between a twitter account and the statistical software R where we used the graphical user interface RStudio. This paper analyses tweets on this popular packed food item “MAGGI” by using statistical software like R and Excel. The methodology performed sentiment analysis using text mining approach following steps of Data Extraction, Text Transformation, Analyze the data, Data representation and validation. Results: The paper conducts sentiment analysis on social media and examines consumer perception of “Maggi”. There are few negative tweets like “Tired of #Maggi”, “Hesitant to take the first bite of #Maggi #marketingmoves” but most of the tweets were in the favor of Maggi. Tweets like, “This new #Maggi ad will surely make you go nostalgic!!”, “3am with beloved curry maggi + boiled chicken”, “When you wanna eat healthy but you low on cash. #Yasssss #Maggi #Broccoli #Sausages #Protein” show strong positive sentiment. From the sentiment analysis conducted on Maggi noodles, there were more positive rather than negative responses towards Maggi’s reentry into the Indian market. Thus, the concept of sentiment analysis can give marketers quick, preliminary insights into the consumers psyche which can later be followed up by traditional market research techniques.

scholarly journals Online Realtime Sentiment Analysis Tweets by Utilizing Streaming API Features From Twitter

2019 ◽  
Vol 9 (1) ◽  
pp. 53
Author(s):  
Nfn Bahrawi
Keyword(s):  
Social Media ◽  
Text Mining ◽  
Sentiment Analysis ◽  
Language Processing ◽  
Opinion Mining ◽  
Relevant Information ◽  
Processing Technique ◽  
Web Based ◽  
Analysis Process ◽  
Analysis System

<p class="JGI-AbstractIsi">Twitter is one of the social media that has a simple and fast concept, because short messages, news or information on Twitter can be more easily digested. This social media is also widely used as an object for researchers or industry to conduct sentiment analysis in the fields of social, economic, political or other fields. Opinion mining or also commonly called sentiment analysis is the process of analyzing text to get certain information in a sentence in the form of opinion. Sentiment analysis is one of the branches of the science of Text mining where text mining is a natural language processing technique and analytical method that is applied to text data to obtain relevant information. Public opinion or sentiment in social media twitter is very dynamic and fast changing, a real time sentiment analysis system is needed and it is automatically updated continuously so that changes can always be monitored, anytime and anywhere. This research builds a system so that it can analyze sentiment from twitter social media in realtime and automatically continuously. The results of the system trial succeeded in drawing data, conducting sentiment analysis and displaying it in graphical and web-based realtime and updated automatically. Furthermore, this research will be developed with a focus on the accuracy of the algorithms used in conducting the sentiment analysis process.</p>

COMMUNICATING FIVE-YEAR BUDGETS FOR THE INDIAN ECONOMY: COMPARATIVE TEXT AND SENTIMENT ANALYSIS

2021 ◽  
Vol 14 (8) ◽  
pp. 133-144
Author(s):  
Neelam Kaushal ◽  
Suman Ghalawat ◽  
Apul Saroha
Keyword(s):  
Social Media ◽  
Text Mining ◽  
Sentiment Analysis ◽  
Social Issues ◽  
R Software ◽  
Text Data ◽  
Indian Economy ◽  
Word Cloud ◽  
Annual Budget ◽  
Sentiment Score

The content on social media is full of useful information that helps in communicating people’s preferences and opinions. The various examples in this context are that people frequently express their opinions about films and other social issues using Twitter, Facebook, etc. In this work, Sentiment Analysis of the Annual Budget for five financial years, namely, 2017–2018, 2018–2019, 2019–2020, 2020–2021, and 2021–2022 was initiated with the help of Twitter. Firstly, the researcher applied Text Mining to extract the budget's text data documents and computed correlation to know the association of influential words. Then, in analysis section plotted the occurrence of the words and the accompanying word cloud. The analysis was performed employing R software. Finally, the sentiment score for each item was calculated and assessed. This research is crucial because conducting a comparative text and Sentiment Analysis of five-year budgets for the Indian economy would communicate the previously prevailing positive and negative forecasts and thinking, which will aid future policymakers in planning future budgets.

scholarly journals Online Realtime Sentiment Analysis Tweets by Utilizing Streaming API Features From Twitter

2019 ◽  
Vol 9 (1) ◽  
pp. 53-62
Author(s):  
Nfn Bahrawi
Keyword(s):  
Social Media ◽  
Text Mining ◽  
Sentiment Analysis ◽  
Language Processing ◽  
Opinion Mining ◽  
Relevant Information ◽  
Processing Technique ◽  
Web Based ◽  
Analysis Process ◽  
Analysis System

Twitter is one of the social media that has a simple and fast concept, because short messages, news or information on Twitter can be more easily digested. This social media is also widely used as an object for researchers or industry to conduct sentiment analysis in the fields of social, economic, political or other fields. Opinion mining or also commonly called sentiment analysis is the process of analyzing text to get certain information in a sentence in the form of opinion. Sentiment analysis is one of the branches of the science of Text mining where text mining is a natural language processing technique and analytical method that is applied to text data to obtain relevant information. Public opinion or sentiment in social media twitter is very dynamic and fast changing, a real time sentiment analysis system is needed and it is automatically updated continuously so that changes can always be monitored, anytime and anywhere. This research builds a system so that it can analyze sentiment from twitter social media in realtime and automatically continuously. The results of the system trial succeeded in drawing data, conducting sentiment analysis and displaying it in graphical and web-based realtime and updated automatically. Furthermore, this research will be developed with a focus on the accuracy of the algorithms used in conducting the sentiment analysis process.

Web Text Mining

2016 ◽  
Author(s):  
Ricardo Baeza-Yates ◽  
Roi Blanco ◽  
Malú Castellanos
Keyword(s):  
Social Media ◽  
Text Mining ◽  
Sentiment Analysis ◽  
Web Search ◽  
Internet Users ◽  
Entity Retrieval ◽  
Web Text Mining ◽  
Text Content ◽  
The Web

Web search has become a ubiquitous commodity for Internet users. This fact puts a large number of documents with plenty of text content at our fingertips. To make good use of this data, we need to mine web text. This triggers the two problems covered here: sentiment analysis and entity retrieval in the context of the Web. The first problem answers the question of what people think about a given product or a topic, in particular sentiment analysis in social media. The second problem addresses the issue of solving certain enquiries precisely by returning a particular object: for instance, where the next concert of my favourite band will be or who the best cooks are in a particular region. Where to find these objects and how to retrieve, rank, and display them are tasks related to the entity retrieval problem.

A Survey on Sentiment Analysis Techniques for Twitter

2022 ◽  
pp. 57-90
Author(s):  
Surabhi Verma ◽  
Ankit Kumar Jain
Keyword(s):  
Social Media ◽  
Text Mining ◽  
Sentiment Analysis ◽  
Text Analysis ◽  
Analysis Techniques ◽  
Goods And Services ◽  
Text Document ◽  
The Subject ◽  
Over Time

People regularly use social media to express their opinions about a wide variety of topics, goods, and services which make it rich in text mining and sentiment analysis. Sentiment analysis is a form of text analysis determining polarity (positive, negative, or neutral) in text, document, paragraph, or clause. This chapter offers an overview of the subject by examining the proposed algorithms for sentiment analysis on Twitter and briefly explaining them. In addition, the authors also address fields related to monitoring sentiments over time, regional view of views, neutral tweet analysis, sarcasm detection, and various other tasks in this area that have drawn the researchers ' attention to this subject nearby. Within this chapter, all the services used are briefly summarized. The key contribution of this survey is the taxonomy based on the methods suggested and the debate on the theme's recent research developments and related fields.

Deep Learning Techniques for Polarity Classification in Multimodal Sentiment Analysis

2018 ◽  
Vol 17 (03) ◽  
pp. 883-910 ◽  
Author(s):  
P. D. Mahendhiran ◽  
S. Kannimuthu
Keyword(s):  
Social Media ◽  
Deep Learning ◽  
Natural Language ◽  
Sentiment Analysis ◽  
Language Processing ◽  
Relevant Information ◽  
Neural Net ◽  
Video Information ◽  
Automatic Feature Extraction ◽  
Multimodal Sentiment Analysis

Contemporary research in Multimodal Sentiment Analysis (MSA) using deep learning is becoming popular in Natural Language Processing. Enormous amount of data are obtainable from social media such as Facebook, WhatsApp, YouTube, Twitter and microblogs every day. In order to deal with these large multimodal data, it is difficult to identify the relevant information from social media websites. Hence, there is a need to improve an intellectual MSA. Here, Deep Learning is used to improve the understanding and performance of MSA better. Deep Learning delivers automatic feature extraction and supports to achieve the best performance to enhance the combined model that integrates Linguistic, Acoustic and Video information extraction method. This paper focuses on the various techniques used for classifying the given portion of natural language text, audio and video according to the thoughts, feelings or opinions expressed in it, i.e., whether the general attitude is Neutral, Positive or Negative. From the results, it is perceived that Deep Learning classification algorithm gives better results compared to other machine learning classifiers such as KNN, Naive Bayes, Random Forest, Random Tree and Neural Net model. The proposed MSA in deep learning is to identify sentiment in web videos which conduct the poof-of-concept experiments that proved, in preliminary experiments using the ICT-YouTube dataset, our proposed multimodal system achieves an accuracy of 96.07%.

Ooredoo Rayek

2020 ◽  
Vol 11 (2) ◽  
pp. 66-81
Author(s):  
Badia Klouche ◽  
Sidi Mohamed Benslimane ◽  
Sakina Rim Bennabi
Keyword(s):  
Social Media ◽  
Support Vector Machine ◽  
Text Mining ◽  
Sentiment Analysis ◽  
Experimental Results ◽  
Support Vector ◽  
Textual Data ◽  
New Strategy ◽  
Set Up

Sentiment analysis is one of the recent areas of emerging research in the classification of sentiment polarity and text mining, particularly with the considerable number of opinions available on social media. The Algerian Operator Telephone Ooredoo, as other operators, deploys in its new strategy to conquer new customers, by exploiting their opinions through a sentiments analysis. The purpose of this work is to set up a system called “Ooredoo Rayek”, whose objective is to collect, transliterate, translate and classify the textual data expressed by the Ooredoo operator's customers. This article developed a set of rules allowing the transliteration from Algerian Arabizi to Algerian dialect. Furthermore, the authors used Naïve Bayes (NB) and (Support Vector Machine) SVM classifiers to assign polarity tags to Facebook comments from the official pages of Ooredoo written in multilingual and multi-dialect context. Experimental results show that the system obtains good performance with 83% of accuracy.

scholarly journals Analysis of User Sentiment of Twitter to Draft KUHP

2020 ◽  
Vol 16 (3) ◽  
pp. 273
Author(s):  
Nawang Indah Cahyaningrum ◽  
Danty Welmin Yoshida Fatima ◽  
Wisnu Adi Kusuma ◽  
Sekar Ayu Ramadhani ◽  
Muhammad Rizqi Destanto ◽  
...  
Keyword(s):  
Social Media ◽  
Text Mining ◽  
Sentiment Analysis ◽  
The Other ◽  
Mining Methods ◽  
Twitter Users ◽  
Negative Sentiment ◽  
Bahasa Indonesia

Twitter is one of social media where its user can share many responses for a phenomenon through a tweet. This research used 5000 tweets from Twitter users in Bahasa Indonesia with keyword “RUU KUHP(Draft Law of KUHP)” from 16th of September until 22nd of September 2019. That tweets were processed using Rstudio software with sentiment analysis that is one of Text Mining methods. This research aims to classify Twitter users’ responses to RUU KUHP to be negative sentiment, poisitive negative, and neutral. Also, this research also aims to know about topics’ frequencies that were related to RUU KUHP through visualization with bar plot and also wordcloud. This research also aims to know words that are associated with the most frequent words. Form this research, can be known that Twitter users’ responses to RUU KUHP tend to have neutral sentiment that means they did not take side between agreeing or disagreeing. From this research, also can be known about 10 most frequent words, there are kpk, tunda, dpr, pasal, kesal, jokowi, presiden, masuk, ya, and sahkan. Beside that, can be known the other words that are associated with them and also their probability.

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