Pembuatan Video Cinematic Promosi Pada Perumahan Grand Mutiara Village

Yahya Suherman; Rahmat Gunawan; Shafira Ramadhanti Roswandi

doi:10.35969/dirgamaya.v1i2.180

Pembuatan Video Cinematic Promosi Pada Perumahan Grand Mutiara Village

Dirgamaya: Jurnal Manajemen dan Sistem Informasi ◽

10.35969/dirgamaya.v1i2.180 ◽

2021 ◽

Vol 1 (2) ◽

pp. 28-35

Author(s):

Yahya Suherman ◽

Rahmat Gunawan ◽

Shafira Ramadhanti Roswandi

Keyword(s):

Social Media ◽

Adobe Premiere

Kegiatan promosi saat ini sangat penting untuk memperkenalkan suatu produk atau jasa guna menarik minat customer. PT Elang Buana merupakan salah satu pengembang perumahan yang salah satunya diberi nama Perumahan Grand Mutiara Village yang berada di Jl. HS.Ronggo Waluyo, Puseurjaya, Kec. Telukjambe Timur, Kabupaten Karawang. Untuk promosi Grand Mutiara Village masih menggunakan media promosi internet yakni berupa mengupload beberapa foto di facebook, dilakukan nya open table jika ada event tertentu dan di lokasi tertentu, bekerja sama dengan berbagai beberapa agen property. Sehingga media promosinya dirasa belum maksimal. Permasalahan saat ini dibutuhkannya media promosi yang dapat memaksimalkan promosi. Maka diperlukan adanya video promosi melalui social media dan youtube, sehingga dapat meningkatkan penjualan produk. Penelitian ini menggunakan pendekatan kualitatif dengan tiga teknik pengumpulan data yaitu observasi, wawancara, dan studi literature. Hardware pendukung pada pembuatan video promosi ini yaitu Camera Sony A6000 kit 60-50mm dan software pendukung nya yaitu Adobe Premiere Pro. Hasil dari penelitian ini berupa media video promosi Grand Mutiara Village yang diharapkan dapat menarik minat customer akan produk yang ditawarkan.

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Video Promosi Pada Fave Hotel LTC Glodok Jakarta Sebagai Penunjang Informasi

CICES ◽

10.33050/cices.v4i2.542 ◽

2018 ◽

Vol 4 (2) ◽

pp. 262-274

Author(s):

Nurlaila Suci Rahayu Rais ◽

Eduard Hotman Purba ◽

Siti Mutia Isnaini

Keyword(s):

Social Media ◽

Print Media ◽

Problem Analysis ◽

Service Users ◽

Analysis Method ◽

The Public ◽

Production Concept ◽

After Effect ◽

Promotional Video ◽

Adobe Premiere

The development of today's technology is very advanced and very important to today's society. This proves that more and more information can be obtained through print media or electronic media and for nowadays social media can also get information. Currently Fave Hotel LTC Glodok Jakarta, the promotional media is provided through print media such as brochures, flyers and other print media or through social media such as instagram to provide information about the hotel. In order for the promotion media to be well communicated and accepted by the public through the promotion video will be easier to understand and the promotion video is presented with an interesting look by using software such as Adobe Premiere and Adobe After Effect for the editing of this promotional video. Adobe Premiere and Adobe After Effect to give the effect more attractive and easier to unify the video into one to become the desired video. The method used is data collecting observation, problem analysis, production concept method, design analysis method and mavib production concept (KPM) which include preproduction, production and postproduction. With this promotional video media it is able to make Fave Hotel LTC Glodok Jakarta easier to provide information to the public about the hotel. Promotional videos made with interesting concepts such as video bloggers (VLOG) for today are indeed in the interest of the wider community. With the aim of this research intends to make promoting media through video that is hopefully helpful and helpful to Fave hotel LTC Glodok Jakarta it is easier to provide information to the public about the hotel especially for lodging service users. The contents of this promo video include facilities available and the nearest destination tour of Fave Hotel LTC Glodok Jakarta.

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MEDIA VIDEO IKLAN DENGAN TEKNOLOGI SISTEM CCTV SEBAGAI PROMOSI PADA PT. LAMJAYA INOVASI KOMPUTINDO

MAVIB Journal ◽

10.33050/mavib.v1i1.828 ◽

2020 ◽

Vol 1 (1) ◽

pp. 1-10

Author(s):

M. Puad Abdul Baqi ◽

Anita Restuintina ◽

Brian Reega Pantarezi

Keyword(s):

Social Media ◽

Closed Circuit ◽

Closed Circuit Television ◽

After Effects ◽

Adobe Premiere

Perkembangan teknologi di Indonesia saat ini sudah semakin modern. Sebagian besar masyarakat hampir tidak terlepas dari penggunaan barang elektronik setiap harinya terutama yang terhubung dengan internet, yang berarti pertukaran suatu informasi saat ini dapat terjangkau hampir ke seluruh daerah. Penyebaran informasi dengan internet ada beberapa macam seperti teks, gambar, foto, suara, video dan audio visual. Dari berbagai macam tersebut yang paling efektif adalah menggunakan audio visual. Mengambil data dari informasi umum tersebut, dalam penelitian ini peneliti melakukan suatu perancangan media video iklan produk pada PT. Lamjaya Inovasi Komputindo, yaitu tentang teknologi sistem CCTV (Closed Circuit Television) sesuai bidang perusahaan sebagai promosi. Tujuan penelitian ini adalah untuk membuat media promosi yang lebih menarik, efektif dan efisien. Sebelumnya media promosi yang digunakan adalah seperti website, pameran dan media video contoh dari CCTV secara langsung (demo video) yang di-upload di social media, tanpa adanya penjelasan informasi melalui audio dan instruksi untuk membuat calon customer menjadi lebih tertarik. Proses pengumpulan data dilakukan dengan mewawancarai salah satu manager pada divisi technical perusahaan. Hasil analisis memunculkan konsep video iklan dengan mengambil tema futuristic menggunakan aplikasi penunjang Adobe After Effects CC 2015 dan Adobe Premiere Pro CC 2015. Perancangan dilakukan dengan konsep produksi media, yang diantaranya ada preproduction, production dan postproduction. Hasil dari konsep video iklan yang dirancang ini dimanfaatkan untuk dapat meningkatkan minat dan target dari produk PT. Lamjaya Inovasi Komputindo.

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PP066 Disseminate Results Through Social Video And Social Networks

International Journal of Technology Assessment in Health Care ◽

10.1017/s0266462317002422 ◽

2017 ◽

Vol 33 (S1) ◽

pp. 101-102 ◽

Cited By ~ 1

Author(s):

Susanne Eksell ◽

Debora Egenvall

Keyword(s):

Social Networks ◽

Social Media ◽

Social Services ◽

Cost Effective ◽

Target Groups ◽

Editorial Committee ◽

Social Media Networks ◽

Patient Organizations ◽

The Social ◽

Adobe Premiere

INTRODUCTION:We are experiencing a fundamental change in the way our target groups interact with information online, moving from passive consumption to more active creation of content, for example social video and social networks. This means a great potential in reaching more people in a cost-effective way which in the end will result in greater impact.METHODS:The Swedish Agency for Health Technology Assessment and Assessment of Social Services (SBU), have developed an easy way to produce and disseminate our results through social video and social networks.SBU has a special social media editorial committee for communication via social media, which includes participants from different departments. The editorial committee discusses on a weekly basis the issues to be raised on the agency's Twitter and LinkedIn accounts.SBU works actively with social video as a message channel. During the past year several videos have been published with various themes (1 - 3). All of the members of the social media committee have attendend a short training course in order to be able to produce and publish social videos. For shorter production, we make ourselves with iPhones and editing with iMovie or Adobe Premiere Pro. For more extensive videos we produce together with a production agency.RESULTS:The number of followers on Twitter have increased from 500 in December 2015, to 1,400 in December 2016. Our followers are for example professors, doctors, nurses, physiotherapists, journalists, politicians, and opinion makers from patient organizations.In our latest recruitment processes we have been experiencing significant number of qualified candidates, who found the link to our website through social media networks like Facebook and LinkedIn.CONCLUSIONS:Social media should be at the heart of digital transformation as it crosses boundaries: you will have a broader impact and it has a great potential in reaching your target groups in a cost-effective way.

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