PP066 Disseminate Results Through Social Video And Social Networks

2017 ◽  
Vol 33 (S1) ◽  
pp. 101-102 ◽  
Author(s):  
Susanne Eksell ◽  
Debora Egenvall
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Social Services ◽  
Cost Effective ◽  
Target Groups ◽  
Editorial Committee ◽  
Social Media Networks ◽  
Patient Organizations ◽  
The Social ◽  
Adobe Premiere

INTRODUCTION:We are experiencing a fundamental change in the way our target groups interact with information online, moving from passive consumption to more active creation of content, for example social video and social networks. This means a great potential in reaching more people in a cost-effective way which in the end will result in greater impact.METHODS:The Swedish Agency for Health Technology Assessment and Assessment of Social Services (SBU), have developed an easy way to produce and disseminate our results through social video and social networks.SBU has a special social media editorial committee for communication via social media, which includes participants from different departments. The editorial committee discusses on a weekly basis the issues to be raised on the agency's Twitter and LinkedIn accounts.SBU works actively with social video as a message channel. During the past year several videos have been published with various themes (1 - 3). All of the members of the social media committee have attendend a short training course in order to be able to produce and publish social videos. For shorter production, we make ourselves with iPhones and editing with iMovie or Adobe Premiere Pro. For more extensive videos we produce together with a production agency.RESULTS:The number of followers on Twitter have increased from 500 in December 2015, to 1,400 in December 2016. Our followers are for example professors, doctors, nurses, physiotherapists, journalists, politicians, and opinion makers from patient organizations.In our latest recruitment processes we have been experiencing significant number of qualified candidates, who found the link to our website through social media networks like Facebook and LinkedIn.CONCLUSIONS:Social media should be at the heart of digital transformation as it crosses boundaries: you will have a broader impact and it has a great potential in reaching your target groups in a cost-effective way.

scholarly journals Emotion shapes the diffusion of moralized content in social networks

2017 ◽  
Vol 114 (28) ◽  
pp. 7313-7318 ◽  
Author(s):  
William J. Brady ◽  
Julian A. Wills ◽  
John T. Jost ◽  
Joshua A. Tucker ◽  
Jay J. Van Bavel
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Online Social Networks ◽  
Political Debate ◽  
Political Issues ◽  
Emotional Words ◽  
Social Media Networks ◽  
Political Ideas ◽  
The Social ◽  
Network Methods

Political debate concerning moralized issues is increasingly common in online social networks. However, moral psychology has yet to incorporate the study of social networks to investigate processes by which some moral ideas spread more rapidly or broadly than others. Here, we show that the expression of moral emotion is key for the spread of moral and political ideas in online social networks, a process we call “moral contagion.” Using a large sample of social media communications about three polarizing moral/political issues (n = 563,312), we observed that the presence of moral-emotional words in messages increased their diffusion by a factor of 20% for each additional word. Furthermore, we found that moral contagion was bounded by group membership; moral-emotional language increased diffusion more strongly within liberal and conservative networks, and less between them. Our results highlight the importance of emotion in the social transmission of moral ideas and also demonstrate the utility of social network methods for studying morality. These findings offer insights into how people are exposed to moral and political ideas through social networks, thus expanding models of social influence and group polarization as people become increasingly immersed in social media networks.

A Study Regarding Human Perception of a Company through Social Media

2019 ◽  
Vol 34 ◽  
pp. 309-314
Author(s):  
Mirona Ana Maria Popescu ◽  
Olivia Doina Negoiță ◽  
Anca Purcărea ◽  
Markus Helfert
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Social Network ◽  
Human Perception ◽  
Social Media Networks ◽  
Online Social Media ◽  
The Social ◽  
Key Indicators ◽  
Different Characteristics ◽  
A Company

Of the utmost importance is finding the social networks that best fit to an industry, a company, its products / services, and last but not least, with the target audience. Each social network has different characteristics and, in addition, a different philosophy.The authors aim to carry out a bibliographic research in this paper to highlight the extent to which social networks are used. As a result, a top of social networks will be built to help raise awareness, promote products, and consolidate a strong customer-company relationship. The authors will also realize a statistical analysis of online social media networks to determine their key indicators, traffic on each platform, time spent by a user on that platform, and other key indicators, through an online tool. The results of this paper consist in presenting two classifications: the first from the perspective of the companies and the second from the perspective of social network users.

scholarly journals Process modeling for business management of online marketing campaigns through social media

2019 ◽  
Vol XXII (2) ◽  
pp. 116-125
Author(s):  
Popescu M. A. M.
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Marketing Channels ◽  
Online Marketing ◽  
Process Models ◽  
Social Media Networks ◽  
The Social ◽  
Media Reputation ◽  
Set Up ◽  
A Company

The online environment is becoming more competitive each day, and the consumer's journey is becoming more complex, going through several marketing channels on their way to buying. Social media networks environments facilitate access to information and at the same time contribute to creating an image, a perception of reality. Building and strengthening social media reputation are essential for companies in 2018. To have credibility, a company must create and maintain a good image across all the social networks it finds. The more transparent and sincerer through their communication, the easier it will be for brands to maintain their reputation and gain consumer confidence, which can be achieved through social media. The article presents the main social networks used by companies to create digital marketing campaigns. The authors illustrate the steps needed to set up audiences on Facebook, Instagram and Twitter, organizing the information in tables in order to be easier to track. BPM Software is used to design process models for these online marketing campaigns.

scholarly journals Social Capital in Social Media Networks

2018 ◽  
Vol 29 (2) ◽  
Author(s):  
Jurgita Jurkevičienė ◽  
Eglė Butkevičienė
Keyword(s):  
Social Capital ◽  
Social Networks ◽  
Social Media ◽  
Quantitative Research ◽  
Research Study ◽  
Virtual Space ◽  
Web Based ◽  
Social Media Networks ◽  
The Social ◽  
Capital Development

New social media such as Facebook and Google+ are web-based communication platforms that enable socially meaningful interactions between contacts in the virtual space (Ellison et al. 2014). Studies show that new social media are particularly conducive to social capital development, as they offer its users the possibility of creating heterogeneous, extremely large electronic social networks (Hampton et al. 2011). This article presents the results of a quantitative research study on the social capital and trust of the Lithuanian population in the electronic social networks. The study used an adapted D. Williams’ Internet Social Capital Scale (2006).

scholarly journals INFLUENCER COMMUNICATION ON THE SOCIAL NETWORK INSTAGRAM

2021 ◽  
Vol 11 (2) ◽  
pp. 107-111
Author(s):  
EVA KALINOVÁ ◽  
ADÉLA NEUBERGOVÁ
Keyword(s):  
Social Media ◽  
Social Network ◽  
Analysis Data ◽  
Target Groups ◽  
Classification Analysis ◽  
Social Media Networks ◽  
The Social ◽  
Subsequent Comparison

The topic of influencers has been a widely used word in recent years. It is a person who, through social media networks, influences the target groups of their followers. The aim of this paper is to analyze the communication of selected influencers on the social platform Instagram. Using classification analysis, data on individual influencers are presented. For the sake of interesting results and the proof that the success of an influencer does not only depend on how many followers they have on their profile, the influencers were selected with the help of respondents who assessed them independently. The data were obtained on the social platform Instagram and subsequently processed on the basis of the last five contributions as of April 3, 2020. This work is focused mainly on the number of responses to influencers in the form of likes or comments, furthermore we also calculate what share of their contributions is from 2020, mainly due to the fact that influencers on Instagram started to become known mostly in that year. The statistics of individual Instagram profiles and their subsequent comparison with each other are presented. The results show that it does not entirely depend on how many followers an influencer has, but that it depends more on the quality and impact of individual posts.

Community and Social Interaction in Digital Religious Discourse in Nigeria, Ghana and Cameroon

2013 ◽  
Vol 2 (1) ◽  
pp. 1-37 ◽  
Author(s):  
Innocent Chiluwa
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Social Interaction ◽  
Sacred Space ◽  
Religious Discourse ◽  
The Internet ◽  
African Christianity ◽  
Social Media Networks ◽  
The Social ◽  
New Development

Since the advent of the Internet, religion has maintained a very strong online presence. This study examines how African Christianity is negotiated and practised on the Internet. The main objectives are to investigate to what extent online worshippers in Nigeria, Ghana and Cameroon constitute (online) communities and how interactive the social networks of the churches are. This study shows that some important criteria for community are met by African digital worshippers. However, interaction flow is more of one to many, thus members do not regularly interact with one another as they would in offline worship. Worshippers view the forums as a sacred space solely for spiritual matters and not for sharing social or individual feelings and problems. However, the introduction of social media networks such as Facebook, Twitter, YouTube and interactive forums is an interesting and promising new development in religious worship in Africa.

Emotive Trending And Tracking of Tweets

2017 ◽  
Vol 7 (11) ◽  
pp. 25
Author(s):  
Sanjay Chhataru Gupta
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Social Network ◽  
The Social ◽  
The World ◽  
Complex Events

Popularity of the social media and the amount of importance given by an individual to social media has significantly increased in last few years. As more and more people become part of the social networks like Twitter, Facebook, information which flows through the social network, can potentially give us good understanding about what is happening around in our locality, state, nation or even in the world. The conceptual motive behind the project is to develop a system which analyses about a topic searched on Twitter. It is designed to assist Information Analysts in understanding and exploring complex events as they unfold in the world. The system tracks changes in emotions over events, signalling possible flashpoints or abatement. For each trending topic, the system also shows a sentiment graph showing how positive and negative sentiments are trending as the topic is getting trended.

“I’m not a kid anymore!” Towards a teen-centric approach of online privacy management

MedienJournal ◽  
2020 ◽  
Vol 44 (1) ◽  
pp. 41-54
Author(s):  
Isabell Koinig
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Present Article ◽  
Information Disclosure ◽  
Online Privacy ◽  
Privacy Management ◽  
Theoretical Contribution ◽  
Social Media Networks ◽  
Individual Privacy ◽  
Willingness To Disclose

The youth constitutes the largest user base of social media networks. While this generation has grown up in a digitally immersed environment, they are still not immune to the dangers the online space bears. Hence, maintaining their privacy is paramount. The present article presents a theoretical contribution, that is based on a review of relevant articles. It sets out to investigate the importance adolescents attribute to online privacy, which is likely to influence their willingness to disclose data. In line with a “new privacy paradox”, information disclosure is seen as unavoidable, given the centrality of social networks to adolescents’ lives. This goes hand in hand with individual privacy management. As individuals often lack knowledge as to how to protect their privacy, it is essential to educate the youth about their possibilities, equipping them with agency and self-responsibilization. This corresponds with a teen-centric approach to privacy as proposed by the TOSS framework.

“I’m not a kid anymore!” Towards a teen-centric approach of online privacy management

MedienJournal ◽  
2020 ◽  
Vol 44 (1) ◽  
pp. 41-54
Author(s):  
Isabell Koinig
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Present Article ◽  
Information Disclosure ◽  
Online Privacy ◽  
Privacy Management ◽  
Theoretical Contribution ◽  
Social Media Networks ◽  
Individual Privacy ◽  
Willingness To Disclose

The youth constitutes the largest user base of social media networks. While this generation has grown up in a digitally immersed environment, they are still not immune to the dangers the online space bears. Hence, maintaining their privacy is paramount. The present article presents a theoretical contribution, that is based on a review of relevant articles. It sets out to investigate the importance adolescents attribute to online privacy, which is likely to influence their willingness to disclose data. In line with a “new privacy paradox”, information disclosure is seen as unavoidable, given the centrality of social networks to adolescents’ lives. This goes hand in hand with individual privacy management. As individuals often lack knowledge as to how to protect their privacy, it is essential to educate the youth about their possibilities, equipping them with agency and self-responsibilization. This corresponds with a teen-centric approach to privacy as proposed by the TOSS framework.

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