ENTERPRENEURAL ENVIRONMENT & CROSS-CULTURIAL MANAGEMENT: A ROAD MAP FOR SUSTAINING AFRICAN DEVELOPMENT

For African operations to succeed in Western countries, African entrepreneurs must embrace entrepreneurs’ environmental management competencies as part of a strategic focus for crosscultural management. This article examines entrepreneurial environment and cross-cultural management as a road map of sustaining African development. The specific objectives are to explore the relationship between entrepreneurial environment and cross-cultural management; to examine why cross-cultural orientation is important in African entrepreneurs; and to determine the effect of globalization on entrepreneurial environment and cross-cultural management. This paper argued that entrepreneurial culture, environmental turbulence and global network competencies improve the relationship between entrepreneurial environment and cross-cultural management. Therefore, by drawing insights from the existing review of the literature, our purpose is to improve understanding of the relationship between entrepreneurial environment and cross-cultural management under the moderating effects of entrepreneurial culture, macro environment and global network competence. A model of entrepreneurial environment and cross-cultural management is also suggested to provide useful insights in the context of African entrepreneurs.