scholarly journals Rethinking International TV Flows Research in the Age of Netflix

2017 ◽  
Vol 19 (3) ◽  
pp. 241-256 ◽  
Author(s):  
Ramon Lobato
Keyword(s):  
Research Agenda ◽  
Video On Demand ◽  
Global Media ◽  
Critical Questions ◽  
On Demand ◽  
Content Diversity ◽  
Streaming Services ◽  
Media Flows

This article considers how established methodologies for researching television distribution can be adapted for subscription video-on-demand (SVOD) services. Specifically, I identify a number of critical questions—some old, some new—that can be investigated by looking closely at SVOD catalogs in different countries. Using Netflix as an example, and drawing parallels with earlier studies of broadcast and cinema schedules, I ask what Netflix’s international catalogs can tell us about content diversity within streaming services, and how this can be connected to longer traditions of debate about the direction and intensity of global media flows. Finally, I describe what a research agenda around Netflix catalogs might look like, and assess the utility of various kinds of data within such a project (as well as some methodological pitfalls).

scholarly journals In between the global and the local: Mapping the geographies of Netflix as a multinational service

2020 ◽  
pp. 136787792095316
Author(s):  
Amanda D Lotz
Keyword(s):  
Video Streaming ◽  
Video On Demand ◽  
On Demand ◽  
Competitive Environments ◽  
Video Distribution ◽  
Streaming Services ◽  
Revenue Models ◽  
Technological Affordances

The different technological affordances and revenue models of subscriber-funded, internet-distributed video streaming services have altered the competitive environments of audiovisual services. One category of these services, multinational SVODs (subscription video on demand), are changing the dynamics of transnational video distribution. Although having subscribers and offices, and commissioning content from many countries, are obvious measures of these services’ multinational status, the extent to which the distinct affordances of these services diminish the national lens through which all other international television trade occurs may be the most profound measure. The article explores how this too becomes a distinguishing competitive tool for Netflix that enables uncommon content strategies, such as the ability to program for tastes and sensibilities too small to effectively form a viable market for services limited by national reach.

scholarly journals House of Lords Communications Committee: Public service broadcasting in the age of video on demand

2020 ◽  
Vol 11 (1) ◽  
pp. 81-95 ◽  
Author(s):  
Petros Iosifidis
Keyword(s):  
Business Model ◽  
Public Service ◽  
Video On Demand ◽  
Fake News ◽  
Public Service Broadcasting ◽  
On Demand ◽  
House Of Lords ◽  
Streaming Services ◽  
Fierce Competition

This article is my response to the House of Lords Communications Committee Inquiry on ‘Public service broadcasting in the age of video on demand’, which was carried out in 2019. The inquiry was important and relevant as the successful UK public service broadcasters (PSBs) BBC, ITV, C4, C5 and S4C are currently facing major challenges from video-on-demand (VoD) services. These challenges primarily concern competition for content from VoD services in a highly competitive broadcasting market characterized by shifts in audience behaviour. Audiences are watching less scheduled TV as they are attracted by the business model of global streaming services like YouTube, Amazon Prime Video and Netflix. Fierce competition from mainly US-based, unregulated global VoD players investing billions of pounds in content has escalated programming costs and made it difficult for tightly regulated PSBs with modest domestic UK budgets to compete. This article is largely in favour of sustaining properly funded, universally available PSBs, who can deliver quality and original programming, alongside impartial and trusted news in the era of fake news and post-truth politics.

scholarly journals ‘If you can’t beat them, be them’

2021 ◽  
Vol 37 (70) ◽  
pp. 050-065
Author(s):  
Tim Raats ◽  
Tom Evens
Keyword(s):  
Joint Venture ◽  
Video On Demand ◽  
The Political ◽  
Competitive Advantages ◽  
On Demand ◽  
Small Market ◽  
Media Markets ◽  
Streaming Services ◽  
Market Factors

Faced with heavy competition of global subscription-video-on-demand (SVOD) streaming services, along with increased pressure on fi nancing and distribution of domestic content, legacy media players are increasingly exploring the potential of local SVOD services as domestic alternatives to global platforms such as Netflix and Disney+, often in collaboration with other European broadcasters and/or distributors.This article presents an in-depth case study of Streamz, a domestic SVOD alternative launched in Belgium in September 2020. Building on scholarly work on media disruption and platform power, the case study examines the political and market context that shaped the existence of the platform, and critically analyses the strategies pursued by legacy media players in attempting to develop and emulate key competitive advantages of global SVOD players. The article demonstrates how a persistent policy push to collaborate in a small market resulted in an unusual joint venture and, at the same time, how diff erent market factors, most of them characteristic for small media markets, pose signifi cant challenges for domestic players to develop a profi table platform in Europe, let alone be able to stand achance in a highly competitive streaming market.

scholarly journals TELEVISION MARKET DEVELOPMENT DURING THE COVID-19 PANDEMIC

2020 ◽  
Vol 10 (86) ◽  
Author(s):  
Hennadii Mitrov ◽  
Keyword(s):  
Service Providers ◽  
Video On Demand ◽  
The Internet ◽  
Positive Effects ◽  
On Demand ◽  
Main Requirement ◽  
Depth Analysis ◽  
The World ◽  
Streaming Services ◽  
Television Market

The article covers the issues surrounding the global Internet TV market’s evolution during the COVID-19 pandemic. The rapid changes in the modern Internet television market mean that an in-depth analysis of its development strategies is necessary for further development. The article goes over current trends that affect the development of the industry, and the factors that have led to its changes listed. Today, the main directions of the development of Internet television include multi-screen, video on demand, and the evolution of streaming platforms. This phenomenon became possible by the growing convergence of the Internet and television. The main driving force of the industry has become the so-called streaming services that provide content to subscribers anywhere and anytime — the main requirement to access it being the Internet. The battle for audiences has become truly international. But due to quarantine in many countries, most viewers have drastically changed their habits. Home entertainment has been taking first place, and television became one of them. For the first time in years, TV channel ratings have doubled, movie premieres have been delayed, and sports events around the world have come to a standstill. Audiences turned to those who could offer them the best content. The article examines trends caused by the pandemic, such as a significant increase in Internet traffic, the halting of movie and TV series production, a decrease in the number of sports games and related events, streaming services changing their tariff plans, and the subscription payment model taking leadership in the video-on-demand market. Both the negative and positive effects of these factors on television service providers’ activities, as well as the new habits of subscribers are analyzed. This situation has completely changed the industry, but it has only helped the business of large and local operators. Companies around the world have had to improve their service in a matter of weeks. These changes in the market would have taken years under normal conditions, but the pandemic has significantly accelerated the progress of Internet television and made it possible for end-users to get high-quality services.

scholarly journals KOMUNIKASI PEMASARAN LAYANAN VIDEO STREAMING DAN ON DEMAND MNC GROUP (STUDI KASUS: APLIKASI RCTI+)

2022 ◽  
Vol 6 (1) ◽  
Author(s):  
Rizky Ramadhan Putra ◽  
Zinggara Hidayat
Keyword(s):  
Video Streaming ◽  
Video On Demand ◽  
Marketing Communication ◽  
Chief Operating Officer ◽  
On Demand ◽  
Video Viewing ◽  
Streaming Services ◽  
Tv Shows ◽  
Streaming Service ◽  
Demand Service

Current TV and video viewing patterns have changed. Viewers were not completely fixated by broadcast hours and broadcast times. In the internet era, people can watch TV anytime and anywhere. Besides, we do not necessarily watch TV shows from the TV set but our smartphone or laptop gadget. Video streaming services are now increasingly popular in various circles because it can be accessed quickly, anytime, and anywhere. As a significant media business in Indonesia, MNC Group is widening its market presence by launching RCTI+ to gain a large share in digital advertising. To complement its already strong FTA position, RCTI+, a multi-application, including the streaming TV and Video on Demand service, is expected to be Indonesia's most extensive streaming service. How marketing communication in the digitization process since MNC Media must reach a new audience is the digital audience. This article will examine how MNC Media conducts communication marketing in the digitization process in its television business by building RCTI+ to reach its new audiences or digital audiences. This paper used the Descriptive Qualitative method, and this research collects data by interviewing the Chief Operating Officer and Dept. Head of Promotion RCTI+, conducting literature and document studies. Based on the research results, RCTI+ integrates its promotional pillars acquisition and retention, running simultaneously to harmonize its marketing communication.  RCTI+ strives to build a brand and profitable relationships with customers through these two pillars to create brand equity.

Development Distribution? EU Aid for Formal Audiovisual Distribution and the Case of Africa’s First Video-on-Demand Platform

2019 ◽  
Vol 21 (7) ◽  
pp. 768-784
Author(s):  
Benjamin A. J. Pearson
Keyword(s):  
Developing Countries ◽  
Development Program ◽  
Video On Demand ◽  
Development Aid ◽  
Global Media ◽  
On Demand ◽  
Using Data ◽  
Economic Development Program ◽  
Formal Distribution

This article examines the European Union’s support for formal distribution initiatives abroad, focusing on ACPCultures+, an economic development program that aims to grow the audiovisual industries of developing countries through the expansion and adaptation of the logics and mechanisms of intra-European media policies. While these distribution initiatives aim to challenge Hollywood’s reach in developing countries, their activities nevertheless foster the integration of audiovisual industries in developing countries into global media industries. At the same time, the program’s pairing of formal distribution and development aid is at times at odds with audience and industry expectations. Using data from policy documents, fieldwork in Brussels, and interviews with recipients of ACPCultures+ distribution project awards—including a detailed case study of Africa’s first VOD platform—I explore how these initiatives attempt to shape formal distribution in countries on the peripheries of large audiovisual industries.

scholarly journals Enhancing Scalability in On-Demand Video Streaming Services for P2P Systems

2012 ◽  
Vol 2012 ◽  
pp. 1-18
Author(s):  
R. Arockia Xavier Annie ◽  
P. Yogesh ◽  
A. Kannan
Keyword(s):  
Video Streaming ◽  
Video On Demand ◽  
Vital Role ◽  
The Internet ◽  
Internet Communication ◽  
P2p Systems ◽  
On Demand ◽  
Streaming Services ◽  
Video Model ◽  
Heterogeneous Consumers

Recently, many video applications like video telephony, video conferencing, Video-on-Demand (VoD), and so forth have produced heterogeneous consumers in the Internet. In such a scenario, media servers play vital role when a large number of concurrent requests are sent by heterogeneous users. Moreover, the server and distributed client systems participating in the Internet communication have to provide suitable resources to heterogeneous users to meet their requirements satisfactorily. The challenges in providing suitable resources are to analyze the user service pattern, bandwidth and buffer availability, nature of applications used, and Quality of Service (QoS) requirements for the heterogeneous users. Therefore, it is necessary to provide suitable techniques to handle these challenges. In this paper, we propose a framework for peer-to-peer- (P2P-) based VoD service in order to provide effective video streaming. It consists of four functional modules, namely, Quality Preserving Multivariate Video Model (QPMVM) for efficient server management, tracker for efficient peer management, heuristic-based content distribution, and light weight incentivized sharing mechanism. The first two of these modules are confined to a single entity of the framework while the other two are distributed across entities. Experimental results show that the proposed framework avoids overloading the server, increases the number of clients served, and does not compromise on QoS, irrespective of the fact that the expected framework is slightly reduced.

scholarly journals Information Behavior on Video on Demand Services: User Motives and Their Selection Criteria for Content

Information ◽  
2021 ◽  
Vol 12 (4) ◽  
pp. 173
Author(s):  
Jennifer Gutzeit ◽  
Isabelle Dorsch ◽  
Wolfgang G. Stock
Keyword(s):  
Selection Criteria ◽  
Extrinsic Motivation ◽  
Online Survey ◽  
Information Behavior ◽  
Video On Demand ◽  
Daily Basis ◽  
On Demand ◽  
German Speaking ◽  
Streaming Services ◽  
Selection Of

Introduction. Are viewers of video-on-demand (VoD) services more intrinsically (i.e., preferentially self-determined) or extrinsically (i.e., externally determined) motivated when selecting movies and series? For extrinsic motivation, we distinguish between algorithmically generated suggestions from the services and personal recommendations from other users. Methods. We empirically investigated the information behavior on video streaming services of users from German-speaking countries with the help of an online survey (N = 1258). Results. Active VoD users watch videos online mainly on a daily basis. They are externally determined in the selection of their videos both by algorithmically generated recommendations from the systems and―to a higher extent―from personal suggestions from acquaintances, friends, and relatives. However, there is a clear indication that intrinsic motivation plays a major role in the selection of videos. Discussion. Users of VoD services move in a cycle between machine-generated recommendations, suggestions, and exchange of opinions from and with other people, and self-determined information behavior.

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