scholarly journals Analysis of the Influence of Consumer Perception, Innovation and Product Quality on Purchasing Decisions of Travelers Consuming Traditional Getuk Goreng Foods in the Middle Sokaraja Village Sokaraja District

2020 ◽  
Vol 7 (1) ◽  
pp. 1
Author(s):  
Elizabeth Tika Kristina Hartuti ◽  
Cornelia Dumarya Manik
Keyword(s):  
Hypothesis Testing ◽  
Product Quality ◽  
Consumer Satisfaction ◽  
Hypothesis Test ◽  
Consumer Perceptions ◽  
Regression Testing ◽  
Consumer Perception ◽  
Coefficient Of Determination ◽  
Purchasing Decisions ◽  
Analysis Technique

The company tries to create a product of course with good quality so consumers are interested in buying the product being sold. This study aims to determine the effect of consumer perceptions, innovation and product quality on purchasing decisions of tourists consuming traditional getuk goreng food in Sokaraja Tengah Village, Sokaraja District. The method used was explanatory research with a sample of 96 respondents. The analysis technique uses instrument testing, classical assumption test, regression testing, correlation coefficient, coefficient of determination and hypothesis testing. The results of this study consumers' perceptions significantly influence purchasing decisions by 31.9%, hypothesis testing obtained significance 0,000 <0.05. Innovation has a significant effect on purchasing decisions by 41.4%, hypothesis testing obtained significance 0,000 <0.05. Product quality has a significant effect on purchasing decisions by 26.9%, hypothesis testing obtained significance 0,000 <0.05. Consumer perception, innovation and product quality simultaneously have a significant effect on purchasing decisions by 50.1%, the hypothesis test obtained significance of 0,000 <0.05. Purchasing decisions significantly influence consumer satisfaction by 45.5%, hypothesis testing obtained significance 0,000 <0.05.

scholarly journals Analysis of the Effect of Prices, Promotions and Products on Purchase Interest Impacts on Consumer Satisfaction of VIVO Brand Mobile Phones in South Tangerang Region

2020 ◽  
Vol 7 (1) ◽  
pp. 73
Author(s):  
Jasmani Jasmani ◽  
Sutiman Sutiman ◽  
Denok Sunarsi
Keyword(s):  
Hypothesis Testing ◽  
Correlation Coefficient ◽  
Mobile Phones ◽  
Consumer Satisfaction ◽  
Hypothesis Test ◽  
Regression Testing ◽  
Coefficient Of Determination ◽  
Analysis Technique ◽  
Instrument Testing ◽  
The World

Vivo, one of the brand new handphone brands, entered Indonesia in 2014. Not just trying to exist in the smartphone industry, but Vivo also has the ambition to become a new giant force in the world. This study aims to determine the effect of prices, promotions and products on buying interest that has an impact on consumer satisfaction VIVO brand mobile phones in the South Tangerang area. The method used was explanatory research with a sample of 96 respondents. The analysis technique uses instrument testing, classical assumption test, regression testing, correlation coefficient, coefficient of determination and hypothesis testing. The results of this study significantly influence the price of buying interest by 25.4%, the hypothesis test obtained significance 0,000 <0.05. Promotion has a significant effect on buying interest by 40.2%, hypothesis testing is obtained significance of 0,000 <0.05. The product has a significant effect on buying interest of 23.8%, the hypothesis test obtained a significance of 0,000 <0.05. Price, promotion and product simultaneously had a significant effect on buying interest of 49.3%, the hypothesis test obtained a significance of 0,000 <0.05. Purchasing interest has a significant effect on customer satisfaction by 48.5%, the hypothesis test is obtained significance of 0,000 <0.05. Towards consumer satisfaction of 45.5%, the hypothesis test is obtained significance of 0,000 <0.05.

scholarly journals The Effect of Product Prices and Promotions on Purchasing Decisions of Mitsubishi Brand Cars at PT. Srikandi Diamond Motors, Tangerang Branch

2020 ◽  
Vol 1 (1) ◽  
pp. 175
Author(s):  
Ahmad Nurhadi
Keyword(s):  
Statistical Analysis ◽  
Hypothesis Testing ◽  
Hypothesis Test ◽  
Regression Testing ◽  
Purchasing Decisions ◽  
Analysis Technique

This study aims to determine the effect of product prices and promotions on purchasing decisions of Mitsubishi brand cars at PT. Srikandi Diamond Motors Tangerang Branch. The method used was explanatory research with a sample of 96 respondents. The analysis technique uses statistical analysis with regression testing, correlation, determination and hypothesis testing. The results of this study the price of products significantly influence the decision to purchase a Mitsubishi brand car by 42.7%, the hypothesis test obtained significance of 0,000 <0.05. Promotion has a significant effect on the decision to purchase a Mitsubishi brand car of 43.1%, the hypothesis test obtained a significance of 0,000 <0.05. Product prices and promotions simultaneously have a significant effect on purchasing decisions of Mitsubishi brand cars by 53.5%, hypothesis testing obtained significance of 0,000 <0.05.

scholarly journals The Influence of Product Mix, Promotion Mix and Brand Image on Consumer Purchasing Decisions of Sari Roti Products in South Tangerang

2020 ◽  
Vol 1 (1) ◽  
pp. 165
Author(s):  
Jasmani Jasmani ◽  
Denok Sunarsi
Keyword(s):  
Statistical Analysis ◽  
Hypothesis Testing ◽  
Brand Image ◽  
Hypothesis Test ◽  
Regression Testing ◽  
White Bread ◽  
Purchasing Decisions ◽  
Product Mix ◽  
Analysis Technique ◽  
The Many

Along with the many types of bread that appear now, one of which is white bread. Companies are required to make bread products that can meet the wishes of the community. This study aims to determine the effect of product mix, promotion mix and brand image on consumer purchasing decisions of Sari Roti products in South Tangerang. The method used was explanatory research with a sample of 96 consumers. The analysis technique uses statistical analysis with regression testing, correlation, determination, and hypothesis testing. The results of this study the product mix significantly influence consumer purchasing decisions by 30.3%, the hypothesis test obtained significance 0,000 <0.05. The promotion mix has a significant effect on consumer purchasing decisions by 41.2%, the hypothesis test obtained significance 0,000 <0.05. Brand image has a significant effect on consumer purchasing decisions by 26.8%, hypothesis testing obtained significance 0,000 <0.05. Product mix, promotion mix, and brand image simultaneously have a significant effect on consumer purchasing decisions by 49.3%, hypothesis testing obtained significance of 0,000 <0.05.

scholarly journals The Effect of Product Quality and Promotion on Consumer Purchasing Decisions

2020 ◽  
Vol 4 (2) ◽  
pp. 222-229
Author(s):  
Kiki Dwi Wijayanti
Keyword(s):  
Statistical Analysis ◽  
Hypothesis Testing ◽  
Product Quality ◽  
Hypothesis Test ◽  
Analytical Techniques ◽  
Regression Testing ◽  
Regression Equation ◽  
Purchasing Decisions ◽  
Study Product

This study aims to determine the effect of product quality and promotion on consumer purchasing decisions at Floris Florists in Jakarta. The method used is explanatory research with analytical techniques using statistical analysis with regression testing, correlation, determination, and hypothesis testing.  The results of this study product quality significantly influence consumer purchasing decisions by 40.9%, the hypothesis test obtained t count> t table or (8.069> 1.986). The promotion has a significant effect on consumer purchasing decisions by 39.3%, the hypothesis test is obtained t count> t table or (7.796> 1.986). Product quality and promotion simultaneously have a significant effect on consumer purchasing decisions with a regression equation Y = 10.681 + 0.382X1 + 0.361X2 and an influential contribution of 50.2%, the hypothesis test is obtained F count> F table or (46.890> 2.700).

scholarly journals The Influence of Location and Selling Price on Purchasing Decisions at PT. Gapura Prima Group

2019 ◽  
Vol 3 (2) ◽  
pp. 169
Author(s):  
Iis Noviyanti ◽  
Feb Amni Hayati
Keyword(s):  
Economic Development ◽  
Statistical Analysis ◽  
Hypothesis Testing ◽  
Hypothesis Test ◽  
Regression Testing ◽  
Purchase Decision ◽  
Selling Price ◽  
Purchasing Decisions ◽  
Purchasing Decision ◽  
Analysis Technique

Today's economic development is marked by the emergence of various forms of the property very quickly and continuously. This study aims to determine the effect of location and selling price on the purchasing decision of Bailey's City Ciputat Apartment Unit at PT. Gapura Prima Group. The method used was explanatory research with a sample of 86 respondents. The analysis technique uses statistical analysis with regression testing, correlation, determination, and hypothesis testing. The results of this study location have a significant effect on purchasing decisions of 42.0%, the hypothesis test obtained significance of 0,000 <0.05. The selling price has a significant effect on the purchase decision of 46.9%, the hypothesis test obtained a significance of 0,000 <0.05. Location and selling price simultaneously have a significant effect on the purchase decision of Bailey's City Ciputat Apartment Unit by 56.2%, the hypothesis test obtained significance of 0,000 <0.05.

scholarly journals The Effect of Promotion and Price on Purchase Decisions

2020 ◽  
Vol 4 (2) ◽  
pp. 272-279
Author(s):  
Ade Yusuf ◽  
Denok Sunarsi
Keyword(s):  
Hypothesis Testing ◽  
Hypothesis Test ◽  
Business Management ◽  
Regression Testing ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
Marketing Concept ◽  
Purchasing Decisions ◽  
Analysis Technique ◽  
A Company

The progress of a business is closely related to business management, while the rate of growth of a company is influenced by many things such as product development, sales concepts, and marketing concepts, therefore the sales concept and marketing concept are inseparable from promotional activities. Promotional activities are activities to promote goods directly to attract prospective buyers to the products being promoted Along with the advancing development of the era of the need for fashion has become a separate requirement for the community at large. And for products sold by PT. This study aims to determine the effect of promotion and price on purchasing decisions at PT. Total Creation. The method used was explanatory research with a sample of 96 consumers. The analysis technique uses statistical analysis with regression testing, correlation, determination, and hypothesis testing. The results of this study have a significant effect on the promotion of purchasing decisions by 41.1%, hypothesis testing obtained significance 0,000 <0.05. Price significantly influence the purchase decision of 42.4%, the hypothesis test obtained significance of 0,000 <0.05. Promotion and price simultaneously have a significant effect on purchasing decisions of 51.9%, hypothesis testing obtained significance of 0,000 <0.05.

scholarly journals The Influence of Product Innovation and Product Quality on Consumer Purchase Interest in PT. Alfasindo Metal in Jakarta

2019 ◽  
Vol 6 (2) ◽  
pp. 197
Author(s):  
Priehadi Dhasa Eka
Keyword(s):  
Statistical Analysis ◽  
Hypothesis Testing ◽  
Product Quality ◽  
Product Innovation ◽  
Hypothesis Test ◽  
Regression Testing ◽  
Consumer Interest ◽  
Analysis Technique ◽  
Study Product

This study aims to determine the effect of product innovation and product quality on consumer buying interest at PT. Alfasindo Metal in Jakarta. The method used was explanatory research with a sample of 96 respondents. The analysis technique uses statistical analysis with regression testing, correlation, determination and hypothesis testing. The results of this study Product Innovation significantly influence consumer interest by 40.8%, the hypothesis test obtained significance 0,000 <0.05. Product quality has a significant effect on consumer buying interest by 41.5%, hypothesis testing obtained significance of 0,000 <0.05. Product innovation and product quality simultaneously have a significant effect on consumer buying interest of 51.2%, the hypothesis test obtained a significance of 0,000 <0.05.

scholarly journals The Influence of Product Quality and Price on Purchasing Decisions at Mitraindo South Tangerang Online Shop

2020 ◽  
Vol 6 (2) ◽  
pp. 237
Author(s):  
Mada Faisal Akbar
Keyword(s):  
Statistical Analysis ◽  
Hypothesis Testing ◽  
Product Quality ◽  
Hypothesis Test ◽  
Analytical Techniques ◽  
Regression Testing ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Study Product

This study aims to determine the effect of product quality and price on purchasing decisions at Mitraindo South Tangerang Online Shop. The method used is explanatory research with analytical techniques using statistical analysis with regression testing, correlation, determination, and hypothesis testing. The results of this study product quality significantly influence purchasing decisions by 40.3, the hypothesis test obtained tcount> ttable or (7.974> 1.986). Price significantly influences the purchase decision of 38.0%, the hypothesis test is obtained tcount> ttable or (7.594> 1.986). Product quality and price simultaneously have a significant effect on purchasing decisions of 49.0%, the hypothesis test is obtained Fcount> Ftable or (44,626> 2,700)

scholarly journals PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN

2020 ◽  
Vol 21 (1) ◽  
pp. 31-38
Author(s):  
Marissa Grace Haque
Keyword(s):  
Statistical Analysis ◽  
Hypothesis Testing ◽  
Product Quality ◽  
Hypothesis Test ◽  
Analytical Techniques ◽  
Regression Testing ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Quality Of Products

This study aims to determine the effect of product quality and price on purchasing decisions at PT. Berlian Multitama in Jakarta. The method used is explanatory research with analytical techniques using statistical analysis with regression testing, correlation, determination and hypothesis testing. The results of this study the quality of products significantly influence the purchase decision of 46.5%, the hypothesis test obtained t count t table or (6.978 2.003). Price significantly influences the purchase decision of 36.0%, the hypothesis test is obtained t arithmetic t table or (5.613 2.003). Product quality and price simultaneously have a significant effect on purchasing decisions with a regression equation Y = 10.354 + 0.425X1 + 0.331X2 and the contribution effect is 55.9%, the hypothesis test is obtained F count F table or (34.821 2.770).

PENGARUH CITRA MEREK DAN KUALITAS BENIH TERHADAP KEPUTUSAN PEMBELIAN PADA PT.PRABU ARGO MANDIRI (Studi Kasus Penjualan Benih Tomat Merk Maya di Purwkarta)

2017 ◽  
Vol 6 (2) ◽  
Author(s):  
Ahmad Iskandar
Keyword(s):  
Product Quality ◽  
Brand Image ◽  
Hypothesis Test ◽  
Descriptive Analysis ◽  
Linear Regression Analysis ◽  
Coefficient Of Determination ◽  
Decision Variable ◽  
Purchasing Decisions ◽  
Business World

In the era of globalization, the competition in the business world becomes very tight. Companies vying to be able to continue to compete and survive in the business world. Each consumer must have had the expectation that the products they buy are able to provide satisfaction for them to be making purchasing decisions. Consumer purchasing decisions of companies to seeds virtual brand still low due to the brand image and quality of seeds that are still unsatisfactory.This study aims to determine the responses of respondents regarding brand image, product quality, purchasing decisions and how big an impact on the brand image itself against purchase decisions on the PT. Prabu Argo Mandiri Bandung and how much influence the quality of products on the purchase decision.The method by which the samples is Simple Random Sampling consists of 80 respondents. The method of analysis in this research using descriptive analysis and verification which is composed of multiple linear regression analysis. Product moment correlation analysis, and the coefficient of determination used to measure the level of influence of brand image and product quality on purchasing decisions.The results based on descriptive analysis of brand image variable is in good enough category, variable quality of the product is in the unfavorable category, and the purchase decision variable is in the unfavorable category. The results based on correlation test showed that the brand image is partially significant effect on purchasing decisions by 68% and the product quality is partially significant effect on purchasing decisions by 13%. Hypothesis test results suggested that the increased purchasing decisions partially and simultaneously influence through brand image and product quality.

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