scholarly journals The Impact of Determinants on Green Consumption Behavior for Green Design Displays

2021 ◽  
Vol 16 (8) ◽  
pp. 55
Author(s):  
Chin-Hung Liu ◽  
Jui-Lung Chen
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Behavioral Intention ◽  
Positive Impact ◽  
Subjective Norms ◽  
Low Carbon ◽  
Green Consumption ◽  
Consumption Behavior ◽  
Green Behavior ◽  
Acceptance Model

We conducted a consumer survey and used SPSS to examine the effects among technology acceptance model, theory of planned behavior, conformity and government low-carbon policies. The results of this study show that: 1. perceived usefulness and perceived ease-of-use have a significant and positive impact on green behavior attitude; green behavior attitude, green perceived behavior control, green subjective norms, and government low-carbon policies all have a significant and positive impact on green behavioral intention, and green behavioral intention also has a significant and positive impact on green consumption behavior. 2. The normative and informational influences in conformity both have a significant and positive impact on green subjective norms, with normative influence exerting a greater impact. 3. On average, female consumers expressed a significantly higher agreement than male consumers with regard to the technology acceptance model, the theory of planned behavior, and conformity, and married consumers expressed a higher agreement than single and divorced consumers with regard to the technology acceptance model. The above results could provide companies with reference for development and business strategies involving sustainable displays.

scholarly journals The Intentions to Wear Face Masks and the Differences in Preventive Behaviors between Urban and Rural Areas during COVID-19: An Analysis Based on the Technology Acceptance Model

2021 ◽  
Vol 18 (19) ◽  
pp. 9988
Author(s):  
Bo Zhang ◽  
Zhongjie Li ◽  
Lei Jiang
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Behavioral Intention ◽  
Perceived Risk ◽  
Positive Impact ◽  
Social Pressure ◽  
Perceived Usefulness ◽  
Extended Model ◽  
Social Image ◽  
Acceptance Model

The SARS-CoV-2 virus first emerged in late 2019 and has since spread quickly throughout China and become a global pandemic. As the situation with COVID-19 has evolved, wearing a face mask in public has grown commonplace. Using the technology acceptance model (TAM) as a foundation, this study introduces three new variables, namely, perceived risk, social pressure, and social image, to establish an extended model for investigating the factors that influence if residents wear masks. A total of 1200 questionnaires were distributed in China, from 1 February to 30 May 2020, through China’s largest online platform. The results indicate the following: 1. Residents’ positive attitude towards mask wearing promotes their behavioral intention to wear masks. 2. Perceived risk, social pressure, and social image have a positive impact on attitude towards mask wearing. 3. The intention to wear masks and attitude were both positively influenced by perceived usefulness. 4. The perceived usefulness is more influential in rural than urban groups, in terms of behavioral intention. This article proposes that public education on the facts related to the coronavirus, the threats posed by the COVID-19 pandemic to health, and the usefulness of face masks in preventing the transmission of COVID-19 could increase residents’ intention to wear a mask.

scholarly journals ANALISIS PENERIMAAN PENGGUNA E-RAPOR SMP MENGGUNAKAN EXTENDED TECHNOLOGY ACCEPTANCE MODEL

2021 ◽  
Vol 11 (2) ◽  
pp. 87
Author(s):  
Gunawan Gunawan ◽  
Muhammad Rizki Zulkarnain
Keyword(s):  
High School ◽  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Significant Influence ◽  
Junior High School ◽  
Behavioral Intention ◽  
Junior High ◽  
Subjective Norms ◽  
Equation Modeling ◽  
Acceptance Model

This study aims to analyze the acceptance of junior high school e-Rapor users using Extended Technology Acceptance Model (TAM) by including Subjective Norms factor in the model. The research subjects were 60 e-Rapor users at public junior high school in Banjarmasin. Data collection instrument in the form of questionnaire consisting of 17 points of statement and using 5 point-Likert scale. The research data was analyzed using Partial Least Square-Structural Equation Modeling (PLS-SEM) with the assistance of SmartPLS 3.3.2 software. Based on the results of the study, it is known that Attitude towards Using Technology has a directly significant influence on the Behavioral Intention to use e-Rapor. On the contrary, Subjective Norms do not have a directly significant influence on the Behavioral Intention.

Analyzing Behaviors Influencing Use of Mobile Coupons from the Perspective of Transaction Utility

2013 ◽  
Vol 41 (3) ◽  
pp. 433-441 ◽  
Author(s):  
Hi-Hsian Chiang ◽  
Hung-Yuan Lin ◽  
Siao-Cen Tu
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Behavioral Intention ◽  
Utility Theory ◽  
Positive Impact ◽  
Perceived Usefulness ◽  
Positive Attitudes ◽  
Mobile Coupons ◽  
Acceptance Model ◽  
Behavioral Intention To Use

We explored the antecedents of mobile coupon use based on acquisition-transaction utility theory (Lichtenstein, Netemeyer, & Burton, 1990) and the technology acceptance model (TAM; Davis, 1989). We analyzed data collected from 365 mobile phone users in Taiwan and developed a theoretical and empirical model. The results indicate that consumers with a higher degree of coupon proneness are more likely to recognize the usefulness of mobile coupons, and have more positive attitudes and behavioral intention toward coupon use. Both consumers' perceived usefulness and attitudes toward use appeared to have an equal and positive impact on their behavioral intention to use.

scholarly journals Model Penerimaan Penggunaan E-Marketplace Dengan Technology Acceptance Model di Pusat Pembelanjaan Mentaya Kotawaringin Timur

2020 ◽  
Vol 15 (2) ◽  
pp. 81
Author(s):  
Agung Purwanto ◽  
Nurahman Nurahman
Keyword(s):  
Technology Acceptance ◽  
Survey Data ◽  
Technology Acceptance Model ◽  
Behavioral Intention ◽  
Acceptance Model

Salah satu Model Bisnis dari E-Commerce yang berkembang adalah E-Marketplace. Persaingan antara E-marketplace satu dengan yang lain sangat ketat sehingga ada beberapa E-Marketplace lebih berhasil dari pada yang lain. Sebuah E-marketplace dikatakan berhasil jika diterima dengan baik oleh penggunanya. Oleh karena itu penelitian tentang penerimaan E-marketplace menjadi penting. Pada penelitian ini mengambil studi kasus di salah satu pasar Indonesia yaitu Pusat Perbelanjaan Mentaya (PPM) mengenai penggunaan E-marketplace. Penelitian ini mempunyai tujuan untuk mengetahui penerimaan adopsi teknologi Informasi. Model penerimaan teknologi informasi yang digunakan yaitu Model Technology Acceptance Model (TAM). Penelitian ini menggunakan metode kuantitatif, dengan cara menyebar kuisioner atau survey. Data yang diperoleh berjumlah 240 yang berasal dari konsumen PPM yang menggunakan aplikasi E-marketpalce. Kemudian data akan digunakan untuk menguji hubungan antar variable dari model yang diusulkan. Hasil dari penelitian ini menyebutkan bahwa presepsi kemudahan menggunakan layanan aplikasi E-marketplace berpengaruh terhadap presepsi manfaat. Ini disebabkan bahwa kemudahan dalam mengoperasikan layanan E-marketplace mempengaruhi pengguna sehingga transaksi penjualan dan pembelian menjadi lebih efektif dan efesien. Selain itu, di dapatkan juga presepsi kemudahan mempunyai pengaruh terhadap sikap penggunaan. Ini menunjukan pengguna layanan E-marketplace merasa bahwa menggunakan layanan tersebut meningkatkan efektifitas dan bermanfaat, maka mereka tidak akan menolak menggunakan layanan E-marketplace. Hasil dalam penelitian ini variable sikap penggunaan terhadap Behavioral Intention tidak diterima, karena sikap dalam menggunakan layanan E-marketplace tidak menentukan perilaku penggun dalam waktu yang akan datang. Penelitian ini fokus pada adopsi penerimaan teknologi informasi menggunakan TAM. Untuk kedepannya diharapkan adanya kombinasi model penerimaan teknologi yang lain seperti UTAUT dan TPB.

scholarly journals Analysis of E-Marketplace Use in East Java’s MSMEs Using the Technology Acceptance Model Approach

2021 ◽  
Author(s):  
Rurid Dwi Anggraeny ◽  
Imam Baihaqi
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Behavioral Intention ◽  
Technology Use ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Intention To Use ◽  
Perceived Ease Of Use ◽  
Acceptance Model ◽  
Behavioral Intention To Use

The e-commerce industry has the potential to be one of the drivers of the domestic economy. One of the impacts of the advancement of e-commerce is the emergence of many online-based marketplaces or so-called e-marketplaces. However, a lot of these online marketplaces sell 90% imported products. In addition, the outbreak of Covid-19 in Indonesia has prompted the government to establish several policies that have significantly reduced MSME performance by up to 70-100%. This study aimed to provide an empirical analysis of the influence of factors based on the Technology of Acceptance Model (TAM) approach, namely e-marketplace self-efficacy, complexity, perceived usefulness, perceived ease of use, attitude towards using, behavioral intention to use, and actual technology use in e-marketplaces. The sample consisted of MSMEs in East Java, especially those engaged in the food and beverage industry sector with ready-to-eat processed food products whose business activities use the Shopee e-marketplace application platform. This is an online shopping marketplace focused on mobile platforms. There were 150 respondents. The Structural Equation Model (SEM) was used. E-marketplace self-efficacy, complexity, perceived usefulness, perceived ease of use, attitude towards using, behavioral intention to use, and actual technology use in e-marketplaces all had positive effects on each other. This showed that a system that offers convenience will improve behavior, habits, and performance for MSMEs in using e-marketplace activities. The theoretical and methodological implications and opportunities for further research are discussed. Keywords: MSMEs, e-marketplace, technology acceptance model

scholarly journals Pengaruh Perceived Usefulness dan Perceived Ease of Use Terhadap Keinginan Wajib Pajak Orang Pribadi Untuk Menggunakan e-Billing Pajak Versi 2

2018 ◽  
Vol 16 (2) ◽  
pp. 224
Author(s):  
Fransiskus Peter Livianto
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Behavioral Intention ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use ◽  
Directorate General ◽  
Pros And Cons ◽  
Acceptance Model ◽  
Behavioral Intention To Use

The release of tax e-billing version 2 by the Directorate General of Taxes certainly got the pros and cons of the users. Any change of a certain system is not necessarily accepted by its users. In this case the conventional tax payment system is a paper-based Tax Payment Slip into a more modern Electronic Tax Payment Slip. Various factors can affect a person in the use of a technology, therefore this research would like to examine the factors that might affect the desire of individual taxpayers in the Cirebon City to use the tax e-billing version 2. This study uses the theory of Davis F.D is the Technology Acceptance Model (TAM) this theory is very popular in research about the user perception of technology acceptance. In this study used two independent variables, first is perceived usefulness and the second is perceived ease of use and the dependent variable is behavioral intention to use.The study was conducted by spreading 500 questionnaires to Taxpayer in Cirebon City, and obtained valid questionnaires as many as 435 pieces. The questionnaire obtained will then be tested by means of regression test. In this study perceived usefulness and perceived ease of use significantly affect the desire of individual taxpayers to use the tax e-billing version 2. Abstrak Berbagai faktor dapat mempengaruhi seseorang dalam penggunaan sebuah teknologi, maka dari itu penelitian ini ingin menguji faktor-faktor yang mungkin saja mempengaruhi keinginan Wajib Pajak Orang Pribadi di lingkup Kota Cirebon untuk menggunakan e-billing pajak versi 2. Penelitian ini menggunakan teori dari Davis F.D yaitu Technology Acceptance Model (TAM) yang sangat populer dalam penelitian tentang persepsi pengguna terhadap penerimaan teknologi. Dalam penelitian ini digunakan 2 variabel independen, yaitu perceived usefulness (persepsi kebermanfaatan) dan perceived ease of use (persepsi kemudahan dalam penggunaan) serta variabel dependennya behavioral intention to use (keinginan untuk menggunakan).Penelitian dilakukan dengan menyebar 500 buah kuesioner kepada Wajib Pajak Orang Pribadi yang terdaftar di Kota Cirebon, dan didapatkan kuesioner yang sah sebanyak 435 buah. Kuesioner yang diperoleh selanjutnya akan diuji dengan alat uji regresi. Dalam penelitian ini perceived usefulness dan perceived ease of use secara signifikan mempengaruhi keinginan Wajib Pajak Orang Pribadi untuk menggunakan e-billing pajak versi 2.

scholarly journals A Behavioral Study on Middle-Class Consumers in Adopting M-Commerce in East Java

2018 ◽  
Vol 14 (2) ◽  
pp. 113-125
Author(s):  
Mariatul Ulfa Mansyur ◽  
Bambang Hariadi ◽  
Wuryan Andayani
Keyword(s):  
Information Technology ◽  
Theory Of Planned Behavior ◽  
Technology Acceptance ◽  
Innovation Diffusion ◽  
Planned Behavior ◽  
Technology Acceptance Model ◽  
Behavioral Intention ◽  
Diffusion Theory ◽  
Innovation Diffusion Theory ◽  
Acceptance Model

Abstract: A Behavioral Study on Middle-Class Consumers in Adopting M-Commerce in East Java. The objective of this study is to examine factors that influence the behavioral intention of consumers in using and adopting m-commerce. This study combines Technology Acceptance Model (TAM), Theory of Planned Behavior (TPB), and Innovation Diffusion Theory (IDT). The data of this study were collected through a survey and samples were selected by using convenience sampling technique with SEM-PLS requirement as many as ten times the number of paths. The data were analyzed using Partial Least Square (PLS). The results of this study show that perceived usefulness, perceived ease of use, social influence, and personal innovativeness affecs behavioral intention. Furthermore, behavioral intention affects actual user, i.e. consumers, to use and adopt m-commerce information technology. This study implies that vendors of m-commerce information technology and management should pay more attention to and reconsider perceived usefulness, perceived ease of use, social influence, personal innovativeness, behavioral intention, and consumers as actual users, when they make decision regarding adoption and appliance of m-commerce.Keywords: m-commerce information technology adoption, consumer behavior, Technology Acceptance Model, Theory of Planned Behavior, Innovation Diffusion TheoryAbstrak: Studi Keperilakuan Konsumen Kelas Menengah dalam Pengadopsian M-Commerce di Jawa Timur. Studi ini bertujuan untuk menguji faktor-faktor yang memengaruhi minat perilaku konsumen dalam menggunakan maupun mengadopsi m-commerce. Studi ini merupakan penggabungan model Technology Acceptance Model (TAM), Theory of Planned Behavior (TPB), dan Innovation Diffusion Theory (IDT). Studi ini menggunakan metode survey, sampel dipilih dengan menggunakan teknik convenience sampling, dan teknik analisis yang digunakan adalah SEM-PLS. Studi ini menemukan bahwa konstruk persepsi kegunaan, persepsi kemudahan penggunaan, pengaruh sosial dan keinovatifan pribadi berpengaruh terhadap minat perilaku. Selanjutnya, studi ini juga menemukan bahwa minat perilaku berpengaruh terhadap pengguna yang sesungguhnya, yaitu konsumen, terkait dengan penggunaan maupun adopsi m-commerce. Implikasi studi ini adalah vendor layanan teknologi informasi m-commerce dan manajemen harus memperhatikan dan mempertimbangkan lagi persepsi kegunaan, persepsi kemudahan, pengaruh sosial, keinovatifan pribadi, minat perilaku dan konsumen sebagai pengguna sesungguhnya dalam mengambil keputusan terkait dengan pengenalan dan adopsi m-commerce.Kata kunci: Adopsi Teknologi Informasi M-commerce, Perilaku Konsumen, Technology Acceptance Model, Theory of Planned Behavior, Innovation Diffusion Theory

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