scholarly journals Investigating the Tourism Experience of Thai Cooking Classes: An Application of Larsen's Three-stage Model

2020 ◽  
Vol 25 (1) ◽  
pp. 107-122
Author(s):  
Wantanee Suntikul ◽  
Elizabeth Agyeiwaah ◽  
Wei-Jue Huang ◽  
Stephen Pratt
Keyword(s):  
Behavioral Intentions ◽  
Stage Model ◽  
Motivational Factor ◽  
Experience Economy ◽  
Chiang Mai ◽  
Tourism Experience ◽  
Cooking Classes ◽  
Destination Management Organizations ◽  
Culinary Culture ◽  
Experiential Factor

Cooking classes have emerged as popular activities for international tourists seeking to learn and participate in Thai culinary culture. Applying Larsen's psychological three-stage model for understanding the tourism experience, this study identifies motivational and experiential factors of tourists' participation in cooking classes, and their subsequent behavioral intentions. Drawing on functional motivational theory and Pine and gilmore's experience economy concept, a quantitative instrument is developed to survey 300 tourist participants in cooking classes in Chiang Mai, Thailand. results suggest that the top-most motivational factor for participation in cooking classes is socioutilitarian needs—a combination of social and utilitarian items, whereas the top-most experiential factor is "Ent-escapist"—a combination of Pine and gilmore's entertainment and escapist realms. The results indicate that both the motivational and the experiential facets of cooking clases are influenced by a combination of factors. These findings offer implications for the marketing of cooking class products by destination management organizations.

scholarly journals An Initial Survey of Experience Activities for Health and Wellness Tourism: A Case of Qionglu Scenic Area, Xichang City, Sichuan Province

2021 ◽  
pp. 17-28
Author(s):  
Tsai-Fa Yen ◽  
Chunbo Li ◽  
Runfa Li
Keyword(s):  
Sichuan Province ◽  
Tourism Industry ◽  
Health And Wellness ◽  
Experience Economy ◽  
Cultural Characteristics ◽  
Health Tourism ◽  
National Education ◽  
Experience Marketing ◽  
Tourism Experience ◽  
Wellness Tourism

Our country’s economy and society continue to develop. With the popularization of national education and the growth of per capita annual income, the people are paying more and more attention to experience situations, and the tourism industry has entered the era of experience economy. In addition, at the end of 2019, my country's population over 65 years old accounted for 11.4%, and the 60-year-old retired group accounted for 18.1% (approximately 253 million people). In fact, it has entered an aging society, and the demand for health tourism has become more intense. Therefore, the citizens' demand for experience and health tourism has become more obvious. How to meet the development needs of health and wellnesstourism under the background of experience economy is an extremely important research topic. The research purpose of this article is to explore the problems of health and wellness tourism experience projects from the perspective of experience marketing, and put forward corresponding suggestions. This study uses the well-known tourist destination in Panxi, China: Qionglu Scenic Area, XichangCity, Sichuan Province, to interview local tourists through in-depth interviews. A total of 20 effective interview samples are obtained and analyzed by content analysis. The results of the analysis show that the respondents’ perception of health and wellnesstourism is mostly to promote health tourism, which roughly conforms to the definition of health and wellness tourism. Secondly, in terms of health and wellness tourism experience activities, respondents prefer catering activities, and focus on mountain and water experience activities. Therefore, this research suggests that destination managers and operators should make good use of local natural resources and cultural characteristics of the Yi ethnic group, focus on developing mountain and water experience projects, highlight ethnic minority dining and cultural characteristics, and meet consumer health and tourism needs.

scholarly journals MEASURING EXPERIENCE ECONOMY AND VISITOR BEHAVIOR: EMPIRICAL STUDY OF SAWAHLUNTO CITY TOURISM DESTINATIONS

2019 ◽  
Vol 7 (2) ◽  
pp. 215-228
Author(s):  
Mulyatiunidha Yofina ◽  
Dedi Fernanda
Keyword(s):  
Empirical Study ◽  
Behavioral Intention ◽  
Behavioral Intentions ◽  
Educational Experience ◽  
Partial Least Square ◽  
Least Square ◽  
Experience Economy ◽  
Visitor Behavior ◽  
City Tourism ◽  
Tourism Destinations

Penelitian ini bertujuan untuk melihat (1) pengaruh educational experience terhadap emotion wisatawan, (2) pengaruh entertainment experience terhadap emotion wisatawan, (3) pengaruh escapism experience terhadap emotionwisatawan , (4) pengaruh esthetics experience terhadap emotion wisatawan, (5) pengaruh emotion terhadap kepuasan (satisfaction) wisatawan, (6) pengaruh emotion terhadap behavioral inetention wisatawan, (7) pengaruh kepuasan (satisfaction) terhadap behavioral inetention wisatawan. Objek penelitiannya adalah wisatawan yang berkunjung ke destinasi wisata kota sawahlunto pada tahun 2019 dengan jumlah sampel 246 orang wisatawan. Teknik pengambilan sampel menggunakan metode nonprobability sampling dengan teknik accidental sampling. Variabel dalam penelitian ini terbagi dua, yaitu : variabel independen (X) = experience economy terdiri dari (X1) = educational experience, (X2) = entertainment experience, (X3) = escapism experience,dan (X4) = esthetics experience serta Variabel dependent (Y1) = emotion, Y2 = satisfaction, Y3 = behavioral intention. Metode analisa datanya adalah Partial Least Square (PLS). Berdasarkan hasil penelitian, maka diperoleh hasil yang dirangkum sebagai berikut education berpengaruh positif signifikan terhadap emotion wisatawan , entertainment tidak berpengaruh positif signifikan terhadap emotion wisatawan , escapism berpengaruh positif signifikan terhadap emotion wisatawan , esthetics berpengaruh positif signifikan terhadap emotion wisatawan , emotion berpengaruh positif signifikan terhadap satisfaction wisatawan, emotion berpengaruh positif signifikan terhadap behavioral intentions wisatawan. Kemudian satisfaction berpengaruh positif signifikan terhadap behavioral intentions wisatawan.

scholarly journals Tourist product in experience economy

Turyzm ◽  
2014 ◽  
Vol 23 (1) ◽  
pp. 27-35 ◽  
Author(s):  
Andrzej Stasiak
Keyword(s):  
Augmented Reality ◽  
Experience Economy ◽  
The Public ◽  
Tourism Experience ◽  
Tourism Attractions ◽  
Modern Technologies

The turn of the 20th and 21st c. was marked by the development of experience economy, in which the basic commodities are not specific products, but the customers’ emotions, impressions and experiences. Tourism has always been a particular “holiday experience industry”. In recent years, however, the importance of the conscious creation of emotional tourism products has become even greater; we may observe continuous efforts to multiply and intensify tourism experience. The key activities to achieve this goal include transforming tourism infrastructure into unique tourism attractions, enlarging traditional services/service packages by elements providing additional emotions and satisfaction, using modern technologies in order to add virtual entities to real tourism space (augmented reality), as well as to conveniently record tourism experience and share it with the public.

Psychological Wellbeing as a Creative Resource for Businesses in the Tourism Industry

2020 ◽  
pp. 98-119
Author(s):  
Soraia Garcês ◽  
Margarida Pocinho ◽  
Saul Neves de Jesus
Keyword(s):  
Tourism Industry ◽  
Psychological Wellbeing ◽  
Experience Economy ◽  
Tourism Experience ◽  
Key Factor ◽  
Creative Products

This chapter probes the relevance of adopting a multidisciplinary view to better understand tourism. It focuses on psychology applied to this industry and particularly, psychological wellbeing as a key factor for the competitiveness of the field. Authors discuss the rise of the experience economy; aligning of psychology and tourism to further create knowledge; and wellbeing in tourism. A case study, The Tourist Wellbeing Project, gives hope for future multidisciplinary endeavors. Uniting efforts from different areas increases the chance to innovate and develop creative products, and psychological wellbeing has great potential as a nontangible product to improve the tourism experience.

Travel for Affection: A Stimulus-Organism-Response Model of Honeymoon Tourism Experiences

2021 ◽  
pp. 109634802110117
Author(s):  
Ganghua Chen ◽  
Kevin Kam Fung So ◽  
Xianyang Hu ◽  
Mutita Poomchaisuwan
Keyword(s):  
Behavioral Intentions ◽  
Partial Least Square ◽  
Least Square ◽  
Path Modeling ◽  
Holistic Model ◽  
Theoretical Understanding ◽  
Sequential Mixed Methods ◽  
Data Collection And Analysis ◽  
Tourism Experience ◽  
Qualitative Phase

Taking stimuli-organism-response theory as a conceptual framework, this study advances theoretical understanding of the honeymoon tourism experience (HTE) by examining its empirical linkages with key constructs underlying the wider nomological network within which it is situated, including perceived destination attributes (PDAs), memorable tourism experiences (MTEs), emotions, overall satisfaction, and behavioral intentions. We adopted a sequential mixed-methods approach, in which a qualitative phase was followed by a quantitative phase of data collection and analysis (Study 1, n = 117; Study 2, n = 306). The results of partial least square path modeling revealed how PDAs drive honeymooners’ emotions and MTEs. Honeymooners’ emotions and MTEs were found to significantly influence their overall satisfaction, which further influenced their behavioral intentions. Mediation analysis highlighted emotions, MTEs, and overall satisfaction as significant mediators, suggesting their pertinence as factors in HTE. This study contributes to the literature by developing and testing a theoretically holistic model underlying HTE.

scholarly journals The Role of the Destination Image in Creating Memorable Tourism Experience

2021 ◽  
Vol 12 (23) ◽  
pp. 199-216
Author(s):  
Didem Kutlu ◽  
Hasan Ayyıldız
Keyword(s):  
Destination Image ◽  
Hierarchical Regression ◽  
Future Research ◽  
Revisit Intention ◽  
Tourism Sector ◽  
Study Results ◽  
Tourism Experience ◽  
Managerial Implications ◽  
Destination Management Organizations ◽  
The Impact

This study aims to investigate the impact of destination image on memorable tourism experience (MTE). We also analyzed the effect of memorable tourism experience on revisit intention. Since there is a limited number of studies on the relationship between destination image and MTE, this study will contribute to the literature. Non-probability convenience sampling method was used to select the sample. The research was conducted with a total of 707 tourists who visited Antalya, Turkey. The data obtained from the study were analyzed using SPSS 20 and LISREL 8.7 package programs. Hierarchical regression analysis was used to analyze the data in the study. Our results indicate that the dimensions of the destination image, namely natural attractions, cultural attractions, tourism infrastructure, and general infrastructure, significantly influence hedonism and local culture. However, dimensions of destination image partly affect novelty, involvement, meaningfulness, and knowledge. Regarding the second objective, the results revealed that MTE dimensions explained 21.9% of the variance in revisit intention. Since novelty is an important antecedent of MTE and revisits intention, novelty and initiatives related to the tourism sector should be constantly monitored. Destination management organizations could be contributed to the formation of MTE by increasing the activities such as festivals, competitions, exhibitions and encouraging tourists to participate in these activities. Other managerial implications are discussed based on the study results, and directions for future research are provided.

scholarly journals PENGUJIAN MEMORABLE TOURISM EXPERIENCE (MTE) TERHADAP BEHAVIORAL INTENTION PADA WISATAWAN DI KAWASAN WISATA BAHARI SUMATERA BARAT

2020 ◽  
Vol 22 (2) ◽  
Author(s):  
Melani Melani ◽  
Verinita Verinita
Keyword(s):  
Behavioral Intention ◽  
Behavioral Intentions ◽  
Word Of Mouth ◽  
Positive Word ◽  
Managerial Implication ◽  
Marine Tourism ◽  
Study Results ◽  
Tourism Experience ◽  
Research Findings ◽  
Positive Word Of Mouth

This study presents the findings of an explanatory research which examines the effect of Memorable Tourism Experience (MTE) on Behavioral Intention of marine tourism travelers in West Sumatera, Indonesia. 115 qualified questionnaires were used for the analysis. The findings of this study reveals that only four factors of Memorable Tourism Experience – local culture, refreshment, meaningfullness and novelty – that affected traveller’s behavioral intentions to revisit the same destination, repractice the same tourist activities, and generate positive word-of-mouth. The research findings contribute to a better understanding of Memorable Tourism Experience factors that enhance positive behavioral intentions. The theoretical and managerial implication of the study results are discussed in detail.Keywords—tourism experience, memorable experience, memorable tourism experience, behavioral intentions

Shifting from “Experience Economy” to “Memorable Tourism Experience”: An Overview from Ecotourism

2018 ◽  
Vol 24 (5) ◽  
pp. 3343-3346 ◽  
Author(s):  
Thanam Subramaniam ◽  
Zaiton Samdin ◽  
Sridar Ramachandran ◽  
Puvaneswaran Kunasekaran
Keyword(s):  
Experience Economy ◽  
Tourism Experience
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