scholarly journals An Initial Survey of Experience Activities for Health and Wellness Tourism: A Case of Qionglu Scenic Area, Xichang City, Sichuan Province

2021 ◽  
pp. 17-28
Author(s):  
Tsai-Fa Yen ◽  
Chunbo Li ◽  
Runfa Li
Keyword(s):  
Sichuan Province ◽  
Tourism Industry ◽  
Health And Wellness ◽  
Experience Economy ◽  
Cultural Characteristics ◽  
Health Tourism ◽  
National Education ◽  
Experience Marketing ◽  
Tourism Experience ◽  
Wellness Tourism

Our country’s economy and society continue to develop. With the popularization of national education and the growth of per capita annual income, the people are paying more and more attention to experience situations, and the tourism industry has entered the era of experience economy. In addition, at the end of 2019, my country's population over 65 years old accounted for 11.4%, and the 60-year-old retired group accounted for 18.1% (approximately 253 million people). In fact, it has entered an aging society, and the demand for health tourism has become more intense. Therefore, the citizens' demand for experience and health tourism has become more obvious. How to meet the development needs of health and wellnesstourism under the background of experience economy is an extremely important research topic. The research purpose of this article is to explore the problems of health and wellness tourism experience projects from the perspective of experience marketing, and put forward corresponding suggestions. This study uses the well-known tourist destination in Panxi, China: Qionglu Scenic Area, XichangCity, Sichuan Province, to interview local tourists through in-depth interviews. A total of 20 effective interview samples are obtained and analyzed by content analysis. The results of the analysis show that the respondents’ perception of health and wellnesstourism is mostly to promote health tourism, which roughly conforms to the definition of health and wellness tourism. Secondly, in terms of health and wellness tourism experience activities, respondents prefer catering activities, and focus on mountain and water experience activities. Therefore, this research suggests that destination managers and operators should make good use of local natural resources and cultural characteristics of the Yi ethnic group, focus on developing mountain and water experience projects, highlight ethnic minority dining and cultural characteristics, and meet consumer health and tourism needs.

scholarly journals Problems and Suggestions for Health and Wellness Tourism at Panxi, China

2021 ◽  
pp. 35-42
Author(s):  
Tsai-Fa(TF) Yen ◽  
Jiawei Shao ◽  
Xia Lin
Keyword(s):  
Southwest China ◽  
Field Survey ◽  
Tourism Industry ◽  
Project Delivery ◽  
Health And Wellness ◽  
Physical And Mental Health ◽  
Health Tourism ◽  
Wellness Tourism ◽  
Tourism Resources ◽  
Panxi Area

Health and wellness tourism (HWT) comes from health tourism, which is a form of tourism that maintains and enhances physical and mental health. With the coming of the aging society, government departments are also facing many problems in promoting the development of health tourism industry. This study aims at verifying the problems and offering some suggestions through literature review and a field survey at Pan Zhihua City and Miyi County of southwest China. Through the field survey, this study finds that the problems of health and wellness tourism in Panxi area of China are mainly in transportation, infrastructure, tourism resources, activity planning, medical resources and management system. Based on the conclusions, suggestions like strengthen the health tourism project delivery and activities were recommended.

scholarly journals Characterization of Hungarian touristical turnover 2006-2009 – focus on health tourism

2012 ◽  
pp. 47-50
Author(s):  
Katalin Kalmár
Keyword(s):  
Health And Wellness ◽  
Health Tourism ◽  
The North ◽  
The World ◽  
Plain Region ◽  
Wellness Tourism

Tourism is one of the biggest and mostly increasing branch all over the world. Since it is getting more and more significant in Hungary as well in this article I analyze the turnover of Hungarian tourism on the basis of guest nights spent on commercial lodgings. I examine its changes in time and its territorial spreading. Finally I explore the health touristic volume, because it is one of the most important touristic product of Hungary and the North Plain Region and the infrastructure based upon preserves unique opportunities both for health and wellness tourism.

scholarly journals A hazai egészségturizmus minőségügyi értékelése

2011 ◽  
Vol 6 (1-2) ◽  
pp. 120-125
Author(s):  
Tibor Marosi ◽  
Pál Molnár
Keyword(s):  
Tourism Industry ◽  
High Rate ◽  
Thermal Waters ◽  
Health Tourism ◽  
Tourist Destination ◽  
Quality Management Systems ◽  
Wellness Tourism ◽  
Tourism Services ◽  
Outer Environment

In recent years, the role of health tourism has become more significant in Hungary due to growing health awareness, good domestic conditions and the increasingly completed health services. Beside the conditions Hungary has long traditions and internationally accepted references in this area, nowadays wellness tourism is becoming increasingly popularHungary is one of the biggest source of thermal waters, thus health tourism can be a vital part of the domestic tourism industry. The developments of health tourism services are also important for tourist destination. In this paper an overall assessment was done about the services belong to health tourism. Applying a questionnaire survey the evaluation of a Hungarian practice was accomplished, and about 100 wellness hotel were involved, from all parts of Hungary. The results indicate that quality management systems are applied in high rate, but requirements are not determined or applied precisely. Also important establishment is that wellness hotels take the necessary steps to shape up the inner and outer environment perfectly, but feedbacks and direct surveys of guests are missing in many cases. The competition is strong in the market of health tourism, if Hungary means to strengthen his position has pay more attention for implementation of quality practice.

Tourist Inspiration: How the Wellness Tourism Experience Inspires Tourist Engagement

2021 ◽  
pp. 109634802110263
Author(s):  
Mang He ◽  
Biqiang Liu ◽  
Yaoqi Li
Keyword(s):  
Rapid Development ◽  
Relationship Management ◽  
Positive Influence ◽  
Original Study ◽  
Openness To Experience ◽  
Transmission Model ◽  
Health And Wellness ◽  
Tourism Experience ◽  
Wellness Tourism ◽  
Antecedents And Consequences

Wellness tourism has undergone rapid development in recent decades. Based on the transmission model of inspiration, this article aims to explore the antecedents and consequences of tourist inspiration in the context of wellness tourism. Survey data (N = 494) from Shizhu county, a well-known China local tourism destination renowned for its health-and-wellness tourism, showed that tourist inspiration can be elicited by a wellness tourism experience, which in turn has a positive influence on tourist engagement. By using openness to experience as a moderating factor, we uncovered significant and positive relationships between experience and inspiration when tourists have high levels of openness to experience. Through this original study focusing on relationship management in wellness tourism, we demonstrated the cruciality of inspiration and its underlying role in creating tourist engagement. Our research results have yielded theoretical and practical findings and outcomes that will benefit both academia and industry practitioners alike.

Psychological Wellbeing as a Creative Resource for Businesses in the Tourism Industry

2020 ◽  
pp. 98-119
Author(s):  
Soraia Garcês ◽  
Margarida Pocinho ◽  
Saul Neves de Jesus
Keyword(s):  
Tourism Industry ◽  
Psychological Wellbeing ◽  
Experience Economy ◽  
Tourism Experience ◽  
Key Factor ◽  
Creative Products

This chapter probes the relevance of adopting a multidisciplinary view to better understand tourism. It focuses on psychology applied to this industry and particularly, psychological wellbeing as a key factor for the competitiveness of the field. Authors discuss the rise of the experience economy; aligning of psychology and tourism to further create knowledge; and wellbeing in tourism. A case study, The Tourist Wellbeing Project, gives hope for future multidisciplinary endeavors. Uniting efforts from different areas increases the chance to innovate and develop creative products, and psychological wellbeing has great potential as a nontangible product to improve the tourism experience.

scholarly journals The Role and Importance of Spa and Wellness Tourism in Hungary's Tourism Industry

2017 ◽  
Vol 6 (1) ◽  
pp. 55-68 ◽  
Author(s):  
János Csapó ◽  
Gergely Marton
Keyword(s):  
Tourism Industry ◽  
Health Tourism ◽  
Theoretical System ◽  
Tourism Product ◽  
The Social ◽  
Competitor Analysis ◽  
Wellness Tourism ◽  
Political Background ◽  
Recent Trends ◽  
Country Specific

AbstractThis paper presents and highlights the role and importance of spa and wellness tourism in Hungary. Ever since tourism has played an important role in the social-economic processes of the country the leading tourism product proved to be health tourism (spa and wellness) thanks to the advantageous physical geographical and social-political background. After the presentation of the country-specific theoretical system of spa and wellness, the paper examines the supply and the demand side together with competitor analysis and recent trends in spa and wellness in Hungary.

scholarly journals Health and wellness tourism in Sicily: development and enhancement

2020 ◽  
Vol 30 (Supplement_5) ◽  
Author(s):  
R Arnone ◽  
S L Bue ◽  
I Parenti
Keyword(s):  
Strategic Alliances ◽  
Action Plan ◽  
Point Of View ◽  
Health And Wellness ◽  
Health Tourism ◽  
Legislative Framework ◽  
Wellness Tourism ◽  
Strategic Policy ◽  
Health Counselor ◽  
State Of Art

Abstract Background The Health Counselor of Sicily in Italy, appointed the “Forum Meridiano Sanità” 2020 dedicated to Health Tourism (HT). Sicily is a member of the Italian network “Mattone internazionale salute” that focus the development of Health Tourism aiming at: Establish the state of art on HT;Defining a strategy to give visibility of the services targeting health tourists;Defining joint actions/projects to strengthen Italy's attractiveness and the action plan to promote/valorize health performances and the touristic services offered. Sicily, making use of its cultural/environmental characteristics, landscapes, climate, food traditions and its Mediterranean diet, wants to be accounted for a destination on health/wellness tourism. Target groups are seniors, disabled people and people affected by particular pathologies Contribution of Sicilian Region (Sicilian Health Government and CEFPAS) and of the European program 2021-2027 are promoting in Sicily the implementation of such in the development of the “Health and Wellness Tourism”. In order for this to be integrated in a broader framework a discussion on the first European Charter on Health Tourism will be developed with participants. Results The “working table” has elaborated a document “Framework on health and tourism - the interregional point of view” containing the definitions of Health tourism, a state of art of the national/European legislative framework and a mapping of the touristic flow and the needs of seniors. The Regional Health Government is also starting articulations with other Regional Governments (e.g. Tourism/Environment). Strategic alliances/resources able to transform the tourism sector, should focus a strategic policy agenda for health prevention/promotion linked to a wider concept of general wellness. Key message Promote health/wellness tourism targeting seniors and people with disabilities/pathologic diseases is considered worth the investment.

scholarly journals How Do New Media Promote Health and Wellness Tourism in Southwest China

2021 ◽  
pp. 39-50
Author(s):  
Tsai-Fa(TF) Yen
Keyword(s):  
New Media ◽  
Information Needs ◽  
Southwest China ◽  
Sichuan Province ◽  
Health And Wellness ◽  
Tourism Marketing ◽  
Depth Interview ◽  
Wellness Tourism

This study is aimed at investigating the applications of new media on health and wellness tourism marketing and offer relevant suggestions. Data was collected by depth interview in Sichuan province, southwest China. A total of twelve respondents were conducted. Based on the analysis and discussion, this study found that the meaning respondents perceived of health and wellness tourism is generally in line with the academic definition; respondents who enjoy health and wellness tourism are accustomed to dealing with travel problems through such new media as WeChat and Weibo; the problems of new media in the applications of health and wellness tourism marketing mainly focus on information issues, including the accuracy, reliability, and authenticity of information; and the new media can meet the information needs of respondents with health and wellness tourism.

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