Predicting customer's intention to participate in eco-friendly program in a hotel room: Applying an extended theory of planned behavior (TPB) and the moderating role of message reception

2012 ◽  
Vol 13 (2) ◽  
pp. 219-246
Author(s):  
김인신 ◽  
정철
Keyword(s):  
Theory Of Planned Behavior ◽  
Planned Behavior ◽  
Hotel Room ◽  
Extended Theory ◽  
Intention To Participate ◽  
Message Reception ◽  
Moderating Role

Role of personal values and personality traits on intention to recommend a destination

2020 ◽  
Author(s):  
Arnold Japutra ◽  
Sandra Maria Correia Loureiro ◽  
Shasha Wang
Keyword(s):  
Theory Of Planned Behavior ◽  
Personality Traits ◽  
Planned Behavior ◽  
Personal Values ◽  
Favorable Attitude ◽  
Extended Model ◽  
Extended Theory ◽  
Prosocial Values ◽  
Managerial Implications

In this study, the researchers explore the antecedents of tourists’ intention to recommend a destination using an extended Theory of Planned Behavior (TPB). Two personal values (i.e., prosocial and maturity) and two personality traits (i.e., extraversion and agreeableness), which are rarely studied but important elements for marketers to better understand the market (e.g., segment the market), are examined. To test the extended model of TPB, a survey (n=312) was conducted with tourists in Portugal. The researchers find support for the hypothesis that tourists with higher prosocial values, maturity values, and extraversion personality traits are more likely to have a favorable attitude toward a destination and a tendency to recommend the destination. Theoretical and managerial implications are discussed.

scholarly journals On the Effect of Employer Offered Leave of Work on Participation in Continuing Vocational Education and Training – Investigating the Intention-Behavior Relation

2022 ◽  
Vol 12 ◽  
Author(s):  
Fabian Rüter
Keyword(s):  
Theory Of Planned Behavior ◽  
Vocational Education ◽  
Planned Behavior ◽  
Behavioral Control ◽  
Education And Training ◽  
Vocational Education And Training ◽  
Perceived Behavioral Control ◽  
Moderating Role ◽  
And Training

The availability of time is a deciding factor for participation of adults in continuing vocational education and training (CVET). In view of the importance of time for participation, the present study investigates the impact of employer offered leave of work on employees’ participation behavior in CVET. Leave of work provides a specific timeframe for CVET by enabling the use of working time as learning time. The rationale of the intention-behavior relation as theorized by the theory of planned behavior provides the theoretical framework for the study. The theory allows the integration of individual and contextual factors (e.g., the work environment) in explaining individual behavior and the underpinning decision-making process. The theory conceptualizes time as an element of behavioral control that is required to act on an intention. Behavioral control is theorized to moderate the intention-behavior relation. Two modes of behavioral control are distinguished. We use employer offered leave of work as a proxy for actual behavioral control and the degree of perceived behavioral control regarding the availability of temporal resources to participate in CVET to investigate the theorized moderating role of behavior control on the intention-behavior relation. To test the hypotheses, two waves of panel data from the German National Educational Panel Study (NEPS) are used. Aiming at causal inferences, hybrid logit models are employed. We find that a participation intention is a significant predictor of CVET participation. However, the results provide no evidence regarding the theorized moderating role of actual behavioral control in terms of an employer offered leave of work on the intention-behavior relation. Furthermore, the results provide evidence that the degree of perceived behavioral control regarding the availability of temporal resources to participate in CVET does neither moderate the intention-behavior relation nor is a proxy for actual behavioral control. Finally, we discuss possible future developments of the theory of planned behavior by integrating action-theoretical assumptions from the value-expectancy theory.

scholarly journals Protecting Walnut Orchards against Frost: A Test of Extended Theory of Planned Behavior

2018 ◽  
Vol 10 (4) ◽  
pp. 709-722 ◽  
Author(s):  
Neda Kazemi ◽  
Maryam Sharifzadeh ◽  
Mostafa Ahmadvand
Keyword(s):  
Theory Of Planned Behavior ◽  
Planned Behavior ◽  
Behavioral Control ◽  
Perceived Behavioral Control ◽  
Fars Province ◽  
Spring Frost ◽  
Extended Theory ◽  
Late Spring Frost ◽  
Frost Protection

Abstract Cold stress is a major environmental constraint that limits nut productivity worldwide. Late spring frost is identified as a yield-reducing factor in Persian walnut production as well. Despite significant improvements in cold and freezing tolerance methods, orchardists have not taken advantage of these recommended protection methods. This study examined determinants of walnut orchardists’ frost-protection behavior, using the extended theory of planned behavior (TPB) as a conceptual framework. Based on TPB assumptions, frost-protection behavior is mediated by a series of constructs. The purpose of this research was to examine the role of TPB variables (extended by orchard-system profile) in meeting the necessities of performing active and passive methods of frost protection. A total of 91 orchardists completed a baseline questionnaire that included the TPB constructs. The present investigation was carried out in the major walnut growing site of Sepidan County, western Fars Province, Iran. The results from the hierarchical multiple regression showed that the behavioral attitude, perceived behavioral control (PBC), intention, orchard-system profile, and interaction of orchard-system features and PBC were significant predictors of frost-protection behavior in the prospective sample. Results of the present study provided evidence that the extended TPB is a useful framework for understanding orchardists’ frost-protection behavior.

scholarly journals THE MICROENTERPRISING SIZE AND ACCEPTANCE OF ISLAMIC HEALTH INSURANCE (TAKAFUL) IN NORTHWESTERN NIGERIA

2019 ◽  
Vol 5 (3) ◽  
pp. 541-558
Author(s):  
Mansur Ahmed Kazaure ◽  
Addul Rashid Abdullah
Keyword(s):  
Health Insurance ◽  
Theory Of Planned Behavior ◽  
Social Influence ◽  
Planned Behavior ◽  
Reasoned Action ◽  
Behavioral Control ◽  
Perceived Behavioral Control ◽  
Study Results ◽  
Moderating Role

Application of Theory of Planned Behavior (TPB) in Islamic Health Insurance(takaful) acceptance revealed mixed findings. Hence, the need for a moderatingvariable to explain the conflicting results. This paper examines the moderating roleof size of microenterprise among the TPB variables. To achieve this end, quantitativemethodology adopted through distribution of research questionnaires among theparticipants of the study. Results indicate that attitude, social influence, perceivedbehavioral control and size of microenterprises significantly influence Islamic HealthInsurance (takaful) acceptance intention among microenterprises in northwesternNigeria. The findings also revealed that size of microenterprise moderates the effectof social influence on Islamic Health Insurance acceptance intention, but it failed tomoderate the influence of attitude and perceived behavioral control on Islamic HealthInsurance acceptance intention in same context. It implied that size of microenterprisesdoes not matter most in Islamic Health Insurance acceptance; nonetheless, the findingcontributes to the Theories of Reasoned Action and Planned Behavior as it providesevidence on the significant moderating role of size on the effect social influence onIslamic Health Insurance acceptance intention among microenterprises.

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