INFLUENCING ACTIVE SPORT TOURISTS’ LOYALTY TO EVENT AND DESTINATION

Author(s):  
Joanne Jung-Eun Yoo ◽  
Brianna Newland ◽  
Woojin Lee

The value for an active sport tourist is directly embedded in the co-creation of his/her experience with the event and the destination. This study argues that individual travel resources enable an active sport tourist to create value with the event organization and, through flow-on tourism, the destination provider. The study explores the impact of the active sport tourists’ travel resources on the co-creation of the event experience by testing whether they influence the event and/or the destination loyalty. Understanding these interrelationships is imperative, as the active sport tourists’ loyalty can help achieve a competitive advantage for the event and the destination service providers. A survey of 649 active sport tourists was conducted. The results indicated that sport event attributes played a role in the creation of the active sport tourists’ experiences through sharing and integrating of their travel resources. The findings also showed that the event loyalty of active sport tourists enhances their destination loyalty. The study suggests that destination marketers should exploit the sport event by bundling destination attributes that extend opportunities for co-creation that may lead to lengthened stays and more spending at the event destination.

2012 ◽  
Vol 26 (3) ◽  
pp. 237-248 ◽  
Author(s):  
Kyriaki Kaplanidou ◽  
Jeremy S. Jordan ◽  
Daniel Funk ◽  
Lynn L. Ridinger

Hosting recurring sport events can be a solution for sustainable tourism development resulting in destination loyalty and higher place attachment levels. This study proposes active event sport tourists may include in their destination perceptions a number of destination and event attributes, given the direct association of the event with the place. The feasibility of the convergence of event and destination image attributes in one scale was explored and that scale’s influence on place attachment and on specific active sport tourists’ behaviors was examined. Data were collected from sport event tourist participants (n= 2,015) at a recurring marathon event via an online survey. Exploratory factor analysis confirmed the factor structure of destination image to include event characteristics. Regression analysis was used to test the impact of destination image factors on behavioral intentions and place attachment and supported the predictive validity of destination image factors. Implications for event and destination marketers are discussed.


2017 ◽  
Vol 7 (1) ◽  
pp. 64 ◽  
Author(s):  
Abdul Azeez Badir Alnidawi ◽  
Abdul Sattar Husien Alshemery ◽  
Manal Abdulrahman

The current situation facing business organizations is characterized by diverse work environments with continuous change and development. Todays organizations seek to keep pace with this continuous development and operate to maintain their current business through the ability to effectively respond to change, and to create competitive advantage based on the existence of qualified human capital that contribute to the creation of organizational sustainability in the business sector. Talented human capital, with special skills, has the potential to create confidence and integration among the staff and top management, leading to organizational growth and continuation (Kurucz, 2013). The emergence of a set of challenges in the knowledge economy has had a clear reflection on business organizations which have begun to search for new mechanisms to compete and insure their existence in the business world. Hence, the importance of the concept of competitive advantage, based on human capital, as a necessary requirement to deal with the challenges faced by local, regional or international organizations (Global Institute, 2011). Where competitive advantage based on human capital is the main generator of new ideas, development of old ideas, and contribution to aid in organizational abilities to expand their current market share as well as maximizing value. Competitive advantage based on talented human capital allows organizations to be able to seize new opportunities and achieve permanence and future continuity (Thomas, 2014). This study aimed to look at the impact of competitive advantage through intellectual capital investment as one of the elements in the creation of organizational sustainability in the Jordanian Telecommunications Companies sector. Simple and Multiple regression was used for data analysis and testing the hypotheses of this research .This study has reached a set of results that previous studies reinforced in this area such as: Competitive advantage based on a distinct capital is the optimum method that should be used in telecommunications companies since it contributes to the optimal investment of human capital. This leads to optimum organizational sustainability for companies in various fields and also contributes to the achievement of a company’s mission and vision of the future. 


2016 ◽  
Vol 11 (9) ◽  
pp. 166
Author(s):  
Sima Ghaleb Magatef

<p>This study seeks to identify the impact of the application of social responsibility on the creation of a competitive advantage. The study has been applied on Jordanian private universities. 200 copies of the questionnaire were distributed over managers and officials at these institutions. 82% of the 164 questionnaires which were distributed over the study sample ware recovered. A group of social responsibility dimensions represented by the local community, employees, customers (students at private universities), the environment and studying its impact level on the creation of competitive advantage for Jordanian private universities have been focused upon.</p><p>The hierarchical cluster has been used, where universities have been divided into groups. The results show that the first group of private universities uses social responsibility at a high and notable scale, while the second group uses social responsibility at a low scale. The results show that the group using social responsibility at a high scale, its competitive advantage is high, while the second group which uses social responsibility at a low scale, its competitive advantage is low.</p><p>The study demonstrates the importance of social responsibility and the interest of Jordanian private universities to apply it for its positive and clear impact on the creation of a competitive advantage in the market.</p><p> </p>


Refuge ◽  
2000 ◽  
pp. 14-26
Author(s):  
Phillip J. Cooper

The context within which refugee service providers work shapes and constrains their efforts. Those legal, political, fiscal, and managerial influences in the Canadian context have tended to force the creation of refugee service networks. This article considers some of the factors that have brought about this network approach to refugee service delivery, but, most importantly, it seeks to understand what the implications of that development are for service providers and the communities they serve. This article argues that service networks can be effective and eficient in meeting refugee needs, but it is essential to be aware of the special challenges posed by network management. Those challenges not only concern how service providers work together and deal with refugees and other immigrants, but also alert them to the impact they can have inside refugee service NGOs.


2016 ◽  
Vol 7 (1) ◽  
pp. 22
Author(s):  
Ana Retno Mawarti

This research aimed to discover the impact of external environment and Total Quality Management implementation on company performance  in order to create competitive advantage in PT. ISM Bogasari Flourmills. This research is an associative explanatory research with quantitative method. The data sources used are primary data and secondary data. The primary data collected by spreading 122 questionnaires to employees of PT. ISM Bogasari on chief officers level, assistant manager level, and manager level. Sampling method used is Proportionable Stratified Random Sampling. The result showed that external environment with indicator of complexity, dynamics and environment carrying capacity, has positive and significant impact on company’s performance. Total Quality Management implementation with indicators of costumer focus, continuous refinement and staff training program, brings positive and significant impact on company’s performance. The company’s performance with its indicators of efficiency, effectiveness, and adaptability, has positive and significant impact on the creation of competitive advantage. The Research also proved that external environment and Total Quality Management Implementation directly affect the creation of competitive advantage.   Keywords: External environment, Total Quality Management implementation, company’s performance, and competitive advantage


2020 ◽  
Author(s):  
Christopher Welker ◽  
David France ◽  
Alice Henty ◽  
Thalia Wheatley

Advances in artificial intelligence (AI) enable the creation of videos in which a person appears to say or do things they did not. The impact of these so-called “deepfakes” hinges on their perceived realness. Here we tested different versions of deepfake faces for Welcome to Chechnya, a documentary that used face swaps to protect the privacy of Chechen torture survivors who were persecuted because of their sexual orientation. AI face swaps that replace an entire face with another were perceived as more human-like and less unsettling compared to partial face swaps that left the survivors’ original eyes unaltered. The full-face swap was deemed the least unsettling even in comparison to the original (unaltered) face. When rendered in full, AI face swaps can appear human and avoid aversive responses in the viewer associated with the uncanny valley.


Author(s):  
V.K. Grigoriev ◽  
A.A. Biryukova ◽  
A. Yu. Volk ◽  
A.S. Ilyushechkin

The article discusses the automation of the creation and use of e-learning programs. The impact of automating the learning of a large number of users on the effectiveness of the introduction of a new software product is analyzed. The methods and algorithms that increase the efficiency of creating electronic training programs on example of the author’s automated system “Tutor Builder” are described. The results of experimental verification of the automated system are provided.


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