scholarly journals Analisis Pengaruh Social Media Terhadap Brand Attitude yang Memiliki Dampak Terhadap Purchase Intention

2021 ◽  
Vol 1 (1) ◽  
pp. 19-28
Author(s):  
Rita Rita ◽  
Farrell Ahimsa
Keyword(s):  
Social Media ◽  
Structural Equation Model ◽  
Purchase Intention ◽  
Structural Equation ◽  
Equation Model ◽  
Brand Attitude ◽  
The People ◽  
Dependent Variables ◽  
The Relationship ◽  
The City

Tujuan penelitian ini untuk mengetahui hubungan dan pengaruh antara Social Media terhadap Brand Attitude yang memiliki dampak terhadap Purchase Intention pada Jasa wedding photography pada perusahaan PT. Cemara Selamat Sempurna.  Populasi pada penelitian ini adalah masyarakat yang bertempat tinggal di kota Jakarta. Penelitian ini menggunakan metode Structural Equation Model untuk mengukur hubungan dan pengaruh antar variabel independent dengan variabel dependent. Pengumpulan data pada penelitian ini dilakukan dengan menggunakan kuesioner yang disebarkan kepada 100 responden. Hasil yang dicapai pada penelitian ini adalah ditemukan adanya pengaruh antara Social Media terhadap Brand Attitude secara individu, adanya juga pengaruh secara simultan antara Social Media terhadap Purchase intention melalui Brand Attitude pada PT. Cemara Selamat Sempurna.  Namun ditemukan ada satu variabel yaitu Social Media yang tidak memiliki pengaruh secara langsung terhadap Purchase Intention. The purpose of this study was to find out the relationship and influence between Social Media on Brand Attitude that has an impact on Purchase Intention on wedding photography services at PT. Cemara Selamat Sempurna. The population in this study is the people who live in the city of Jakarta. This study uses the Structural Equation Model method to measure the relationship and influence between independent variables with dependent variables. Data collection in this study was conducted using a questionnaire distributed to 100 respondents. The results achieved in this study were found an influence of Social Media on Brand Attitude, there is also a simultaneous influence on Social Media and Purchase intention through Brand Attitude at PT. Cemara Selamat Sempurna. But it was found that there was one variable, namely Social Media that did not have a direct influence on Purchase Intention.

scholarly journals Identifying Aspects toward EWOM Credibility and Source of Trustworthiness

2019 ◽  
Vol 7 (3) ◽  
pp. 166-177
Author(s):  
Ni Made Dhiar Wulan Vitaloka ◽  
Yeshika Alversia
Keyword(s):  
Social Media ◽  
Structural Equation Model ◽  
Purchase Intention ◽  
Structural Equation ◽  
Equation Model ◽  
Jel Classification ◽  
Personal Care ◽  
Outward Appearance ◽  
Substantial Impact ◽  
The Relationship

Objective - Nowadays, people became conscious of their outward appearance and use make-up and skincare to enhance their appearance. The trends in personal care are influenced by the advancement of social media. People use social media to share their opinion, thoughts, and experience about personal care. This study is purposed to analyze aspects such as homophily, authority, and interestingness towards purchase intention as independent aspects with EWOM credibility and source of trustworthiness as a mediating variable. Methodology/Technique – This study uses purposive sampling with 485 respondent samples from Indonesia and uses a method of scaling and structural equation model to see the relationship between variables. Finding and Novelty - The result of this research implies that homophily, authority, and interestingness has a significant effect on the source of trustworthiness. Furthermore, authority and source of trustworthiness has a significant impact on EWOM credibility. EWOM credibility is having a substantial impact on purchase intention. It is also found that homophily, authority, and interestingness strengthen EWOM credibility through a source of trustworthiness. This finding concludes that the source of trustworthiness works to strengthen independent aspects of EWOM credibility rather than depending on EWOM credibility itself. Type of Paper: Empirical. Keywords: Homophily; Authority; Interestingness; Purchase Intention; Source of Trustworthiness; EWOM credibility; Personal care. Reference to this paper should be made as follows: Vitaloka, N.M.D.W; Alversia Y. 2019. Identifying Aspects toward EWOM Credibility and Source of Trustworthiness, Global J. Bus. Soc. Sci. Review 7 (3): 166 – 177. https://doi.org/10.35609/gjbssr.2019.7.3(1) JEL Classification: M31, M39.

scholarly journals Factors Affecting the Intention to Buy Halal Food by the Millennial Generation: The Mediating Role of Attitude

2019 ◽  
Vol 14 (2) ◽  
pp. 175 ◽  
Author(s):  
Lilis Mega Setiawati ◽  
Chairy Chairy ◽  
Jhanghiz Syahrivar
Keyword(s):  
Structural Equation Model ◽  
Purchase Intention ◽  
Structural Equation ◽  
Sampling Method ◽  
Equation Model ◽  
Partial Least Square ◽  
Least Square ◽  
Path Coefficient ◽  
Halal Food ◽  
The Relationship

<p>The increasing Muslim population in recent years has resulted in an increased demand for halal food. This study aims to determine the effect of religiosity, awareness of halal food, and attitude towards halal food on purchase intention by millennial generations. This research is quantitative research with survey analysis method. The data used in this study is primary data using a questionnaire as a research instrument. The researchers surveyed 230 Muslim respondents of millennial age at President University. The sampling technique used in this study is judgment sampling method. Data analysis was performed using Partial Least Square-Structural Equation Model (PLS-SEM) software, namely SmartPLS version 3.2.8. The hypotheses were tested through path coefficient, t-Significance, p-Value, and determination coefficient (R²). Based on the results of this study, it is found that: 1) halal awareness has a significant effect on attitude towards halal food, 2) religiosity, halal awareness and attitude towards halal food each has a significant effect on purchase intention of halal food and finally, 3) halal awareness as mediated by attitude towards halal food has an effect on purchase intention of halal food. Whereas the relationship between religiosity and attitude towards halal food and the relationship between religiosity and purchase intention of halal food as mediated by attitude towards halal food cannot be supported. The result of this research is useful to predict the future of the halal industry in Muslim-majority countries. It is recommended that food marketers should consider these elements when producing and preparing marketing campaigns for halal foods.</p><p><em><strong>Bahasa Indonesia Abstrak</strong>: Meningkatnya populasi Muslim akhir-akhir ini berakibat pada meningkatnya permintaan terhadap makanan halal. Studi ini dimaksudkan untuk mengetahui pengaruh religiositas, kesadaran terhadap makanan halal, dan sikap terhadap makanan halal, terhadap intensi membeli makanan halal di kalangan generasi milenial. Penelitian ini merupakan penelitian kuantitatif yang menggunakan metode survai. Data yang digunakan merupakan data primer yang diperoleh dengan menggunakan kuesioner sebagai instrumen penelitian. Sampel penelitian adalah 230 orang Muslim dari generasi milenial di President University. Teknik sampling yang digunakan adalah judgment sampling method. Analisis data dilakukan dengan menggunakan Partial Least Square-Structural Equation Model (PLS-SEM) software, yaitu SmartPLS version 3.2.8. Hipotesa penelitian diuji dengan melihat nilai koefisien jalur, nilai t, nilai p, dan koefisien determinsasi (R²). Berdasarkan hasil analisis data, ditemukan bahwa: 1) kesadaran halal mempengaruhi sikap terhadap makanan halal secara signifikan, 2) religiositas, kesadaran halal, dan sikap terhadap makanan halal, masing-masing memiliki pengaruh yang signifikan terhadap intensi membeli makanan halal, 3) sikap terhadap makanan halal memediasi pengaruh kesadaran halal terhadap intensi membeli makanan halal. Hasil penelitian juga memperlihatkan bahwa pengaruh religiositas atas sikap terhadap makanan halal tidak didukung data, demikian pula sikap terhadap makanan halal tidak memediasi pengaruh religiositas terhadap intensi membeli makanan halal. Hasil penelitian ini diharapkan bermanfaat untuk memperkirakan masa depan industri Halal di negara yang berpenduduk mayoritas Muslim. Para pemasar makanan perlu </em><em>mempertimbangkan variabel yang digunakan dalam penelitian ini ketika menghasilkan dan mempersiapkan kampanye pemasaran untuk makanan halal.</em></p>

scholarly journals Psychological resources and gaudiebility

2021 ◽  
Vol 129 (s1) ◽  
pp. 128-137
Author(s):  
Gloria Velia Reyna Barajas ◽  
Ferran Padrós Blázquez ◽  
Luis Fernando Copertari Isaacson
Keyword(s):  
Academic Performance ◽  
Risk Behaviors ◽  
Structural Equation Model ◽  
Structural Equation ◽  
Equation Model ◽  
Correlational Study ◽  
Psychological Resources ◽  
Independent Variables ◽  
Dependent Variables ◽  
The Relationship

A correlational study to find out the relationship between the independent variables (psychological resources and gaudiebility) and the dependent variables (academic performance, stress, and risk behaviors) is developed and a Structural Equation Model (SEM) is proposed. Un estudio correlacional para encontrar la relación entre las variables independientes (recursos psicológicos y gaudibilidad) y las variables dependientes (desempeño académico, estrés y comportamientos de riesgo) se desarrolla y un Modelode Ecuaciones Estructurales (MEE) se propone.

scholarly journals The Influence of Green Brand Affect on Green Purchase Intentions: The Mediation Effects of Green Brand Associations and Green Brand Attitude

2020 ◽  
Vol 17 (11) ◽  
pp. 4089 ◽  
Author(s):  
Yu-Shan Chen ◽  
Tai-Wei Chang ◽  
Hung-Xin Li ◽  
Ying-Rong Chen
Keyword(s):  
Structural Equation Model ◽  
Structural Equation ◽  
Equation Model ◽  
Purchase Intentions ◽  
Brand Attitude ◽  
Brand Associations ◽  
Mediation Effects ◽  
Brand Affect ◽  
The Impact ◽  
The Relationship

This study investigates the impact of green brand affect on green purchase intentions and explores the mediation effects of green brand attitude and green brand associations by means of the structural equation model (SEM). There is no previous literature discussing the relationship between brand affect and purchase intentions from the perspective of green marketing. Therefore, this article establishes a green purchase intention framework to fill in the research gap. The research object of this study focuses on Taiwanese consumers who have the purchase experience of information and electronics products in Taiwan. A total of 1000 consumers were randomly selected and 365 valid responses were received. In addition, this research conducted an empirical study using a questionnaire survey and structural equation model (SEM) to verify the research framework. The results show that green brand affect has no direct influence on green purchase intentions. Besides, this study indicates that green brand associations and green brand attitude fully mediate the relationship between green brand affect and green purchase intentions. It implies that green brand affect indirectly influences green purchase intentions via green brand attitude and green brand associations. While companies tend to raise their customers’ green purchase intentions, they need to increase their green brand affect, green brand associations, and green brand attitude.

scholarly journals Effect of Halal Awareness, Halal Certification, Food Ingredients Composition, Halal Marketing and Religiosity on Purchase Intention of Imported Food Products

2021 ◽  
Vol 3 (2) ◽  
pp. 177-191
Author(s):  
Nida Karimah ◽  
Darwanto Darwanto
Keyword(s):  
Consumer Behavior ◽  
Structural Equation Model ◽  
Purchase Intention ◽  
Structural Equation ◽  
Food Products ◽  
Equation Model ◽  
Food Ingredients ◽  
Halal Food ◽  
Imported Food ◽  
The City

Muslims are required to always consume halal food in accordance with Islamic orders. Halal awareness, halal certification, food ingredients composition, halal marketing and religiosity can influence consumer behavior, especially on product purchase intention. Not all food products have been labeled halal, especially the imported products. This study aims to look at the effect of halal awareness, halal certification, food ingredients composition, halal marketing and religiosity on the purchase intention of imported food products in Muslim consumers in the city of Semarang by using the Structural Equation Model (SEM). The results of the analysis show that halal awareness, halal certification, food ingredients composition, halal marketing and religiosity have a positive and significant effect on imported food products purchase intention.

The Structural Equation Models Of Environmental Concern and Knowledge To Green Trust and Green Purchase Intention Towards Green Products (Guideliness)

2018 ◽  
Author(s):  
rizka zulfikar
Keyword(s):  
Structural Equation Model ◽  
Purchase Intention ◽  
Structural Equation ◽  
Goodness Of Fit ◽  
Environmental Concern ◽  
Equation Model ◽  
Environmental Knowledge ◽  
Green Product ◽  
Green Trust ◽  
Fit Index

This research aims to find a structural equation model that can explain the relationship and influence of the environmental concern and Environmental Knowledge to green trust and green purchase intention towards green product. This study is a survey research using questionnaires as an instrument. Population and sample used in this study is public of South Kalimantan Province and taken as many as 150 respondents using non-purposivesampling method. The analysis technique used are : the instruments test, the construct validity and reliability test, the suitability of the model based on the goodness of fit index, pathways analysis and the Influence test according to the model of SEM that complies with the goodness of fit index to determine the effect of variable perception value and risk to public trust. The study found that: (1) Structural equation model of the correlation between the environmental concern and Environmental Knowledge to green trust and green purchase intention towards green product are comply with the criteria and standards of goodness of fit index, (2) (3) (4)

scholarly journals The Relationship of CSR Communication on Social Media with Consumer Purchase Intention and Brand Admiration

2021 ◽  
Vol 16 (5) ◽  
pp. 1217-1230
Author(s):  
Shuchi Gupta ◽  
Nishad Nawaz ◽  
Adel Abdulmhsen Alfalah ◽  
Rana Tahir Naveed ◽  
Saqib Muneer ◽  
...  
Keyword(s):  
Social Media ◽  
Purchase Intention ◽  
Structural Equation ◽  
Mediating Effect ◽  
Equation Modeling ◽  
Csr Communication ◽  
Consumer Purchase Intention ◽  
Relationship Of ◽  
The Impact ◽  
The Relationship

With the advent of the Internet and other digital technologies, contemporary businesses from all sectors are using social media for communication with consumers to engage them meaningfully with a brand. However, the use of social media for corporate social responsibility (CSR) communication is relatively new to the existing literature. Likewise, the impact of CSR communication through social media (CSR-S) on consumer emotions and behavior is, to date, underexplored. To address this, the present research aims to test the relationship of CSR-S on brand admiration and consumer purchase intention. The study proposes a direct relationship between CSR-S and purchase intention with a mediating effect of brand admiration. The data were collected from the banking consumers of Pakistan through a self-administered questionnaire. The authors distributed 800 questionnaires and received 463 questionnaires useful for data analysis, so the present research study response rate was around 59%. The data were analyzed using the structural equation modeling (SEM) technique in AMOS. The results revealed that CSR-S is positively related to purchase intention (β = 0.233). The results further showed that brand admiration partially mediates this relationship (β = 0.079). The survey respondents confirmed that their bank’s CSR communication helps enhance their purchase likelihood and their feelings of admiration for their bank. These findings will help policymakers at banking institutions better understand the importance of CSR communication on different social media platforms to achieve consumer-related outcomes.

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