scholarly journals The Influence of Green Brand Affect on Green Purchase Intentions: The Mediation Effects of Green Brand Associations and Green Brand Attitude

2020 ◽  
Vol 17 (11) ◽  
pp. 4089 ◽  
Author(s):  
Yu-Shan Chen ◽  
Tai-Wei Chang ◽  
Hung-Xin Li ◽  
Ying-Rong Chen
Keyword(s):  
Structural Equation Model ◽  
Structural Equation ◽  
Equation Model ◽  
Purchase Intentions ◽  
Brand Attitude ◽  
Brand Associations ◽  
Mediation Effects ◽  
Brand Affect ◽  
The Impact ◽  
The Relationship

This study investigates the impact of green brand affect on green purchase intentions and explores the mediation effects of green brand attitude and green brand associations by means of the structural equation model (SEM). There is no previous literature discussing the relationship between brand affect and purchase intentions from the perspective of green marketing. Therefore, this article establishes a green purchase intention framework to fill in the research gap. The research object of this study focuses on Taiwanese consumers who have the purchase experience of information and electronics products in Taiwan. A total of 1000 consumers were randomly selected and 365 valid responses were received. In addition, this research conducted an empirical study using a questionnaire survey and structural equation model (SEM) to verify the research framework. The results show that green brand affect has no direct influence on green purchase intentions. Besides, this study indicates that green brand associations and green brand attitude fully mediate the relationship between green brand affect and green purchase intentions. It implies that green brand affect indirectly influences green purchase intentions via green brand attitude and green brand associations. While companies tend to raise their customers’ green purchase intentions, they need to increase their green brand affect, green brand associations, and green brand attitude.

The moderating effect of industry clockspeed on Lean Manufacturing implementation in Zimbabwe

2019 ◽  
Vol 32 (2) ◽  
pp. 288-304
Author(s):  
Catherine Maware ◽  
Olufemi Adetunji
Keyword(s):  
Structural Equation Model ◽  
Lean Manufacturing ◽  
Structural Equation ◽  
Equation Model ◽  
Moderating Effect ◽  
Operational Performance ◽  
Content Type ◽  
Industry Clockspeed ◽  
The Impact ◽  
The Relationship

Purpose The purpose of this paper is to analyze the moderating impact of industry clockspeed (IC) on the relationship between Lean Manufacturing (LM) practices and operational performance. A model for evaluating the impact of LM is developed and the moderating effect of IC is taken into consideration as a fundamental variable that affects the causal relationship between LM practices and operational performance. Design/methodology/approach A structural equation model was proposed and investigated across two groups based on IC level (Group 1: low IC and Group 2: high IC). A structured survey questionnaire was used to collect empirical data from 600 companies listed by the Confederation of Zimbabwean Industries. A total of 214 usable questionnaires were obtained giving a response rate of 35.6 percent. The data were analyzed using Smart PLS 3 and SPSS version 25. Findings The results revealed that LM practices directly and positively affected operational performance and IC had a positive moderation effect on the relationship between LM practices and operational performance. The results indicated that the structural equation model remained invariant across the groups. This showed that IC had a moderating effect on the relationship between LM practices and operational performance for both low IC and high IC industries. Originality/value The study analyzed the moderating effect of IC in Zimbabwean industries. The study will provide further evidence to managers on the impact of LM practices on operational performance in developing countries.

scholarly journals Analisis Pengaruh Social Media Terhadap Brand Attitude yang Memiliki Dampak Terhadap Purchase Intention

2021 ◽  
Vol 1 (1) ◽  
pp. 19-28
Author(s):  
Rita Rita ◽  
Farrell Ahimsa
Keyword(s):  
Social Media ◽  
Structural Equation Model ◽  
Purchase Intention ◽  
Structural Equation ◽  
Equation Model ◽  
Brand Attitude ◽  
The People ◽  
Dependent Variables ◽  
The Relationship ◽  
The City

Tujuan penelitian ini untuk mengetahui hubungan dan pengaruh antara Social Media terhadap Brand Attitude yang memiliki dampak terhadap Purchase Intention pada Jasa wedding photography pada perusahaan PT. Cemara Selamat Sempurna.  Populasi pada penelitian ini adalah masyarakat yang bertempat tinggal di kota Jakarta. Penelitian ini menggunakan metode Structural Equation Model untuk mengukur hubungan dan pengaruh antar variabel independent dengan variabel dependent. Pengumpulan data pada penelitian ini dilakukan dengan menggunakan kuesioner yang disebarkan kepada 100 responden. Hasil yang dicapai pada penelitian ini adalah ditemukan adanya pengaruh antara Social Media terhadap Brand Attitude secara individu, adanya juga pengaruh secara simultan antara Social Media terhadap Purchase intention melalui Brand Attitude pada PT. Cemara Selamat Sempurna.  Namun ditemukan ada satu variabel yaitu Social Media yang tidak memiliki pengaruh secara langsung terhadap Purchase Intention. The purpose of this study was to find out the relationship and influence between Social Media on Brand Attitude that has an impact on Purchase Intention on wedding photography services at PT. Cemara Selamat Sempurna. The population in this study is the people who live in the city of Jakarta. This study uses the Structural Equation Model method to measure the relationship and influence between independent variables with dependent variables. Data collection in this study was conducted using a questionnaire distributed to 100 respondents. The results achieved in this study were found an influence of Social Media on Brand Attitude, there is also a simultaneous influence on Social Media and Purchase intention through Brand Attitude at PT. Cemara Selamat Sempurna. But it was found that there was one variable, namely Social Media that did not have a direct influence on Purchase Intention.

scholarly journals An Examination of The Relationship of Green Brand Affect and Other Determinant Factors Towards Green Purchase Intention in Skin Care Industry

2021 ◽  
Vol 6 (8) ◽  
Author(s):  
Alya Salsabil Ryliannabila ◽  
Annisa Rahmani Qastarin
Keyword(s):  
Small Businesses ◽  
Purchase Intention ◽  
Purchase Intentions ◽  
Brand Attitude ◽  
Skin Care ◽  
Brand Associations ◽  
Care Industry ◽  
Brand Affect ◽  
Relationship Of ◽  
The Relationship

Climate change is a troubling issue in the world and one of the main causes is plastic production, while the personal care industry is one of the industries that contributes the largest plastic waste and businesses in Indonesia have not contributed to reducing waste. According to a study, many small businesses face several challenges in implementing environmental values including unawareness of the potential presented by applicable green practices, a lack of understanding of the necessity to address their environmental consequences, and the lack of understanding how to integrate green practices into basic business planning, in other words they don’t little exposure to green practice information and they don’t know how to communicate & implement the environmental values, thus small businesses need to understand how to communicate their business through green brand and to communicate their brand business need to know what drives the customer to buy green brand. While "green purchase intentions” is the likelihood of consumers purchasing specific products or brands owing to environmental concerns, thus to support waste reduction from the personal care industry and increase implementation of environmental value, the researcher analysed what factors could influence green purchase intentions to understand the market needs and drivers to purchase green brands. Using the PLS SEM, this study investigates the relationship of green brand affect on green purchase intentions, as well as the mediation effects of green brand attitude and green brand associations in the skin care business. Refers to prior study to define ‘green brand affect’ as “consumers’ positive emotional response towards a brand in consequence of the brand’s environmental performance” because in the process of customer buying decision-making, brand affect is a critical aspect. The study's research focus is on Indonesian consumers aged 14 to 39 who have purchased green skin care brands in Indonesia. A total of 218 respondents were chosen. In addition, to verify the research framework, this study was done by utilizing a questionnaire survey. The findings show that the impact of a green brand can have a direct impact on green buying intentions. Furthermore, this research shows that green brand associations have no influence on green purchasing intention means this variable fails to mediating green brand affect toward green purchase intention and that green brand attitude mediates the relationship between green brand affect and green buy intents to partially. While businesses tend to enhance their customers' green purchase intentions, they must also increase their green brand impact and green brand attitude. Hopefully this research could help small businesses to understand how to communicate and implement environmental value through the understanding of the relationship between green brand affect, green brand attitude, and green brand association toward green purchase intention.

Electronic Customer Relationship Management (E-CRM) and Customer Loyalty

2022 ◽  
Vol 18 (1) ◽  
pp. 0-0
Keyword(s):  
Customer Satisfaction ◽  
Customer Loyalty ◽  
Structural Equation ◽  
Service Providers ◽  
Positive Impact ◽  
Equation Model ◽  
Mediating Effect ◽  
Customer Relationship ◽  
The Impact ◽  
The Relationship

This study examined the impact of E-CRM on customer loyalty with the mediating effect of customer satisfaction in the banking industry. Customer satisfaction is important for loyalty because when the customers are satisfied with the services offered by their service providers, the relationship gets stronger which further leads to positive word-of-mouth. The data was collected using purposive sampling from 836 banks’ customers who were using E-CRM services and the data was analyzed using structural equation model (SEM) through AMOS. The results revealed that E-CRM and customer satisfaction had a significant positive impact on customer loyalty and also customer satisfaction partially mediated the relationship between E-CRM and customer loyalty. This study would offer useful acumen to both academicians and marketers and would help the bank managers to improve the quality of the services provided to their customers.

Effects of Emotional Intelligence and Selfleadership on Students' Coping with Stress

2016 ◽  
Vol 44 (5) ◽  
pp. 853-864 ◽  
Author(s):  
Yefei Wang ◽  
Guangrong Xie ◽  
Xilong Cui
Keyword(s):  
Emotional Intelligence ◽  
Positive Affect ◽  
Structural Equation Model ◽  
Self Efficacy ◽  
Structural Equation ◽  
Active Coping ◽  
Equation Model ◽  
Coping With Stress ◽  
And Coping ◽  
The Relationship

We examined the impacts of emotional intelligence and self-leadership on coping with stress, and assessing the mediating roles that positive affect and self-efficacy play in this process. Participants were 575 students at 2 Chinese universities, who completed measures of coping with stress, self-leadership, emotional intelligence, self-efficacy, and positive affect. The structural equation model analysis results indicated that self-efficacy fully mediated the relationship between emotional intelligence and active coping, as we had predicted. Further, self-leadership had a direct effect on active coping. However, positive affect and self-efficacy did not mediate the relationship between self-leadership and coping with stress. Implications are discussed in terms of theoretical contributions and interventions for coping with stress.

Information Disclosure, Social Responsibility, Trust, and Attitude Affect Loyalty to Housing Agents

2016 ◽  
Vol 44 (5) ◽  
pp. 717-726 ◽  
Author(s):  
Chun-Chang Lee ◽  
Yun-Ling Wu ◽  
Wen-Hsin Huang ◽  
Yu-Chen Lee ◽  
Pei-Ru Chen ◽  
...  
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Structural Equation Model ◽  
Information Disclosure ◽  
Structural Equation ◽  
Equation Model ◽  
Structural Relationships ◽  
Indirect Impact ◽  
Corporate Social ◽  
The Impact

We applied a linear structural equation model to explore the impact of information disclosure, social responsibility, trust, and attitude on consumers' loyalty to housing agents. Participants were 466 consumers and potential consumers of housing agency industry services, who completed a survey assessing the variables of interest. Results showed that information disclosure had a direct and significant impact on trust, and an indirect impact on trust through the mediator of corporate social responsibility (CSR), and that trust had an indirect and significant impact on loyalty through the mediator of attitude. The structural relationships among information disclosure, CSR, trust, and attitude should be acknowledged when discussing consumers' loyalty to housing agents.

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