scholarly journals Factors Affecting the Intention to Buy Halal Food by the Millennial Generation: The Mediating Role of Attitude

2019 ◽  
Vol 14 (2) ◽  
pp. 175 ◽  
Author(s):  
Lilis Mega Setiawati ◽  
Chairy Chairy ◽  
Jhanghiz Syahrivar
Keyword(s):  
Structural Equation Model ◽  
Purchase Intention ◽  
Structural Equation ◽  
Sampling Method ◽  
Equation Model ◽  
Partial Least Square ◽  
Least Square ◽  
Path Coefficient ◽  
Halal Food ◽  
The Relationship

<p>The increasing Muslim population in recent years has resulted in an increased demand for halal food. This study aims to determine the effect of religiosity, awareness of halal food, and attitude towards halal food on purchase intention by millennial generations. This research is quantitative research with survey analysis method. The data used in this study is primary data using a questionnaire as a research instrument. The researchers surveyed 230 Muslim respondents of millennial age at President University. The sampling technique used in this study is judgment sampling method. Data analysis was performed using Partial Least Square-Structural Equation Model (PLS-SEM) software, namely SmartPLS version 3.2.8. The hypotheses were tested through path coefficient, t-Significance, p-Value, and determination coefficient (R²). Based on the results of this study, it is found that: 1) halal awareness has a significant effect on attitude towards halal food, 2) religiosity, halal awareness and attitude towards halal food each has a significant effect on purchase intention of halal food and finally, 3) halal awareness as mediated by attitude towards halal food has an effect on purchase intention of halal food. Whereas the relationship between religiosity and attitude towards halal food and the relationship between religiosity and purchase intention of halal food as mediated by attitude towards halal food cannot be supported. The result of this research is useful to predict the future of the halal industry in Muslim-majority countries. It is recommended that food marketers should consider these elements when producing and preparing marketing campaigns for halal foods.</p><p><em><strong>Bahasa Indonesia Abstrak</strong>: Meningkatnya populasi Muslim akhir-akhir ini berakibat pada meningkatnya permintaan terhadap makanan halal. Studi ini dimaksudkan untuk mengetahui pengaruh religiositas, kesadaran terhadap makanan halal, dan sikap terhadap makanan halal, terhadap intensi membeli makanan halal di kalangan generasi milenial. Penelitian ini merupakan penelitian kuantitatif yang menggunakan metode survai. Data yang digunakan merupakan data primer yang diperoleh dengan menggunakan kuesioner sebagai instrumen penelitian. Sampel penelitian adalah 230 orang Muslim dari generasi milenial di President University. Teknik sampling yang digunakan adalah judgment sampling method. Analisis data dilakukan dengan menggunakan Partial Least Square-Structural Equation Model (PLS-SEM) software, yaitu SmartPLS version 3.2.8. Hipotesa penelitian diuji dengan melihat nilai koefisien jalur, nilai t, nilai p, dan koefisien determinsasi (R²). Berdasarkan hasil analisis data, ditemukan bahwa: 1) kesadaran halal mempengaruhi sikap terhadap makanan halal secara signifikan, 2) religiositas, kesadaran halal, dan sikap terhadap makanan halal, masing-masing memiliki pengaruh yang signifikan terhadap intensi membeli makanan halal, 3) sikap terhadap makanan halal memediasi pengaruh kesadaran halal terhadap intensi membeli makanan halal. Hasil penelitian juga memperlihatkan bahwa pengaruh religiositas atas sikap terhadap makanan halal tidak didukung data, demikian pula sikap terhadap makanan halal tidak memediasi pengaruh religiositas terhadap intensi membeli makanan halal. Hasil penelitian ini diharapkan bermanfaat untuk memperkirakan masa depan industri Halal di negara yang berpenduduk mayoritas Muslim. Para pemasar makanan perlu </em><em>mempertimbangkan variabel yang digunakan dalam penelitian ini ketika menghasilkan dan mempersiapkan kampanye pemasaran untuk makanan halal.</em></p>

scholarly journals Implementasi Manajemen Strategik dan Hubungannya Dengan Keberlangsungan (Going Concern) Usaha

SKETSA BISNIS ◽  
2020 ◽  
Vol 7 (2) ◽  
pp. 72-83
Author(s):  
Mutinda Teguh Widayanto ◽  
Dedi Joko Hermawan ◽  
Junaidi ◽  
Mohammad Natsir
Keyword(s):  
Strategic Management ◽  
Structural Equation Model ◽  
Structural Equation ◽  
Statistical Tests ◽  
Equation Model ◽  
Partial Least Square ◽  
Least Square ◽  
Purposive Sampling ◽  
Going Concern ◽  
The Relationship

This research analyze how far The Micro, Small and Medium Enterprises (MSME) implement Strategic Management in their business and to examine the relationship between Strategic Management Implementation and Business Going Concern. The population is the MSMEs in Probolinggo Regency, and the sample selection uses purposive sampling. The Hypothesis Testing is to see the relationship between Strategic Management Implementation and Going Concern using the Structural Equation Model (SEM) approach based on Partial Least Square (PLS). The results show that the level of Strategic Management Implementation is at a high level, while the results of statistical tests show that there is a significant positive effect between Strategic Management Implementation and Business Going Concern. Refers to this reseach, the effort to enhance the MSMEs understanding on Strategic management should be done in order they could maintain and surviving their business. _________________________________________________________________ Penelitian ini menganalisis sejauh mana UMKM mengimplementasikan Manajemen Strategik dalam aktivitas usaha mereka dan menguji bagaimanakah hubungan antara Implementasi Manajemen Strategik dengan Keberlangsungan (Going Concern) Usaha. Populasi penelitian ini adalah UMKM yang ada di Kabupaten Probolinggo, purposive sampling adalah metode pemilihan sampel yang digunakan yaitu dilakukan dengan pertimbangan kriteria tertentu. Pengujian Hipotesis untuk melihat hubungan Implementasi Manajemen Strategik dengan Keberlangsungan (Going Concern) Usaha dilakukan dengan pendekatan SEM (Structural Equation Model) berbasis PLS (Partial Least Square). Hasil penelitian menunjukkan bahwa tingkat  Implementasi Manajemen Strategik berada pada kategori tinggi, hasil uji statistik menunjukkan bahwa terdapat pengaruh positif yang signifikan antara Implementasi Manajemen Strategik dengan Keberlangsungan (Going Concern) Usaha.

scholarly journals Factors That Affect Taxpayer's Will To Follow Tax Amnesty Program

2018 ◽  
Vol 22 (3) ◽  
pp. 454
Author(s):  
Nanik Ermawati, Zaenal Afifi
Keyword(s):  
Structural Equation Model ◽  
Structural Equation ◽  
Sampling Method ◽  
Sampling Technique ◽  
Equation Model ◽  
Partial Least Square ◽  
Least Square ◽  
Testing Hypotheses ◽  
Tax Amnesty ◽  
Convenience Sampling

The purpose of this study is to analyze the factors that influence the willingness of taxpayers to take part in tax amnesty. The type of research used in this research is explanatory research which is testing hypotheses. The population used is an individual taxpayer at KPP Pratama Pati. The sampling technique used was convenience sampling method. The test equipment used is the Structural Equation Model (SEM) approach using an alternative method of Partial Least Square (PLS). The results showed that 1). the perception of taxpayers regarding tax amnesty does not affect the willingness of taxpayers to follow tax amnesty, 2). Taxpayer perception regarding tax amnesty does not affect the awareness of taxpayers, 3). The perception of taxpayers regarding tax amnesty does not affect tax knowledge, 4). The awareness of taxpayers influences the willingness of taxpayers, following tax amnesty, 5). Knowledge of taxation does not affect the willingness of taxpayers to take tax amnesty. 

scholarly journals PERAN IKLAN TELEVISI DAN CELEBRITY ENDORSEMENT POND’S TERHADAP PURCHASE INTENTION

2021 ◽  
Vol 6 (1) ◽  
Author(s):  
Atus Sholikah Alim ◽  
Endah Budiarti
Keyword(s):  
Structural Equation Model ◽  
Purchase Intention ◽  
Structural Equation ◽  
Brand Image ◽  
Equation Model ◽  
Partial Least Square ◽  
Least Square ◽  
Celebrity Endorsement ◽  
Probability Sampling

Penelitian ini bertujuan membuktikan dan menganalisis pengaruh iklan televisi dan celebrity endorsement terhadap brand image produk POND’S, membuktikan dan menganalisis pengaruh brand image dan iklan televisi terhadap purchase intention produk POND’S serta membuktikan dan menganalisis pengaruh celebrity endorsement terhadap purchase intention produk POND’S. Populasi dalam penelitian ini adalah mahasiswa prodi ekonomi manajemen UNTAG Surabaya yang memakai produk Pond’s. Teknik pengambilan sampel non-probability sampling, dengan karakteristik berjenis kelamin laki-laki atau perempuan dengan usia minimal 17 tahun, pernah menonton iklan Pond’s minimal dalam rentang waktu 2 bulan terakhir, berdasarkan kriteria didapatkan sampel 140 responden. Motode analisa data menggunakan Structural Equation Model (SEM), dengan program Partial Least Square (PLS) dengan langkah pemodelan persamaan struktural berbasis PLS: Konseptualisasi model dan Evaluasi Model. Hasil penelitian iklan televisi dan celebrity endorsement berpengaruh signifikan terhadap brand image. Brand image dan iklan televisi berpengaruh signifikan terhadap purchase intention, Celebrity endorsement berpengaruh signifikan terhadap purchase intention.

Evaluasi Faktor yang Memengaruhi Usability Aplikasi Thymun Menggunakan Structural Equation Model-Partial Least Square

2021 ◽  
Vol 10 (3) ◽  
pp. 214-225
Author(s):  
Rahma Dany Asyifa ◽  
Agus M Soleh ◽  
Bagus Sartono
Keyword(s):  
Structural Equation Model ◽  
Latent Variables ◽  
Structural Equation ◽  
Goodness Of Fit ◽  
Equation Model ◽  
Ease Of Use ◽  
Partial Least Square ◽  
Least Square ◽  
Path Coefficient ◽  
Application Development

Application development must be done by considering the usability factor of the application. Three aspects of usability measurement, namely usefulness, satisfaction, and ease of use, are latent variables that cannot be measured directly, so the appropriate analysis is the Structural Equation Model-Partial Least Square (SEM-PLS). PLS is a SEM analysis approach that does not require assumptions of data distribution and a minimum number of observations. The measurement of the usability of the Thymun application is described in two SEM-PLS models. This study aims to determine the best model and determine the effect of usefulness, satisfaction, and ease of use on the usability of the Thymun application. The data used is survey data to 44 Thymun application users. The sampling technique used was purposive sampling. The results showed that the best model has a good measure with an R-square value of 0.730 and Q2 0.453 with a Goodness of Fit 0.736. The variables of usefulness and ease of use have a significant effect on the 5% real level with path coefficient values ​​of 0.255 and 0.636. While the satisfaction variable does not have a significant effect on the 5% real level with a path coefficient of 0.058. Thymun application usability score is 76.47.

scholarly journals Determinan Minat Pembelian Pada Pemain Clash Of Clans Di Jakarta

2021 ◽  
Vol 3 (3) ◽  
pp. 601
Author(s):  
Berli Hober ◽  
Cokki Cokki
Keyword(s):  
Structural Equation Model ◽  
Purchase Intention ◽  
Structural Equation ◽  
Sampling Method ◽  
Equation Model ◽  
Least Square ◽  
Mobile Game ◽  
Convenience Sampling

The purpose of this study was to examine the effect of Playfulness, price, reward on mobile game loyalty and in-app purchase intention and to test mobile game loyalty as a mediation between playfulness, price, reward and in-app purchase intention. The population of this research is 150 Clash of Clans players in Jakarta. Convenience sampling method was used by distributing online questionnaires which were then processed using Patrial Least Square-Structural Equation Model (PLS-SEM). The results of this study are playfulness, price, and reward can affect mobile game loyalty, then price, and rewards can affect in-app purchase intention. Playfulness cannot influence in-app purchase intention but can have an influence when through mobile game loyalty mediation. Price and rewards can influence in-app purchase intention through mobile game loyalty mediation.Tujuan dari penelitian ini adalah untuk menguji pengaruh kesenangan, harga, penghargaan terhadap loyalitas game seluler dan minat pembelian dalam aplikasi serta menguji loyalitas game seluler sebagai mediasi antara kesenangan, harga, penghargaan dengan minat pembelian dalam aplikasi. Populasi dari penelitian ini adalah 150 pemain Clash of Clans di Jakarta. Metode convenience sampling digunakan dengan menyebarkan kuesioner secara online yang kemudian diolah menggunakan Patrial Least Square-Structural Equation Model (PLS-SEM). Hasil dari penelitian ini adalah kesenangan, harga, dan penghargaan dapat mempengaruhi loyalitas game seluler, kemudian harga, dan penghargaan dapat mempengaruhi minat pembelian dalam aplikasi. Kesenangan tidak dapat mempengaruhi minat pembelian dalam aplikasi tetapi dapat memiliki pengaruh ketika melalui mediasi loyalitas game seluler. Harga dan penghargaan dapat mempengaruhi minat pembelian dalam aplikasi melalui mediasi loyalitas game seluler.

Effect of Motivation to Employee Performance which was Mediatied by Work Satisfaction in PT Smailing Tour Denpasar

2018 ◽  
Vol 9 (08) ◽  
pp. 20959-20973
Author(s):  
Benediktus Ignasius Tani Raka ◽  
Anik Yuesti ◽  
Nengah Landra
Keyword(s):  
Job Satisfaction ◽  
Structural Equation Model ◽  
Structural Equation ◽  
Employee Performance ◽  
Work Satisfaction ◽  
Equation Model ◽  
Partial Least Square ◽  
Least Square ◽  
Pls Analysis ◽  
Permanent Employees

This study aims is to test and analyze the influence of motivation on employee performance mediated by job satisfaction. This research was conducted at PT Smailing Tour Denpasar with population and research sample of all permanent employees that is 90 people. All data obtained from the kuisoner distribution is feasible to be used, then analyzed using a variance based structural equation model known as Partial Least Square (PLS) analysis. The result of the research shows that (1) the motivation has positive and significant effect on the employee's performance, (2) the motivation has positive and significant effect on the job satisfaction, (3) the job satisfaction has positive and significant effect to the employee's performance; (4) the motivation has positive and significant effect on employee performance through job satisfaction. The implication of this research is that motivation can be improved by taking into account the need for workplace environment to improve employee performance, job satisfaction can be improved by paying attention to the work itself in order to increase employee performance. Employee performance can be improved by taking into account the effectiveness of employees.

FAKTOR KONTEKSTUAL TERHADAP INTENSI KEWIRAUSAHAAN MAHASISWA PESERTA BUSINESS ORIENTATION AT SUPER SURO (BOSS)

2019 ◽  
Vol 3 (2) ◽  
pp. 9
Author(s):  
Fery Setiawan
Keyword(s):  
Structural Equation Model ◽  
Structural Equation ◽  
Equation Model ◽  
Partial Least Square ◽  
Least Square ◽  
Business Orientation

Penelitian ini membahas tentang faktor kontekstual dalam pengaruhnya pada intensi kewirausahaan mahasiswa. Objek penelitian ini adalah mahasiswa program studi S1 Manajemen Universitas Muhammadiyah Ponorogo yang telah mengikuti kegiatan BOSS, Business Orientation at Super Suro, yakni kegiatan kompetisi berwirausaha yang diadakan untuk mengasah mental entrepreneurship mahasiswa. Penelitian ini dilakukan untuk mengetahui intensi berwirausaha mahasiswa peserta BOSS, sehingga diperoleh informasi yang berguna bagi evaluasi dan penentuan strategi pelaksanaan BOSS selanjutnya. Faktor kontekstual dipilih dalam penelitian ini, sebagai salah satu faktor yang dianggap penting dalam mempengaruhi intensi kewirausahaan mahasiswa. Penelitian ini menggunakan metode kuantitatif dengan populasi adalah mahasiswa peserta BOSS pada tahun 2019. Pengolahan data dalam penelitian ini menggunakan aplikasi program Structural Equation Model (SEM)  Partial Least Square (Smart PLS). Hasil penelitian diketahui bahwa faktor kontekstual berpengaruh positif terhadap intensi kewirausahaan mahasiswa BOSS.Kata kunci: kewirausahaan, faktor kontekstual, intensi  

scholarly journals EFFECT OF WORK COMPETENCY AND MOTIVATION ON EMPLOYEE PERFORMANCE USING THE APPROACH PARTIAL LEAST SQUARES-SEM ANALYSIS (CASE STUDY AT THE ARIYANTI EDUCATION FOUNDATION)

2021 ◽  
Author(s):  
Darul Wiyono ◽  
◽  
Vip Paramarta ◽  
Keyword(s):  
Structural Equation Model ◽  
Structural Equation ◽  
Work Motivation ◽  
Employee Performance ◽  
Equation Model ◽  
Sem Analysis ◽  
Partial Least Square ◽  
Least Square ◽  
Company Performance ◽  
Survey Research Methods

High company performance can be achieved if all elements in the company are well integrated, and are able to carry out their roles according to the needs of employees. The purpose of this study is to analyze and determine (1) competence, (2) work motivation, (3) employee performance, and (4) the effect of competence and work motivation on employee performance. This type of research is descriptive and verification using explanatory survey research methods, and to test the hypotheses of this research will be analyzed using a structural equation model (Structural Equation Model, SEM) with the Partial Least Square (PLS) alternative method using SmartPLS 3.0 software. The results of testing the first hypothesis show that there is a significant correlation between competence and work motivation at the Ariyanti Education Foundation. The results of the second hypothesis show that competence has a positive and significant effect on employee performance at the Ariyanti Education Foundation. The third hypothesis shows that work motivation has a positive and significant effect on employee performance at the Ariyanti Education Foundation. The fourth hypothesis shows that competence and work motivation together have a positive and significant effect on employee performance at the Ariyanti Education Foundation. So it is clear that competence, work motivation and employee performance are interrelated. This must be considered because there is a mutually influencing relationship between the three. So that the development of competence and good work motivation will be able to improve the performance of these employees.

scholarly journals DAMPAK KONFLIK PERAN TERHADAP STRES DAN KEPUASAN KERJA KARYAWAN PT. JOMBANG INTERMEDIA PRESS (JAWA POS RADAR JOMBANG)

2018 ◽  
Vol 18 (2) ◽  
pp. 105
Author(s):  
Kristin Juwita ◽  
Devy Arintika
Keyword(s):  
Job Satisfaction ◽  
Role Conflict ◽  
Job Stress ◽  
Structural Equation Model ◽  
Work Stress ◽  
Structural Equation ◽  
Positive Influence ◽  
Equation Model ◽  
Partial Least Square ◽  
Least Square

The purpose of this research is to know the effect of role conflict on employee job satisfaction with job stress as a mediation variable at PT. Jombang Intermedia Press (Jawa Pos Radar Jombang). The research used explanatory research with a quantitative approach to explain relationship variables through hypothesis testing. This study uses questionnaires which is distributed to 30 respondents of PT. Jombang Intermedia Pers (Radar Jombang) with saturated sampling method. The analysis method uses SEM (Structural Equation Model) with PLS (Partial Least Square) 3 . The result of data analysis known has significant positive influence between role conflict on work stress. But, role conflict has a positive effect on job satisfaction, work stress positively influence to job satisfaction, while work stress is not able to mediate between role conflict to job satisfaction. Keyword—Role Conflict, Job Stress, Job Satisfaction Abstrak Penelitian ini bertujuan meneliti pengaruh konflik peran terhadap kepuasan kerja karyawan yang dimediasi stres kerja pada PT. Jombang Intermedia Pers (Jawa Pos Radar Jombang). Jenis penelitian adalah penelitian penjelasan (explanatory research) dengan pendekatan kuantitatif. Pengumpulan data menggunakan kuesioner yang disebarkan kepada 30 karyawan PT.Jombang Intermedia Pers (Radar Jombang) dengan metode sampling jenuh. Metode analisis dibantu oleh SEM (Structural equation Model) dengan alat analisis Pls versi 3. Berdasarkan hasil penelitian menunjukan ada pengaruh positif dan signifikan antara konflik peran terhadap stres kerja. Namun, justru konflik peran berdampak positif terhadap kepuasan kerja, stres kerja juga berdampak positif terhadap kepuasan kerja. Adapun stres kerja tidak mampu memediasi pengaruh konflik peran terhadap kepuasan kerja. Kata Kunci—Konflik Peran, Stres Kerja, Kepuasan Kerja

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