Innovative Business Models: Emerging Markets Perspective
2018 ◽
Vol 6
(1)
◽
pp. 1-2
Keyword(s):
Emerging markets opened up humungous investment opportunities across different sectors like telecommunication, utility services, logistics, healthcare, and banking. Marketers invest millions in creating facilities, layout, capital, work force, communication programs, and distribution channels. However, marketers having compatible business model meet success. Business model meeting regional sensitivities, requirements; conform norms, procedures; break even. Therefore, a part from innovative technology, innovative business model create successful venture. The current study would explore various business models in emerging economies like Middle East, India, Kenya. Also, implications, challenges and suggestions would be part of the study.
2020 ◽
Vol 23
(5)
◽
pp. 661-666
2016 ◽
Vol 10
(2)
◽
pp. 105-124
◽
2021 ◽
Vol ahead-of-print
(ahead-of-print)
◽