scholarly journals Air Asia: From Regional to Global

2021 ◽  
Vol 9 (1) ◽  
pp. 1-5
Author(s):  
Dr. Khaliq Ahmad Mohammad
Keyword(s):  
Low Cost ◽  
The Philippines ◽  
Operating Costs ◽  
Economic Downturn ◽  
Long Run ◽  
Low Cost Carrier ◽  
Strategic Options ◽  
Tourism And Hospitality Industry ◽  
Tourism And Hospitality

In February 2009, Tony Fernandez, the founder of AirAsia was not bothered by the company’s mass order of 175 new aircraft for its AirAsia-X long-haul services. He could not resist the concern over the aircraft deferment to Thailand and Indonesia in 2011 because of the relocation of the low-cost carrier terminal in Sepang before AirAsia was forced to move to KLIA2. Such a situation would surely increase its operating costs exponentially. He also knew he was facing an economic downturn and the high competition, particularly for his AirAsia-X business. Major rivals of AirAsia-X in the region were Singapore Tiger Airways, Cebu Pacific Air of the Philippines and a global competitor was EasyJet in Europe had just launched aggressive campaigns and promotions which would affect its long-haul business. He was certain that the company would achieve his dream to spread its wings all over the world. However, he realized that the company’s operating costs and competition with other airliners that joined the club of no-frills airlines based on a national and international level presently had escalated. He knew he had to act now. If you were Tony Fernandez, what would you do in this scenario was a question that needs an answer? This is an issue of strategic choice of divesting or integration as the strategic options are limited in the short as well as long run. The AirAsia case study has the main objective of sharing impact of the covid-19 pandemic devastating impact on the airliners. It is a significant study in terms of impact on economy, tourism and hospitality industry in general and Malaysia in particular.

scholarly journals A Case Study of Oversea's Low Cost Carrier Terminal (LCCT) for Hub Network Competitiveness

2014 ◽  
Vol 22 (4) ◽  
pp. 15-24
Author(s):  
Sung-Youn Hwang ◽  
Jong-Hyun Kim ◽  
Sung-Sik Park ◽  
Kee-Woong Kim
Keyword(s):  
Low Cost ◽  
Low Cost Carrier ◽  
Hub Network

scholarly journals Relief, Recovery, and Revitalization Measures for Tourism and Hospitality Industry During Covid-19 Pandemic: Case Study From Taiwan

SAGE Open ◽  
2021 ◽  
Vol 11 (3) ◽  
pp. 215824402110408
Author(s):  
Li-Fan Wu ◽  
Jennet Achyldurdyyeva ◽  
Wei-Ping Jou ◽  
Wei-Ting Foung ◽  
Bih-Shiaw Jaw
Keyword(s):  
Value Chain ◽  
Hospitality Industry ◽  
Business Owners ◽  
Tourism Industry ◽  
Border Control ◽  
Government Response ◽  
Business Operations ◽  
Tourism And Hospitality Industry ◽  
Tourism And Hospitality

The Covid-19 pandemic has severely disrupted lives and economies around the world. Every part of tourism and hospitality value chain has been affected by the unprecedented travel and mobility restrictions (border control, lockdowns, quarantines, curfews, social distancing) undertaken by governments to contain the spread of the virus. This case study is an in-depth investigation on the Taiwan’s government response to support tourism industry stakeholders during Covid-19 pandemic. Data are gathered from a variety of sources, including government policy, procedures, and interviews with business owners and observations of day-to-day business operations. This study presents novel effective government practices and cooperation with tourism and hospitality business during Covid-19 pandemic crisis.

scholarly journals Succeeding in international competition by making use of home-country institutions

2016 ◽  
Vol 12 (1) ◽  
pp. 83-99 ◽  
Author(s):  
Eli Moen
Keyword(s):  
International Business ◽  
Home Country ◽  
Low Cost ◽  
Industrial Relations ◽  
Business Environment ◽  
Content Type ◽  
Successful Case ◽  
Low Cost Carrier ◽  
Present Case Study

Purpose – This paper aims to addresses the question how a low-cost carrier (LCC) embedded in a coordinated market economy is succeeding in a highly competitive industry with a strong cost focus. Design/methodology/approach – This paper reports the results of a case study of a LCC (Norwegian Air Shuttle). The case study draws on both organizational and institutional theory as to how the international business environment and the national institutional framework continuously impact on its strategies. Findings – It is found that home-country high wage levels and strong labour regulation have been overcome by developing firm-specific capabilities based on active employee involvement which aligns with the tradition of the national system of industrial relations. Research limitations/implications – The present case study provides an input for further research on how actors deal with conflicting pressures. It supports the varieties of capitalism (VOC) argument that national institutional arrangements influence firms and actors’ strategies and practices, but it also supports the call within institutional theories for a more malleable conceptualizing of the link between actors and institutions than is the case in the VOC models. Originality/value – The paper provides an account of a successful case in a highly competitive international business despite disadvantages linked with home-country institutions.

scholarly journals ANALISIS DAN VISUALISASI HOST LIBURAN SINGKAT MENGGUNAKAN PENDEKATAN ANALISIS GEOSPASIAL

2020 ◽  
Vol 6 (1) ◽  
Author(s):  
Irwan Setiawan
Keyword(s):  
Hospitality Industry ◽  
Rapid Development ◽  
Sharing Economy ◽  
Situation Analysis ◽  
Accommodation Sector ◽  
Tourism And Hospitality Industry ◽  
Tourism And Hospitality ◽  
Python Programming ◽  
Analyze Data

The development of sharing economy that happened exponentially has changed the accommodation sector in the tourism and hospitality industry. The varied customer experience, facilities, and range of prices offered has made this business model an alternative to traditional accommodation services and is a favorite among tourists. The rapid development of information technology facilitates many online platforms that provide property rental services with the concept of sharing economy. This makes the tourism and hospitality industry rich in data. This study aims to analyze data on property rental advertisements focusing on short vacation services with a case study of Airbnb data in Singapore. The results of the study are expected to be used by new players or old players in the business as one of the considerations of situation analysis for making decisions. The analysis was carried out to obtain patterns and relationships from data related to prices, room types, and property distribution in the form of diagrams and maps. This study uses a visual data analysis approach using the Python programming language.

scholarly journals TOURISM AND HOSPITALITY INDUSTRY NATIONAL PROJECT IN THE REGIONAL DIMENSION (THE CASE OF THE REPUBLIC OF BURYATIA)

2020 ◽  
Vol 3 ◽  
pp. 19-28
Author(s):  
Людмила Бато-Жаргаловна Максанова ◽  
◽  
Мария Борисовна Бадмацыренова ◽  
Keyword(s):  
Hospitality Industry ◽  
Government Support ◽  
Managerial Decision ◽  
National Project ◽  
Long Run ◽  
Tourism Sector ◽  
Tourism Policy ◽  
The Republic ◽  
Tourism And Hospitality Industry ◽  
Tourism And Hospitality

The article was written at the start of the second wave of the coronavirus pandemic, which may deal a new devastating blow to the tourism sector. The article presents the main trends in tourism determining the strategic directions, methods and technologies applied to revive and further develop tourism. It also considers the goals and tools for implementing the state tourism policy in the framework of the Tourism and Hospitality Industry national project being currently shaped. The case of the Republic of Buryatia has been used to show changes in the approaches to managerial decision-making in the face of uncertainty, and to analyze operational data on the current situation in the tourism sector. The authors consider which responses and government support measures have a tactical character, and which can contribute to the revival and further development of tourism in the framework of the national tourism policy in the long run.

The Influence of Social Media in Promoting the Tourism and Hospitality Industry: A Case Study of Jordan

2019 ◽  
Vol 118 (12) ◽  
pp. 130-141
Author(s):  
Khaled Alsardia
Keyword(s):  
Social Media ◽  
Hospitality Industry ◽  
Quantitative Methods ◽  
Tourism And Hospitality Industry ◽  
Tourism And Hospitality ◽  
Globalized World ◽  
Potential Customers

Social media is one of the most popular, effective, and accessible means for the communication of information in today’s globalized world. Harnessed as a tool for marketing, it can help exponentially expand businesses by instantly spreading the word about their products and services to countless existing and potential customers. The aim of this research is to study the influence of social media in promoting tourism and hospitality in Jordan. Data were gathered using an online Google Form questionnaire sent out to nearly 150 respondents via WhatsApp and analysed via quantitative methods using SPSS 20.0.

Sign in / Sign up

Export Citation Format

Share Document