Impact of lighting design on brand image for fashion retail stores

2014 ◽  
Vol 47 (6) ◽  
pp. 672-692 ◽  
Author(s):  
T Schielke ◽  
M Leudesdorff
Keyword(s):  
Brand Image ◽  
Lighting Design ◽  
Retail Stores ◽  
Fashion Retail

scholarly journals PERAN CUSTOMER SATISFACTION MEMEDIASI PENGARUH BRAND IMAGE TERHADAP WOM DALAM FAST FASHION RETAIL

2019 ◽  
Vol 8 (10) ◽  
pp. 6199
Author(s):  
Maya Devi Linardi ◽  
I Ketut Rahyuda
Keyword(s):  
High School ◽  
Customer Satisfaction ◽  
Path Analysis ◽  
Word Of Mouth ◽  
Brand Image ◽  
Fast Fashion ◽  
Analysis Technique ◽  
Fashion Retail ◽  
Image Variables

The purpose of this study is to examine the effect of brand image  on word of mouth behaviour through keeping customer satisfaction with H&M product consumers. The number of samples taken was 160 in H&M product consumers who had the criteria to have purchased H&M products, domiciled in Denpasar City, and were last educated in high school. Data was collected through questionnaires. The analysis technique used is the sobel test using path analysis. Based on the results of the analysis it was found that brand image variables had a positive and significant effect on customer satisfaction on H&M product consumers, the brand image variable had a positive and significant effect on word of mouth behaviour on H&M product consumers, customer satisfaction variables had a positive and significant effect on word of mouth behaviour  to H&M product consumers and the brand image variables had a positive and significant effect on word of mouth behaviour through keeping customer satisfaction with H&M product consumers in Denpasar City. Keywords: brand image, customer satisfaction, word of mouth

scholarly journals How Do Consumers Perceive Mobile Self-checkout in Fashion Retail Stores?

2020 ◽  
Author(s):  
Jane E. Workman ◽  
Seung-Hee Lee ◽  
Yuli Liang
Keyword(s):  
Retail Stores ◽  
Fashion Retail

scholarly journals How visual merchandising can improve fashion retail stores to adapt themselves to next generations

2020 ◽  
Vol 11 (6) ◽  
pp. 1991
Author(s):  
Paulo Henrique Pinho Oliveira ◽  
Maria Fernanda Tavares Lutterbach
Keyword(s):  
Retail Stores ◽  
The World ◽  
Unique Experience ◽  
Fashion Retail ◽  
Visual Merchandising ◽  
New Consumer ◽  
Over Time

Even though the digital market has grown on the last decade, the traditional store has been reinvented to offer a unique experience for the customers. On this way, there are many organizations in the world focusing their marketing researches to improve the “point of sales” (POS), they are very important to attract the consumer’s attention for the products of an organization. Over time, the POS has been changing and adapting itself to the different needs, and different desires, of new consumer generations (X, Y, Z). Therefore, the new generations are very different of the previous one, and the marketing researches needs to keep up with these new trends. Some marketing professionals were interviewed to presents in this article a diagnostic of some new practices that are being used by fashion’s retailers, to reach the new reality of consumers, using Visual Merchandising as a strategic tool to achieve success in sales.

How do consumers perceive mobile self-checkout in fashion retail stores?

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Yuli Liang ◽  
Seung-Hee Lee ◽  
Jane E. Workman
Keyword(s):  
Factor Analysis ◽  
Social Influence ◽  
Behavioral Intention ◽  
Theoretical Framework ◽  
Openness To Experience ◽  
Retail Stores ◽  
Fashion Industry ◽  
Content Type ◽  
Fashion Retail ◽  
Facilitating Conditions

PurposeMobile self-checkout refers to scanning products using a mobile device inside a brick-and-mortar store and completing the checkout process on mobile devices. Even though mobile self-checkout has been used in other industries for several years, it is a new application in the fashion industry and only limited numbers of retailers have implemented mobile self-checkout in their stores. The purpose of this study is to understand consumers' acceptance of mobile self-checkout in fashion retail stores by analyzing determinants of using a new system.Design/methodology/approachPart of the Unified Theory of Acceptance and Use of Technology (UTAUT) was used as a theoretical framework. Openness to experience, variety seeking and adventure shopping were added to the model. Empirical data (with 229 valid responses) were collected from the top 20 metropolitan areas in the US via Qualtrics Panel services. Exploratory factor analysis, confirmatory factor analysis, structural equation modeling and multi-group moderation were used to estimate construct validity and test the proposed hypotheses and theoretical framework.FindingsThe results indicated that consumers' intentions toward using mobile self-checkout in fashion retail stores were predicted by facilitating conditions, social influence and openness to experience. Moreover, consumers' previous experience of using mobile self-checkout in fashion retail stores moderated the path from facilitating conditions to behavioral intention and the path from social influence to behavioral intention. In addition, different genders and smartphone usage frequency did not vary significantly on the model paths.Practical implicationsThe findings show how fashion retailers can understand consumers' preference and their willingness to use mobile self-checkout in fashion retail stores. Moreover, the authors addressed ways for fashion retailers to promote mobile self-checkout in the future.Originality/valueAs a new technology in the fashion industry, literature is deficient concerning consumers' intention to adopt mobile self-checkout. This research provided suggestions for fashion retailers about adopting and improving acceptance of mobile self-checkout. Results will lead to theoretical and managerial implications for future technology development.

scholarly journals Reshaping of the retail environment due to internet as a global competitor

2020 ◽  
Vol 74 ◽  
pp. 01005
Author(s):  
Lubica Gajanova ◽  
Margareta Nadanyiova
Keyword(s):  
Consumer Satisfaction ◽  
Communication Channel ◽  
Online Shopping ◽  
Brand Image ◽  
Point Of View ◽  
Retail Stores ◽  
Retail Environment ◽  
Technological Advances ◽  
Marketing Tool ◽  
The Right

According to statistics, the number of Slovaks who shop over the Internet is increasing year by year. Compared to the surrounding countries, Slovaks are clearly the leaders in online shopping. Increasing popularity of customers in online shopping leads to a significant decline in number of retail stores. This is a consequence of global technological change. However, businesses and especially retailers themselves can benefit from technological advances in this case as well. All you have to do is choose the right marketing tool. Such tools are undoubtedly the tools of proximity marketing that are used as a communication channel in retail stores. In this paper, we focus on proximity marketing tools that provide a means of creating a personal relationship between a customer and a vendor at the time of physical purchase by a customer in a store. Its aim is to support and increase sales in retail stores, increase consumer satisfaction and build a positive brand image. The aim of the paper is to analyse the possibility of using proximity marketing for Slovak consumers as one of the possibilities of reshaping of the retail environment. This analysis will be realized from demographic and also from psychographic point of view.

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