A STUDY ON GREEN DATA REVOLUTION: OPPORTUNITIES AND CHALLENGES
India is agriculture country. Big data has found its way to the agriculture industry. The problem of inflation, wastage, low productivity, soil fertility, productivity, financing to farmers and the lack of institutional farmers can be addressed through the data. However, while it can be helpful with full of opportunities on one level it comes with handful of challenges. The study focuses on challenges such as the use of collected data by farmers and companies, who collect and store data on everything from fertilizers, rate to yield to soil conditions. The study focuses on issues such as data security, data privacy and data analyzing. The paper also highlights challenges faced in agriculture data revolution, such as the approach of companies to sell the data to others or make a new product based on sensitive information.