scholarly journals EXPLORATORY RESEARCH FOR THE UNDERSTANDING OF THE ROLE PLAYED BY CULTURAL DESTINATION BRANDING IN THE ECONOMIC DEVELOPMENT OF TRIBAL INDIA – CASE STUDY OF JAUNSAR BAWAR TRIBAL REGION OF THE HIMALAYAS.

YMER Digital ◽  
2021 ◽  
Vol 20 (12) ◽  
pp. 525-532
Author(s):  
Himanshu Chauhan ◽  
◽  
Hemraj Verma ◽  
Keyword(s):  
Economic Development ◽  
Competitive Advantage ◽  
Local Area ◽  
Cultural Tourism ◽  
Exploratory Research ◽  
Destination Branding ◽  
Long Run ◽  
Private And Public ◽  
Tribal Region ◽  
Destination Brand

Purpose: Cultural Destination Branding plays an important role to attract tourists. Jaunsar Bawar is endowed with historical and archaeological sites. The main purpose of this study is to identify the constituent elements of the overall image of the brand of Jaunsar Bawar’s main heritage destinations by utilizing heritage, general, and unique images, and it proposes a model for branding Jaunsar Bawar’s cultural & heritage destinations. The region has all the potential to be an important cultural destination in the world. Well-planned branding strategies of these cultural destinations are a primary requirement to attract both foreign and domestic tourists. There are some barriers, which can impede successful cultural tourism marketing in Jaunsar Bawar. Lack of coordination among stakeholders, insufficient funding and providing less importance to the needs of the tourists can obstruct successful cultural destination branding. Developing creative promotional program, coordination among relevant stakeholders, conservation and protection of heritage sites and active participation of both private and public sector are necessary to implement cultural destination branding in Jaunsar Bawar. Design/methodology/approach – This research is exploratory in nature and it uses the qualitative approach of primary research methodology by adopting a non-random stratified sampling method. To collect the data, approach of face-to-face semi-structured & openended interviews of 19 local people as well as some from outside region but having specific knowledge about Jaunsar Bawar due to their detailed work done here was conducted. Outcomes – The study shows that the people believe Destination Branding as an effective tool for the enhancement of the tourism in field related to Cultural & Historical perspective of a tribal region like Jaunsar Bawar. The study also establishes that the various initiatives in field of creating a destination brand enhances the reputation and build a very strong, unique & competitive brand in the minds of locals as well as in the minds of tourists/ visitors who are planning or who have visited Jaunsar Bawar and this could result in the economic development of this Himalayan tribal region. Research implications – The findings of the study represent a significant contribution to the field of destination branding and will help practitioners to develop destination brand of their area of research and achieve competitive advantage in long-run which will create several business opportunities in the local area and thus gives competitive advantage in the long-run. Research limitations – The study is confined only to the region of Jaunsar Bawar thus having a limited geographic scope of one region of one state of India. Therefore, studying other tribal regions of Himalayas may carry out further research. Keywords: Jaunsar Bawar, Tourism, Cultural Destination Branding,, Economic Development, Cultural Tourism, Destination Brand.

Cultural Tourism and Economic Development

2019 ◽  
pp. 13-44
Keyword(s):  
Economic Development ◽  
Development Strategy ◽  
Focal Point ◽  
Cultural Tourism ◽  
Travel And Tourism ◽  
Long Run ◽  
Tourism Attractions ◽  
Key Aspects

There are many links between cultural tourism and economic development. Governments from entire nations down to cities and counties have made tourism a focal point in their economic development efforts. This chapter discusses 18 types of cultural tourism attractions ranging from architecture to gastronomy to sex. Each of the types of cultural tourism are assessed in terms of the level of interaction between a tourist and an attraction. Travel and tourism's contribution to gross domestic product (GDP) has outpaced overall GDP in 62% of the 185 countries studied by the World Travel and Tourism Council in 2017. Tourism's contribution to GDP exceeds 10% for several countries with Iceland topping the list at 20.1%. Sustainability is a key to the success of any long-term development strategy, and this is certainly the case with cultural tourism. The tradeoff communities face is maximizing short term returns versus managing development (tourism) to maintain the quality of the resource for the long run. Over-tourism results when an attraction or a community experiences numbers of tourists beyond the carrying capacity of the attraction. While the marketplace is better suited for managing much of tourism and its impacts, government is uniquely suited to manage some key aspects of tourism. Government is better able than business to manage for the long term. Additionally, governments can weigh costs and benefits to different groups (e.g., residents versus tourists). Two case studies are presented to highlight these issues.

Destination Brand-Building of Cultural Heritage Tourism

2017 ◽  
pp. 175-190
Author(s):  
Xing Huibin ◽  
Azizan Marzuki ◽  
Stella Kostopoulou
Keyword(s):  
Cultural Heritage ◽  
Cultural Tourism ◽  
Hebei Province ◽  
International Tourism ◽  
High Quality ◽  
Destination Branding ◽  
Building Model ◽  
Brand Building ◽  
Destination Brand ◽  
Tourism Arrivals

Hebei province is a one of the most typically representative cultural destinations in China with abundant high-quality cultural heritage resources rooting from its more than 4000-year history. However, Hebei has still not evolved into a distinctive cultural brand in the tourism market even though lots of funds have been allocated and invested in tourism. The question thus is how to gradually build a successful cultural tourism brand vital to Hebei province. This paper first extracts the successful components from previous studies, and using France as the most celebrated cultural destination with the largest international tourism arrivals, comparisons are then made with Hebei from the perspective of destination branding of cultural tourism. Finally, given the practical conditions of Hebei and actual tourism needs of segment market, the paper proposes a conceptual brand-building model of Hebei cultural tourism.

Destination Brand-Building of Cultural Heritage Tourism

2017 ◽  
pp. 278-293
Author(s):  
Xing Huibin ◽  
Azizan Marzuki ◽  
Stella Kostopoulou
Keyword(s):  
Cultural Heritage ◽  
Cultural Tourism ◽  
Hebei Province ◽  
International Tourism ◽  
High Quality ◽  
Destination Branding ◽  
Building Model ◽  
Brand Building ◽  
Destination Brand ◽  
Tourism Arrivals

Hebei province is a one of the most typically representative cultural destinations in China with abundant high-quality cultural heritage resources rooting from its more than 4000-year history. However, Hebei has still not evolved into a distinctive cultural brand in the tourism market even though lots of funds have been allocated and invested in tourism. The question thus is how to gradually build a successful cultural tourism brand vital to Hebei province. This paper first extracts the successful components from previous studies, and using France as the most celebrated cultural destination with the largest international tourism arrivals, comparisons are then made with Hebei from the perspective of destination branding of cultural tourism. Finally, given the practical conditions of Hebei and actual tourism needs of segment market, the paper proposes a conceptual brand-building model of Hebei cultural tourism.

Beyond formal policies: Informal functions of mayor’s offices to promote entrepreneurship

2020 ◽  
Vol 35 (2) ◽  
pp. 155-164
Author(s):  
Yasuyuki Motoyama
Keyword(s):  
Economic Development ◽  
Local Governments ◽  
Local Area ◽  
Limited Resources ◽  
Exploratory Research ◽  
Short Term ◽  
Entrepreneurial Activities ◽  
The U.S

Scholars of economic development have generally concluded that local governments have limited capacities, due to their limited resources and orientation toward short-term growth output. In addition, past studies have predominantly examined explicit and formal policies or programs. However, there are other informal yet important dimensions of local governments that can promote economic development. By bringing in examples of mayor’s offices in the context of entrepreneurship in the U.S., this article explores and highlights four major informal functions those municipal offices can perform: (1) setting the priorities, (2) offering a clearinghouse, (3) connecting and coordinating people, and (4) appointing key personnel. Each function does have consequences, and a combination of the functions can significantly contribute to entrepreneurial activities in the local area. While evaluation of effectiveness will be difficult, scholars ought to conduct more exploratory research to understand those potentially significant functions of government for economic development, which includes qualitative dimensions that broadly affect individuals, firms, communities, and regions.

Involving Events as Cocreators of Destination Brand: The Case of South Savo Region

2020 ◽  
Vol 24 (2) ◽  
pp. 375-387
Author(s):  
Jenni Mikkonen ◽  
Ira Lahovuo
Keyword(s):  
Empirical Data ◽  
Stakeholder Involvement ◽  
Destination Branding ◽  
Mega Events ◽  
Semistructured Interviews ◽  
Research Gap ◽  
Sport Events ◽  
Destination Brand ◽  
Eastern Finland

Prior studies have recognized the importance of events in destination branding, but the focus has been on the roles of mega-events or sport events, while smaller cultural and freetime events have received far less attention. The stakeholder involvement in destination branding has also been attracting interest lately by many researchers, but there is lack of knowledge on how to utilize events in the branding processes. This study aims to fill the research gap through a case study in the South Savo region, eastern Finland. The purpose of this study is to examine the roles events have in destination branding, and how events are involved in cocreating the destination brand. The empirical data were collected through 13 semistructured interviews of event organizers and local tourism developers. The study identified four different roles and several involvement methods. The findings revealed the importance and potential of organized events in the branding, but it also revealed that they are not yet effectively utilized at the destination. However, there is a consensus about the importance of stakeholder involvement and a common will towards involving events in the branding process. The findings of this study can be utilized by tourism developers and stakeholders to improve destination branding processes.

scholarly journals Implications of Governance, Natural Resources, and Security Threats on Economic Development: Evidence from Sub-Saharan Africa

2021 ◽  
Vol 18 (12) ◽  
pp. 6236
Author(s):  
Husam Rjoub ◽  
Chuka Uzoma Ifediora ◽  
Jamiu Adetola Odugbesan ◽  
Benneth Chiemelie Iloka ◽  
João Xavier Rita ◽  
...  
Keyword(s):  
Economic Development ◽  
Natural Resources ◽  
Causal Effect ◽  
Sub Saharan Africa ◽  
Security Threats ◽  
African Countries ◽  
Significance Level ◽  
Long Run ◽  
Short Run ◽  
Sub Saharan

Sub-Saharan African countries are known to be bedeviled with some challenges hindering the economic development. Meanwhile, some of these issues have not been exhaustively investigated in the context of the region. Thus, this study aimed at investigating the implications of government effectiveness, availability of natural resources, and security threats on the regions’ economic development. Yearly data, spanning from 2007 to 2020, was converted from low frequency (yearly) to high frequency (quarterly) and utilized. Data analysis was conducted using Dynamic heterogeneous panel level estimators (PMG and CS-ARDL). Findings show that while PMG estimator confirms a long-run causal effect of governance, natural resources, and security threats on economic development, only natural resources show a short-run causal effect with economic development, while the CS-ARDL (model 2) confirms the significance of all the variables both in the long and short-run. Moreover, the ECT coefficients for both models were found to be statistically significant at less than 1% significance level, which indicates that the systems return back to equilibrium in case of a shock that causes disequilibrium, and in addition, reveals a stable long-run cointegration among the variables in the model. Finally, this study suggests that the policy makers in SSA countries should place more emphasis on improving governance, managing security challenges, and effectively utilizing rents from the natural resources, as all these have severe implications for the economic development of the region if not addressed.

scholarly journals The role of diversity and tolerance in economic development

2021 ◽  
Author(s):  
Witold Kwasnicki
Keyword(s):  
Economic Growth ◽  
Economic Development ◽  
Industrial Development ◽  
Evolutionary Process ◽  
Evolutionary Model ◽  
Industry Development ◽  
Radical Innovations ◽  
Long Run

AbstractThis paper presents an evolutionary model of industry development, and uses simulations to investigation the role of diversity and heterogeneity in firms’ behaviour, and hence industrial development. The simulations suggest that economic growth is increased with greater variety, in the sense of the evolutionary process approaching the equilibrium faster and also, in the long run, moving faster from one equilibrium to a new, more advanced, equilibrium. This occurs due to higher variety caused by a more tolerant environment, and due to the higher probability of emergence of radical innovations.

scholarly journals Tourism Industry and Economic Growth Nexus in Beijing, China

Economies ◽  
2019 ◽  
Vol 7 (1) ◽  
pp. 25 ◽  
Author(s):  
Yang Songling ◽  
Muhammad Ishtiaq ◽  
Bui Thi Thanh
Keyword(s):  
Economic Growth ◽  
Economic Development ◽  
Strong Support ◽  
Growth Index ◽  
Strong Relationship ◽  
Tourism Industry ◽  
Var Model ◽  
Long Run ◽  
The Relationship ◽  
Beijing China

In the developing economy, tourism is the most visible and steadiest growing facade. Tourism is considered one of the rapidly increasing elements for economic development from the last two decades. Therefore, the proposed study used vector autoregression (VAR) model, error correction model (ECM), and the Granger causality to check the relationship between the tourism industry and economic growth based on the data of the Beijing municipal bureau of statistics from 1994 to 2015. Gross domestic product (GDP) is used as a replacement variable for the economic growth index, while internal tourism revenue is used as a tourism industry indicator. The study supports the tourism-led growth hypothesis proposed in the existing literature in a different survey of tourism and economic development. The results show that there is a strong relationship in the tourism industry and economic growth in the context of Beijing, and at the same time, tourism creates a more significant increase in long run local real economic accomplishments. The results of the VAR model confirm that in the long run, Beijing’s economic growth is affected by domestic tourism, while the ECM model shows unidirectional results in the short term. Similarly, there is a one-way causal relationship between the tourism industry and economic growth in Beijing, China. The empirical results are in strong support of the concept that tourism causes growth.

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