Fight Club’s Production and Promotion

Author(s):  
Mark Ramey

This chapter identifies the key elements of Fight Club's transition from novel to film. Fight Club is in some ways a paradoxical film: both a product and a critique of big business. Fox and Regency, two big players in Hollywood film production, put 67 million dollars into Fight Club because the talent package was strong. They believed the film would do well — and despite a less-than-hoped-for initial box office run, they have been proved right. Emerging from the world of advertising and music videos, Fight Club's director David Fincher has now established himself as a modern-day auteur. The chapter then considers the performances of the film's cast, including Brad Pitt, Edward Norton, and Helena Bonham Carter. It also comments on the marketing of the film. Fox did not know how to sell Fight Club and so seriously misjudged its marketing and release. Fincher's original and seditious concepts for the marketing were rejected for more conventional action-orientated fare, aimed at a male youth market. This backfired in the post-Columbine climate and failed to connect with the broader youth market, which has now found significance in the film and elevated it to cult status.

Author(s):  
Bryan Turnock

This chapter evaluates the British horror film industry. Given the country's input in the success of the Hollywood horror films of the 1930s, in terms of source material as well as technicians and actors, horror film production in Britain was remarkably slow to emerge. This was due in no small part to the stringent censorship rules of the British Board of Film Censorship/Classification (BBFC), who did their best to dissuade British studios from making such films. The chapter investigates how one studio took up the reins of the genre and went on to dominate it for almost two decades. Matched only by the golden age of Universal in the 1930s and 1940s, Hammer Films produced some of the genre's most iconic images and characters through dozens of productions, while breaking box-office records around the world. The chapter looks at Terence Fisher's The Curse of Frankenstein (1957), the company's first foray into the genre, one which would lay the foundations for their success and set the template for the English Gothic horror film as it flourished into the 1960s and 1970s.


2018 ◽  
Vol 10 (2) ◽  
pp. 27-36
Author(s):  
Mikhail I Zhabsky

In consideration are the essence characteristics of a theatrical feature as a product of film industry. The focus of attention is a contradiction between the psychic-cultural use value of film-industry products and the commodity form of their production and consumption. As the object of spectatorship needs, the product of film industry distinguishes itself in the capacity of a story narrated in the language of cinema, interestingly to the targeted movie-goer. Spectatorship needs are emotional, intellectual and other psychic impetuses of the individual, requiring satisfaction through ones immersion in the image world of cinema. A difference is drawn between the spectators needs toward cinema and those of society as a whole. The film production aimed at a profitable satisfaction of individual needs is incapable of explicating and meeting certain societal needs. Psychological mechanisms of immersing spectators in a film world are the processes of empathy and identification, regression and projection, imparting cinema with some sort of magic. The modern film industry has grown on the soil of commodity film production to which some essential demerits are endemic. Picture of the world created by it is a function of the films commodity form, thus rendering the picture mongrel in many respects. The magnitude of the box office, functioning as a code for establishing and maintaining interaction between the societys cultural highs and lows, entails certain dysfunctional consequences. In the modern conditions of globalization the national commodity-film production is forced to adapt to the demands of Americanized mass audience. With the irreversibility of an objective law, there crops up a certain loss of the national productions own face. In this regard, consideration is given to the issues of authentically expressing and reproducing the nations identity by the means of cinema.


2005 ◽  
pp. 72-89 ◽  
Author(s):  
Ya. Pappe ◽  
Ya. Galukhina

The paper is devoted to the role of the global financial market in the development of Russian big business. It proves that terms and standards posed by this market as well as opportunities it offers determine major changes in Russian big business in the last three years. The article examines why Russian companies go abroad to attract capital and provides data, which indicate the scope of this phenomenon. It stresses the effects of Russian big business’s interaction with the world capital market, including the modification of the principal subject of Russian big business from integrated business groups to companies and the changes in companies’ behavior: they gradually move away from the so-called Russian specifics and adopt global standards.


2019 ◽  
Vol 28 (1) ◽  
pp. 19-34
Author(s):  
Trish McTighe

In an era of public consciousness about gendered inequalities in the world of work, as well as recent revelations of sexual harassment and abuse in theatre and film production, Beckett's Catastrophe (1982) bears striking resonances. This article will suggest that, through the figure of its Assistant, the play stages the gendered nature of the labour of making art, and, in her actions, shows the kind of complicit disgust familiar to many who work in the entertainment industry, especially women. In unpacking this idea, I conceptualise the distinction between the everyday and ‘the event’, as in, between modes of quotidian labour and the attention-grabbing moment of art, between the invisible foundations of representation and the spectacle of that representation. It is my thesis that this play stages exactly this tension and that deploying a discourse of maintenance art allows the play to be read in the context of the labour of theatre-making. Highlighting the Assistant's labour becomes a way of making visible the structures of authority that are invested in maintaining gender boundaries and showing how art is too often complicit in the maintenance of social hierarchies.


2007 ◽  
Vol 4 ◽  
pp. 21-37
Author(s):  
Kristupas Sabolius

Kitybės klausimas dažniausiai kyla iš ego santykio su kitais arba su pasauliu. Šiame straipsnyje daroma prielaida, kad įsivaizdavimo funkcija ištirpdo subjektą ir jame pačiame atveria intersubjektyvią perspektyvą. Šiuo tikslu sugretinami Sartre’o, Husserlio bei Merleau-Ponty įsivaizdavimo funkcijos tyrimai, kuriuose išryškėja vaizdo kaip iš ego centro išslystančios ribos statusas, ir Holivudo filmo „Kovos klubas“ siužetas. Viename iš šios juostos epizodų pasirodantis pingvinas žymi egologinės schizmos akimirką ir tampa fantazijos apsireiškimu ir įsikūnijimu.Išgryninus žaidybinį, savarankišką ir multiformišką charakterį, galime konstantuoti, kad įsivaizdavimas, jei kalbėtume Kanto terminais, yra ne papildanti tarpinė funkcija, bet transcendentalinio subjekto genezėje atlieka paradoksalų „svetimos vidujybės“ arba „vidinės svetimybės“ vaidmenį. Vaizduotė yra katalizatoriaus, kuris, likdamas šalia, įgalina transcendentalinių formų išsikristalizavimą.Pagrindiniai žodžiai: vaizduotė, įsivaizdavimas, fantazija, ego, kitybė, sąmonė.PENGUIN AND PROTEUSImagination as Otherness in meKristupas Sabolius SummaryThe question of Otherness is usually taken into account while discussing the Ego’s relation with Others as well as with the World. This article is based on the premises that the function of phantasy melts the subjectivity, revealing the perspective of intersubjectivity within it. On this purpose Sartre’s, Husserl’s and Merleau-Ponty’s researches on the function of imagination, which elucidate the image as the boundary slipping from the centre of Ego, are compared to the story of Hollywood’ movie „Fight Club“. The penguin, which appears in one of the episodes, registers the moment of egological schism, thus becoming the revelation and incarnation of phantasy. While the playful, autonomous and multiform character of imaginary is cleared out, we can ascertain, speaking in Kantian terms, that it has not a complementary or intermediary function, but, in the genesis of transcendental subject, plays the paradoxical role of „allien innerness“ or „inner alienity“. Thought remaining always beside, imagination is a catalyzer which enables crystallization of transcendental forms.Keywords: imagination, imaginary, phantasy, ego, otherness, consciousness.


Author(s):  
Kazuhiro Ando

Although Japan is the second largest music market in the world, the structure and practices of the music industry are little understood internationally. People overseas need to know how the music business works in Japan so that they can conduct business comfortably. The Japanese music industry has unique features in some respects. First, Japanese record labels remain heavily dependent on traditional physically packaged music although its profitability is much lower than that of digital distribution. Second, full-scale competition in the music copyright management business has just begun. While JASRAC monopolized this market for more than sixty years, the new entrant, NexTone has gradually increased the market share thanks to the frustration experienced by many music publishers and songwriters in their dealings with JASRAC. Third, the relationship between artists and artist management companies is more like an employer-employee relationship than a client-agent relationship. Artist management companies are fully invested in discovering, nurturing, and marketing young artists just the way big businesses handle their recruits. This chapter illuminates practices of the Japanese music industry for an international audience.


2020 ◽  
Vol 4 (Supplement_1) ◽  
pp. 281-281
Author(s):  
Melissa OConnor ◽  
Megan Pedersen ◽  
Rachel Grace

Abstract Recent studies on attitudes toward dementia in the United States, such as the World Alzheimer Report 2019, have found that fear and stigma are still widespread among the general public. This may be particularly true in rural communities. In the current study, community-dwelling adults in small Midwestern communities responded to the open-ended survey question, “What do you think could be done to make your community more welcoming for people with Alzheimer’s disease and other forms of dementia?” Participants (N=242) ranged in age from 18-88 (M=40, SD=21). The sample was 68% female, and 61% lived in communities of 50,000-150,000 people, while 39% lived in smaller towns. Most participants (61.2%) did not personally know someone with dementia. Data were collected via paper and telephone surveys. Responses to the open-ended question were analyzed using open, axial, and selective coding. The following themes emerged: greater exposure to individuals with dementia; educational workshops about dementia; more intergenerational programs; greater accessibility of respite care and other services; more fundraising efforts; and community leaders talking about dementia. Responses included, “Have more intergenerational programs that bring together Alzheimer’s patients and children in a positive environment.” “When I was in school, we visited an Alzheimer’s unit. That was a great experience.” “I know what it is, but I don’t know anything else. I wish I was more informed. I don’t know how to help.” These findings indicate that residents of rural communities are motivated to help individuals with dementia, but need more guidance, education, and personal connections/exposure.


Foods ◽  
2021 ◽  
Vol 10 (2) ◽  
pp. 282
Author(s):  
Juan Fernández-Peláez ◽  
Priscila Guerra ◽  
Cristina Gallego ◽  
Manuel Gomez

One third of the food produced in the world is wasted. Bread is one of the most wasted foods both during the distribution process and in households. To use these breads, it is necessary to get to know the properties of the flours that can be obtained from them. The purpose of this work is to know how the type of bread and its zone (crumb or crust) influence the characteristics of the flours obtained from the wasted bread. For this, flours made from the crumbs and crusts of eight different breads have been analysed. Their hydration properties, cold and post-heating rheology and gelling properties as well as the colour of flours and gels have been studied. Bread flours present higher water-holding capacity (WHC) and water-binding capacity (WBC) values and higher elastic modulus (G’) and viscous modulus (G”) values, both in cold conditions and after heating, than wheat flours. However, they generate weaker gels. Crust flours, and the gels obtained from them, are darker than those from crumbs and their gels. In terms of hydration and rheology, pan and wholemeal bread flours are generally lower than other bread flours. These flours also generate softer gels, possibly caused by the dilution of starch with other components. It can be concluded that the properties shown by wasted bread flours allow them to be reintroduced in the food chain as an ingredient in different products.


2017 ◽  
Vol 12 (1) ◽  
pp. 31-41 ◽  
Author(s):  
Amanda Elizabeth Vickery

Purpose The purpose of this paper is to explore how African-American women, both individually and collectively, were subjected to both racism and sexism when participating within civil rights organizations. Design/methodology/approach Because of the intersection of their identities as both African and American women, their experiences participating and organizing within multiple movements were shaped by racism and patriarchy that left them outside of the realm of leadership. Findings A discussion on the importance of teaching social studies through an intersectional lens that personifies individuals and communities traditionally silenced within the social studies curriculum follows. Originality/value The aim is to teach students to adopt a more inclusive and complex view of the world.


In attempting to present some observations on the kind of information on the Earth’s resources which may be obtained from spacecraft and space satellites, I think I should explain that I speak as a geographer with research interests in the field of biogeography/geobotany where I have been concerned with the use of vegetation in mineral exploration work and in the assessment of land potential for agricultural and other uses. In the course of this work I have come to appreciate major problems of regional or even continental dimensions and have become aware of the great potential offered by suitably equipped Earth resources satellites for providing information which would assist their solution. At the same time I have come to recognize the great contribution which Earth resources satellites can make in the fields of agriculture, forestry and conservation, topographical and geological mapping, hydrology, oceanography, land use and urban planning, to mention but a few. As a setting for my subsequent remarks I would like to state what I believe to be the relative positions of the U. S. A. and the U. S. S. R. on the one hand and this country and certain West European countries on the other with regard to the acquisition of information from Earth resources satellites. America and Russia have led the world in space research. They have the resources, the facilities and the technical know-how for placing spacecraft and satellites in orbit. For the effective development of Earth resources satellites, however, ground control information is essential. Here this country, together with member and former member countries of the Commonwealth possesses a body of people scattered through universities, government departments and organizations, commerce and industry whose firsthand knowledge of remote terrain in many parts of the world is unrivalled. This knowledge harnessed into an Earth resources satellites programme could enable this country to make a leading contribution to the development of the less developed parts of the world and at the same time materially assist the economy of this country.


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