scholarly journals Ontological Approach for Effective Generation of Concept Based User Profiles to Personalize Search Results

2012 ◽  
Vol 8 (2) ◽  
pp. 205-215 ◽  
Author(s):  
Tim
Author(s):  
Constanta-Nicoleta Bodea ◽  
Adina Lipai ◽  
Maria-Iuliana Dascalu

The chapter presents a meta-search tool developed in order to deliver search results structured according to the specific interests of users. Meta-search means that for a specific query, several search mechanisms could be simultaneously applied. Using the clustering process, thematically homogenous groups are built up from the initial list provided by the standard search mechanisms. The results are more user-oriented, thanks to the ontological approach of the clustering process. After the initial search made on multiple search engines, the results are pre-processed and transformed into vectors of words. These vectors are mapped into vectors of concepts, by calling an educational ontology and using the WordNet lexical database. The vectors of concepts are refined through concept space graphs and projection mechanisms, before applying the clustering procedure. The chapter describes the proposed solution in the framework of other existent clustering search solutions. Implementation details and early experimentation results are also provided.


Author(s):  
Constanta-Nicoleta Bodea ◽  
Adina Lipai ◽  
Maria-Iuliana Dascalu

The chapter presents a meta-search tool developed in order to deliver search results structured according to the specific interests of users. Meta-search means that for a specific query, several search mechanisms could be simultaneously applied. Using the clustering process, thematically homogenous groups are built up from the initial list provided by the standard search mechanisms. The results are more user oriented, as a result of the ontological approach of the clustering process. After the initial search made on multiple search engines, the results are pre-processed and transformed into vectors of words. These vectors are mapped into vectors of concepts, by calling an educational ontology and using the WordNet lexical database. The vectors of concepts are refined through concept space graphs and projection mechanisms, before applying the clustering procedure. Implementation details and early experimentation results are also provided.


The spread over of huge amount of information in the vast area of internet makes difficult for the users to obtain the search items that are relevant to them. The adoption of web usage mining helps to discover the accurate search results that satisfy their requirements. To fulfill their need, it is necessary to know their preferences of search at various contexts. In general, the user profiles are used to determine the taste of the users. The traditional method of user profiling does not provide a complete detail regarding their search. In addition, the search preference of the individuals varies in accordance with time and location. The user profiles do not update the dynamic location changes of the users. The traditional location based recommendation systems suggest the search results based on their location to compensate the dynamic preferences of the users. The drawbacks of the conventional systems are resolved by the Location and User Profile (LUP) based recommendation system. To attain a higher user satisfaction by providing accurate search results, a trajectory based location prediction and enriched ontological user profiles to recommend the appropriate websites to the users is proposed in this paper. In this article, we suggest a novel method for predicting the location of a user's profile using Semantic Trajectory Pattern (STP), based on both the place and semantic features of user trajectories. Our prediction model 's central concept is based on a novel cluster-based prediction approach that evaluates the location of user search data based on the regular activities of related users in the same cluster, calculated by evaluating the typical behavior of users in semantic trajectories. The combination of location information along with enriched ontological user profiles improves the efficiency of the proposed web recommendation system. The experimental results are evaluated using recall, precision and F-measure metrics.


2020 ◽  
Vol 16 (2) ◽  
pp. 91-107
Author(s):  
Wiem Chebil ◽  
Mohammad O Wedyan ◽  
Haiyan Lu ◽  
Omar Ghaleb Elshaweesh

It is highly desirable that web search engines know users well and provide just what the user needs. Although great effort has been devoted to achieve this dream, the commonly used web search engines still provide a “one-fit-all” results. One of the barriers is lack of an accurate representation of user search context that supports personalised web search. This article presents a method to represent user search context and incorporate this representation to produce personalised web search results based on Google search results. The key contributions are twofold: a method to build contextual user profiles using their browsing behaviour and the semantic knowledge represented in a domain ontology; and an algorithm to re-rank the original search results using these contextual user profiles. The effectiveness of proposed new techniques were evaluated through comparisons of cases with and without these techniques respectively and a promising result of 35% precision improvement is achieved.


Author(s):  
Andrey G. Guralyuk ◽  
Marina Lv. Rostoka ◽  
Galyna K. Barvitska

This article discusses the scope of computer ontologies. A classification of the main problems is given, for the solution of which it is advisable to use the ontological approach. Examples of the use of ontologies in various fields of human activity related to knowledge-based systems are given. The scope of application of computer ontologies  is discussed in this article . A classification of the main problems is given, for the solution of which it is advisable to use the ontological approach. The areas of application of ontologies  are identified as following: Designing knowledge-oriented systems, which refers to the creation, development, implementation, interaction with users of such objects as knowledge bases, databases and data warehouses. Besides, the same area includes the integration of existing information repositories, even with a very different data structure. Knowledge management (decision making systems).The usage of  the ontological approach allows  to raise information management technologies to a new level: to introduce the technology of providing explanations to the user about the management process, which can reveal the essence of the situations and their causes, as well as to justify the proposed action scenarios. That is, to provide human-machine dialogue that allows  to communicate in a natural language. Semantic technology of information search and the ability to build search results using ontological classifiers. This use of ontologies enhances the relevance and continentity of search results. It provides contextual search capabilities, making the most of the natural language vocabulary display. Classification tasks: the classification structure (taxonomy) is an integral part of any ontology, we can talk about the presence of ontology elements in special classifications and indexing systems (for example, in library classification codes). Support for linguistically oriented information technologies, that is, providing solutions to complex text processing tasks by organizing a system of interactions of various levels of text processing, including the ontological level associated with the construction of a semantically adequate model of the subject area and various linguistic levels associated with linguistic properties and relations of subject objects area. Support for transdisciplinarity, namely the formation of common conceptual spaces, providing an adequate understanding of the information exchanged by experts in various fields of human activity. Examples of using ontologies in various spheres of human activity related to systems based on knowledge, such as education, the creation of the Semantic Web, etc are given.


2018 ◽  
Vol 7 (2.21) ◽  
pp. 288 ◽  
Author(s):  
Shaik Javed Parvez ◽  
H M. Moyeenudin ◽  
S Arun ◽  
R Anandan ◽  
Senthil Kumar Janahan

Digital marketing is the promotion of products or brands through online. In recent days the demand of digital marketing in hotels has become increasingly high with Social Media Marketing (SMM) which works with social networking sites and Search Engine Optimization (SEO) making the website to appear in search results with advertisement on Google and online magazines by search engine marketing (SEM), video marketing through you tube and websites are types of digital marketing. Searching hotels through online by computers and mobile with the hotel websites is the new trend of digital marketing and it makes the possibilities to enhance the local search on hotels by giving required content, User profiles, managing citations and in search results. The aim is to study the role of digital marketing in hotel industry. This article is also focused to identify which type of digital marketing will work best with hotel industry.  


WRPMD'99 ◽  
1999 ◽  
Author(s):  
P. Costa ◽  
A. Esposito ◽  
C. Gualtieri ◽  
D. Pianese ◽  
G. Pulci Doria ◽  
...  

2016 ◽  
Vol 1 (2) ◽  
pp. 1-41
Author(s):  
Pangeran Manurung

Eksegesa John 1 : 1-18 shows that the Jehovah's Witness teachings deviate from the truth of the Bible and dangerous for Christians . The danger Christology of Jehovah's Witnesses should be bringing us to the prudence and discretion to reject it . It can be said that Jehovah's Witnesses do not include Christianity in accordance with the search results against their teachings . first ; they do not recognize the Bible that has been issued by the Indonesian National Bible Institute and consider if the Bible has too much harm to use their own New Translation of the Holy Scriptures that have been proven not a translation , but just a collection of interpretations and teachings of their leader alone . second ; Jehovah's Witnesses do not acknowledge Jesus as Lord and Savior only . They simply believe that salvation is obtained through belief in Jehovah and his kingdom and perform service message and follow the trial associations .                Before errors interfere Christology Christology of Jehovah's Witnesses Bible , please note that the topic of Christology is the difference between Christianity and other religions . This discussion has also become one of the topics that face many attacks from the outside or from within Christianity , either in the form of religion , philosophy , and ideology . The debate on this topic appeared since the beginning of Christianity , and give rise to a long and complex debate for nearly three centuries ( 300 years ) !! . Such debates will continue to exist throughout the period and just a rehash issues that had once appeared . And Christians should study the various debates and views of the ever emerging that are not easily fooled by the views back to this era .Eksegesa John 1 : 1-18 has been done and produce a biblical Christology and biblical correct . The truth is not in doubt because of the analysis conducted in accordance with the procedures and rules that apply in general . Now if Christology Christology of John compared with Jehovah's Witnesses, it will show a striking difference . Once observed , Christology Witnesses builds upon the interpretation of individuals who previously have had a negative Christological doctrine .                Conclusion those who think that Jesus is the firstborn of Creation ; Jesus was a human being ; Jesus is God in creating a peer ; Jesus lower than God , Jesus is the Angel Gabriel , and other Christological doctrine which basically degrading nature of Christ is a form of insult to the majesty of Christ . The Bible clearly and emphatically teaches that Christ is God incarnate , private alpha and omega , the creator of all that exists , and the equivalent of God the Father . Summing Christ as superior human or clear eldest creation is false teachings . The followers of Jehovah's Witnesses must repent. Amen


2012 ◽  
Vol 52 (2) ◽  
pp. 252-261 ◽  
Author(s):  
Mark Uncles ◽  
Rachel Kennedy ◽  
Magda Nenycz-Thiel ◽  
Jaywant Singh ◽  
Simon Kwok
Keyword(s):  

Sign in / Sign up

Export Citation Format

Share Document