Innovation Study on Commercial Brand Marketing Mode-Take Shanghai Yixin Medical Co., Ltd. for Instance

In recent years, with the development of society and the progress of science and technology, online learning has penetrated into people's daily life, and people's demand for high-quality curriculum products is more and more strong. From a macro perspective, the continuous growth of national financial investment in education, the continuous upgrading of China's consumption structure, the development of 5G technology and the popularization of AI intelligence make online teaching less limited. The online education industry is showing an explosive growth trend. More and more online education institutions are listed for financing, and the market value is soaring. However, in 2019, except for GSX, the latest online learning platforms such as New Oriental, Speak English Fluently and Sunlands, have been in a state of loss. Most of these agencies seize the market by increasing advertising investment, but at the same time, they also bring huge marketing costs, which affect the financial performance of the company. With the enhancement of Matthew effect, large-scale educational institutions occupy a large market through free classes and low-price classes, while small and medium-sized institutions with weak capital strength are often unable to afford high sales costs, facing the risk of capital chain rupture. Taking new Oriental online as an example, this paper analyzes the problems existing in the marketing strategies of online education institutions. It also puts forward suggestions on four aspects, which are target market, differentiated value, marketing mix and marketing mode, so as to make sure that online education institutions can control marketing expenses and achieve profits by improving course quality, expanding marketing channels and implementing precise positioning.

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Coastal atmospheric climate based on remote sensing images and corporate Weibo brand marketing

Arabian Journal of Geosciences ◽

10.1007/s12517-021-07343-5 ◽

2021 ◽

Vol 14 (11) ◽

Author(s):

Xiaoxi Du

Keyword(s):

Remote Sensing ◽

Remote Sensing Images ◽

Brand Marketing

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Responsible innovation and social innovation: toward an integrative research framework

International Journal of Social Economics ◽

10.1108/ijse-10-2018-0517 ◽

2019 ◽

Vol 46 (6) ◽

pp. 742-755 ◽

Cited By ~ 3

Author(s):

Karsten Bolz ◽

Anne de Bruin

Keyword(s):

Social Innovation ◽

Field Research ◽

Responsible Innovation ◽

Systematic Research ◽

Content Type ◽

Policy Practice ◽

Integrative Framework ◽

Integrative Research ◽

Conceptual Paper ◽

Innovation Study

PurposeResponsible innovation (RI) and social innovation (SI) are two fields of innovation study experiencing burgeoning policy, practice and research interest. Despite this rapid rise in popularity, the scholarly literature in these two related areas of innovation study remains quite separate, stymieing the growth of shared research insights. The purpose of this paper is to propose a pragmatic, process-based framework that lends itself to advancing systematic research in both fields while retaining their distinct identities.Design/methodology/approachThis conceptual paper outlines an analogy-inspired framework that builds on the logical thinking put forward by Philosopher Willard Van Orman Quine in 1962. It focusses on key processes that cross-cut both fields.FindingsReflexivity, collaboration and design are identified as three broad core processes that span both the RI and SI fields and form the basis of an integrative framework that highlights the scope for cross-field research pollination.Originality/valueThe literature that draws these two fields together is virtually non-existent. The paper uses analogy to facilitate awareness of the parallels between these two areas of innovation study. The integrative framework put forward in the paper is of value for advancing cumulative research in innovation fields of critical importance to the society.

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Notice of Retraction: Innovation study on construction capital supply mode of China's ordinary highway

2011 International Conference on E-Business and E-Government (ICEE) ◽

10.1109/icebeg.2011.5882375 ◽

2011 ◽

Author(s):

Jun Shen

Keyword(s):

Innovation Study ◽

Supply Mode

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Analysis of Cigarette Rolling Brand Marketing Strategy Under the New Normal of Tobacco Economy

Tobacco Regulatory Science ◽

10.18001/trs.7.5.1.124 ◽

2021 ◽

Vol 7 (5) ◽

pp. 3462-3469

Author(s):

Fan Enze

Keyword(s):

Marketing Strategy ◽

Competitive Advantages ◽

New Normal ◽

Strategy System ◽

Brand Building ◽

Brand Construction ◽

Brand Marketing ◽

Cigarette Brand ◽

Pricing Power ◽

Selling Point

Objectives: In order to study the communication channels and modes of tobacco brands, cigarette rolling brand marketing strategy under the new normal of tobacco economy is researched in this paper. Methods: T city is selected as the research sample of cigarette brand construction and marketing. Through the analysis of the current situation of T City, this paper puts forward the guiding ideology of cigarette cultivation, and puts forward the basic strategy system of brand marketing. Results: Brand building is a scientific process. The tobacco industry must avoid brand building speculation, because the opportunity cost of brand reconstruction is huge, and there is a risk of completely losing market dominance. The foundation of brand building is to convert the buying point with zero cost selected by target customers into the selling point of products to obtain pricing power. Conclusion: The advantages of tobacco brand’s own products should be transmitted to target customers through planning from three aspects: the first is to clarify the competitive advantages of its own products; the second is to refine the core value of the brand; the third is the dissemination of brand positioning.

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