scholarly journals Airline E-commerce user experience experiment: An investigation of Thai LCCs passengers' purchasing behaviour among different online platforms

2019 ◽  
Vol 9 (2) ◽  
pp. 46
Author(s):  
Sarakard Pasupa ◽  
Narudh Cheramakara
Keyword(s):  
User Experience ◽  
Airline Industry ◽  
Mobile Application ◽  
Experience Design ◽  
Final Phase ◽  
User Experience Design ◽  
Current State ◽  
Purchasing Behaviour ◽  
Thinking Processes ◽  
Depth Interviews

Purpose: This study examines the current state of the airline’s e-commerce platforms and seek to identify their benefits and disadvantages in the aspect of user experience. Design/methodology/approach: The study commenced by first reviewing the literatures on actual sale figure from the studied Thai LCC, user interface (UI) and user experience (UX). It then proceeded to gather the empirical evidences using questionnaires from 135 active air passengers who have online purchasing experience. The composite findings from literature review and surveys were then used to design and apply for the final phase which is a series of in-depth interviews of air passengers on their usability test sessions and experts from the related industries. Coding and clustering was utilised to analyse the qualitative data obtained. Findings: The study examines the differences in online ticket purchasing platforms including airline's website, mobile-site and mobile application. The results identified five areas of factors: physical, trust, willingness to learn, context of use and adjustment. With regard to these factors, there are no single platform that outperform others. Airlines need to ensure that UX/UI of all platforms meet the users’ requirements in all circumstances.  Originality/value: The study reveals the customer thinking processes on online purchasing behaviour. It focuses on web-usability and user experience of different booking platforms. The findings allow the subjected LCC to improve customer experience and optimise its platforms. The paper could also benefit other entrepreneurs who are in the related industry or similar contexts. In addition, the study of user-experience in the context of airline industry, particularly in the emerging countries like Thailand is limited.

scholarly journals The current state of measuring return on investment in user experience design

2021 ◽  
Vol 33 (1) ◽  
Author(s):  
Trevor Chawana ◽  
Funmi Adebesin
Keyword(s):  
South African ◽  
User Experience ◽  
Return On Investment ◽  
System Development ◽  
Experience Design ◽  
User Experience Design ◽  
Current State ◽  
Ux Design ◽  
Development Processes ◽  
Selection Of

Incorporating user experience (UX) design into system development processes can give an organisation competitive advantage over its rivals. Embedding UX design into system development processes requires investment in skilled professionals, who in turn follow a methodical process to make UX design an integral part of the organisation. Despite the value that can be added by UX design, demonstrating the return on investment (ROI) in UX remains a perennial challenge because of the difficulty associated with explicitly linking UX design with good ROI, to the exclusion of other system development processes. In this paper, we report on the current state of measuring ROI in UX design in a selection of South African organisations. We interviewed 33 UX professionals from four organisations to get insight into how ROI in UX design is measured in their respective organisations. The results showed that some participants were aware of the metrics that could be used to measure ROI in UX design. However, none of the four organisations were specifically calculating ROI in UX. Rather, ROI was being calculated on entire project.

scholarly journals UUDT-MA: Técnica Para Projeto da Usabilidade e Experiência do Usuário em Aplicações Móveis

2019 ◽  
Author(s):  
Tayná Lopes ◽  
Natasha Valentim
Keyword(s):  
User Experience ◽  
Mobile Application ◽  
Design Technique ◽  
Experience Design ◽  
User Experience Design

O desenvolvimento de aplicações móveis tornou-se uma atividade que exige cuidados, devido às características e limitações dos dispositivos móveis, o que acaba influenciando na Experiência do Usuário (User eXperience - UX) e na Usabilidade. Estes aspectos de qualidade estão relacionados com a satisfação do usuário, bem como seus sentimentos e emoções ao utilizar estas aplicações. Contudo, por meio de um Mapeamento Sistemático da Literatura realizado nesta pesquisa, notou-se que poucos estudos abordam sobre a utilização em conjunto da UX e Usabilidade no projeto de aplicações móveis. Portanto, esta pesquisa apresenta uma proposta inicial de uma técnica chamada Usability and User eXperience Design Technique for Mobile Application (UUDT-MA), que contém recomendações referentes ao projeto de aplicações móveis, integrando princípios de UX e Usabilidade, com o intuito de apoiar os projetistas nas fases iniciais de desenvolvimento de aplicações móveis.

scholarly journals Designing User Experience Design of the Healthy Diet Mobile Application Using the Fives Planes Framework

2021 ◽  
Vol 12 (1) ◽  
pp. 11
Author(s):  
Riza Prapascatama Agusdin ◽  
Amira Salsabila ◽  
Dyah Anggraini Kartika Putri
Keyword(s):  
User Experience ◽  
Mobile Application ◽  
Rapid Development ◽  
User Acceptance ◽  
Healthy Diet ◽  
Acceptance Test ◽  
Experience Design ◽  
User Experience Design ◽  
Health Application ◽  
Prototype Design

Abstract.Obesity and overweight are becoming increasingly common conditions. On the other hand, the rapid development of technology shows by the increasing number of smartphone users. M-health application can be a solution to the burden of existing health problems. In line with that, the research focused on the quality improvement of user experience in m-Health, especially diet-related apps widely conducted. This study aims to design user experience in a diet-support mobile application called Health-Key using the five planes framework by evaluating usability aspects using the User Acceptance Test. The result of this study is prototype design. Evaluation shows that the designed prototype has good interface, practicality, and efficiency indicator, and 76.9% of respondents stated that the application is feasible, appropriate, useful, and it potentially developed in further iteration with improvements according to the respondents' suggestions.Keywords: m-health, healthy diet, user experience, five planes framework, user acceptance test.Abstrak.Designing User Experience Design of The Healthy Diet Mobile Application Using The Fives Planes Framework. Obesitas dan kelebihan berat badan menjadi kondisi gangguan kesehatan yang umum dialami. Di sisi lain, perkembangan teknologi yang kian pesat ditunjukkan dengan semakin banyaknya pengguna smartphone. Aplikasi M-Health (Mobile Health) dapat menjadi solusi dari beban permasalahan kesehatan yang ada. Sejalan dengan itu, penelitian yang berfokus pada peningkatan kualitas pengalaman pengguna M-Health, khususnya aplikasi pendukung diet, banyak dilakukan. Penelitian ini bertujuan untuk merancang desain pengalaman pengguna dalam aplikasi mobile yang mendukung pola diet sehat bernama Health-Key menggunakan The Fine Planes Framework serta mengkombinasikannya denga mengevaluasi aspek kegunaan dengan User Acceptance Test. Hasil dari penelitian ini adalah desain prototipe. Evaluasi menunjukkan bahwa prototipe yang dirancang memiliki indikator antarmuka, kepraktisan, dan efisiensi yang baik, serta 76,9% responden menyatakan bahwa aplikasi layak, tepat-guna, bermanfaat, dan berpotensi dikembangkan dalam iterasi perancangan lebih lanjut dengan perbaikan sesuai saran responden.

scholarly journals A Current State Performance Framework for the Evaluation of User Experience Design (UXD) Practice in Industry

2019 ◽  
Vol 8 (2S2) ◽  
pp. 206-214
Keyword(s):  
User Experience ◽  
Evaluation Framework ◽  
Design Decision ◽  
Direct Control ◽  
Experience Design ◽  
User Experience Design ◽  
Job Roles ◽  
Indirect Control ◽  
Current State ◽  
A Current

This study proposes a current state analysis framework for the understanding and evaluation of the user experience design (UXD) practice in industry.In this study, using PAR and grounded theory, an evaluation framework was developed to assess the UXD practice in industry. The study was conducted among a UXD community of practice, UX Malaysia. The proposed framework incorporated implicit, and explicit design practices as well as practice constraints. Implicit practice is grouped into values and goals while explicit practice comprises of job roles/design decision and knowledge. Constraints encountered by individuals who are motivated to practise user experience design in the development process include those related to: direct control, between direct control and indirect control, indirect control, between indirect control and no control and no control

scholarly journals Mobile application for bus operations controlled by passengers: A user experience design project (UX)

2020 ◽  
Author(s):  
Claudio Senna Frederico ◽  
Arnaldo Luís S. Pereira ◽  
Claudio Luiz Marte ◽  
Leopoldo Rideki Yoshioka
Keyword(s):  
User Experience ◽  
Mobile Application ◽  
Experience Design ◽  
User Experience Design ◽  
Design Project
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