scholarly journals The current state of measuring return on investment in user experience design

2021 ◽  
Vol 33 (1) ◽  
Author(s):  
Trevor Chawana ◽  
Funmi Adebesin
Keyword(s):  
South African ◽  
User Experience ◽  
Return On Investment ◽  
System Development ◽  
Experience Design ◽  
User Experience Design ◽  
Current State ◽  
Ux Design ◽  
Development Processes ◽  
Selection Of

Incorporating user experience (UX) design into system development processes can give an organisation competitive advantage over its rivals. Embedding UX design into system development processes requires investment in skilled professionals, who in turn follow a methodical process to make UX design an integral part of the organisation. Despite the value that can be added by UX design, demonstrating the return on investment (ROI) in UX remains a perennial challenge because of the difficulty associated with explicitly linking UX design with good ROI, to the exclusion of other system development processes. In this paper, we report on the current state of measuring ROI in UX design in a selection of South African organisations. We interviewed 33 UX professionals from four organisations to get insight into how ROI in UX design is measured in their respective organisations. The results showed that some participants were aware of the metrics that could be used to measure ROI in UX design. However, none of the four organisations were specifically calculating ROI in UX. Rather, ROI was being calculated on entire project.

scholarly journals Participatory Prototyping to Inform the Development of a Remote UX Design System in the Automotive Domain

2018 ◽  
Vol 2 (4) ◽  
pp. 74
Author(s):  
Stavros Tasoudis ◽  
Mark Perry
Keyword(s):  
User Experience ◽  
Participatory Design ◽  
Ease Of Use ◽  
Design System ◽  
User Needs ◽  
Experience Design ◽  
User Experience Design ◽  
Self Image ◽  
Traditional Research ◽  
Ux Design

This study reports on the empirical findings of participatory design workshops for the development of a supportive automotive user experience design system. Identifying and addressing this area with traditional research methods is problematic due to the different user experience (UX) design perspectives that might conflict and the related limitations of the automotive domain. To help resolve this problem, we conducted research with 12 user experience (UX) designers through individual participatory prototyping activities to gain insights into their explicit, observable, tacit and latent needs. These activities allowed us to explore their motivation to use different technologies; the system’s architecture; detailed features of interactivity; and to describe user needs including efficiency, effectiveness, engagement, naturalness, ease of use, information retrieval, self-image awareness, politeness, and flexibility. Our analysis led us to design implications that translate participants’ needs into UX design goals, informing practitioners on how to develop relevant systems further.

scholarly journals Airline E-commerce user experience experiment: An investigation of Thai LCCs passengers' purchasing behaviour among different online platforms

2019 ◽  
Vol 9 (2) ◽  
pp. 46
Author(s):  
Sarakard Pasupa ◽  
Narudh Cheramakara
Keyword(s):  
User Experience ◽  
Airline Industry ◽  
Mobile Application ◽  
Experience Design ◽  
Final Phase ◽  
User Experience Design ◽  
Current State ◽  
Purchasing Behaviour ◽  
Thinking Processes ◽  
Depth Interviews

Purpose: This study examines the current state of the airline’s e-commerce platforms and seek to identify their benefits and disadvantages in the aspect of user experience. Design/methodology/approach: The study commenced by first reviewing the literatures on actual sale figure from the studied Thai LCC, user interface (UI) and user experience (UX). It then proceeded to gather the empirical evidences using questionnaires from 135 active air passengers who have online purchasing experience. The composite findings from literature review and surveys were then used to design and apply for the final phase which is a series of in-depth interviews of air passengers on their usability test sessions and experts from the related industries. Coding and clustering was utilised to analyse the qualitative data obtained. Findings: The study examines the differences in online ticket purchasing platforms including airline's website, mobile-site and mobile application. The results identified five areas of factors: physical, trust, willingness to learn, context of use and adjustment. With regard to these factors, there are no single platform that outperform others. Airlines need to ensure that UX/UI of all platforms meet the users’ requirements in all circumstances.  Originality/value: The study reveals the customer thinking processes on online purchasing behaviour. It focuses on web-usability and user experience of different booking platforms. The findings allow the subjected LCC to improve customer experience and optimise its platforms. The paper could also benefit other entrepreneurs who are in the related industry or similar contexts. In addition, the study of user-experience in the context of airline industry, particularly in the emerging countries like Thailand is limited.

scholarly journals Participatory Prototyping to Inform the Development of a Remote UX Design System in Automotive

2018 ◽  
Author(s):  
Stavros Tasoudis ◽  
Mark Perry
Keyword(s):  
User Experience ◽  
Participatory Design ◽  
Ease Of Use ◽  
Design System ◽  
User Needs ◽  
Experience Design ◽  
User Experience Design ◽  
Self Image ◽  
Traditional Research ◽  
Ux Design

This study reports on empirical findings of participatory design workshops for the development of a supportive user experience design system in the automotive. Identifying and addressing this area with traditional research methods is problematic due to the different UX design perspectives that might be conflicting and the related automotive domain limitations. To help resolve this problem, we conducted research with 12 User Experience (UX) designers through individual participatory prototyping activities to gain insights on their explicit, observable, tacit and latent needs. These activities allowed us to explore their motivation to use different technologies; the system's architecture; detailed features of interactivity and describe user needs including Efficiency, Effectiveness, Engagement, Naturalness, Ease of Use, Information retrieval, Self-Image awareness, Politeness, and Flexibility. Our analysis led us to design implications that translate participants' needs into UX design goals, informing practitioners on how to develop relevant systems further.

Extending Design Thinking, Content Strategy, and Artificial Intelligence into Technical Communication and User Experience Design Programs: Further Pedagogical Implications

2022 ◽  
pp. 004728162110725
Author(s):  
Jason Tham ◽  
Tharon Howard ◽  
Gustav Verhulsdonck
Keyword(s):  
Artificial Intelligence ◽  
User Experience ◽  
Professional Practice ◽  
Technical Communication ◽  
Design Thinking ◽  
Experience Design ◽  
User Experience Design ◽  
Ux Design ◽  
Content Strategy ◽  
Communication Pedagogy

This article follows up on the conversation about new streams of approaches in technical communication and user experience (UX) design, i.e., design thinking, content strategy, and artificial intelligence (AI), which afford implications for professional practice. By extending such implications to technical communication pedagogy, we aim to demonstrate the importance of paying attention to these streams in our programmatic development and provide strategies for doing so.

scholarly journals A Current State Performance Framework for the Evaluation of User Experience Design (UXD) Practice in Industry

2019 ◽  
Vol 8 (2S2) ◽  
pp. 206-214
Keyword(s):  
User Experience ◽  
Evaluation Framework ◽  
Design Decision ◽  
Direct Control ◽  
Experience Design ◽  
User Experience Design ◽  
Job Roles ◽  
Indirect Control ◽  
Current State ◽  
A Current

This study proposes a current state analysis framework for the understanding and evaluation of the user experience design (UXD) practice in industry.In this study, using PAR and grounded theory, an evaluation framework was developed to assess the UXD practice in industry. The study was conducted among a UXD community of practice, UX Malaysia. The proposed framework incorporated implicit, and explicit design practices as well as practice constraints. Implicit practice is grouped into values and goals while explicit practice comprises of job roles/design decision and knowledge. Constraints encountered by individuals who are motivated to practise user experience design in the development process include those related to: direct control, between direct control and indirect control, indirect control, between indirect control and no control and no control

scholarly journals User Experience Design Practices in Industry (Case Study from Indonesian Information Technology Companies)

2021 ◽  
Vol 6 (1) ◽  
pp. 49-60
Author(s):  
Isnan Nugraha ◽  
Agung Fatwanto
Keyword(s):  
Information Technology ◽  
Design Process ◽  
User Experience ◽  
Experience Design ◽  
Design Processes ◽  
User Experience Design ◽  
Development Cycle ◽  
Ux Design ◽  
Information Technology Companies

User Experience (UX) is a term that has received a lot of attention in the last decade. The number of industries whose consider the importance of implementing the UX design process within their development cycle has increased. Therefore, we think it is  important to investigate how UX design processes are implemented in the industries. In this research, we take a qualitative approach with descriptive methods by investigating six information technology companies in Indonesia. As a result, we found that most of these information technology companies implement the UX design process as part of their operation and consider that the UX design process is an important part of software development. Each company has its order and priorities in regard to the UX design processes and only follows their established UX design process framework in order to meet their product development requirements. We also found that there are different UX design process approaches from these six companies.

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