Assessing Website Effectiveness of Airline Companies

2013 ◽  
pp. 12-24
Author(s):  
D. Vrontis ◽  
Y. Melanthiou
Keyword(s):  
Best Practice ◽  
Online Shopping ◽  
Tourism Industry ◽  
Primary Sources ◽  
Structured Interviews ◽  
Setup Costs ◽  
Website Development ◽  
Online Behaviour ◽  
Promotional Efforts ◽  
Potential Customers

Within the tourism industry, hotels and airlines are encouraging potential customers to make their reservations online. Because of the significant setup costs involved in website development, assessing online behaviour and website effectiveness is necessary. This paper explores the factors influencing online shopping. Moreover, by using three airline company websites as an indicative example, the research identifies whether website best practice principles are utilised and examines visitors’ perceptions of their effectiveness. Further, the results of the current study are compared with the results of a previous study carried out in a similar field to identify similarities/differences over time. Information was collected from both secondary and primary sources. Primary sources included structured interviews, from which 180 responses were collected. The results show that the factors considered when purchasing online are comparable, but with some significant differences, implying that consumers are more confident engaging in online shopping. The limitations of the study are restricted to the non-probability sampling method used. Practitioners are able to use the results from the study as suggested guidelines for their promotional efforts.

Assessing Website Effectiveness of Airline Companies

2011 ◽  
Vol 1 (1) ◽  
pp. 12-23
Author(s):  
D. Vrontis ◽  
Y. Melanthiou
Keyword(s):  
Best Practice ◽  
Online Shopping ◽  
Tourism Industry ◽  
Primary Sources ◽  
Structured Interviews ◽  
Setup Costs ◽  
Website Development ◽  
Online Behaviour ◽  
Promotional Efforts ◽  
Potential Customers

Within the tourism industry, hotels and airlines are encouraging potential customers to make their reservations online. Because of the significant setup costs involved in website development, assessing online behaviour and website effectiveness is necessary. This paper explores the factors influencing online shopping. Moreover, by using three airline company websites as an indicative example, the research identifies whether website best practice principles are utilised and examines visitors’ perceptions of their effectiveness. Further, the results of the current study are compared with the results of a previous study carried out in a similar field to identify similarities/differences over time. Information was collected from both secondary and primary sources. Primary sources included structured interviews, from which 180 responses were collected. The results show that the factors considered when purchasing online are comparable, but with some significant differences, implying that consumers are more confident engaging in online shopping. The limitations of the study are restricted to the non-probability sampling method used. Practitioners are able to use the results from the study as suggested guidelines for their promotional efforts.

Website Development and Evaluation in the Chinese Tourism Industry

Netcom ◽  
2002 ◽  
Vol 16 (3) ◽  
pp. 191-208 ◽  
Author(s):  
Zi Lu ◽  
Jie Lu ◽  
Chengqi Zhang
Keyword(s):  
Tourism Industry ◽  
Website Development

TOURISM INDUSTRY OF PLOVDIV IN THE CONDITIONS OF EMERGENCY MEASURES

2020 ◽  
Author(s):  
Zlatka Grigorova ◽  
Keyword(s):  
Online Survey ◽  
Tourism Industry ◽  
The State ◽  
Economic Situation ◽  
State Of Emergency ◽  
Current Economic Situation ◽  
Potential Customers ◽  
Emergency Measures ◽  
Innovative Approaches

The report summarizes information on the state of the tourism business in Plovdiv after the introduction of Covid-19 restrictive emergency measures, as well as the expectations for the development of tourism in the coming months based on an online survey at the end of April 2020. The report outlines the overall state of the industry as well as the difficulties it faces and the efforts it made to retain employment and towards recovery. The adaptability of the business in the current economic situation and the search for new innovative approaches to attract and welcome tourists are highlighted, in order to reach more potential customers after the end of the state of emergency.

scholarly journals THE POTENTIAL AND CHALLENGES IN THE CONSERVATION OF HAJJ HISTORY AND HERITAGE IN MALAYSIA

2019 ◽  
Vol 7 (4) ◽  
pp. 256-260
Author(s):  
Aiza Maslan ◽  
Norazlan Hadi Yaacob ◽  
Roshimah Shamsudin
Keyword(s):  
Data Collection ◽  
Tourism Industry ◽  
Primary Sources ◽  
Library Research ◽  
The Government

Purpose of the study: The study aims to identify the prospects and challenges in preservation of hajj history and heritage in Malaysia. Methodology: This paper reports the analysis of documents and data collection on hajj conducted through library research. Principal Findings and Novelty: The results of this study show that the principal challenges in preservation of hajj history and heritage in Malaysia are limited literature, difficulties in obtaining information pertaining to Hajj in pre-Malaysia days, poor documentation of the primary sources as well as individual narratives on hajj exercise and unrecorded stories and memories of individuals. This study shows that the history and heritage of Hajj are seen to have tremendous potential to assist in strengthening the tourism industry based on heritage in Malaysia. Applications of this study: Appropriate measures are to be taken by the government to prevent the loss of history and heritage of the Hajj operations in Malaysia. Efforts must also be made to document the memories of different parties who were directly involved in the Hajj exercises for future widespread.

scholarly journals “We Can’t Provide a Quality Service on Shoestrings”: Irish Practitioners Perspectives on the ECCE Scheme (2010)

2019 ◽  
Author(s):  
Ayooluwa Oke ◽  
Judith Butler ◽  
Cian O'Neill
Keyword(s):  
European Commission ◽  
Best Practice ◽  
Quality Standards ◽  
Quality Service ◽  
Structured Interviews ◽  
Working Parents ◽  
Best Practice Guidelines ◽  
Early Childhood Care ◽  
Women's Participation ◽  
Childhood Care

There is a general disquiet in the Irish Early Childhood Care and Education (ECCE) sector about the sustainability of initiatives and best practice guidelines in the context of low status, pay and investment. The ECCE Scheme (2010; DCYA, 2018b) provided access to three hours of “free” ECCE for children aged 2.8 years who could continue to avail of the ECCE until they reached 5.6 years old (DCYA, 2018b). Ireland, under the Barcelona Summit (2002), was obliged to provide increased access to ECCE to (European Commission, 2008) to increase women’s participation in the labour market (European Commission, 2008). However, the introduction of the ECCE scheme (2010) contributed to already existing structural and financial challenges in the provision of quality ECCE. To explore parental and practitioners’ experiences of the scheme, semi-structured interviews were conducted with 18 practitioners and 15 parents. Findings reveal that the scheme seems to have been unsuccessful in supporting practitioners in meeting quality standards, the costs associated with the introduction of the scheme as well as in meeting the needs of working parents for accessible ECCE.

scholarly journals Adapting Cultural Heritage to Climate Change Risks: Perspectives of Cultural Heritage Experts in Europe

Geosciences ◽  
2018 ◽  
Vol 8 (8) ◽  
pp. 305 ◽  
Author(s):  
Elena Sesana ◽  
Alexandre Gagnon ◽  
Chiara Bertolin ◽  
John Hughes
Keyword(s):  
Climate Change ◽  
Cultural Heritage ◽  
Climate Change Adaptation ◽  
Best Practice ◽  
Climate Change Impacts ◽  
Structured Interviews ◽  
Adaptation To Climate Change ◽  
Participatory Workshop ◽  
Climate Change Risks ◽  
The Uk

Changes in rainfall patterns, humidity, and temperature, as well as greater exposure to severe weather events, has led to the need for adapting cultural heritage to climate change. However, there is limited research accomplished to date on the process of adaptation of cultural heritage to climate change. This paper examines the perceptions of experts involved in the management and preservation of cultural heritage on adaptation to climate change risks. For this purpose, semi-structured interviews were conducted with experts from the UK, Italy, and Norway as well as a participatory workshop with stakeholders. The results indicate that the majority of interviewees believe that adaptation of cultural heritage to climate change is possible. Opportunities for, barriers to, and requirements for adapting cultural heritage to climate change, as perceived by the interviewees, provided a better understanding of what needs to be provided and prioritized for adaptation to take place and in its strategic planning. Knowledge of management methodologies incorporating climate change impacts by the interviewees together with best practice examples in adapting cultural heritage to climate change are also reported. Finally, the interviewees identified the determinant factors for the implementation of climate change adaptation. This paper highlights the need for more research on this topic and the identification and dissemination of practical solutions and tools for the incorporation of climate change adaptation in the preservation and management of cultural heritage.

Gender and Tourism

2021 ◽  
pp. 110-127
Author(s):  
Denise Salvador ◽  
Zélia Breda ◽  
Filipa Brandão
Keyword(s):  
Labour Market ◽  
Family Relationships ◽  
Tourism Industry ◽  
Women In Leadership ◽  
Female Leaders ◽  
Structured Interviews ◽  
Dual Roles ◽  
Personal Lives ◽  
Study Approach ◽  
Early Entry

An increasing number of women occupy positions in the labour market that were previously restricted to men. This is, however, still limited by the dual roles of working women. This chapter aims to address gender issues in the tourism industry. Specifically, it focuses on female participation in the labour market, highlighting the characteristics of women in leadership positions. A case study approach was used, focusing on female leaders in the hotel sector in Fortaleza, Brazil. An exploratory qualitative study was developed through semi-structured interviews, which aimed to gather data on the career path of female leaders. The collected data allowed understanding how these women reached top-level positions, and their leadership styles. Results indicate that early entry into the labour market, dedication, education, entrepreneurial skills, and dynamic personality are instrumental and work directly affects family relationships, being the cause of some problems in their personal lives.

Signifying Business Tourism Through Knowledge Sharing and Innovation Processes

2020 ◽  
pp. 238-260
Author(s):  
Nabila Tanvir ◽  
Sajjad Ahmed Baig
Keyword(s):  
Knowledge Sharing ◽  
Business Schools ◽  
Tourism Industry ◽  
Degree Programs ◽  
Global Village ◽  
Advanced Technologies ◽  
Potential Customers ◽  
Innovation Processes ◽  
Instrumental Role

The main objective of this chapter is to highlight the significance of business tourism in the global village where the advanced technologies are utilizing for knowledge sharing and implementing innovation to attract the potential customers effectively and enhance the profitability of tourism industry. It also reviews how the professionals are developed by business schools, which are offering degree programs in tourism. With the growing popularity of tourism industry, there is a need for producing graduates in tourism who may perform excellently in launching innovations through effective knowledge sharing processes. It also discusses how knowledge sharing and innovation play an instrumental role in meeting the challenging demands of the potential clients of the tourism industry.

The COVID-19 Pandemic and Organizational Resilience in Hospitality Family Firms

2021 ◽  
pp. 32-49
Author(s):  
Katrin Magdalena Schwaiger ◽  
Anita Zehrer
Keyword(s):  
Family Firms ◽  
Research Question ◽  
Tourism Industry ◽  
World Health ◽  
Organizational Resilience ◽  
Structured Interviews ◽  
Regional Tourism ◽  
Exploratory Approach ◽  
State Of Mind ◽  
Health Organization

On March 11, 2020, the World Health Organization (WHO) announced a pandemic of COVID-19. The family-owned hospitality industry in the Tirol has been affected by governmental measures and travel bans in particular. The current study focuses on hospitality family business owners as the backbone of the regional tourism industry. Their dealing with the crisis and their perception of their own organizational resilience is explored. It uses a qualitative exploratory approach with semi-structured interviews to answer the research question. The most surprising result of the interviews was the optimistic state of mind visible among entrepreneurs. In this study, a better understanding of the tourism industry's dealing with a crisis such as the COVID-19 pandemic is created.

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