Negotiating Corporate Social Responsibility Reporting
This chapter examines and compares two deliberations on developing Corporate Social Responsibility (CSR) reporting: mandatory reporting within the financial reporting framework and voluntary reporting within the Global Reporting Initiative’s (GRI) Sustainability Guidelines reporting framework. While the organizational sponsors of these initiatives differ, similar interests actively participated in each – corporate actors, accountancy organizations, and financial sector participants. In addition, members of civil society interested in advancing transparency in corporate social and environmental performance joined the GRI development. Institutional theory provides the underlying approach to understanding these developments (Barley & Tolbert, 1997) and includes the perspective of meta-conversation developed by Robichaud et al. (2004). Content analysis is used to examine rhetorical strategies in the comment letters received by the American Institute of Certified Public Accountants (AICPA) and the GRI as part of these two deliberations. Evidence suggests preparers of reports undertake CSR reporting as a defense against more coercive regulatory regimes, and accountancy-related organizations attempt to negotiate CSR norms as replicates of norms in financial reporting, supporting institutional theory.