Retail and Social Media Marketing

2014 ◽  
pp. 426-448
Author(s):  
Francesca Negri
Keyword(s):  
Social Media ◽  
Social Networking ◽  
Customer Service ◽  
Virtual Worlds ◽  
Social Networking Sites ◽  
New Technologies ◽  
Access Point ◽  
Point Of View ◽  
The Internet ◽  
Managerial Implications

The Internet has revolutionized almost every facet of business and personal life. We are facing a far-reaching revolution, driven by Social Networking Sites (SNSs) where people talk about their life, purchases, and experiences. Mobile devices and tablets are replacing computers as the main access point to the Internet. Customer expectations are rising constantly with the development of new technologies. Social Media comes in many forms: blogs, media sharing sites, forums, review sites, virtual worlds, social networking sites, etc. Social Networking Sites (SNSs), the focus of this chapter, are the most disruptive social media and a key opportunity for business. Most industries recognized in that shift the potential for a more intimate and productive relationship with customers. Nowadays, retailers have no choice in whether they do social media: they only have the choice of how well they do it. Retailers need to convert browsers to buyers, and one-time customers to loyal sharing fans, so that they become advocates in the real and virtual worlds. The shift is deep: from one-way communication to conversation, and from advertising as an interruption to the interactivity in all locations. The originality of the chapter consists on its introduction of the concept of Social Networking Sites (SNSs) as an integration of the retailing marketing mix, defining its role in a marketing strategy, and providing some managerial implications for practitioners. After an introductive overview of the trend adopting a retailer point of view, four are the chapter's cornerstones: opportunities belonging from geolocation; how to plan a social media strategy; a new channel of interaction between customers and retailers: the social customer service; how to face a crisis in a Web 2.0 context. These are four brand new ways to engage consumers. This topic is relatively new and in continuous becoming, and much of interest remains to be said about it. The chapter's approach is to present what the authors believe to be the most relevant for a retailer facing a social networking challenge.

Retail and Social Media Marketing

2018 ◽  
pp. 1185-1208
Author(s):  
Francesca Negri
Keyword(s):  
Social Media ◽  
Social Networking ◽  
Customer Service ◽  
Virtual Worlds ◽  
Social Networking Sites ◽  
New Technologies ◽  
Access Point ◽  
Point Of View ◽  
The Internet ◽  
Managerial Implications

The Internet has revolutionized almost every facet of business and personal life. We are facing a far-reaching revolution, driven by Social Networking Sites (SNSs) where people talk about their life, purchases, and experiences. Mobile devices and tablets are replacing computers as the main access point to the Internet. Customer expectations are rising constantly with the development of new technologies. Social Media comes in many forms: blogs, media sharing sites, forums, review sites, virtual worlds, social networking sites, etc. Social Networking Sites (SNSs), the focus of this chapter, are the most disruptive social media and a key opportunity for business. Most industries recognized in that shift the potential for a more intimate and productive relationship with customers. Nowadays, retailers have no choice in whether they do social media: they only have the choice of how well they do it. Retailers need to convert browsers to buyers, and one-time customers to loyal sharing fans, so that they become advocates in the real and virtual worlds. The shift is deep: from one-way communication to conversation, and from advertising as an interruption to the interactivity in all locations. The originality of the chapter consists on its introduction of the concept of Social Networking Sites (SNSs) as an integration of the retailing marketing mix, defining its role in a marketing strategy, and providing some managerial implications for practitioners. After an introductive overview of the trend adopting a retailer point of view, four are the chapter's cornerstones: opportunities belonging from geolocation; how to plan a social media strategy; a new channel of interaction between customers and retailers: the social customer service; how to face a crisis in a Web 2.0 context. These are four brand new ways to engage consumers. This topic is relatively new and in continuous becoming, and much of interest remains to be said about it. The chapter's approach is to present what the authors believe to be the most relevant for a retailer facing a social networking challenge.

Retail and Social Media Marketing

2015 ◽  
pp. 1671-1693
Author(s):  
Francesca Negri
Keyword(s):  
Social Media ◽  
Social Networking ◽  
Customer Service ◽  
Virtual Worlds ◽  
Social Networking Sites ◽  
New Technologies ◽  
Access Point ◽  
Point Of View ◽  
The Internet ◽  
Managerial Implications

The Internet has revolutionized almost every facet of business and personal life. We are facing a far-reaching revolution, driven by Social Networking Sites (SNSs) where people talk about their life, purchases, and experiences. Mobile devices and tablets are replacing computers as the main access point to the Internet. Customer expectations are rising constantly with the development of new technologies. Social Media comes in many forms: blogs, media sharing sites, forums, review sites, virtual worlds, social networking sites, etc. Social Networking Sites (SNSs), the focus of this chapter, are the most disruptive social media and a key opportunity for business. Most industries recognized in that shift the potential for a more intimate and productive relationship with customers. Nowadays, retailers have no choice in whether they do social media: they only have the choice of how well they do it. Retailers need to convert browsers to buyers, and one-time customers to loyal sharing fans, so that they become advocates in the real and virtual worlds. The shift is deep: from one-way communication to conversation, and from advertising as an interruption to the interactivity in all locations. The originality of the chapter consists on its introduction of the concept of Social Networking Sites (SNSs) as an integration of the retailing marketing mix, defining its role in a marketing strategy, and providing some managerial implications for practitioners. After an introductive overview of the trend adopting a retailer point of view, four are the chapter's cornerstones: opportunities belonging from geolocation; how to plan a social media strategy; a new channel of interaction between customers and retailers: the social customer service; how to face a crisis in a Web 2.0 context. These are four brand new ways to engage consumers. This topic is relatively new and in continuous becoming, and much of interest remains to be said about it. The chapter's approach is to present what the authors believe to be the most relevant for a retailer facing a social networking challenge.

Older and Younger Job Seekers' Impression Management on LinkedIn

2021 ◽  
Vol 20 (2) ◽  
pp. 61-74
Author(s):  
Franciska Krings ◽  
Irina Gioaba ◽  
Michèle Kaufmann ◽  
Sabine Sczesny ◽  
Leslie Zebrowitz
Keyword(s):  
Social Media ◽  
Social Networking ◽  
Impression Management ◽  
Social Networking Sites ◽  
The Internet ◽  
Job Seekers ◽  
Self Presentation ◽  
Job Offers ◽  
Research Show

Abstract. The use of social networking sites such as LinkedIn in recruitment is ubiquitous. This practice may hold risks for older job seekers. Not having grown up using the internet and having learned how to use social media only in middle adulthood may render them less versed in online self-presentation than younger job seekers. Results of this research show some differences and many similarities between younger and older job seekers' impression management on their LinkedIn profiles. Nevertheless, independent of their impression management efforts, older job seekers received fewer job offers than younger job seekers. Only using a profile photo with a younger appearance reduced this bias. Implications for the role of job seeker age in online impression management and recruitment are discussed.

Social Media Envy: How Experience Sharing on Social Networking Sites Drives Millennials’ Aspirational Tourism Consumption

2018 ◽  
Vol 58 (3) ◽  
pp. 355-369 ◽  
Author(s):  
Hongbo Liu ◽  
Laurie Wu ◽  
Xiang (Robert) Li
Keyword(s):  
Social Media ◽  
Social Networking ◽  
Peer Influence ◽  
Social Networking Sites ◽  
Self Esteem ◽  
Comparison Theory ◽  
Travel Experience ◽  
Influence Mechanism ◽  
Benign Envy ◽  
Managerial Implications

The sharing of travel experiences has become ubiquitous in today’s era. This study focuses on a pervasive trend among Millennial consumers: the experience of benign envy toward others’ positive travel experience sharing on social networking sites. Drawing on social comparison theory, the current study reveals why and under what conditions others’ positive experience sharing may trigger Millennial consumers’ destination visit intention. Using a mixed experimental design, this study finds that, among consumers with low trait self-esteem, luxury travel experiences shared by similar others stimulate focal consumers’ own intentions to visit the same destination. In addition, destination visit intention is triggered by benign envy toward the experience sharer. Important theoretical insights are provided regarding peer influence mechanism on social networking sites and travel consumption. Finally, managerial implications for destination marketers are presented with a focus on how to improve the effectiveness of social media marketing in targeting Millennials.

Citations Gone #Social: Examining the Effect of Altmetrics on Citations and Readership in Communication Research

2019 ◽  
pp. 089443931987356
Author(s):  
Ben Wasike
Keyword(s):  
Social Media ◽  
Social Networking ◽  
Social Networking Sites ◽  
Research Articles ◽  
The Internet ◽  
Communication Research ◽  
Citation Data ◽  
Online Presence

Altmetrics are a relatively new phenomenon in research. These metrics measure the attention that research articles receive from nontraditional venues such as social media and the Internet. This study examined how these metrics affect both the readership and citation of articles in communication research. The study examined citation data alongside altmetrics data from academic social networking sites ResearchGate and Mendeley, as well as mentions on Facebook, Twitter, and Google+. Results indicated that all altmetrics positively correlated with citation. Posting articles on sites such as ResearchGate and Mendeley not only impacted readership, it increased the likelihood of citation. Other variables that improved readership and citation were social media mentions, downloadable articles, coauthorship, and an active online presence among scholars.

scholarly journals Portale społecznościowe w doświadczeniach ośmiolatków

2018 ◽  
Vol 41 (2) ◽  
pp. 100-107
Author(s):  
Małgorzata Dankowska-Kosman ◽  
Iwona Staszkiewicz-Grabarczyk
Keyword(s):  
Social Media ◽  
Social Networking ◽  
Social Networking Sites ◽  
Primary Schools ◽  
Online Resources ◽  
The Internet ◽  
Self Presentation ◽  
The World ◽  
The Subject ◽  
Near Future

The subject of considerations are social media in the experience of children aged 8. The methodology selected was the method of focus groups. Focus participants were recruited from forty thirdgrade students from two selected primary schools. The results of the research presented in the text indicate a great interest on the part of the youngest generation in social networking sites. At the same time, they signal that children, despite the systematic use of these portals, are aware of the dangers resulting from applying these tools. Keeping watch of the education of their children, parents very often do not permit their offspring to use online resources unconsciously. Students recognize the risk of making inappropriate acquaintances, the consequences of self-presentation on the Internet, while being curious about the world of young citizens who will join active recipients of social networking sites in the near future.

scholarly journals USING OSINT TO GATHER INFORMATION ABOUT A USER FROM MULTIPLE SOCIAL NETWORKS

2021 ◽  
Vol 9 (2) ◽  
pp. 207-211
Author(s):  
Nilesh Sambhe, Piyush Varma, Arpan Adlakhiya, Aditya Mahakalkar, Nihal Nakade, Renuka Lakhe
Keyword(s):  
Social Media ◽  
Social Networking ◽  
Social Networking Sites ◽  
User Profile ◽  
The Internet ◽  
Intelligence Gathering ◽  
Open Source Intelligence ◽  
Digital Document ◽  
Automated Software ◽  
Available Information

With the widespread and easier access of the internet, many people have started to use various social networking sites each catering to their needs. It has been observed that most users prefer to use the same social media handle or username on multiple sites for easier management. This makes it possible to get a hold of the publicly available information about the user. But, with the increase in privacy protections and user restrictions, investigators often struggle to gather information about a user. We propose an automated software to perform this job which uses Open-Source Intelligence Gathering (OSINT) methods where all publicly available information of a user is gathered in an intelligently structured format all at one place. The software will search various social networking sites for the required user profile and gather all publicly available information. This information will then be available to investigators with the facility to export in various digital document formats.

scholarly journals Influence of social media on tourism – especially among students of the University of Debrecen

2013 ◽  
Vol 7 (1) ◽  
pp. 105-112 ◽  
Author(s):  
Gergely Ráthonyi
Keyword(s):  
Social Media ◽  
Social Networking ◽  
Information Search ◽  
Social Networking Sites ◽  
Planning Process ◽  
The Internet ◽  
Trip Planning ◽  
Wide Range ◽  
Decision Alternatives ◽  
New Applications

Derive from the characteristic, decisions connected with travelling have high risk for the travellers therefore they try to collect more detailed information and thoroughly map decision alternatives in order to decrease uncertainty. Wide spread of the Internet and rapid technological evolution have revolutionized all industries in the World especially tourism. Platform of tourism increasingly get to the Internet nowadays which is vitally important because tourism is an informationbased and information-intensive industry. Thanks to development of the internet tourists have an opportunity to access such information and purchasing opportunities which were available with the help of intermediaries earlier. Providing wide range of possibilities, Web 2.0 fundamentally changed the way of tourists’ information search behaviour and travelling decision making. This article collects some of the most significant new applications (social networking sites, blogs) in tourism – examine them from the two sides of tourism (demand, supply) – which principally based on active participation of users. Furthermore an offline questionnaire was made in order to survey the social media usage of the student (University of Debrecen, Centre for Agricultural and Applied Economic Sciences) during their leisure travel planning process. Although findings of the study reveal that vast majority of students use social networking sites every day, they don’t really use these platforms during their trip planning process. Among students, friends and relatives are the most important and the most trustworthy source of information due to characteristics of sample.

scholarly journals Think before you post... Your future employer may be watching

2014 ◽  
pp. 149-154
Author(s):  
Elliott Payne
Keyword(s):  
Social Media ◽  
Social Networking ◽  
Search Engines ◽  
Social Networking Sites ◽  
Swimming Pool ◽  
The Internet ◽  
Digital Footprint ◽  
Job Candidates ◽  
Purdue University

The explosion of social networking sites in recent years has given many Kim Kardashian wannabes an opportunity to display and glamorise their supposed activities and achievements. However, it has also unwittingly given employers an opportunity to pry into the personal (and at times very personal) affairs of their prospective employees through the practice of cyber-vetting. Social media users should take note. They should think very carefully before they post, tweet or upload a photograph as their future employer may be watching and to paraphrase US Chief Judge Alex Kozinski, removing something from the Internet is about as easy as removing urine from a swimming pool! Dr Brenda Berkelaar of Purdue University, who completed a PhD on cyber-vetting, described the practice as: “when organizations use information from search engines or social networking communities to evaluate job candidates.” In its simplest form, cyber-vetting is the examination by employers of the digital footprint ...

The Empathy Paradox

2014 ◽  
pp. 967-991
Author(s):  
Sara Konrath
Keyword(s):  
College Students ◽  
Social Media ◽  
New Media ◽  
Social Networking ◽  
Social Networking Sites ◽  
Media Use ◽  
The Internet ◽  
Direct Link ◽  
Partial Explanation ◽  
Social Disconnection

The purpose of this chapter is to summarize changes in personality traits that have co-occurred with the rise of new social media, and to evaluate the plausibility of the hypothesis that new social media are a partial explanation for these dramatic changes. Studies have found a rise in social disconnection among recent generations of young Americans. Self-esteem and narcissism have been rising in college students from the late 1970s to 2010, with simultaneous declines in empathy. Scholars and lay people alike blame the rise of the internet, and in particular, self-oriented and self-promoting “social” networking sites. This new media landscape could lead to increasing social disconnection even as it superficially increases our social connections, and several studies suggest a direct link between social media use and social disconnection. However, since most research thus far is correlational, interpretations are limited, leaving open more optimistic possibilities for new social media.

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