Challenges and Opportunities of Consumer Empowerment in Online Reputation Management

2014 ◽  
pp. 1601-1618
Author(s):  
Agostino Vollero ◽  
Alfonso Siano
Keyword(s):  
Social Media ◽  
Corporate Reputation ◽  
Reputation Management ◽  
Consumer Empowerment ◽  
Challenges And Opportunities ◽  
Practical Standpoint ◽  
Research Questions ◽  
Online Consumer ◽  
Online Reputation

This chapter addresses the role of consumer empowerment in a social media context and its influence on the building of an online reputation. The main objective of the research herein is to delineate the “new” power of consumers when they operate within social media, such as blogs, social network sites, opinion platforms, and/or reputation-based systems, etc. To this end, the chapter aims to answer the following research questions: “What are the different categories and features of online consumer empowerment?” and “What is the role of empowered consumers in maintaining/developing a favourable online brand/corporate reputation?” From a practical standpoint, the identification of the decisive factors that support a firm's e-reputation can indicate how an organisation could benefit from online consumer empowerment, without being overwhelmed by it. Moving to conceptual implications, the prime value of this chapter is that it attempts to narrow the gap in the field in terms of existing research and suggests online reputation management as an interpretative key of a modern conceptualisation of e-marketing.

Challenges and Opportunities of Consumer Empowerment in Online Reputation Management

2013 ◽  
pp. 1-18
Author(s):  
Agostino Vollero ◽  
Alfonso Siano
Keyword(s):  
Social Media ◽  
Corporate Reputation ◽  
Reputation Management ◽  
Consumer Empowerment ◽  
Challenges And Opportunities ◽  
Practical Standpoint ◽  
Research Questions ◽  
Online Consumer ◽  
Online Reputation

This chapter addresses the role of consumer empowerment in a social media context and its influence on the building of an online reputation. The main objective of the research herein is to delineate the “new” power of consumers when they operate within social media, such as blogs, social network sites, opinion platforms, and/or reputation-based systems, etc. To this end, the chapter aims to answer the following research questions: “What are the different categories and features of online consumer empowerment?” and “What is the role of empowered consumers in maintaining/developing a favourable online brand/corporate reputation?” From a practical standpoint, the identification of the decisive factors that support a firm’s e-reputation can indicate how an organisation could benefit from online consumer empowerment, without being overwhelmed by it. Moving to conceptual implications, the prime value of this chapter is that it attempts to narrow the gap in the field in terms of existing research and suggests online reputation management as an interpretative key of a modern conceptualisation of e-marketing.

Revolutionizing Mental Health with Social Media

2019 ◽  
pp. 259-284
Author(s):  
Munmun De Choudhury
Keyword(s):  
Social Media ◽  
Well Being ◽  
Linguistic Expression ◽  
Ethical Considerations ◽  
Self Disclosure ◽  
Vulnerable Communities ◽  
Tailored Interventions ◽  
Challenges And Opportunities ◽  
Social Media Platforms

Social media platforms have emerged as rich repositories of information relating to people’s activities, emotions, and linguistic expression. This chapter highlights how these data may be harnessed to reason about human mental and psychological well-being. It also discusses the emergent role of social media in providing a platform of self-disclosure and support to distressed and vulnerable communities. It reflects on how this new line of research bears potential for informing the design of timely and tailored interventions, provisions for improved personal and societal well-being assessment, privacy and ethical considerations, and the challenges and opportunities of the increasing ubiquity of social media.

scholarly journals Social Media in the Sexual Lives of African American and Latino Youth: Challenges and Opportunities in the Digital Neighborhood

2016 ◽  
Vol 4 (3) ◽  
pp. 60-70 ◽  
Author(s):  
Robin Stevens ◽  
Jamie Dunaev ◽  
Ellen Malven ◽  
Amy Bleakley ◽  
Shawnika Hull
Keyword(s):  
Social Media ◽  
Sexual Risk ◽  
Media Exposure ◽  
Latino Youth ◽  
Minority Youth ◽  
Youth Of Color ◽  
Sexual Content ◽  
Significant Interest ◽  
Challenges And Opportunities

There has been significant interest in the role of social media in the lives of adolescents, particularly as it relates to sexual risk. Researchers have focused on understanding usage behaviors, quantifying effects of social media exposure and activity, and using social media to intervene. Much of this work has focused on college students and non-minority youth. In this paper, we examine the growing body of literature around social media use among US minority youth and its intersection with sexual risk behavior. We introduce the concept of the “digital neighborhood” and examine the intersection of social media and sexual health in two domains: 1) sexual content in social media and 2) evidence of social media effects on sexual behavior. Finally, we discuss the opportunities and challenges for researchers and practitioners engaging youth of color.

Webcare als online reputatiemanagement

2014 ◽  
Vol 42 (2) ◽  
Author(s):  
Judith Huibers ◽  
Joost Verhoeven
Keyword(s):  
The Netherlands ◽  
Corporate Reputation ◽  
Organizational Legitimacy ◽  
Reputation Management ◽  
Defensive Strategies ◽  
Human Voice ◽  
Online Reputation ◽  
Stakeholder Needs ◽  
Scenario Study ◽  
Better Than

Webcare as online reputation management: the use of webcare strategies and conversational human voice in the Netherlands, and its effects on the corporate reputation Webcare as online reputation management: the use of webcare strategies and conversational human voice in the Netherlands, and its effects on the corporate reputation While Twitter offers organizations chances to improve their reputations, tweets can also threaten reputations by attacking the organizational legitimacy. In this article, we studied (1) what webcare strategies Dutch organizations use to preventing reputational damage, (2) how effective these strategies are, and (3) how conversational human voice influences the effectiveness of these strategies. A content analysis of online dialogues (Study 1) shows that we should distinguish three rather than two types of webcare strategies: Organizations use webcare to accommodate (1) their own needs (through denial or justification), (2) individual stakeholder needs (through information, sympathy and compensation), or (3) collective stakeholder needs (through apologies and corrective action). In the Netherlands, stakeholder focused strategies are used more for web care than defensive strategies. A scenario study revealed that accommodating individual needs protects reputation better than defensive strategies, and marginally better than collective accommodative strategies.

scholarly journals Digital Media and Perceptions of Source Credibility in Political Communication

2014 ◽  
Author(s):  
Andrew Flanagin ◽  
Miriam J. Metzger
Keyword(s):  
Social Media ◽  
Digital Media ◽  
Political Communication ◽  
Source Credibility ◽  
Selective Exposure ◽  
Political Information ◽  
Challenges And Opportunities ◽  
The Rich ◽  
Information Consumers

The rich research heritage on source credibility is fundamentally linked to processes of political communication and the provision of political information. Networked digital technologies, however, have recently complicated the assessment of source credibility by modifying people’s ability to determine source expertise and trustworthiness, which are the foundations upon which credibility evaluations have traditionally rested. This chapter explores source credibility in online contexts by examining the credibility of digital versus traditional channels, the nature of political information conveyed by social media, and the dynamics of political information online. In addition, this chapter considers related research concerns, including the link between credibility and selective exposure, the potential for group polarization, and the role of social media in seeking and delivering credible political information. These concerns suggest challenges and opportunities as information consumers navigate the contemporary information environment in search of the knowledge to make them informed members of a politically engaged citizenry.

scholarly journals Sustainable Development of Corporate Reputation – Reputation analysis of the selected brands owned by the family businesses

2021 ◽  
Vol 92 ◽  
pp. 05023
Author(s):  
Frantisek Pollak ◽  
Peter Markovic ◽  
Jarmila Strakova ◽  
Petra Partlova
Keyword(s):  
Sustainable Development ◽  
Corporate Reputation ◽  
Value Added ◽  
Family Businesses ◽  
Reputation Management ◽  
Wide Range ◽  
The Family ◽  
Online Ratings ◽  
Basic Facts ◽  
Online Reputation

Research background: The paper discusses the issue of sustainable development of corporate reputation, more specifically discusses the issue of traditional and innovative approaches to reputation management of selected global brands owned by the family businesses. Purpose of the article: The main aim of the paper itself is to present the available ways and methods of measuring the phenomenon of reputation, especially online reputation, as the modern challenge for responsible and sustainable development of the perceived image of subjects, as their very fragile intangible assets. Methods: Selected European and US brands owned by the family businesses were analyzed by the standardized multifactor reputation analysis TOR in the virtual environment of the Internet. Taking into account all relevant factors, the online ratings were normalized and then compared against the offline ratings. Relationships between factors were examined to identify and describe basic facts affecting the online reputation of subjects in the hyper-competitive market environment, especially for the European and for the US market. Findings & Value added: The results of analysis providing a comprehensive view on the issue of the selected approached to the sustainable development of corporate reputation. Although literature offers a wide range of approaches to measure reputation, the presented methodology offers a relatively simple and fairly accurate form for active reputation management, thus providing an effective tool for increasing the competitiveness for subjects trying to maximize their market advantages against their competitors.

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