Leadership in the Age of Social Media

Author(s):  
Janel Smith

This chapter enquires into the “tricky,” and at present somewhat ambiguous, nexus between social media technologies and business leadership by analyzing the roles and influence of social media in shaping leadership processes within the recent “social media uprisings” using the case study of the 2011 Egyptian revolution. It is argued that “social media mobilizations” have inherently taken up the emergent potentialities of social media technologies in redefining the scope of leadership along increasingly constructionist, relational, and solidarity network leadership dimensions, centring on leadership as processes of influence and interaction generation. This represents a decentring of formal leadership structures as informal communication networks are favoured that rely on emergent and organic groupings of actors adept at coming together and dismantling rapidly as required by the movement in autonomous, targeted, and sometimes “one-off,” actions and partnerships. However, rather than relational and solidarity leadership processes becoming “leaderless,” this chapter finds that leaders still matter, albeit in relation to one another and other elements in networks, as multiple actors are capable and able to take on different roles as “leader” at different moments that are less “predictable” and “controllable” from traditional leadership and managerial points of view.

2015 ◽  
pp. 1609-1634
Author(s):  
Janel Smith

This chapter enquires into the “tricky,” and at present somewhat ambiguous, nexus between social media technologies and business leadership by analyzing the roles and influence of social media in shaping leadership processes within the recent “social media uprisings” using the case study of the 2011 Egyptian revolution. It is argued that “social media mobilizations” have inherently taken up the emergent potentialities of social media technologies in redefining the scope of leadership along increasingly constructionist, relational, and solidarity network leadership dimensions, centring on leadership as processes of influence and interaction generation. This represents a decentring of formal leadership structures as informal communication networks are favoured that rely on emergent and organic groupings of actors adept at coming together and dismantling rapidly as required by the movement in autonomous, targeted, and sometimes “one-off,” actions and partnerships. However, rather than relational and solidarity leadership processes becoming “leaderless,” this chapter finds that leaders still matter, albeit in relation to one another and other elements in networks, as multiple actors are capable and able to take on different roles as “leader” at different moments that are less “predictable” and “controllable” from traditional leadership and managerial points of view.


2020 ◽  
pp. 549-573
Author(s):  
Mario Tulenan Parinsi ◽  
Keith Francis Ratumbuisang

As a developing country, Indonesia continues to improve its quality as a state, in which the attempt to optimize all of its potential both in terms of economic, political, social, cultural, technological, educational, health, etc. This modern era, all aspects of life are depending on technology. This makes the technology becomes one of necessary in people's life. The utilization of technology has been used by all people in all aspects of life. Specifically, this paper tries to offer an innovation that has never been designed before, namely a platform of M-Learning in form of social media related to the development of technology for learning. Nowadays, internet users and smartphone ownership in Indonesia increased dramatically, then writers took initiative to design an innovation related to this case. Social media technologies provide the opportunity for teachers to engage students in online classes, thereby supporting the development of skills and learners to achieve competency. In addition to students, the opportunity is also open to outside the community to get information that can add knowledge. This case study provides a platform for M-Learning based learning that facilitate student learning also helps society size to obtain information more easily. The design of this platform using models UML (Unified Modeling Language) to design a visual model of this platform.


2020 ◽  
Vol 42 (3) ◽  
pp. 317-328 ◽  
Author(s):  
Bruce Mutsvairo ◽  
Helge Rønning

The purpose of this issue of Media Culture and Society is to discuss the possible role of social media in the struggle for democracy, against authoritarianism, and over hidden power structures. The articles included in this volume are meant to offer empirical interventions to beliefs, some of them unproven, on whether the emergence of new media technologies has driven Africa towards democratic change. Papers in this Special Issue cover a wide variety of African countries delving deep into comparative studies of participatory citizens’ media on the continent. This introduction is an attempt to offer an explanation on African democratisation and authoritarianism before conceptualising the role of social media in political processes with the backing of current case study dispatches in Africa, demonstrating the dilemmas of digital disparities in promoting or denting democratisation in Africa.


2019 ◽  
Vol 32 (5) ◽  
pp. 807-823 ◽  
Author(s):  
Wu He ◽  
Xin Tian ◽  
Feng-Kwei Wang

Purpose Few academic studies specifically investigate how businesses can use social media to innovate customer loyalty programs. The purpose of this paper is to present an in-depth case study of the Shop Your Way (SYW) program, which is regarded as one of the most successful customer loyalty programs with social media. Design/methodology/approach This paper uses case study research as the methodology to uncover innovative features associated with the SYW customer loyalty program. The authors collected the data from SYW’s social media forums and tweets. The data set was analyzed using social media analytics tools including the R package and Lexicon. Findings Based on the research results, the authors summarize innovative social media features identified from SYW. The authors also provide insights and recommendations for businesses that are seeking to innovate their customer loyalty programs using social media technologies. Originality/value The results of this case study set a good example for businesses which want to innovate and improve their customer loyalty programs using social media technologies. This is the first in-depth case study on the SYW program, one of the most successful customer loyalty programs with social media. The results shed light on how social media can innovate customer loyalty programs in both theory and practice.


Author(s):  
Ransome E. Bawack ◽  
Jean Robert Kala Kamdjoug ◽  
Samuel Fosso Wamba ◽  
Aime Fobang Noutsa

This chapter on e-participation in developing countries uses Cameroon as a case study to demonstrate the realities of practicing Web 2.0 and social media tools to drive collaborative initiatives between government agencies and citizens in developing countries. The case study was guided by the incentives for e-participation using social media technologies, the tools used by a government to drive such initiatives, the level of participation from citizens, and the challenges and risks faced in implementing these technologies. A study of Cameroon's National Social Insurance Fund (NSIF) confirmed the main incentives of e-participation initiatives in developing countries and the major challenges they face in implementing them.


2013 ◽  
Vol 9 ◽  
Author(s):  
Susan Emigh

Can a community be maintained or put back together when there is distance? Students of McMaster University’s Michael G. DeGroote School of Medicine spend an intense three years together in its undergraduate program, and then they move on. However, universities, including McMaster, look to maintain rapport with alumni who often support their alma mater: Alumni often appreciate ties to the prestige of a high profile academic institution and to the memories of their time there. The new social media technologies appear to give the chance to maintain or even rebuild that engagement, but universities are stepping into the opportunities slowly. They are cautious because there is no wave of social media acceptance except, perhaps, for Facebook, and the costs of providing true two-way communications on a one-to-one basis is not in the budget. However, building on a survey of its market, this case study looks at using social media to start to build community among alumni of the Michael G. DeGroote School of Medicine.


Author(s):  
Vasileios Paliktzoglou ◽  
Jarkko Suhonen

Recent research indicates that even though social media networking sites are commonly used in higher education, very little empirical evidence is available concerning the impact of social media use on student learning and engagement. In this chapter, the experience of using Edmodo is analysed as learning aid to support group work in comparison with the level of familiarity, engagement, and frequency of use of social media technologies among university-level computer science students in Finland. The specific focus of the chapter is to examine the reception of the students towards the Edmodo platform. The data was collected through a social media familiarity questionnaire, Edmodo experience questionnaire, and interviews. The main findings are that the cohort was not very familiar with social media at the beginning of the course. This chapter provides experimental evidence that microblogging social networking sites and, more specifically, Edmodo can be used as an educational tool to help engage students more in the use of social media networking sites.


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