Branding Various-Sized Destinations

2017 ◽  
pp. 199-228
Author(s):  
Anders Parment ◽  
Sara Brorström
Keyword(s):  
Rural Areas ◽  
Local Community ◽  
Place Branding ◽  
Place Identity ◽  
Data Set ◽  
Policy Makers ◽  
Key Driver ◽  
Research Questions ◽  
Competing Ideas ◽  
Community Supports

Place branding has focused on larger cities with an inherent attractiveness and a strong appeal to various stakeholders, or destinations that have undergone a transition. This development is strongly intertwined with urbanization. Drawing upon a rich qualitative and quantitative data set, our research attempts to relate inhabitant preferences to the stream of research that deals with branding to create growth in eight various-sized Swedish municipalities. When inhabitants don't agree with place branding efforts confusion emerges rather than, as intended, brand enforcement. Rural areas may have a clear advantage since there are fewer competing ideas on the place identity but have too little activity to arouse interest among a broader audience. Our research questions economic growth to be the key driver of place success. Politicians and policy-makers should consider trying to find a balance between ambitions to grow and making sure that the local community supports the efforts. Branding efforts that lack anchorage among inhabitants are unlikely to take effect.

Branding Various-Sized Destinations

2017 ◽  
pp. 1360-1387
Author(s):  
Anders Parment ◽  
Sara Brorström
Keyword(s):  
Rural Areas ◽  
Local Community ◽  
Place Branding ◽  
Place Identity ◽  
Data Set ◽  
Policy Makers ◽  
Key Driver ◽  
Research Questions ◽  
Competing Ideas ◽  
Community Supports

Place branding has focused on larger cities with an inherent attractiveness and a strong appeal to various stakeholders, or destinations that have undergone a transition. This development is strongly intertwined with urbanization. Drawing upon a rich qualitative and quantitative data set, our research attempts to relate inhabitant preferences to the stream of research that deals with branding to create growth in eight various-sized Swedish municipalities. When inhabitants don't agree with place branding efforts confusion emerges rather than, as intended, brand enforcement. Rural areas may have a clear advantage since there are fewer competing ideas on the place identity but have too little activity to arouse interest among a broader audience. Our research questions economic growth to be the key driver of place success. Politicians and policy-makers should consider trying to find a balance between ambitions to grow and making sure that the local community supports the efforts. Branding efforts that lack anchorage among inhabitants are unlikely to take effect.

Grassroots festival keeps city alive during severe drought

2018 ◽  
Vol 11 (3) ◽  
pp. 266-276 ◽  
Author(s):  
Andrew Mason ◽  
Rebecca Scollen
Keyword(s):  
Community Involvement ◽  
Local Community ◽  
Place Branding ◽  
Place Identity ◽  
Severe Drought ◽  
Place Making ◽  
Content Type ◽  
Public Gardens ◽  
Professional Management ◽  
Grassroots Initiatives

Purpose This paper aims to discuss the role of a grassroots initiative in engaging local people in an innovative place-making fringe festival. Festivals such as the Carnival of Flowers are a major tourism event for regional cities like Toowoomba and contribute to place-making through marketing and engagement. Within the professional management of such events, there exists space for innovation and genuine community involvement, which can assist in authentically reflecting place identity. Avant Garden (2007-2008) models a successful grassroots fringe festival, initiated by community members in response to the challenge of long-term drought. Avant Garden engaged locals and tourists in a positive re-imagining of place via site-specific public artworks generated by the community. Design/methodology/approach A survey of 504 visitors to Toowoomba’s public gardens during the first weekend of the 2007 Carnival of Flowers examined how Avant Garden was received by the community. Findings The paper suggests that fringe festivals can provide place-making capacity in broadening festivals as an expression of local identity. Fringe festivals can allow authentic community engagement within a mainstream festival and can indicate longer-term innovations to place branding. Practical implications The paper includes implications for festival managers about effective ways to engage community in grassroots initiatives which reflect innovation, authenticity and greater diversity. Originality/value The paper provides a study of a visual arts fringe festival in the context of place management. The project described allows a “bottom up” approach to engaging the local community which provides authenticity and broadens the scope of an existing mainstream garden festival.

scholarly journals Revitalising rural Scotland: Loch Fyne, branding and belonging

2019 ◽  
Vol 13 (1) ◽  
pp. 18-29 ◽  
Author(s):  
Julie Clark ◽  
Gareth Rice
Keyword(s):  
Rural Areas ◽  
Local Community ◽  
Methodological Approach ◽  
Place Branding ◽  
Chicago School ◽  
Experience Economy ◽  
Content Type ◽  
The Status ◽  
Chicago School Of Sociology ◽  
The Aesthetic

Purpose The purpose of this paper is twofold. It seeks to explore the relationship between place branding in rural areas and community building. Furthermore, the paper advances the growing body of work, that examines the role of events in destination revitalisation and competitiveness. Design/methodology/approach The methodological approach stems from the Chicago School of Sociology, and visual methodologies. The ethnographic fieldwork consisted of purposeful conversations with event organisers, social interactions with members of the local community and other event attendees, field notes and photographs. Findings The Loch Fyne Food Fair in Argyll and Bute highlights a manifold disjuncture between place marketing and place branding, which, in turn, reflects the different approaches to how cities and rural areas seek to remain competitive. The authenticity of the brand, as signalled through image and language, is a key feature of the event’s success, as is the creation of a welcoming and inclusive “third place” environment. The interdependence between the aesthetic, escapist, educational and entertainment realms of the Fair experience have helped to secure the loyalty of visitors and locals, alike. Originality/value The paper offers practical insights into the ways in which place branding can be deployed to sustain a successful rural event and extends knowledge of the status of events and festivals as third places. The case study demonstrates how paying careful attention to the elements of the experience economy can enrich the distinctiveness of a rural event.

The Bottom-up Place Branding of a Neighborhood: Analyzing a Case of Selective Empowerment

2021 ◽  
pp. 120633122110323
Author(s):  
Alessandro Gerosa ◽  
Maria Tartari
Keyword(s):  
Social Groups ◽  
Place Branding ◽  
Place Identity ◽  
Economic Capital ◽  
Cultural Hegemony ◽  
Bottom Up ◽  
Policy Makers ◽  
Positive Externalities ◽  
Urban Branding

This article analyzes the entanglement of social impacts of bottom-up urban branding processes on local hyperdiverse communities, through an ethnography of a neighborhood of Milan recently named by a group of residents as “NoLo.” Indeed, existing literature has broadly investigated urban rebranding as a tool used by policy makers to foster social change and economic capital, imposing top-down transformations. Nevertheless, a gap in the bottom-up place rebranding processes exists. We inspect it through the aforementioned case study and by combining place branding literature, the loss of place identity and theories on empowerment. Empirically, we analyze the socioeconomic processes and the actors that enabled the rebranding, discussing the positive externalities and the criticalities in terms of marginalization of weaker social groups and cultural hegemony. As for the theory, we contribute to the literature arguing that a bottom-up process is not enough to avoid a loss of place identity, as it can lead to selective empowerment.

scholarly journals Creating Comfort in the Absence of Memory

2021 ◽  
Author(s):  
◽  
Katlyn Willocks
Keyword(s):  
Rural Areas ◽  
Local Community ◽  
Negative Impact ◽  
Memory Loss ◽  
Aged Care ◽  
Place Identity ◽  
Research Approach ◽  
Historical Representation ◽  
Age Related ◽  
Cognitive Diseases

<p><b>As New Zealand’s population ages, so does the risk of developing age-related cognitive diseases such as dementia. Whilst most associate dementia with memory loss alone, the progressive nature of the disease can affect and create problems with thinking and behaviour, as well as memory. To date, there is no known cure.</b></p> <p>Increasingly, rural areas such as Alexandra, located in the Central Otago region, find that aged-care services cannot meet the growing demand. This issue has had a negative impact on the local community, causing stress for individuals who must move far from their home - losing their sense of ‘place-identity’ and, therefore, ‘self’ in the process.</p> <p>Stemming from the notion of ‘difference’, people living with dementia are equally at risk of being stigmatised due to the misunderstanding of behaviours and historical representation of aged-care architecture, which cut off individuals from the wider society. As a result, the unfamiliar and often unhome-like quality of these environments, alongside the stigma associated with cognitive diseases, can lead to a faster deterioration of a person’s condition.</p> <p>Through a design-led research approach, this thesis explores the design of a ‘normative aged-care environment’ – one that can allow an individual to live well with dementia. An independent review of literature and a case study analysis established that integrating an intergenerational programme can promote a sense of community and remove the stigma of ‘difference’ through architectural intervention. By designing for community engagement, this thesis aims to suggest an architecture that can provide support and comfort to an individual in the absence of memory.</p>

scholarly journals Creating Comfort in the Absence of Memory

2021 ◽  
Author(s):  
◽  
Katlyn Willocks
Keyword(s):  
Rural Areas ◽  
Local Community ◽  
Negative Impact ◽  
Memory Loss ◽  
Aged Care ◽  
Place Identity ◽  
Research Approach ◽  
Historical Representation ◽  
Age Related ◽  
Cognitive Diseases

<p><b>As New Zealand’s population ages, so does the risk of developing age-related cognitive diseases such as dementia. Whilst most associate dementia with memory loss alone, the progressive nature of the disease can affect and create problems with thinking and behaviour, as well as memory. To date, there is no known cure.</b></p> <p>Increasingly, rural areas such as Alexandra, located in the Central Otago region, find that aged-care services cannot meet the growing demand. This issue has had a negative impact on the local community, causing stress for individuals who must move far from their home - losing their sense of ‘place-identity’ and, therefore, ‘self’ in the process.</p> <p>Stemming from the notion of ‘difference’, people living with dementia are equally at risk of being stigmatised due to the misunderstanding of behaviours and historical representation of aged-care architecture, which cut off individuals from the wider society. As a result, the unfamiliar and often unhome-like quality of these environments, alongside the stigma associated with cognitive diseases, can lead to a faster deterioration of a person’s condition.</p> <p>Through a design-led research approach, this thesis explores the design of a ‘normative aged-care environment’ – one that can allow an individual to live well with dementia. An independent review of literature and a case study analysis established that integrating an intergenerational programme can promote a sense of community and remove the stigma of ‘difference’ through architectural intervention. By designing for community engagement, this thesis aims to suggest an architecture that can provide support and comfort to an individual in the absence of memory.</p>

Developing and Validating a Scale of Tourism Gentrification in Rural Areas

2021 ◽  
pp. 109634802110149
Author(s):  
Chaohui Wang ◽  
Yumei Xu ◽  
Tingting (Christina) Zhang
Keyword(s):  
Rural Areas ◽  
Living Standards ◽  
Rural Tourism ◽  
Measurement Scale ◽  
Community Culture ◽  
Policy Makers ◽  
Qualitative And Quantitative ◽  
Cultural Appreciation ◽  
Great Progress ◽  
Development And Validation

In recent years, tourism gentrification has made great progress in rural areas and has had significant impacts on these areas’ development, specifically in the domains of the economy, living standards, community, culture, and environment. Tourists play a key role in developing tourism gentrification in rural areas, but research investigating tourism gentrification in rural areas from the tourist perspective is scarce. To fill this gap, we focus on tourism gentrification and develop a measurement scale from the tourist perspective through multiple qualitative and quantitative steps. Our findings confirm that tourism gentrification in rural areas from the tourist perspective comprises eight dimensions: economic growth, enhanced environment, enhanced living standards, individual civilization, improved communication, promoted social environment, cultural appreciation, and improved individual quality. Through development and validation of the scale, we hope to offer a comprehensive referencing index of tourism gentrification in rural areas to policy makers and rural tourism practitioners.

scholarly journals Does CSR Activity Amount to Socially Responsible Management?

2021 ◽  
Author(s):  
M. John Foster
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Local Community ◽  
Annual Reports ◽  
Socially Responsible ◽  
Responsible Management ◽  
Exploratory Investigation ◽  
Research Questions ◽  
The Uk ◽  
Corporate Social

AbstractIn essence firms or companies are usually thought to exist to make products for or provide services of some sort to third parties, other companies or individuals. The philosophical question which naturally arises then is ‘to the benefit of whom should a firm’s activities be aimed?’ Possible answers include the owners of the firm, the firm’s employees or wider society, the firm’s local community or their host nation. It is because of firms’ location within a wider society that the issue of corporate social responsibility arises. The issue is do they contribute in a positive way to the fabric of society. In this paper we conduct an exploratory investigation whose research questions, broadly, are whether there is public evidence of corporate social responsibility activity by firms listed in the UK and to what extent, if any, such activities may amount to genuinely socially responsible management by the firms. We examined the most up to date annual reports of a split sample of 36 firms listed in the FTSE 350. The short answers to the two research questions above are: to some degree and no by some margin, based on data from the sample firms.

Do the Heterogeneous Determinants of Repayment Affect Differently across Borrowers of Diverse Credit Sources in Rural Assam? A Double Hurdle Approach

2021 ◽  
pp. 245513332110316
Author(s):  
Tiken Das ◽  
Pradyut Guha ◽  
Diganta Das
Keyword(s):  
Rural Areas ◽  
Probit Model ◽  
Original Data ◽  
Community Based ◽  
Data Set ◽  
Brahmaputra Valley ◽  
Double Hurdle ◽  
Instrumental Variable Probit ◽  
Instrumental Variable Probit Model

This study made an attempt to answer the question: Do the heterogeneous determinants of repayment affect the borrowers of diverse credit sources differently? The study is based on data collected from 240 households from three districts in the lower Brahmaputra valley of Assam through a carefully designed primary survey. Besides, the study uses the double hurdle approach and the instrumental variable probit model to reduce possible selection bias. It observes better repayment performance among formal borrowers, followed by semiformal borrowers, while occupation wise it is prominent among organised employees. It has been found that in general, the household characteristics, loan characteristics and location-specific characteristics significantly affect repayment performance of borrowers. However, the nature of impact of the factors influencing repayment performance is remarkably different across credit sources. It ignores the role of traditional community-based organisations in rural Assam while analysing the determinants of repayment performance. The study also recommends for ensuring productive opportunities and efficient market linkages in rural areas of Assam. The study is based on an original data set that has specially been collected to examine question that—do the heterogeneous determinants of repayment affect the borrowers of diverse credit sources differently in the lower Brahmaputra valley of Assam—which has not been studied before.

scholarly journals Are Honey Bees at Risk from Microplastics?

Toxics ◽  
2021 ◽  
Vol 9 (5) ◽  
pp. 109
Author(s):  
Yahya Al Naggar ◽  
Markus Brinkmann ◽  
Christie M. Sayes ◽  
Saad N. AL-Kahtani ◽  
Showket A. Dar ◽  
...  
Keyword(s):  
Gene Expression ◽  
Gut Microbiota ◽  
Honey Bees ◽  
Rural Areas ◽  
Aquatic Systems ◽  
Wide Spread ◽  
Negative Effects ◽  
Potential Threat ◽  
Persistent Pollutants ◽  
Research Questions

Microplastics (MPs) are ubiquitous and persistent pollutants, and have been detected in a wide variety of media, from soils to aquatic systems. MPs, consisting primarily of polyethylene, polypropylene, and polyacrylamide polymers, have recently been found in 12% of samples of honey collected in Ecuador. Recently, MPs have also been identified in honey bees collected from apiaries in Copenhagen, Denmark, as well as nearby semiurban and rural areas. Given these documented exposures, assessment of their effects is critical for understanding the risks of MP exposure to honey bees. Exposure to polystyrene (PS)-MPs decreased diversity of the honey bee gut microbiota, followed by changes in gene expression related to oxidative damage, detoxification, and immunity. As a result, the aim of this perspective was to investigate whether wide-spread prevalence of MPs might have unintended negative effects on health and fitness of honey bees, as well as to draw the scientific community’s attention to the possible risks of MPs to the fitness of honey bees. Several research questions must be answered before MPs can be considered a potential threat to bees.

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