Grassroots festival keeps city alive during severe drought

2018 ◽  
Vol 11 (3) ◽  
pp. 266-276 ◽  
Author(s):  
Andrew Mason ◽  
Rebecca Scollen
Keyword(s):  
Community Involvement ◽  
Local Community ◽  
Place Branding ◽  
Place Identity ◽  
Severe Drought ◽  
Place Making ◽  
Content Type ◽  
Public Gardens ◽  
Professional Management ◽  
Grassroots Initiatives

Purpose This paper aims to discuss the role of a grassroots initiative in engaging local people in an innovative place-making fringe festival. Festivals such as the Carnival of Flowers are a major tourism event for regional cities like Toowoomba and contribute to place-making through marketing and engagement. Within the professional management of such events, there exists space for innovation and genuine community involvement, which can assist in authentically reflecting place identity. Avant Garden (2007-2008) models a successful grassroots fringe festival, initiated by community members in response to the challenge of long-term drought. Avant Garden engaged locals and tourists in a positive re-imagining of place via site-specific public artworks generated by the community. Design/methodology/approach A survey of 504 visitors to Toowoomba’s public gardens during the first weekend of the 2007 Carnival of Flowers examined how Avant Garden was received by the community. Findings The paper suggests that fringe festivals can provide place-making capacity in broadening festivals as an expression of local identity. Fringe festivals can allow authentic community engagement within a mainstream festival and can indicate longer-term innovations to place branding. Practical implications The paper includes implications for festival managers about effective ways to engage community in grassroots initiatives which reflect innovation, authenticity and greater diversity. Originality/value The paper provides a study of a visual arts fringe festival in the context of place management. The project described allows a “bottom up” approach to engaging the local community which provides authenticity and broadens the scope of an existing mainstream garden festival.

The InstaBooth: an interactive methodology for community involvement and place-making

2019 ◽  
Vol 12 (2) ◽  
pp. 209-226 ◽  
Author(s):  
Mirko Guaralda ◽  
Severine Mayere ◽  
Glenda Caldwell ◽  
Jared Donovan ◽  
Markus Rittenbruch
Keyword(s):  
Community Involvement ◽  
Design Thinking ◽  
Local Community ◽  
Data Gathering ◽  
Community Members ◽  
Place Making ◽  
Content Type ◽  
Use Of Technology ◽  
Common Strategy ◽  
Asking Questions

Purpose Community involvement is a common strategy to negotiate changes to the built environment. Traditional community involvement approaches are increasingly augmented through playful elements or through the use of technology. The purpose of this paper is to present a case study of a community involvement approach aimed at expanding participants’ ability to contribute to the issue. Through the design of bespoke interactive approaches to asking questions and receiving responses, the InstaBooth shifts the involvement process toward an open discussion between community members. Design/methodology/approach The InstaBooth methodology established in this paper is based on the use of a physical interactive installation for situated community involvement and place-making, the InstaBooth. This methodology embeds design thinking and collaborative approaches to move the focus of the engagement from data gathering to data sharing and content co-creation. Findings In 2015, the authors worked with the local community of Pomona, Queensland, Australia, to inform the new masterplan for the town center by using the InstaBooth as a community involvement methodology. Examining the case of Pomona reveals how the InstaBooth approach allows participants to join a discussion about their own environment in a playful and unstructured way. This is achieved through the application of design thinking across three key phases of the community engagement; 1) planning the engagement strategy, 2) implementation of the strategy and deployment and 3) data co-analysis. Originality/value The InstaBooth is an interactive methodology which has allowed citizens to engage in the discussion about the future development of their town strengthening their sense of place and sense of community. The significance of this paper is applicable to others interested in community involvement and place-making, as it presents a novel methodology that combines different methods for different contexts while embedding co-creation in its approach.

A deliberately emergent strategy – a key to successful city branding

2015 ◽  
Vol 8 (2) ◽  
pp. 90-102 ◽  
Author(s):  
Janne Lindstedt
Keyword(s):  
Place Branding ◽  
Place Identity ◽  
Point Of View ◽  
City Branding ◽  
Content Type ◽  
Emergent Strategy ◽  
Branding Strategies ◽  
Local Stakeholders ◽  
Place Brand

Purpose – The paper aims to address a neglected issue in the literature on place brand co-creation, namely, the strategic planning of the branding process. Furthermore, the paper demonstrates the benefits of a deliberately emergent strategy. Design/methodology/approach – A qualitative case study focusing on Turku, Finland, supports the development of the argument. In this study, branding of Turku is examined both during the European Capital of Culture 2011 (ECoC) project and after it. Findings – The contribution of the ECoC 2011 project – which was widely perceived as a success – to Turku’s brand was based on a deliberately emergent strategy. Afterwards, the local government has, however, chosen a different approach to branding. Research limitations/implications – Given the increasing popularity of brand thinking among practitioners all over the world, it would be meaningful for scholars to pay more attention to the application of brand co-creation in place branding strategies. Practical implications – The deliberately emergent branding strategy could be considered an approach to applying the idea of brand co-creation in practice. It enables local stakeholders to make their voices heard and results in increased credibility of a branding process. Originality/value – Place brand co-creation has not yet been examined from strategic planning’s point of view. The need for this kind of examination is apparent, because branding strategies have traditionally been based on the idea of static place identity. The Turku case helps to propose a solution in terms of the notion of deliberately emergent branding.

Merging research, conservation and community engagement

2014 ◽  
Vol 4 (2) ◽  
pp. 184-195 ◽  
Author(s):  
Gloria Borona ◽  
Emmanuel Ndiema
Keyword(s):  
Community Engagement ◽  
Community Involvement ◽  
Local Community ◽  
Rock Art ◽  
Conservation Strategy ◽  
Content Type ◽  
Heritage Sites ◽  
Research Programmes ◽  
Research Findings ◽  
Community Projects

Purpose – Archaeological, palaeontological and geological research has been conducted in Kenya for many years. These research efforts have resulted in exceptional depth of understanding of the region's cultural heritage including those with rock art. Unfortunately, very few of the research programmes have engaged communities as active participants in conservation and consumers of the research findings. The purpose of this paper is to report how collaboration between the National Museums of Kenya and the Trust of African Rock Art (TARA) is creating a link between research, conserving heritage and community engagement. Design/methodology/approach – An overview of two rock art tourism community projects undertaken by TARA will reveal that engaging communities and disseminating research findings does not only foster preservation of sites but is critical in transforming rock art sites into economic endeavours whose outcomes are providing alternative livelihoods. Findings – Community engagement remains the only viable way of ensuring long-term conservation of heritage sites going forward. Originality/value – TARA is the only organization conducting this kind of work in the African continent. This case study therefore, provides authentic information on local community involvement as a conservation strategy in the African context.

scholarly journals Planning for the Enhancement of the Modern Built Heritage in Thessaly Region: The Case of the “Konakia” Monuments

Heritage ◽  
2019 ◽  
Vol 2 (3) ◽  
pp. 2039-2052
Author(s):  
Aikaterini Papandreou ◽  
Marilena Papageorgiou
Keyword(s):  
Community Involvement ◽  
Cultural Landscape ◽  
Local Community ◽  
Agricultural Land ◽  
Field Research ◽  
Secondary Data ◽  
Place Identity ◽  
Built Heritage ◽  
Private Rights ◽  
Selection Of

Built heritage constitutes an invaluable asset to be treasured and wisely managed in order to avoid loss of place identity, cultural and social degradation and loss of leisure and tourism opportunities. The present paper focuses on the modern built heritage of the Thessaly Region (Greece), giving special emphasis to the “konakia” monuments built during the late 19th and early 20th century that were once used as residences by the big landowners of the Thessalian agricultural plain (“tsiflikia”). Field research conducted, as well as a survey of secondary data, revealed that only fifteen (15) “konakia” remain in Thessaly, equally dispersed in Larisa, Trikala and Karditsa Prefectures. Given their use, all of the “konakia” are found within—or in the vicinity of—agricultural land and settlements. Most of them present severe signs of abandonment, while only four (4) of them are in use (either as second-homes or as spaces with cultural and administrative use). Starting in 1979 (until 2005), with the exception of the Averof “konakia”, all of the rest have been designated as part of the modern built heritage of Greece. Considering these facts—and that most of such properties are private—the paper proposes a six (6) step methodology, for their wise management and integration in the spatial and cultural landscape of Thessaly: (1) Selection of the proper type of (re)use of the monument(s), (2) selection (or reconsideration) of the protection status and zoning, (3) identification of the urban regeneration interventions, (4) introduction of the necessary amendments to the urban/local plan, (5) selection of the proper financial tools and (6) selection of the proper marketing strategy. The paper concludes by highlighting the need to address the “konakia” as a set of monuments, to achieve stakeholders’ engagement and local community involvement, without undermining either protection status or the private rights of owners over these cultural properties.

Making post-colonial place identity: the regeneration of the St Lazarus neighbourhood, Macau

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Xi Ye
Keyword(s):  
Place Branding ◽  
Place Identity ◽  
World Heritage Site ◽  
Power Relationship ◽  
Architectural Heritage ◽  
Unesco World Heritage ◽  
Content Type ◽  
Post Colonial ◽  
Heritage Site ◽  
Unesco World Heritage Site

Purpose This study aims to identify how the place identity of the former Portuguese neighbourhood of St Lazarus was reshaped for the purposes of place branding, tourism and consumption in post-colonial Macau. Design/methodology/approach This study sees place identity as a constructed multiplicity whose components are strategically assembled to (re)make the self. It uses the Deleuze–Guattarian theory of assemblage to analyse identity-making, specifically to examine how urban elements, including material content (material qualities of forms, programmes and life) and narrative expressions (interpretations of place), come together to shape the sense of place. Findings The heritage conservation policy and creative district planning guidance are overarching controls. Following them, several material and narrative elements are connected. The colonial character of the architecture is reinforced and an artistic atmosphere is created, while inhabitants’ everyday life is suppressed and the difficult past is almost erased. The newly processed post-colonial identity seems another kind of colonisation. Coloniality as a power relationship continues in a different form. The hidden structure driving these processes is global capitalism. Originality/value Studies on colonial architectural heritage in Macau, particularly outside of the UNESCO World Heritage Site, remain relatively scarce. This study aims to fill this gap and to further examine the Deleuze–Guattarian theory in the context of place study.

Ecomuseum, community museology, local distinctiveness, Hüsamettindere village, Bogatepe village, Turkey

2015 ◽  
Vol 5 (1) ◽  
pp. 43-60 ◽  
Author(s):  
Mustafa Dogan
Keyword(s):  
Sustainable Development ◽  
Cultural Heritage ◽  
Community Involvement ◽  
Rural Areas ◽  
Local Community ◽  
Basic Principles ◽  
Joint Decision ◽  
Content Type ◽  
Intangible Heritage ◽  
Local Sustainable Development

Purpose – The concept of sustainable development is now widely accepted as a means of protecting natural resources and cultural heritage. One approach to ensuring sustainability, especially in relation to cultural tourism, is the ecomuseum. Turkey has considerable potential to develop ecomuseological models to encourage local sustainable development. The purpose of this paper is to explore the development of ecomuseums in Turkey by analysing the recent implementation of the concept in Hüsamettindere and Bogatepe villages. Current practices at these two sites are evaluated in comparison with the basic principles of ecomuseum theory. Design/methodology/approach – This paper explores local community involvement in two emerging ecomuseums in Turkey based on several years of participant action research by the author; it describes the nature of the two ecomuseums based on that experience. In addition an in-depth survey was carried out between February and April 2013 by Canakkale Onsekiz Mart University when 45 local participants were interviewed for their views on the ecomuseum developments, using the MACDAB method (Borrelli et al., 2008) as a guide. Findings – Even though the two implementations in Turkey have different features deriving from their local dynamics, they have had a similar experience in terms of the development process. Both began with a volunteer movement, the organisation of the local community, the formation of civil initiatives, a joint decision-making processes and the existence of participation and consensus. This process conforms to the basic principles of ecomuseology. The ecomuseums have also raised concerns about the loss of rural heritage and the mechanisms for conserving it within the model of the “living” ecomuseum. The most significant fact to emerge from this initial review of the two ecomuseums is that it is not necessarily their ability to conserve fragments of tangible and intangible heritage that is paramount in Turkey, but their importance in providing employment opportunities in rural areas. Originality/value – Ecomuseum movement is a very important and practical model for sustainable development and tourism. Ecomuseums can also be functional tools for protecting of cultural heritage and developing of local areas. Even though Turkey has got many cultural heritage sources, they are not used productively for local sustainable development. The two implementations will be sample to all natural and cultural heritage areas of Turkey for sustainable development.

Under-tourism regions and destinations: what are their opportunities to succeed?

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Lienite Litavniece ◽  
Inese Silicka ◽  
Zanete Garanti ◽  
Galina Berjozkina ◽  
Stathis Kolongou
Keyword(s):  
Sustainable Development ◽  
Community Involvement ◽  
Success Factors ◽  
Local Community ◽  
Economic Benefits ◽  
Content Type ◽  
The Sustainable Development ◽  
Rural Villages ◽  
Rural Destinations

PurposeThe paper aims to identify the success factors that guide the sustainable development of rural tourism destinations in Cyprus.Design/methodology/approachFor the purpose of this study, two rural villages in the Larnaca and Limassol districts of Cyprus were selected as a sample. Interviews, field visits, interactions with practitioners, the local community and leaders in these villages then followed. Thematic analysis was applied to identify the factors guiding the sustainable development of these villages.FindingsNine success factors were identified: finding the theme and engaging with it, allowing locals to guide the development, training and education, economic benefits, developing new products and services, community involvement, the role of younger people, strong leadership and island-wide efforts to rebrand Cyprus as a destination. These factors seem to be critical to the success of sustainable rural destinations and to rebranding Cyprus as a destination that offers authentic experiences.Originality/valueThe nine success factors identified by studying two villages in Cyprus can guide other rural destinations in finding their path to sustainable development through themes and authentic experiences.

scholarly journals Towards a theoretical framework on sensorial place brand identity

2019 ◽  
Vol 13 (3) ◽  
pp. 273-295 ◽  
Author(s):  
Clarinda Rodrigues ◽  
Heather Skinner ◽  
Charles Dennis ◽  
T.C. Melewar
Keyword(s):  
Place Branding ◽  
Holistic Approach ◽  
Place Identity ◽  
Integrative Model ◽  
Brand Identity ◽  
Content Type ◽  
Sensory Marketing ◽  
Novel Approach ◽  
Place Brand ◽  
New Framework

Purpose The purpose of this paper is to propose a new framework on sensorial place brand identity. Design/methodology/approach This conceptual paper draws from sensory marketing and brand identity theories to propose an integrative model to develop sensorial place brand identity. Findings By relying on a broad spectrum of the literature, the study supports the notion that sensorial place brand identity is a bottom-up approach to branding that involves several enactment stakeholders and key influences as co-creators in the process of delivering sensory place branding messages based on a strong and unique place brand identity. This leads to the presentation of a provisional framework linking sensorial place identity, experiencescapes and multisensory place brand image. Originality/value This novel approach to place brand identity follows a holistic approach by considering several enactment stakeholders and key influencers as co-creators in the process of branding a place through the senses.

What determines residents’ commitment to a post-communist city? A moderated mediation analysis

2019 ◽  
Vol 29 (1) ◽  
pp. 52-68
Author(s):  
Laurent Tournois ◽  
Chiara Rollero
Keyword(s):  
Place Attachment ◽  
Power Distance ◽  
Place Branding ◽  
Moderated Mediation ◽  
Place Identity ◽  
Equation Modeling ◽  
Content Type ◽  
Place Image ◽  
The Relationship

Purpose This study aims to investigate how residents’ perceptions of the image of their place of living influence their level of commitment toward it. The mediating role of human place bonds (place attachment and place identity) and the moderating effect of the socio-demographic characteristics of the host community in this relationship is specifically examined. Design/methodology/approach The theoretical direct–indirect–moderation relationships are examined using structural equation modeling and moderated-mediation or condition process analysis (Hayes and Preacher, 2013). Data were collected from 472 residents living in Belgrade (Serbia). Findings The findings support the contention that place attachment and place identity mediate the relationship between place image and commitment. The study further shows that the conditional indirect relationship of place image with commitment through place attachment and place identity is significant for age. Age and place of birth are found to moderate the relationship between place image and place attachment. Research limitations/implications A stimulating avenue for future research is to explore the effect of culture (individualist, short-term oriented and low on power distance vs collectivist, long-term oriented and high on power distance cultures) on model’s relationships as well as on commitment specifically. Practical implications To enhance their residents’ commitment, place marketers should focus on two levels of action. The first lever is to assess how residents perceive the image of the place where they live as it can serve as a strategic outline to explore their level of support and address the possible negative feelings they may have toward any development project. The second level of action is developing bottom up strategies that are likely to enhance residents’ commitment which aims at transforming residents into active place ambassadors and actors of the public life of the city. Originality/value To the best of authors’ knowledge, this study is one of the first in the place branding research domain to examine the role of human place bonds in the relationship between place image and commitment using mediation, moderation, and moderated-mediation analyses. Moreover, place branding literature is underdeveloped regarding the current issues most post-communist countries face.

Local community involvement in Malaysian early childhood care and education centers

2020 ◽  
Vol 35 (1) ◽  
pp. 143-157
Author(s):  
Bahbibi Rahmatullah ◽  
Sopia Md Yassin ◽  
Jamilah Omar
Keyword(s):  
Early Childhood ◽  
Community Involvement ◽  
Resource Sharing ◽  
Local Community ◽  
Qualitative Interviews ◽  
Second Phase ◽  
Content Type ◽  
Early Childhood Care ◽  
Childhood Care ◽  
National Quality

PurposeThe paper aims to explore the role and the involvement of local community within the context of Malaysian early childhood centers (nursery and kindergarten).Design/methodology/approachThe research used a mixed method with a questionnaire survey in the first phase and qualitative interviews in the second phase. Quantitative data were obtained from a survey completed by 3,519 staffs from nursery and kindergarten all over Malaysia. Qualitative data were collected from individual and focus group semistructured interviews conducted with 140 participants of the Malaysian public and private internal and external stakeholders ranging from the relevant personnel of the early childhood care and education (ECCE) centers (administrators, teachers and practitioners), academic experts, regulatory agencies and parents.FindingsSurvey results indicate that the parents and community involvement with ECCE centers from the perspective of the management and practitioners is in the medium category. A total of three overarching themes were identified from the interviews, namely expertise collaboration, resource sharing and operation monitoring. There exists diversity in terms of community engagement and cooperation with ECCE centers.Practical implicationsThe findings are expected to provide valuable guidelines to ECCE centers' management and leadership in the aspect of community involvement where it could help to enhance their efforts of providing quality learning experiences for young children attending their centers.Originality/valueThis study is part of a larger longitudinal and mixed methods project examining the quality practices in setting the standards in the Malaysian National Quality ECCE framework. These findings contribute to the understanding of community involvement with ECCE centers in the Malaysian context.

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