Challenges in Promoting Cities through Culture within the New Global Economy

2017 ◽  
pp. 229-250
Author(s):  
Dilek Hocaoğlu
Keyword(s):  
North America ◽  
Local Governments ◽  
Global Economy ◽  
Urban Economy ◽  
City Branding ◽  
Private Organizations ◽  
Branding Strategies ◽  
Service Sectors ◽  
The City

The deindustrialization period observed in the cities of North America, United Kingdom and Europe has led to changes in city economies. Urban industry was replaced by service sectors like marketing, finance and communication in this period. The new circumstances not only have changed the urban economy, but also images of the cities. The new image has raised the urban regeneration projects in partnership with municipalities and private organizations. The local governments and the private sectors have handled culture as a power to regenerate the images of cities. City branding based on culture is encouraged mostly by tourism. In this chapter, the role of culture in the city promoting strategies is evaluated through the analysis of cases. The stakeholders' approaches to the culture in the context of city branding strategies are handled and the challenges that the stakeholders have to overcome are listed.

Challenges in Promoting Cities through Culture within the New Global Economy

2017 ◽  
pp. 1258-1279 ◽  
Author(s):  
Dilek Hocaoğlu
Keyword(s):  
North America ◽  
Local Governments ◽  
Global Economy ◽  
Urban Economy ◽  
City Branding ◽  
Private Organizations ◽  
Branding Strategies ◽  
Service Sectors ◽  
The City

The deindustrialization period observed in the cities of North America, United Kingdom and Europe has led to changes in city economies. Urban industry was replaced by service sectors like marketing, finance and communication in this period. The new circumstances not only have changed the urban economy, but also images of the cities. The new image has raised the urban regeneration projects in partnership with municipalities and private organizations. The local governments and the private sectors have handled culture as a power to regenerate the images of cities. City branding based on culture is encouraged mostly by tourism. In this chapter, the role of culture in the city promoting strategies is evaluated through the analysis of cases. The stakeholders' approaches to the culture in the context of city branding strategies are handled and the challenges that the stakeholders have to overcome are listed.

The Role of Local Governments in City Branding

2017 ◽  
pp. 251-269 ◽  
Author(s):  
Emel Gonenc Guler
Keyword(s):  
Local Governments ◽  
Social Issues ◽  
Local Development ◽  
Cultural Variation ◽  
City Branding ◽  
Destination Branding ◽  
Environmentally Sustainable ◽  
Civic Dialogue ◽  
The City

Local governments provide a range of local services, preserve the life and liberty of residents, creating space for democratic participation and civic dialogue, supporting market-led and environmentally sustainable local development. City branding supplies the principles for the city developing policy to sustain the local development. In other words, city branding means being powerful to face the increasing wild competition for resources, investment and tourism facilities, both for addressing crucial social issues and cultural variation. The main objective of this study is to highlight the role of local governments and to emphasize the various destinations “bodies” used in the branding process in different administration systems. Although there are many different destination branding strategies over the world, the city branding success cannot be performed without the strong participation of the local governments.

The Role of Local Governments in City Branding

2017 ◽  
pp. 784-803
Author(s):  
Emel Gonenc Guler
Keyword(s):  
Local Governments ◽  
Social Issues ◽  
Local Development ◽  
Cultural Variation ◽  
City Branding ◽  
Destination Branding ◽  
Environmentally Sustainable ◽  
Civic Dialogue ◽  
The City

Local governments provide a range of local services, preserve the life and liberty of residents, creating space for democratic participation and civic dialogue, supporting market-led and environmentally sustainable local development. City branding supplies the principles for the city developing policy to sustain the local development. In other words, city branding means being powerful to face the increasing wild competition for resources, investment and tourism facilities, both for addressing crucial social issues and cultural variation. The main objective of this study is to highlight the role of local governments and to emphasize the various destinations “bodies” used in the branding process in different administration systems. Although there are many different destination branding strategies over the world, the city branding success cannot be performed without the strong participation of the local governments.

scholarly journals Networked Technopolitics: Immigrant Integration as City Branding

2020 ◽  
Vol 12 (1) ◽  
pp. 67-82 ◽  
Author(s):  
Caio Teixeira
Keyword(s):  
Immigrant Integration ◽  
Policy Advocacy ◽  
City Branding ◽  
Documentary Analysis ◽  
Integration Approach ◽  
Branding Strategies ◽  
Policy Models ◽  
The City ◽  
Desk Research

The article explores the role of network-led policymaking with a focus on immigrant integration. Drawing on the EUROCITIES Integrating Cities Charter, it sheds light on how immigration-related diversity governance plays a part in the city-branding strategies. The relevance of policy advocacy through the lens of cosmopolitan urbanism is instrumental for studying the governance of migration and diversity in the age of integration paradigm. Contemporary local policymaking in immigrant integration shaped by city-to-city cooperation tell us about policy models associated to cities’ image. Therefore, city branding strategies framed on behalf of networked technopolitics represent a challenging way to study the immigrant integration approach. This exploratory study is based on desk research with an emphasis on literature review and documentary analysis.

City Boosterism through Internet Marketing

2011 ◽  
pp. 130-151 ◽  
Author(s):  
María Isabel Huerta-Carvajal ◽  
Luis Felipe Luna-Reyes
Keyword(s):  
Information And Communication Technologies ◽  
Local Governments ◽  
Communication Technologies ◽  
Strategy Development ◽  
City Marketing ◽  
The Public ◽  
Information And Communication ◽  
Marketing Activities ◽  
The City

Local governments around the world are becoming aware of the importance of identifying and marketing their local assets to promote economic competitiveness. Information and Communication Technologies (ICT) have proven useful in supporting marketing activities in the private sector, but there is still little exploration on their use in the public sector. However, ICT effectiveness is constrained by institutional arrangements and the coordination of the marketing efforts with other government processes such as urban planning and strategy development. The purpose of this chapter is to discuss the strategic scaffolding for ICT as a key component of a city’s marketing strategy using as an example the city of Puebla in Mexico. Although city marketing efforts and ICT use are still at its initial stages in the city, lessons from current efforts in Puebla are related to the key role of stakeholder networks, ICT interoperability, Geographic Information Systems, and government program continuity.

The Role of Culture in City Branding

2017 ◽  
pp. 1125-1142
Author(s):  
Selda Uca Ozer
Keyword(s):  
Quality Of Life ◽  
Cultural Heritage ◽  
International Strategy ◽  
Development Studies ◽  
City Branding ◽  
Critical Importance ◽  
The City

City branding means all types of image development studies for a city in order to attract more visitors, raise the quality of life and awareness of the city and provide development etc. Today, the increasing competition among the cities has made city branding a necessity. There are different strategies implemented for city branding. The mostly used strategy among those is the culture-focused branding studies. Culture has a critical importance for city branding and it is used as an international strategy for the economic, social and environmental renovation of cities. Marketing the cultural city sources and activities in an efficient way and branding the city accordingly have become increasingly important. In this chapter, the role and importance of culture which is one of the most important strategies used in city branding has been discussed in detail. Also, the cases of cultural cities which become successfully different from their rivals with their cultural heritage and the strategies implemented in these cases have been analyzed.

scholarly journals Emergence of Carsharing Business Models and Sustainability Impacts in Swedish Cities

2020 ◽  
Vol 12 (4) ◽  
pp. 1594 ◽  
Author(s):  
Nancy Bocken ◽  
Alexandra Jonca ◽  
Karolina Södergren ◽  
Jenny Palm
Keyword(s):  
Local Governments ◽  
Business Models ◽  
Sharing Economy ◽  
Internet Technology ◽  
Sustainable Mobility ◽  
Concept Understanding ◽  
Case Research ◽  
Private Car ◽  
The City

The sharing economy has become prominent in the policy, business and academic discourse as a way to achieve greater levels of resource efficiency in sustainability transitions. An example is carsharing, which is regarded as a potential lever for change in sustainable mobility transitions. In this article we, apply the “ecologies of business models” perspective to investigate how carsharing initiatives have coevolved in Sweden. We focus on the city context as a useful unit of analysis to investigate carsharing in four Swedish cities: Gothenburg, Malmö, Stockholm and Umeå. Through qualitative case research, we investigate the following: How did carsharing business models coevolve in the studied cities? It was found that early notions of carsharing date back to the 1970s, but the concept has changed significantly over time, particularly with the emergence of (Internet) technology-based platforms. The findings suggest that carsharing is complementary to existing private car usage in cities, rather than a replacement. Based on this, we suggest pathways for local policymakers to consider when implementing sustainable carsharing solutions. The contributions are threefold: providing an empirical study on the theoretical ecologies of business models concept; understanding how carsharing coevolved in Swedish cities and in relation to wider sustainability and mobility trends; and giving novel insight into the role of local governments.

scholarly journals Branding in Urban Discourse Space: Region’s Identity as Attraction Factor

2018 ◽  
Vol 50 ◽  
pp. 01066
Author(s):  
Elina Novikova ◽  
Vera Mityagina ◽  
Anna Gureeva ◽  
Tatyana Makhortova
Keyword(s):  
Mental Representation ◽  
Linguistic Analysis ◽  
Tourist Attraction ◽  
City Branding ◽  
Complex Image ◽  
Branding Strategies ◽  
Communicative Process ◽  
Urban Discourse ◽  
Text Content

The research is focused on branding as a communicative process and aimed at defining the region’s identity role in provision of its tourist attraction. Linguistic analysis of the branding process is concentrated on optimization of language means and urban semiosis quality. City’s identity is viewed as a complex of exterior and other markers, building its complex image and playing an initial role in city’s branding. The aim of territory’ branding is to present the uniqueness of a certain region and its competitiveness. A city is a complicated multilayer communicative formation that creates a special type of discourse around itself – urban discourse. The space of this discourse is determined by such textual phenomena as a text-city, an urban text and a text about a city. The authors outline the role of naming in city branding and consider a great importance of a city’s identity in creating a text content aimed at increasing attraction of a city as a tourist object. City’s identity allows one to understand its uniqueness and mental representation by a representative of its “own” and “foreign” cultures and optimize branding strategies with the aim to fix positive images of a city and attractive image of a global-centred and locally original territory.

Branding City Destinations

2019 ◽  
Vol 15 (3) ◽  
pp. 379-410 ◽  
Author(s):  
Qian Wang ◽  
Dan Zhang
Keyword(s):  
City Branding ◽  
Functional Grammar ◽  
Systemic Functional Grammar ◽  
Visual Discourse ◽  
Multimodal Discourse ◽  
Construction Of Meaning ◽  
Semiotic Resources ◽  
Global Arena ◽  
The City

Abstract City branding brings immense benefits for megacities to gain international prestige in an increasingly competitive global arena. City publicity films, as an effective method for selling the city through online dissemination, could reach and influence a wider audience. However, the deployment of different semiotic resources in the branding discourse in city publicity films remains under-explored, and in particular, the role of cultural attributes in the construction of meaning in the discourse of city branding through linguistic and nonverbal modalities remains unknown. This paper, drawing on theories of systemic functional grammar and visual grammar, examines the multimodal discourse of publicity films of Beijing and London in terms of representational and interactive meanings achieved through various semiotic resources. It is found that, in verbal and visual discourse, both films share similarities regarding enhancing persuasiveness via emotional branding but exhibit differences regarding how to achieve persuasiveness through different semiotic resources that co-construct meaning. The Beijing publicity film blends functional and emotional values while the London publicity film is prone to being more functional. In addition, possible reasons for the differences observed are discussed.

scholarly journals Toronto's Cultural Renaissance

2005 ◽  
Vol 30 (2) ◽  
Author(s):  
Barbara L. Jenkins
Keyword(s):  
Cultural Policy ◽  
Construction Projects ◽  
Cultural Construction ◽  
City Branding ◽  
Economic Competition ◽  
Cultural Renaissance ◽  
Changing Role ◽  
The City ◽  
New Buildings

Abstract: Toronto is experiencing a building boom, with eight major cultural construction projects in the works. These new monuments, part of what the City of Toronto calls its “Cultural Renaissance,” are intended to bolster the city’s reputation as an international economic and cultural capital. Albeit architecturally important, these buildings are better understood in the context of contemporary patterns of global economic competition and the changing role of culture in capitalist production. They also assert national identity and reflect a reorientation of Canadian cultural policy. This paper analyzes Toronto’s “Cultural Renaissance” in light of changing cultural policies at the municipal, provincial, and federal levels, examining the role these new buildings will play in terms of promoting cultural tourism, city “branding,” and nationalism. Résumé : La ville de Toronto connaît actuellement un boum immobilier comprenant huit projets culturels majeurs. Ces nouveaux monuments, qui feront partie de ce qu’elle appelle une « Renaissance culturelle », visent à accroître la réputation de la ville en tant que capitale économique et culturelle internationale. Ces immeubles sont importants du point de vue architectural, mais leur fonction se comprend mieux dans le contexte de la concurrence économique mondiale actuelle et du rôle changeant de la culture dans la production capitaliste. Ils affirment en outre l’identité nationale et reflètent une réorientation de la politique culturelle canadienne. Cet article analyse cette « Renaissance culturelle » torontoise à la lumière des politiques culturelles changeantes aux niveaux municipal, provincial et fédéral, examinant le rôle que ces nouveaux immeubles joueront dans la promotion du tourisme culturel et du nationalisme et dans la mise en valeur de la ville en tant que « marque ».

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