scholarly journals Networked Technopolitics: Immigrant Integration as City Branding

2020 ◽  
Vol 12 (1) ◽  
pp. 67-82 ◽  
Author(s):  
Caio Teixeira
Keyword(s):  
Immigrant Integration ◽  
Policy Advocacy ◽  
City Branding ◽  
Documentary Analysis ◽  
Integration Approach ◽  
Branding Strategies ◽  
Policy Models ◽  
The City ◽  
Desk Research

The article explores the role of network-led policymaking with a focus on immigrant integration. Drawing on the EUROCITIES Integrating Cities Charter, it sheds light on how immigration-related diversity governance plays a part in the city-branding strategies. The relevance of policy advocacy through the lens of cosmopolitan urbanism is instrumental for studying the governance of migration and diversity in the age of integration paradigm. Contemporary local policymaking in immigrant integration shaped by city-to-city cooperation tell us about policy models associated to cities’ image. Therefore, city branding strategies framed on behalf of networked technopolitics represent a challenging way to study the immigrant integration approach. This exploratory study is based on desk research with an emphasis on literature review and documentary analysis.

Challenges in Promoting Cities through Culture within the New Global Economy

2017 ◽  
pp. 229-250
Author(s):  
Dilek Hocaoğlu
Keyword(s):  
North America ◽  
Local Governments ◽  
Global Economy ◽  
Urban Economy ◽  
City Branding ◽  
Private Organizations ◽  
Branding Strategies ◽  
Service Sectors ◽  
The City

The deindustrialization period observed in the cities of North America, United Kingdom and Europe has led to changes in city economies. Urban industry was replaced by service sectors like marketing, finance and communication in this period. The new circumstances not only have changed the urban economy, but also images of the cities. The new image has raised the urban regeneration projects in partnership with municipalities and private organizations. The local governments and the private sectors have handled culture as a power to regenerate the images of cities. City branding based on culture is encouraged mostly by tourism. In this chapter, the role of culture in the city promoting strategies is evaluated through the analysis of cases. The stakeholders' approaches to the culture in the context of city branding strategies are handled and the challenges that the stakeholders have to overcome are listed.

Challenges in Promoting Cities through Culture within the New Global Economy

2017 ◽  
pp. 1258-1279 ◽  
Author(s):  
Dilek Hocaoğlu
Keyword(s):  
North America ◽  
Local Governments ◽  
Global Economy ◽  
Urban Economy ◽  
City Branding ◽  
Private Organizations ◽  
Branding Strategies ◽  
Service Sectors ◽  
The City

The deindustrialization period observed in the cities of North America, United Kingdom and Europe has led to changes in city economies. Urban industry was replaced by service sectors like marketing, finance and communication in this period. The new circumstances not only have changed the urban economy, but also images of the cities. The new image has raised the urban regeneration projects in partnership with municipalities and private organizations. The local governments and the private sectors have handled culture as a power to regenerate the images of cities. City branding based on culture is encouraged mostly by tourism. In this chapter, the role of culture in the city promoting strategies is evaluated through the analysis of cases. The stakeholders' approaches to the culture in the context of city branding strategies are handled and the challenges that the stakeholders have to overcome are listed.

The Role of Local Governments in City Branding

2017 ◽  
pp. 251-269 ◽  
Author(s):  
Emel Gonenc Guler
Keyword(s):  
Local Governments ◽  
Social Issues ◽  
Local Development ◽  
Cultural Variation ◽  
City Branding ◽  
Destination Branding ◽  
Environmentally Sustainable ◽  
Civic Dialogue ◽  
The City

Local governments provide a range of local services, preserve the life and liberty of residents, creating space for democratic participation and civic dialogue, supporting market-led and environmentally sustainable local development. City branding supplies the principles for the city developing policy to sustain the local development. In other words, city branding means being powerful to face the increasing wild competition for resources, investment and tourism facilities, both for addressing crucial social issues and cultural variation. The main objective of this study is to highlight the role of local governments and to emphasize the various destinations “bodies” used in the branding process in different administration systems. Although there are many different destination branding strategies over the world, the city branding success cannot be performed without the strong participation of the local governments.

The Role of Culture in City Branding

2017 ◽  
pp. 1125-1142
Author(s):  
Selda Uca Ozer
Keyword(s):  
Quality Of Life ◽  
Cultural Heritage ◽  
International Strategy ◽  
Development Studies ◽  
City Branding ◽  
Critical Importance ◽  
The City

City branding means all types of image development studies for a city in order to attract more visitors, raise the quality of life and awareness of the city and provide development etc. Today, the increasing competition among the cities has made city branding a necessity. There are different strategies implemented for city branding. The mostly used strategy among those is the culture-focused branding studies. Culture has a critical importance for city branding and it is used as an international strategy for the economic, social and environmental renovation of cities. Marketing the cultural city sources and activities in an efficient way and branding the city accordingly have become increasingly important. In this chapter, the role and importance of culture which is one of the most important strategies used in city branding has been discussed in detail. Also, the cases of cultural cities which become successfully different from their rivals with their cultural heritage and the strategies implemented in these cases have been analyzed.

The Role of Local Governments in City Branding

2017 ◽  
pp. 784-803
Author(s):  
Emel Gonenc Guler
Keyword(s):  
Local Governments ◽  
Social Issues ◽  
Local Development ◽  
Cultural Variation ◽  
City Branding ◽  
Destination Branding ◽  
Environmentally Sustainable ◽  
Civic Dialogue ◽  
The City

Local governments provide a range of local services, preserve the life and liberty of residents, creating space for democratic participation and civic dialogue, supporting market-led and environmentally sustainable local development. City branding supplies the principles for the city developing policy to sustain the local development. In other words, city branding means being powerful to face the increasing wild competition for resources, investment and tourism facilities, both for addressing crucial social issues and cultural variation. The main objective of this study is to highlight the role of local governments and to emphasize the various destinations “bodies” used in the branding process in different administration systems. Although there are many different destination branding strategies over the world, the city branding success cannot be performed without the strong participation of the local governments.

scholarly journals Branding in Urban Discourse Space: Region’s Identity as Attraction Factor

2018 ◽  
Vol 50 ◽  
pp. 01066
Author(s):  
Elina Novikova ◽  
Vera Mityagina ◽  
Anna Gureeva ◽  
Tatyana Makhortova
Keyword(s):  
Mental Representation ◽  
Linguistic Analysis ◽  
Tourist Attraction ◽  
City Branding ◽  
Complex Image ◽  
Branding Strategies ◽  
Communicative Process ◽  
Urban Discourse ◽  
Text Content

The research is focused on branding as a communicative process and aimed at defining the region’s identity role in provision of its tourist attraction. Linguistic analysis of the branding process is concentrated on optimization of language means and urban semiosis quality. City’s identity is viewed as a complex of exterior and other markers, building its complex image and playing an initial role in city’s branding. The aim of territory’ branding is to present the uniqueness of a certain region and its competitiveness. A city is a complicated multilayer communicative formation that creates a special type of discourse around itself – urban discourse. The space of this discourse is determined by such textual phenomena as a text-city, an urban text and a text about a city. The authors outline the role of naming in city branding and consider a great importance of a city’s identity in creating a text content aimed at increasing attraction of a city as a tourist object. City’s identity allows one to understand its uniqueness and mental representation by a representative of its “own” and “foreign” cultures and optimize branding strategies with the aim to fix positive images of a city and attractive image of a global-centred and locally original territory.

Branding City Destinations

2019 ◽  
Vol 15 (3) ◽  
pp. 379-410 ◽  
Author(s):  
Qian Wang ◽  
Dan Zhang
Keyword(s):  
City Branding ◽  
Functional Grammar ◽  
Systemic Functional Grammar ◽  
Visual Discourse ◽  
Multimodal Discourse ◽  
Construction Of Meaning ◽  
Semiotic Resources ◽  
Global Arena ◽  
The City

Abstract City branding brings immense benefits for megacities to gain international prestige in an increasingly competitive global arena. City publicity films, as an effective method for selling the city through online dissemination, could reach and influence a wider audience. However, the deployment of different semiotic resources in the branding discourse in city publicity films remains under-explored, and in particular, the role of cultural attributes in the construction of meaning in the discourse of city branding through linguistic and nonverbal modalities remains unknown. This paper, drawing on theories of systemic functional grammar and visual grammar, examines the multimodal discourse of publicity films of Beijing and London in terms of representational and interactive meanings achieved through various semiotic resources. It is found that, in verbal and visual discourse, both films share similarities regarding enhancing persuasiveness via emotional branding but exhibit differences regarding how to achieve persuasiveness through different semiotic resources that co-construct meaning. The Beijing publicity film blends functional and emotional values while the London publicity film is prone to being more functional. In addition, possible reasons for the differences observed are discussed.

scholarly journals Toronto's Cultural Renaissance

2005 ◽  
Vol 30 (2) ◽  
Author(s):  
Barbara L. Jenkins
Keyword(s):  
Cultural Policy ◽  
Construction Projects ◽  
Cultural Construction ◽  
City Branding ◽  
Economic Competition ◽  
Cultural Renaissance ◽  
Changing Role ◽  
The City ◽  
New Buildings

Abstract: Toronto is experiencing a building boom, with eight major cultural construction projects in the works. These new monuments, part of what the City of Toronto calls its “Cultural Renaissance,” are intended to bolster the city’s reputation as an international economic and cultural capital. Albeit architecturally important, these buildings are better understood in the context of contemporary patterns of global economic competition and the changing role of culture in capitalist production. They also assert national identity and reflect a reorientation of Canadian cultural policy. This paper analyzes Toronto’s “Cultural Renaissance” in light of changing cultural policies at the municipal, provincial, and federal levels, examining the role these new buildings will play in terms of promoting cultural tourism, city “branding,” and nationalism. Résumé : La ville de Toronto connaît actuellement un boum immobilier comprenant huit projets culturels majeurs. Ces nouveaux monuments, qui feront partie de ce qu’elle appelle une « Renaissance culturelle », visent à accroître la réputation de la ville en tant que capitale économique et culturelle internationale. Ces immeubles sont importants du point de vue architectural, mais leur fonction se comprend mieux dans le contexte de la concurrence économique mondiale actuelle et du rôle changeant de la culture dans la production capitaliste. Ils affirment en outre l’identité nationale et reflètent une réorientation de la politique culturelle canadienne. Cet article analyse cette « Renaissance culturelle » torontoise à la lumière des politiques culturelles changeantes aux niveaux municipal, provincial et fédéral, examinant le rôle que ces nouveaux immeubles joueront dans la promotion du tourisme culturel et du nationalisme et dans la mise en valeur de la ville en tant que « marque ».

scholarly journals Penerapan Strategi City Branding Kabupaten Ponorogo “Ethnic Art of Java”

ARISTO ◽  
2018 ◽  
Vol 7 (1) ◽  
pp. 130
Author(s):  
Krisna Megantari
Keyword(s):  
Foreign Exchange ◽  
Communication Technology ◽  
Communication Strategy ◽  
City Branding ◽  
Branding Strategy ◽  
The World ◽  
Branding Strategies ◽  
Tourism Potential ◽  
Mapping Models ◽  
The City

This research is expected to be one of the mapping models of communication strategy problems, especially the study of city branding strategies. It is expected that the outcome obtained is to measure how a city can explore its tourism potential and then become an iconic city. The city branding strategy is a new study in the world of tourism that is closely related to the development of communication technology in synergy with marketing tourism. It cannot be denied that the city branding strategy is closely related to tourism development strategies. Because the end of the success of city branding is an increase in foreign exchange in a city. It is hoped that with this research, Ponorogo regency can clearly map the original tourism potential of the region and the city branding echoes of Ponorogo Regency will be increasingly familiar to the eyes of the Indonesian and foreign communities.

scholarly journals City branding and museum souvenirs: towards improving the St. Petersburg city brand

2019 ◽  
Vol 12 (4) ◽  
pp. 529-544 ◽  
Author(s):  
Iuliia Trabskaia ◽  
Iuliia Shuliateva ◽  
Rebecca Abushena ◽  
Valery Gordin ◽  
Mariya Dedova
Keyword(s):  
Product Development ◽  
Positive Impact ◽  
Visual Images ◽  
City Branding ◽  
Content Type ◽  
City Brand ◽  
Observation Method ◽  
The City ◽  
Insight Into

PurposeThe purpose of this paper is to identify ways to develop museum shop product, which will possess competitive advantage, and to recommend what should be done to develop such product so that it has a positive impact on the city brand of St. Petersburg.Design/methodology/approachIn total, 76 museums have been studied through the observation method to describe their shops’ inventory in terms of percentages of each product. Mostly St. Petersburg museums were included in the analysis. The observation method enabled the researchers to analyse the inventory of the museum souvenir shops. The findings of the analysis enabled the researchers to reach conclusions about museums’ strategies of product development.FindingsThe research allowed to make the conclusion that although the museum shops in St.Petersburg demonstrate positive tendencies in the development of competitive stores’ products a lot of work is still to be done. Not all museums are characterised by availability of clear strategy for product development. They offer souvenirs (if any) which do not differ from those existing on the market according to topics and functions which are characteristic for them. Recommendations on how to make the product of museum shops more competitive were proposed.Practical implicationsCities need new and fresh ways to create and promote their brands. Museums can contribute to this significantly with the help of souvenirs production. This research will provide insight into the process of how museums can do this by developing their shops’ inventory strategies. Recommendations to improve strategies for creation of competitive product were offered in the paper.Originality/valueIn today’s competitive conditions, museums are creating augmented products and create museum shops. Nevertheless, the role of museum shops in brand creation is underexplored. Museum shops have a high potential for creating high-quality products that may influence the museum and city brand in a positive way, as souvenirs and visual images of museum artifacts play an essential role in making an impression on tourists.

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