Affiliate Marketing Strategy of Amazon India

2018 ◽  
pp. 33-50
Author(s):  
Jaspreet Kaur ◽  
Deepti Wadera
Keyword(s):  
Qualitative Study ◽  
Marketing Strategy ◽  
Rapid Development ◽  
Internet Marketing ◽  
Marketing Practice ◽  
The Given ◽  
A Performance

Affiliate marketing is one of the oldest forms of marketing in which one refers someone to any online product (Open Topic, n.d.). When the consumer buys this product on the basis of the given recommendation, then the person who has referred him receives a commission. This commission could vary from $1 to $10000, on the basis of the type of product which has been referred (Open Topic, n.d.). The rapid development of the term “Affiliate marketing” which is a performance based internet marketing practice, has made the online selling market even more competitive. Many companies are now venturing into the forming or improving their affiliate programs and giving higher incentives to keep the affiliates loyal. This study is a qualitative study about the Affiliate program presently run by Amazon Company.

Internet marketing strategy of a wholesale tour agency in Korea: Case of Hana Tour

2009 ◽  
Vol 1 (1) ◽  
pp. 83-104
Author(s):  
Sam-Kwon Jung ◽  
Hyung-ihn Choe ◽  
Jeoung-Woo Byun
Keyword(s):  
Marketing Strategy ◽  
Internet Marketing

Systems Thinking in Strategy Development

2012 ◽  
pp. 32-60
Keyword(s):  
Marketing Strategy ◽  
Systems Thinking ◽  
Value Chain ◽  
Business Performance ◽  
Systems Approach ◽  
Causal Models ◽  
Strategic Decision ◽  
Strategy Development ◽  
Marketing Process ◽  
The Given

Systems thinking is considered as an important tool in developing strategic decision in marketing. The systems approach enables connecting objects of various types to a single platform of thinking, to organize different forms of activity within the given time and space of the situation in business. This chapter describes how systems thinking could provide a framework to various marketing process and create a map of the value chain that specifies relationships among the components of the marketing processes. Discussions in the chapter provide a conceptual framework of the development of systems thinking and systems methodologies and explain how such approaches can deal with issues of market complexity. Causal models in developing marketing strategy are illustrated, and new insights on thinking as a method to achieve desired business performance are also discussed.

Analysis of the Variables which Determine a Good E-Marketing Strategy

2011 ◽  
pp. 152-168
Author(s):  
Beatriz Sainz de Abajo ◽  
Isabel de la Torre Díez ◽  
Miguel López Coronado
Keyword(s):  
Marketing Strategy ◽  
Customer Relationship Management ◽  
Search Engines ◽  
Relationship Management ◽  
Strategic Plan ◽  
Internet Marketing ◽  
Global Market ◽  
Customer Relationship ◽  
The Internet ◽  
E Mail

Internet marketing covers all aspects related to the promotion and sale of a product or service through the Internet. This chapter demonstrates how adequate planning is fundamental in a Small and Medium-sized Enterprise (SME) to increase sales. The objective is to analyze the aspects which must be taken into consideration when developing a good e-marketing strategy and to study some of the different alternatives that the Internet and e-marketing make available to us: e-mail marketing, viral e-marketing, geomarketing, and positioning within search engines. Also the concept of Customer Relationship Management (CRM) will be analyzed. The leap into the global market is not easy and the reduction in budgets has inspired marketing professionals to adopt strategies which can be measured and the results controlled, pointing out that the online tactics and tools used by the vast majority of marketing professionals in their strategic plan are banners, search engines, and e-mail.

Method to Calculate Aircraft VNAV Trajectory Cost Using a Performance Database

2014 ◽  
Author(s):  
Alejandro Murrieta-Mendoza ◽  
Ruxandra Botez
Keyword(s):  
Trajectory Optimization ◽  
Calculated Data ◽  
Optimization Methods ◽  
Fast Method ◽  
Computing Power ◽  
Flight Plan ◽  
Aerodynamic Model ◽  
The Given ◽  
Equations Of Motions ◽  
A Performance

Vertical Navigation (VNAV) trajectory optimization has been identified as a means to reduce fuel consumption. Due to the computing power limitations of devices such as Flight Management Systems (FMSs), it is very desirable to implement a fast method for calculating trajectory cost using optimization algorithms. Conventional trajectory optimization methods solve a set of differential equations called the aircraft equations of motions to find the optimal flight profile. Many FMSs do not use these equations, but rather a set of lookup tables with experimental, or pre-calculated data, called a Performance Database (PDB). This paper proposes a method to calculate a full trajectory flight cost using a PDB. The trajectory to be calculated is composed of climb, acceleration, cruise, descent and deceleration flight phases. The influence of the crossover altitude during climb and step climbs in cruise were considered for these calculations. Since the PDB is a set of discrete data, Lagrange linear interpolations were performed within the PDB to calculate the required values. Given a takeoff weight, the initial and final coordinates and the desired flight plan, the trajectory model provides the Top of Climb coordinates, the Top of Descent coordinates, the fuel burned and the flight time needed to follow the given flight plan. The accuracy of the trajectory costs calculated with the proposed method was validated for two aircraft; one with an aerodynamic model in FlightSIM, software developed by Presagis, and the other using the trajectory generated by the reference FMS.

scholarly journals E-Marketing Jaya Abadi Computer (JAC)

2011 ◽  
Vol 2 (2) ◽  
pp. 979
Author(s):  
Honni Honni ◽  
Raymond Raymond ◽  
Johni Johni ◽  
Wendi Tan
Keyword(s):  
Marketing Strategy ◽  
Virtual World ◽  
Low Cost ◽  
Direct Marketing ◽  
Internet Marketing ◽  
Market Opportunity ◽  
Computer Equipment ◽  
Market Opportunities ◽  
Marketing Activities ◽  
The Right

Internet has been widely used by manufacturers and distributors to expand product markets for its advantageous in quick process, practicality and low cost. Jaya Abadi Computer (JAC) as a sales distributor and service agent of computer equipment still perform its direct marketing manually on the spot, so that the marketing only reaches a small scope. This article analyzes the market opportunity of JAC; determines the marketing strategy and builds e-marketing website for JAC based on customer experience using The Seven Stage Cycle of Internet Marketing. The results obtained are an e-marketing website to support the marketing activities of JAC. Eventually it can be concluded that by building an e-marketing, JAC can reach as well as expand market opportunities in virtual world, use the right marketing strategy, and meet customer needs through features on the website. 

scholarly journals The Effect of Marketing Strategy and Promotion Activities on Marketing Performance of Ritail Business

2020 ◽  
Vol 4 (2) ◽  
pp. 205-213
Author(s):  
Suhandi Suhandi
Keyword(s):  
Marketing Strategy ◽  
Hypothesis Test ◽  
Rapid Development ◽  
Marketing Strategies ◽  
Regression Testing ◽  
Marketing Performance ◽  
Technological Advances ◽  
Retail Business ◽  
Analysis Technique ◽  
The City

Today's retail industry is experiencing rapid development along with technological advances and the construction of supporting facilities. Tangerang is one of the cities that is part of the Banten Province which is growing rapidly. rapid modernization affected the city, making it one of the largest cities in Indonesia. This study aims to determine the effect of marketing strategies and promotional activities on the marketing performance of Retail Business Actors in Mall Plaza Bintaro. The method used was explanatory research with a sample of 96 respondents. The analysis technique uses statistical analysis with regression testing, correlation, determination, and hypothesis testing. The results of this study the marketing strategy has a significant effect on marketing performance by 38.2%, the hypothesis test obtained t count> t table or (7.625> 1.989). Promotional activities have a significant effect on marketing performance by 39.9%, the hypothesis test obtained t count> t table or (7.892> 1.989). Marketing strategy and promotion activities simultaneously have a significant effect on marketing performance by 48.9%, the hypothesis test is obtained F count> F table or (44.464> 2,700)

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