scholarly journals E-Marketing Jaya Abadi Computer (JAC)

2011 ◽  
Vol 2 (2) ◽  
pp. 979
Author(s):  
Honni Honni ◽  
Raymond Raymond ◽  
Johni Johni ◽  
Wendi Tan
Keyword(s):  
Marketing Strategy ◽  
Virtual World ◽  
Low Cost ◽  
Direct Marketing ◽  
Internet Marketing ◽  
Market Opportunity ◽  
Computer Equipment ◽  
Market Opportunities ◽  
Marketing Activities ◽  
The Right

Internet has been widely used by manufacturers and distributors to expand product markets for its advantageous in quick process, practicality and low cost. Jaya Abadi Computer (JAC) as a sales distributor and service agent of computer equipment still perform its direct marketing manually on the spot, so that the marketing only reaches a small scope. This article analyzes the market opportunity of JAC; determines the marketing strategy and builds e-marketing website for JAC based on customer experience using The Seven Stage Cycle of Internet Marketing. The results obtained are an e-marketing website to support the marketing activities of JAC. Eventually it can be concluded that by building an e-marketing, JAC can reach as well as expand market opportunities in virtual world, use the right marketing strategy, and meet customer needs through features on the website. 

scholarly journals Direct marketing practice in Hungarian agriculture

2008 ◽  
Vol 53 (No. 5) ◽  
pp. 230-234 ◽  
Author(s):  
I. Fehér
Keyword(s):  
Geographical Origin ◽  
Direct Marketing ◽  
Point Of View ◽  
Marketing Practice ◽  
Sales Channels ◽  
Product Regulation ◽  
Local Product ◽  
Marketing Activities ◽  
Historical Heritage ◽  
The Right

Farm-sale, also known as direct sale, provides major opportunities to farmers in the future. This kind of sale is of increasing popularity in Europe, but farmers have to be familiar with the regulations concerning processing and sales. Mainly small and medium farmers prefer direct sale. In this activity, they must compete with an increasing number of hypermarkets, supermarkets and wholesale markets. When talking about direct sale, it means that farmers sell their products directly to customers. There are more options: (i) sale in their own shop, (ii) through a catalogue and (iii) delivery to restaurants and shops. It has to be mentioned that the development of special local products means the products representing a common local value and principally those that can be associated with a specific village due to their historical heritage or tradition. There is no standard or official definition for special local products that includes all the possible factors. Efforts of marketing and rural development experts are needed to identify and market these special products to the appropriate consumers. Meanwhile it has to be noticed that, mainly in Europe, the definition and the possibilities of product regulation concerning geographical origin, are clearly defined and well-known. However, the “protection of geographical origin” is not the same issue as “special local products” mentioned above. In a wider sense, these can be described from a marketing point of view as “local product, common product” that interconnect and integrate villages, people and approaches, but are not regulated and protected legally. These products mentioned above reach the consumer in relatively small quantities, through direct sale, and they are often attached to the services of rural tourism. The local products are also developed to ensure high quality products for the consumer or to attract tourists. People can be proud of them since they cannot be bought anywhere else. Advisers are also helping farmers choose the right sales channels to diversify their marketing activities.

scholarly journals Strategi Komunikasi Pemasaran Sentra Tenun Prailiu dalam Meningkatkan Penjualan Kain Tenun Sumba Timur

2019 ◽  
Vol 1 (2) ◽  
pp. 78-85
Author(s):  
Ririn Rambu Babang ◽  
Asfira Rachmad Rinata
Keyword(s):  
Marketing Strategy ◽  
Direct Marketing ◽  
Secondary Data ◽  
Sales Promotion ◽  
Woven Fabric ◽  
Primary Data ◽  
Product Price ◽  
Strategy Analysis ◽  
Marketing Activities ◽  
Product Segmentation

Woven fabric is a handicraft product inherited from generation to generation. Woven fabric can be weared as dress in dances at parties or in traditional events. Every motif on woven fabric has meaning both traditionally and culturally. The purpose of this study is to find out the marketing strategy and the factors that influence it. The method used in this research is descriptive qualitative method with data collection techniques using the method of interview, observation, documentation to obtain primary data and secondary data. As well as data analysis techniques carried out through reduction, presentation and drawing conclusions. The result shows that implementation of marketing communication strategies Prailiu Weaving Center uses a marketing mix consisting of product, price, place and promotion which includes sales promotion, face-to-face promotion and direct marketing. The marketing strategy of the Prailiu Weaving Center consists of marketing strategy analysis which includes opportunity analysis and competitive analysis, as well as the marketing process which consists of determining product segmentation, targeting and positioning. Factors that influence marketing activities consist of supporting factors and inhibiting factors from both internal and external environments.

scholarly journals The Role of Sales Consultants in the Direct Marketing Strategy of Honda Kebon Jeruk West Jakarta in the Covid-19 Pandemic Era

2021 ◽  
Vol 3 (3) ◽  
pp. 131-139
Author(s):  
Sugeng Dwi Nugroho ◽  
Denik Iswardani Witarti
Keyword(s):  
Marketing Strategy ◽  
Direct Marketing ◽  
Secondary Data ◽  
Primary Data ◽  
Study Approach ◽  
Verification Methods ◽  
The Face ◽  
The Right ◽  
Document Review

Business actors have their way of finding and getting new customers. They develop the right marketing strategy to get new customers because they will win the business competition with their competitors. This study uses a qualitative research method with a case study approach the data used in primary data and secondary data. The methods used in data collection are interviews, observation and document review. Sampling using purposive sampling. The data analysis methods used are data reduction, data display, and conclusions drawing/verification methods. From the research results, it can be seen that: 1) Honda Kebon Jeruk has a breakthrough, namely collaborating with E-commerce such as Tokopedia in marketing their products; 2) Direct Marketing used in Honda Kebon Jeruk includes social media marketing, direct mail, telemarketing, digital marketing, and direct marketing; and 3) The role of sales consultants is significant in the success of the marketing strategy made by Honda Kebon Jeruk using the face to face customer method.

scholarly journals Buzz Marketing as a New Practice of Digital Advertising

2021 ◽  
Vol 2 (1) ◽  
pp. 102-110
Author(s):  
Rahmi Hikmah Nur Karimah ◽  
Fadillah Fadillah
Keyword(s):  
New Media ◽  
Marketing Strategy ◽  
Digital Marketing ◽  
Case Study Methodology ◽  
Digital Era ◽  
Long Time ◽  
Marketing Activities ◽  
Buzz Marketing ◽  
Personal Accounts ◽  
The Right

Word of Mouth Marketing (WOMM) has been used for a long time and is still called the most effective marketing strategy.When many traditional-manual concepts have been displaced due to changes to the digital era, the emergence of the internet has actually added to the effectiveness of this marketing strategy. By adopting the concept of WOM into digital marketing, a profession was born as well as being considered a new advertising medium called a buzzer that carries out buzz marketing activities (the term WOM in the world of digital marketing). Using case study methodology, this research discuss the effectiveness of buzzer as a new media for digital advertising, using the buzz marketing strategy that has been used by The Scarlett Whitening brand. Buzzers are different from influencers and key opinion leaders (KOL) because buzzers are generally ordinary personal accounts or spam accounts that have no personal branding and reputation to be at stake. The use of buzzers is considered the right choice to increase brand awareness.

scholarly journals Integrasi Metode SWOT dan AHP Untuk Merumuskan Strategi Pemasaran (Studi Kasus : PT. Rattan Craft Indonesia)

2019 ◽  
Vol 2 (1) ◽  
pp. 12
Author(s):  
Ardi Setiawan ◽  
Hana Catur Wahyuni
Keyword(s):  
Data Analysis ◽  
Marketing Strategy ◽  
Product Quality ◽  
Raw Materials ◽  
Good Strategy ◽  
A Value ◽  
Market Opportunities ◽  
The Right

PT.  Rattan Craft  Indonesia  is  the p roducers  of  Wooden  indoor  Furniture.  Rattan Craft  does  not have  the right  marketing strategy  so that  is  th e  reason the level  of sales is  not  on  maximum grade. From the  background above,  the the problem of this research is: 1. How are the good marketing strategy based  on a SWOT method?  2. What a re the good strategy based on AHP. The data analysis in this research  using Metod e analysis Swot and AHP. The results of this research get a value  of  the  respective  weights  by AHP each  criterion ,  namely  the  ad ministration  of  0.057,  0.082  quality, competitive 0.097, 0 .119 raw materials, products already exported 0.151, 0.163 market opportunities, relationships 0.175,  0.156  discipline.  The  conclusion  of  this  study  are:  1.  The  company  utilizes  the  existing  opportunities  by maintaining  good  relations  with  the  relationships  that  the  co mpany's  products  have  been  exported  can  be maintained or even increase exports. 2. The decipline of employees should be more guarded and must be improved so that the company's product quality is maintained.. 

scholarly journals The Agile Content Marketing Roadmap Based on the B2B Buyer’s Journey – The Case Study of the Slovak republic

2021 ◽  
Vol 91 ◽  
pp. 01025
Author(s):  
Lubica Gajanova
Keyword(s):  
Marketing Strategy ◽  
Latent Variables ◽  
New Technologies ◽  
Slovak Republic ◽  
Internet Marketing ◽  
Marketing Strategies ◽  
Alternative Description ◽  
The Right ◽  
Content Marketing

The rise of new technologies has created opportunities for the emergence of many trends today. This fact is a chance for the visibility of companies and in recent years internet marketing has become an integral part of marketing strategies of companies across all markets. Today’s marketing world give new opportunities to engage and gain the attention of relevant users. But customers including B2B buyers are overwhelmed by advertising on the Internet. Emphasis on the creation of quality content therefore becomes necessary and creates another of the right ways to address customers. This paper deals with the use of content marketing strategy in the B2B market in the conditions of the Slovak Republic. As there are a large number of tools usable in the content marketing strategy, the aim of the paper is to use factor analysis to obtain an alternative description of the variability of the observed variables (B2B content marketing tools) with a potentially lower number of latent variables.

Strategi Pemasaran Produk Tabungan Emas Dalam Upaya Menarik Minat Nasabah pada Pegadaian Syariah Cabang Bogor Baru

2021 ◽  
Vol 5 (2) ◽  
pp. 195-210
Author(s):  
Fikria Hasni ◽  
Ikhwan Hamdani ◽  
Suyudi Arif
Keyword(s):  
Marketing Strategy ◽  
Direct Marketing ◽  
Personal Selling ◽  
Field Research ◽  
Secondary Data ◽  
Marketing Strategies ◽  
Sales Promotion ◽  
Qualitative Descriptive ◽  
Branch Office ◽  
The Right

This study aims to explain the marketing strategy in marketing the gold savings products found at Pegadaian Syariah Bogor Baru and how the right strategy is to attract customers to use the Gold Savings product. This research is a field research using a qualitative descriptive approach with primary and secondary data sources. In collecting data, researchers used interviews, observation and documentation techniques. The resource persons of this study were three employees of the Syariah Pawnshop Bogor Baru Branch and two customers of the Gold Savings product. The results of this study indicate that the application of marketing strategies provides services and information that is quite good for customers of gold savings products. From the aspect of the marketing mix contained in the branch office, such as; advertising, personal selling, sales promotion, publicity and direct marketing. Thus, the right strategy is to attract more customers by developing digital technology, this media has been loved by all generations because it can be easily accessed and at any time so that the strategy through digital will be very effective to reach as a whole. Keywords: marketing strategy, sharia pawnshop, gold savings

scholarly journals MSMEs Marketing Strategy with the Use of Social-Media in the COVID-19 Pandemic Era

2021 ◽  
Vol 3 (4) ◽  
pp. 203-211
Author(s):  
Kadar Nurjaman
Keyword(s):  
Social Media ◽  
Marketing Strategy ◽  
Small Businesses ◽  
Small And Medium Enterprises ◽  
Direct Marketing ◽  
Economic Activities ◽  
Marketing Activities ◽  
World Economic ◽  
Use Of Social Media ◽  
Medium Enterprises

Micro, Small, and Medium Enterprises, commonly abbreviated as MSMEs, is one of the pillars of the economy in Indonesia. It is proven that the MSMEs sector has repeatedly survived various crises that hit Indonesia starting from the monetary crisis in 1998 and the global crisis in 2008. Entering 2020, the world is again experiencing a more severe crisis, namely the COVID-19 pandemic. This crisis is seen as more severe because it has caused a worldwide health emergency that impacts other sectors, especially the economy. Restrictions on outdoor activities known as lockdowns have caused world economic activities to stop. This also impacts the activities of the MSMEs sector, which relies on economic turnover that comes from human activities. The MSMEs sector has been able to survive because of the direct marketing activities of individuals. The prohibition of gathering and opening a business openly (especially in the culinary sector) has had a significant impact on sustainability. Because of this, new marketing strategies for MSMEs sector players are needed to survive and even grow during the COVID-19 pandemic as it is today. Since the COVID-19 pandemic is imminent, this study aims to develop a marketing strategy for small businesses. This study employs a descriptive method and a qualitative approach. When the COVID-19 pandemic begins, UMPM must develop a marketing strategy that will allow them to continue to grow their business or at least to survive. There are eight reasons, namely a) Consumers are active on Social-Media; b) Easy contact with consumers; c) Increase Brand Visibility; d) The widest WOM container; e) e) Has Many Types of Platforms with Different Types of Consumers; f) Assisting in consumer targeting and retargeting; g) Using media more effectively, h) Increasing sales.

Strategi Pemasaran Industri Rumah Tangga Arang Tempurung Kelapa (Studi Kasus Pada Industri Rumah Tangga Bapak Abdul Razak Di Cimanggis, Ciputat, Tangerang Selatan)

2018 ◽  
Vol 1 (1) ◽  
pp. 67-73
Author(s):  
Zelivieska Bintang Maharani ◽  
Ratna Pratiwi ◽  
Qory Anissa ◽  
Dwi Ratnasari ◽  
Sugeng Waluyo ◽  
...  
Keyword(s):  
Marketing Strategy ◽  
Word Of Mouth ◽  
Marketing Strategies ◽  
Technology Utilization ◽  
Marketing Activities ◽  
Home Industries ◽  
Industrial Strength

In South Tangerang city, there are many home industries producing charcoal shell. One of the industry is practiced by Mr. Abdul Razak in Ciputat District. According to some studies, in general the home industry is facing many problems, one of which is a weak in marketing strategy. Based the information, this article reports the marketing strategies implemented by the industry. With SWOT approach, we informed that the position of industrial strength lies in good relationships with suppliers. And the weakness is that the marketing activities carried out only through word of mouth. We recommend that the industry need to consider the using of banners or internet-based technology utilization for the marketing strategies.

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