Internationalization in Business-to-Business Markets

2018 ◽  
pp. 460-487
Author(s):  
António Carrizo Moreira ◽  
Pedro Miguel Freitas da Silva
Keyword(s):  
New Product Development ◽  
Value Chain ◽  
International Markets ◽  
Internationalization Process ◽  
Resource Based View ◽  
Business Markets ◽  
Development Processes ◽  
New Challenges ◽  
Business To Business

The internationalization of firms is a growing important phenomenon in the Economy. Thus, to face the new competitive challenges of globalized markets, industrial small and medium-sized enterprises (SMEs) need to implement new organizational approaches to take on new challenges in international markets. Based on a case study, this chapter reviews the literature on internationalization theories. Drawing on the network-based approach and on the resource-based view of the firm, we examine how collaborative new product development processes played a fundamental role in the internationalization process of a SME using a relationship-based perspective. The featured case concerns to a successful ex-small technical textile firm that leveraged its competitive strategy, climbed up the value chain, and extended its international activities following a technology-based path.

New Product Development and the Challenges of Internationalization

2015 ◽  
pp. 65-87 ◽  
Author(s):  
António Moreira ◽  
Pedro Miguel Freitas da Silva
Keyword(s):  
Product Development ◽  
New Product Development ◽  
Value Chain ◽  
Competitive Strategy ◽  
Case Reports ◽  
New Product ◽  
International Markets ◽  
Internationalization Process

The internationalization of firms has reached levels never seen before. As a consequence and in order to face the new competitive challenges of globalized markets, industrial small and medium-sized enterprises must be able to adapt to new organizational approaches, to innovate and to further develop their networks. Based on a case study, this chapter reviews the literature on internationalization and networks and addresses a less researched topic of supplier-clients relationships in the value chain referring to the importance of the networks, resources and collaborative new product development on the internationalization process of firms. The case reports a successful ex-small technical textile company that leveraged its competitive strategy based on technology-based paths and is thriving in both domestic and international markets.

NETWORK CLASSIFICATION ON THE BASIS OF FUNCTIONS THEY PERFORM AND ITS RELATIONSHIP WITH INTERNATIONALIZATION PROCESS OF SMEs IN DEVELOPING COUNTRIES---exploratory research on Pakistan

2012 ◽  
Vol 01 (08) ◽  
pp. 35-53
Author(s):  
Seerat Fatima ◽  
Sheraz Arif
Keyword(s):  
Developing Countries ◽  
Synergistic Effect ◽  
International Markets ◽  
Functional Networks ◽  
Exploratory Research ◽  
Internationalization Process ◽  
Different Types

The purpose of this study is to classify the networks according to functions they performed, especially scrutinize their structures. The research concentrates on the influence of these functional networks on the internationalization process of small and medium sized companies (SME) in developing countries. What are the different types of support being provided by network partners? What is the structure of the existing network? The research part is inductive, qualitative and based on case study. The study’s findings illustrate the subtleties of how various network partners interact with entrepreneurs to penetrate, integrate and extend their international markets. Networks can help entrepreneurs expose themselves to new opportunities, obtain knowledge, learn from experiences, and benefit from the synergistic effect of pooled resources. Another contribution of this paper is that it identifies structures of the functional networks, till date networks are classified on the basis of extent of support they provide, not on what support they provide, thus advancing the literature.

The Use of Laser Scanning Technology to Improve the Design Process

2011 ◽  
Vol 110-116 ◽  
pp. 4118-4122
Author(s):  
Ercihan Kiraci ◽  
Alex Attridge ◽  
Mark. A. Williams
Keyword(s):  
New Product Development ◽  
Automotive Industry ◽  
Laser Scanning ◽  
Value Added ◽  
New Product ◽  
Physical Prototype ◽  
Development Processes ◽  
A Company ◽  
Generic Process

Benchmarking competitor products helps a company to identify opportunities to improve their product relative to their competitors. This allows a company to determine the basic requirements of a new product, and target potential areas for improvement, particularly within the automotive industry where there is considerable growth and competition. Automotive firms have been increasingly focusing on development processes. Reducing time to market and improving quality whilst minimising cost. Laser scanning technology enables companies to make design and engineering improvements through the ability to analyse a competitor’s design. A case study of this generic process will be presented in this paper. The results have revealed that a company can create significant value-added activity, reduce the need for physical prototype costs and time, improve quality in new product development introduction.

scholarly journals From Idea to Production: A Retrospective and Longitudinal Case Study of Prototypes and Prototyping Strategies

2020 ◽  
Vol 142 (3) ◽  
Author(s):  
Camilla Arndt Hansen ◽  
Ali Gürcan Özkil
Keyword(s):  
Product Development ◽  
New Product Development ◽  
Scale Up ◽  
Solution Space ◽  
Product Development Process ◽  
Integrated Systems ◽  
Longitudinal Case Study ◽  
Development Processes ◽  
Isolated Systems

Abstract This study explores the value of visualizing the prototyping activities in a new product development process from idea to production. Through a case study of a hardware startup, we present a retrospective and longitudinal study of their prototyping processes, from early idea to the introduction of several product generations to market. We call the visualization technique ProtoMapping, and we use the qualitative and quantitative data captured by the ProtoMap to understand how prototyping strategies change over the course of product development processes. Specifically, we focus on the prototyping of parallel concepts, iterations of concepts, manufacturing processes used for prototypes, prototype media, prototype tests, as well as prototyping of isolated or integrated systems. On the basis of this longitudinal analysis, we present a number of insights that were possible to uncover with ProtoMapping. We observe how parallel prototypes of isolated systems can be used to explore the solution space and later be synthesized into prototypes for integrated systems. Furthermore, we understand how the need to scale up production can lead to increased prototyping activities, as several parts of a product must be redesigned. This study illustrates the utility of a retrospective visualization approach and serves as the first step in formulation of generalized guidelines for prototyping strategies in holistic product development.

Challenging the Theoretical Lenses of Internationalization

2018 ◽  
pp. 112-137 ◽  
Author(s):  
Liliana Sofia Pinto ◽  
Maria Manuel Ribeiro ◽  
António Carrizo Moreira
Keyword(s):  
International Markets ◽  
Born Globals ◽  
Internationalization Process ◽  
Entry Modes ◽  
Uppsala Model ◽  
Active Behavior ◽  
Business Behavior ◽  
Born Again ◽  
International Behavior

Internationalization involves an active behavior to compete in international markets. Several theories, as well as several entry modes, have been developed to explain why and how firms compete internationally. Nevertheless, the internationalization process is difficult to implement as it involves not only historical reasons, as well as traditional strategies that sometimes are usually not questioned by the firm. This chapter aims to depict a case study in which a firm is trying to deploy an opportunity-driven internationalization, shifting its traditional modus operandi. The firm is analyzed based on several theories, namely the Uppsala model, the network-based theory, the born globals and the born again globals, and it is possible to conclude that despite its more than 80 years of existence, neither of the four theories can be properly used to explain the firm's international behavior. Moreover, to embrace international challenges, the firm needs to reposition its traditional business behavior.

High Touch—Systematic Identification of Customer Needs: Case study of an Home Electric Washer

1997 ◽  
Vol 41 (1) ◽  
pp. 455-459
Author(s):  
Myun W. Lee ◽  
Jong Soo Lee ◽  
Myung Hwan Yun ◽  
Sung H. Han ◽  
Chang S. Yoon
Keyword(s):  
New Product Development ◽  
Quality Function Deployment ◽  
Design Principle ◽  
Customer Needs ◽  
Human Needs ◽  
Product Function ◽  
Systematic Methodology ◽  
Development Processes ◽  
Systematic Identification

In the emerging paradigm of new product development, integrating ergonomic design principle as related to the potential needs and implicit demand of the customer is strongly emphasized. However, traditional development processes are widely used in the design of home appliances such as electrical washing machine. The first author provided the concept of ‘High Touch’ design as a systematic methodology to identify customer needs in a consumer product. In the High Touch design process, matrices of human needs and product function are formulated and evaluated using the concept of quality function deployment. Based on the evaluation result, an electronics company in Korea developed a new model of electric washer with strong market response. This paper describes the methods and analyses used in the conceptual design of the washer.

scholarly journals Viability of Creating an Offshore Wind Energy Cluster: A Case Study

2020 ◽  
Vol 11 (1) ◽  
pp. 308
Author(s):  
Helena Junqueira ◽  
Margarita Robaina ◽  
Susana Garrido ◽  
Radu Godina ◽  
João C. O. Matias
Keyword(s):  
Wind Energy ◽  
Value Chain ◽  
Cluster Structure ◽  
International Markets ◽  
Offshore Wind ◽  
Energy Market ◽  
Offshore Wind Energy ◽  
Case Study Methodology ◽  
Energy Cluster

Considering the advantages associated with the port sector concerning the potential of offshore wind energy, several international ports are aiming to achieve a solid integration in offshore wind energy clusters. This article performs an analysis of several seaports and offshore wind energy clusters in Europe to assess the feasibility of implementing an offshore wind energy cluster in the Port of Aveiro, Portugal. A deep literature review and a case study methodology were performed. Based on the analysis of the offshore energy market, and of the value chain of the company case study (ASM Offshore), it was concluded that the Portuguese market in this sector is not competitive, compared with other international markets. Nevertheless, the development of an offshore wind energy cluster could increase the included companie’s prospects, as well as dispute the growth of other companies associated with this sector. This research is relevant, because there is a lack of research that links the importance of seaports in offshore wind energy projects, in particular with a cluster structure, and because it contributes to knowledge for the development of the Aveiro region and Portugal, based on the exploitation of the renewable energy market and to the increase of related activities.

Rural Women, Global Value Networks and Precarity in Chirumhanzu District, Zimbabwe, 1991–2000

2020 ◽  
pp. 002190962095245
Author(s):  
Sibanengi Ncube
Keyword(s):  
Foreign Investment ◽  
National Economy ◽  
Value Chain ◽  
Rural Women ◽  
International Markets ◽  
Archival Data ◽  
Global Value Chain ◽  
Value Networks

In 1991 Zimbabwe liberalised its economy. This resulted in the opening of the national economy to foreign investment. In line with this, subcontracting arrangements between international corporations and local commodity producers became prevalent. While this attracted scholarly interest, most of it is on global agricultural value networks. By tracing the integration of rural women knitters into international markets, this article offers a different case study. While integration into the knitwear global value chain afforded the women an opportunity to earn an income, their employment remained precarious. This article draws on archival data and interviews from participants to make its case.

scholarly journals Coopetição na internacionalização das vinícolas gaúchas por meio das instituições formais

2019 ◽  
Vol 12 (4) ◽  
pp. 679
Author(s):  
Jefferson Marlon Monticelli ◽  
Silvio Luís de Vasconcellos ◽  
Ivan Lapuente Garrido
Keyword(s):  
Institutional Environment ◽  
Multiple Case Study ◽  
International Markets ◽  
Wine Industry ◽  
Internationalization Process ◽  
Southern Brazil ◽  
Formal Institutions ◽  
Multiple Case

This study analyses the coopetition strategy adopted by wineries in Southern Brazil with the support of local formal institutions to promote their internationalization. A multiple case study with 21 interviews with wineries and formal institutions of the industry was carried out. We used the discourse analysis based on the following categories: industry characterization, national and international markets, internationalization process, and institutional environment. The interpretations regarding the Integrated Sectorial Project (ISP) Wines of Brasil are shown. Despite its relevance, not all those involved have joined the project, because it promotes the internationalization unevenly through the competitive advantage while enhancing the differences between the wineries.  The main contributions are expanding the knowledge about coopetition by understanding the role of formal institutions and promoting the international competitiveness of firms in the wine industry.

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