Reputation Management Techniques in Public Relations

2019 ◽

pp. 64-86

Author(s):

Badreya Al-Jenaibi

Keyword(s):

Public Relations ◽

Qualitative Case Study ◽

Communication Strategies ◽

Vital Role ◽

Reputation Management ◽

Healthy Relationships ◽

External Communication ◽

Management Techniques ◽

Communication Methods

Public relation is one of the significant communication methods in any organization. It leads the internal and external communication strategies, especially during crises. Some of the main goals of public relations are to create, maintain, and protect the organization's reputation, and—ever-increasingly—e-collaboration plays a vital role in accomplishing this goal. The aim of this study is to explore the approaches that help an organization rejuvenate its reputation after damage caused by various crises. It is important to know which PR approaches best engage stakeholders because companies must maintain healthy relationships with all stake-holding entities in order to survive. Qualitative case study was conducted to explore what circumstances can compromise a company's image and what role a PR department would optimally play in rejuvenating it.

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Reputation Management: A Qualitative Analysis of the Effective Use of Reputation Management Techniques Applied to Personal Reputations during a Crisis

10.33915/etd.3453 ◽

2011 ◽

Author(s):

Joseph A. Saulen

Keyword(s):

Qualitative Analysis ◽

Reputation Management ◽

Management Techniques ◽

Effective Use

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Using Corporate Social Responsibility as a Public Relations Tool in Reputation Management

Reputation Management Techniques in Public Relations - Advances in Logistics, Operations, and Management Science ◽

10.4018/978-1-5225-3619-2.ch009 ◽

2017 ◽

pp. 168-186

Author(s):

Vera Harludi

Keyword(s):

Corporate Social Responsibility ◽

Literature Review ◽

Public Relations ◽

Social Responsibility ◽

Corporate Reputation ◽

Corporate Social Performance ◽

Corporate Citizenship ◽

Social Performance ◽

Reputation Management ◽

Corporate Social

This chapter delves into the subject of corporate social responsibility, its relations, and how it affects corporate reputation. The literature review presents a brief history of CSR and sheds light into the role of business ethics, corporate governance, corporate citizenship, and corporate social performance with a specific focus on companies' approaches towards CSR; motivations for company to invest in CSR; and corporate reputation. While the literature review will wrap up with arguments for and against CSR, this chapter will provide a brief outlook on CSR practices in Turkey.

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Reputation Management

Reputation Management Techniques in Public Relations - Advances in Logistics, Operations, and Management Science ◽

10.4018/978-1-5225-3619-2.ch008 ◽

2017 ◽

pp. 151-167

Author(s):

Aslıhan Mihrimah Unutur

Keyword(s):

New Media ◽

Public Relations ◽

Corporate Strategy ◽

Brand Management ◽

Corporate Communication ◽

Reputation Management ◽

Corporate Communications ◽

Business Organizations ◽

Communication Practices ◽

And Function

The scope of this chapter is to provide insight into how reputation can be managed through brand management, corporate communication practices, and new media strategies. Corporate communication practices carried out through public relations applications has become an increasingly important function in business organizations. Yet, little has been published on the role and function of communication executives. This chapter reveals the impact of corporate communications upon the formulation of corporate strategy.

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Corporate Reputation Management in Times of Crisis

Reputation Management Techniques in Public Relations - Advances in Logistics, Operations, and Management Science ◽

10.4018/978-1-5225-3619-2.ch005 ◽

2017 ◽

pp. 79-91

Author(s):

Özgür Kökalan

Keyword(s):

Public Relations ◽

Corporate Reputation ◽

Target Audience ◽

Reputation Management ◽

Management Processes ◽

Global World ◽

Crises Management

It has become more difficult for companies to be successful and to sustain their success in today's competitive global world. It is necessary that the crises organizations are faced with must be managed well to prevent the loss of the reputation of the organization. Corporate reputation is one of the most important elements that differentiate organizations from each other. How the products and services of the companies are perceived by the target audience is closely related to the corporate reputation management of companies. Managing reputation becomes twice as important during crises management processes. One of the most important tasks belongs to public relations departments of companies. Conveying corporate reputation to the target audience in an efficient way requires public relations works. This also requires sustainability of the relevant activities and measures to enable the company to survive.

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The Power of Brand Loyalty in Creating Enterprise Value

Brand Culture and Identity ◽

10.4018/978-1-5225-7116-2.ch051 ◽

2019 ◽

pp. 922-955

Author(s):

Ayşenur Gökalp

Keyword(s):

Public Relations ◽

Brand Loyalty ◽

Reputation Management ◽

Target Market ◽

Target Groups ◽

Enterprise Value ◽

Long Run ◽

Company Reputation ◽

Institutional Reputation

In their communication with the external target market, companies strive to draw the target market's attention in terms of how the companies, their activities, and the quality of their product services are viewed from outside. Therefore, anything that serves to improve company reputation will contribute positively to the company image. This, in turn, will lead to the provision of brand loyalty. This is why companies are organizing activities to reinforce and strengthen their institutional reputation. That the company has a strong reputation creates a positive image in the internal and external target groups. It increases the trust felt for the brand. One of the focus areas of public relations, reputation management, contributes to the recognition of company and brand, and this, in turn, brings institutional reputation in the long run. This chapter deals with public relations, institutional reputation, brands, and brand loyalty and aims to show the importance of institutional reputation management in building brand loyalty.

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